Why List With Us?

EXIT Realty• Fastest growing real estate franchise in North

America• 6th Largest real estate franchise in North America• Founded in 1996• Steve Morris, CEO & Founder, was named as one

of REALTOR® Magazine’s Top 25 Most Influential Real Estate Thought Leaders

• Referral network of 750+ offices and tens of thousands of agents.

About Peggy Palmer

• Purchased first two investment properties in New Brunswick, New Jersey at age 28 

• Had a successful career as a Fortune 500 executive with Commerce Clearing House

• Former Analyst with the Small Business Development Center at the College of Southern Maryland

• Lives in Nanjemoy with her husband, Norman• Strictly a listing agent – refer all buyers to other

agents so I can focus on selling your home.

Our Team

• Listing Agent - Peggy Palmer • Buyer agents – Tony, Holly, Renee and the

entire EXIT Landmark Team• Broker/Owner – Bernadette Cole• Contract Manager – Cindy Woodard• Home inspectors, Lenders, and other service

providers

We Offer the Best Marketing Plan For Our Clients

• Yard sign

– A yard sign is erected at each of our listings.

• Broker open houses

– It is likely that a buyer broker will bring you a

buyer, so we advertise to other agents.

Showing Feedback

• After every showing we get feedback from potential

buyers about how they perceived the property.

• Their opinions are passed on to you to be

considered for making improvements for future

showings.

• We follow up aggressively with the buyer’s agent to

help them “get the buyer off the fence”

MLS

• MRIS® is The Mid-Atlantic Regional

REALTORS® Multiple Listing Service (MLS).

This is the first resource that REALTORS®

turn to when trying to match clients with a

home.

The Importance of Online Marketing

• Home buyers use the Internet to search for a home

more than any other media.

• Home buyers say the two most important features

are photos and detailed descriptions.

• Buyers are nearly 5 times more likely to find the

home they purchase online rather than in the

newspaper.*

Source: 2006 National Association of REALTORS® Profile of Home Buyers and Sellers

Why We Market Properties Online

More consumers are searching online

* Source: The 2012 National Association of REALTORS® Profile of Home Buyers and Sellers

Three Web sites Lead generation, information, service

www.southern-md.com, www.ppalmer.exitlandmark.com and www.pegpalmer.com

Talking Tours• Full Featured Online Tours:

– Photos– Audio– Aerial Photos– Mapping– Emailable– Downloadable

CLICK TO SEE VIDEO

• Exclusively Showcases:– Home Information– Photographs– Links to additional info

• Printable Flyer• Audio Tour• Virtual Tour

–Viewable–Downloadable

Listing Website

Property Videos

• Custom video of your home– Uploaded on YouTube– Viewable on Cell Phones– Downloadable to CD

CLICK on IMAGE BELOW TO SEE VIDEO

Additional Online Exposure

Tracking Traffic to Your Home

Each of Our Listings Gets Tons of Page Views

Per Day Through EXIT e-Listings and

other web sites

We will ProvideWeekly Reports

Online web magazines

Print vs. InternetInternet 88%Newspaper 30%

Magazine

Information sources used in home search (NAR2012):    Internet: 88%    Real estate agent: 87%    Yard sign: 55%    Open house: 45%    Newspaper ad: 30%    Home book or magazine: 19%

Instant Property Information

• EXIT’s Exclusive Call Capture Audio Tour System• Buyers Text the Number on the Sign Rider For

– Audio Tours– Text Messaged Listing Information– Web Links for Smart Phones

• Every caller’s phone number is

sent to us immediately via text

message and email so we can

follow up.

Mortgage Outline Flyers

Price it Right From the Start

List Date Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Days on Market

Sh

ow

ing

Act

ivit

y

Regular Updates

• Marketing reports will be delivered weekly via email, mail, or fax depending on your preference.

• We will visit you once every 30-45 days to thoroughly evaluate the position of your home within the market so we can adjust accordingly. – My average number of days on market is 78 days, so we should have it sold quickly for you if your pricing expectations are in line with market reality.

Access is ImportantThe Right Access

Problems with Access

• Alarm systems.• Homeowners home.• Minors home alone.• Uncooperative tenants.• Hazards.• Pets.• There are lots of listings, make it easy for

Realtors to show.

Broker/Owner

Bernadette Cole• Licensed Real Estate Salesperson since 2006.• Bernadette holds a Bachelor of Science degree in Financial

Services from Wright State University, Dayton. Ohio. • Bernadette earned her GRI, Graduate REALTOR® Institute,

a nationally recognized professional real estate designation. She also holds a Certified Default Resolution Specialist Elite (CDRS Elite) certification. She is also a National Trainer for America’s Home Rescue.

• Bernadette has been featured in the Success Magazine in April, 2012 and the Niche Report in May, 2012.

Proud Sponsors Of

About Holly BednarLead Buyer Agent

• Successful 20 year career as a manager in Health and Human Resources 

• Currently serving as the Producer in charge of H/R and Casting for a Non-profit Film Co.

• Helped write policy proposal for the 2020 Vision Committee for Charles Co. Arts Alliance

• Served as volunteer for the Charles County Literacy Council since 2007

Recommendations“Peggy was absolutely outstanding. She made the whole process go quickly and smoothly. She is extremely knowledgeable about short sales and the whole home buying process. We will absolutely use her in the future.” Aaron, Indian Head

“Ms. Palmer was great to work with. Her knowledge of the area and real estate law was remarkable. From date of contract to time of settlement she was always available whenever I called or e-mailed. She was always supportive and went the extra mile to assure me throughout the process. I would highly recommend her to others.” Pat, Indian Head

If you are concerned that the housing market is slow and this is not the time to sell, you will think differently if you select Peggy Palmer of EXIT Landmark Realty as your agent. When I sold my house it took hardly any time at all thanks to her incredible skills and friendly assertiveness. My home was broadly advertised, a myriad of people visited and viewed my house and it was sold in little over two months for a price that many thought impossible in this tough market. Peggy also pointed out several things I did NOT need to do which I had presumed needed to be done; thus saving me a great deal of money. Peggy was always cheerful and friendly yet carried herself in professional, business-like manner. She was supportive, responsive, and firm when needed. I highly recommend Ms. Palmer as an excellent real estate agent to any individuals considering the sale of their house." Francis W. Stringer (Bud)

Additional Service

• Staging • Home repair suggestions• Preferred network of Home inspectors,

Lenders, Stagers, and other service providers

• Incredible negotiating skills – I chase every lead down and negotiate on your behalf for a quick sale at the highest possible net to you.

Available to You• I will contact you weekly with updates

until your house sells.• If you need me in between or have

questions, or if you make any major changes to the house, please don’t hesitate to contact me.

• Peggy’s Cell: 301-848-8267• Office: 301-934-2022 x234• Email: peggy@pegpalmer.com• Website: www.pegpalmer.com

Peggy Palmer EXIT Landmark Realty