Sylvia and Richard Warner3N618 Trotter Lane

F O X VA L L E Y R E A L E S TAT E E X P E RT S

LESLIE EBERSOLE | KATIE HEMMING

Baird & Warner Financial Services

• More qualified buyers view your home

• Back-up financing option ensures qualified buyers

Full-Service Real Estate Professionals

Baird & Warner Title Services

• Orders title and coordinates closing

• Competitive rates

http://www.relohomesearch.com/

Local Knowledge With Global Power Equals More Exposure

• 23 convenient office locations

• 300 Chicagoland communities

• Member of Leading Real Estate

Companies of the World —

World’s largest network of leading

independent real estate firms

• Relocation Experts

Fox Valley Office

• Located in the Fox Valley since 1962. We know the community!

• 100 +/- Realtors

• FT Admin and Marketing Staff

• 2011 $185 million in sales volume

Market Success: Fox Valley

YTD May 21 2012

About Us

Katie Hemming• 14 years as full time real estate agent• Top 1% in company sales• Top 10% MLS area • Relocation Team• Greenfields Team

Leslie Ebersole• 7 years as full time real estate agent • Top 10% in company sales• Top 10% in MLS area• Relocation Team• Greenfields Team

How Will We Sell Your House?“What, exactly, are you going to do?”

Start With the Buyer

Widest Possible Net to Capture Buyers

Market to Agents Across Chicagoland to Break Through the Clutter

NAR 2011 Buyers and Sellers Survey“How did you first learn about the home you purchased?”

Yard Sign/Open House

11%

Builder5%

Friend/Neighbor6%

Print Ad2%

Seller2%

*Source: Alexa.com 3-month average traffic rank comparison of Chicagoland real estate companies, as reported on 01/19/12

“Excellent site with extremely high usability – simple, direct, engaging and packed with useful information that is conveyed using succinct, web-friendly writing …

bairdwarner.com is focused on what clients need and not self-promotion.”

Complete Strategy to Maximize Exposure

• Largest online real estate audience in Chicagoland

• 200,000+ registered users

• 4 million page views a month

• Interested buyers are notified when your property hits the market

www.bairdwarner.com

Comprehensive mobile strategy

Baird & WarnerTexting Solution

Baird & WarnerMobile Search

One Complete Strategy to Maximize ExposureWe promote your home on the nation’s #1 listing distribution network

Showcase Listing Enhancement

• Premium placement in search

• Ability to edit, add more photos and details

• Buyer inquiries direct to us

60175 $500,000 - $600,000

• 31 million unique visitors per month

• Enhance listing info, add photos, respond to leads

• Highest placement of our listings

• Seller can add info and details

More homes now viewed on Zillow mobile than web

155 million homes viewed on mobile in March 2012

Premier Agent = we speak to potential buyers about your home

• Enhance listing info, add photos, respond to leads

• 20 million unique visitors per month. Millions of homes viewed per month

• New mobile app for iphone, Droid, blackberry

• Direct feed from MRED MLS improves data quality

Getting Your Home Market ReadyIt’s a Price War and a Beauty Contest

• Create punch list of repair and maintenance items

• Recommend neutralizing, editing, cleaning, landscaping and home staging

• Provide consultation with professional stager

Before After

Professional Staging and Photography

Before After

Professional Staging and Photography

Before After

Professional Staging and Photography

Before After

Professional Staging and Photography

Before After

Professional Staging and Photography

Before After

Professional Staging and Photography

Before After

Professional Staging and Photography

• Showings - You set times - Schedule through call center 8:00 am – 9:00 pm - Secure Sentrilock key box - We will accompany when necessary

• Regular feedback, reports and updates

• Home Inspections, appraisal, mortgage, attorney reviews, title

Smooth Transaction

When you get an offer….

• Don’t worry about their offer: your counter

offer is what matters

• Competition and Solds

- Attach evidence for our counter offer

- Prove your home is the best value

• I make sure you have the best information: you make the decision!

Negotiation Expertise

Certified Real Estate Negotiator

• Develop market analysis• Previews of competitive properties• Evaluate optimum pricing strategy: “not too high, not too low”• Develop preliminary marketing plan• Assist in prioritizing property improvement projects• Staging and home preparation• Do professional VHT photos, draft marketing materials• Exclusive Previews to registered buyers

Marketing Plan: Pre-Listing

• Install sign and Sentrilock lockbox• Prepare brochure, flyers, postcards • Submit listing to MRED Multiple Listing Services• Syndicate listing to over 2000 websites: Trulia, Zillow, Realtor,com• Create single property websites: post to Facebook, Craigslit• Market to brokers: E-blast and reverse prospecting• Present at office meeting • Host Brokers Open/Realtor tour• Direct mail postcard “Do You Know A Buyer?”• Bi-monthly reporting

Marketing Plan: First 30 Days

If house hasn’t sold……

• Update market analysis

• Review marketing plan: - Have all activities been completed? - Have all commitments been met?

• 3 Things We Can Do: - Change Product based on agent and buyer feedback - Change Price to be more competitive - Be Patient

Marketing Plan: Day 31

price your home compellingly

We’re here to help you …

Pricing Strategy

Too Low

Too High

Competitive

Market ConditionsSt. Charles/Campton Hills Single Family Homes

Market ConditionsSt. Charles/Campton Hills, 1-3 Acres, $350,000-$550,000

To get your home sold

Our Goal …