listings & the importance of business partners
DESCRIPTION
This slideshow describes the importance of business partners in the real estate business and the team members needed in today\'s real estate market to help listing agents sell homes!TRANSCRIPT
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Listings & the importance of Business PartnersPresented by:
Tracy SantrockRealtor/Broker
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Business Partners
Build a Team of Experts to enhance your business
Make sure the partners are a reflection of your tastes and values
Use your expertise in consultations with your sellers
Use this benefit to your advantage – in your listing presentations, marketing, etc.
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Example #1
If you were about to take over this listing what changes would you recommend to your clients?
Listing #1
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In this example:
Removed all wallpaper, window treatments, new fixtures, and new carpet throughout the house in a fresh neutral color, stained deck, and pool deck
Landscaped Yard -Fresh mulch-Removed vine at mailbox-Removed basketball goal-Power-washed driveway
Cleaned windows
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Cost to Seller:• Build a budget • Discuss holding cost tradeoffs
Cost of improvements: $5000
Cost of Carrying this home to the seller for 12 months: $17,400
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Results:
• 6% Listing $10,800• Sold both sides of the transaction• Received an outbound referral for a $400k sale $3000• Received referral from buyer that I have listed now $6000• This home sold in 105 days in the middle of the winter – with 2 negatives: No Garage & Pool• This home had previously been on the market for 180 Days with no offers
1 Real Estate Consultation resulted in 4 Transactions
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Example #2:
Sold in 5 Days at Full Price
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Example #2: SOLD in 5 Days
• Seller estimated carrying costs w/HOA at $25,000 per year• When I took over this listing there were other identical units in the neighborhood for sale: • 1 was listed at $289,000 and sold for $280,000• The second was listed at $279,000 and sold for $277,000• The 3rd was listed at $262,500 and sold for $262,500
SOLD FOR $300,0000
Staging makes a difference
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Example #3
If you were about to take over this listing what changes would you recommend to your clients?
Listing #3
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In this example:
1. Clients moved out of the house before renovationRemoved all wallpaper, window treatments, and repainted walls and trim throughout the house in a fresh neutral color2. Removed bookshelves in the family room3. Cleaned windows and opened up view in the
back4. Repaired bathroom5. Placed tile flooring in the kitchen & foyer areas6. Had landscaper spruce up the yard right before
the listing7. Replaced 23 year old fixtures8. Pre-inspection and all repairs done prior to
listing9. DID NOTHING TO THE KITCHEN
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Cost to Seller:• Build a budget • Discuss holding cost tradeoffs
Cost of improvements: $12,000
Timeline for readiness: Two Months
My clients had already bought in Carolina Preserve and moved into their new home
Keith Bliss had a contemporary home on the market as a short sale for $180,000 down the street
MLS #1639745 to show after photos
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Results & Lesson Learned:• SOLD at 97.5% of list price in 4 Days in February• Clients wrote a glowing testimonial for my website• It is important to make the right improvements with the right vendors to maximize the return on the sellers investment
SOLD IN 4 DAYS
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Who should be on your team?• Painter• Landscaper• Carpet Vendor• Fixture vendor • Hardwood Specialist• Tile Vendor• Stager – For vacant & non-vacant homes • For larger jobs make sure you have a General Contractor on hand
I bring samples of Carpet, Paint, etc to my appointments for consultation & review