6 Questions on ListlyNick Kellet - Co-Founder List.ly

A Hangout with Sherry Nouraini of Captive Touchvia G+

https://plus.google.com/117767676155029790865/posts

Link to Videohttps://plus.google.com/117767676155029790865/posts/iwQRaWMhtiq

http://captivetouch.com/

Friday, 5 October, 12

Six Questions to AnswerWhat problem(s) does it solve?

Why is it different from the other seemingly identical ones?

Why is it different from the usual approach?

Who else uses it in my industry and/or to solve my problem?

What is it?

Why would I buy it?

http://captivetouch.com/

Friday, 5 October, 12

What problems does Listly solve?We all know Content is Critical...

Yet we all struggle with the challenges of producing a stream of great content.

Common Content Problems (or beliefs)

We need more content every day

We need to maintain high output level & high quality

Few internal people have the talent to write well/regularly

Our content lifecycle is very short

More content feels like the only answer

My content decays inutility over time and devalues by the day

We are obessed with new and self-perptuate the need for new content

http://captivetouch.com/

Friday, 5 October, 12

Why is Listly different from the other seemingly identical solutions?

The “Content” problem....

Content Creation / Curation Tools / Publishing tools

Long list of tools

Crowdsourcing Tools

Lots of tools and segments

List Sites

Ranker, Listal, TopTenz

Collection Making Tools

Pinterest, Delicious, Bit.ly

Customer Feedback

Poll Daddy, Survey Monkey

Lists exist everywhere

G+ , FB, Twitter, LI, Youtube, etc

What’s different about Listly?

Listly unifies these tools & approaches

Curation, Crowd [sourcing/sorting/ranking] , Collection Making

A consistent way to capture feedback

Listly is a unifies all forms of list content via a Smart Media Player

Playlists for the web

Listly focuses content lifecycle

Elongating it

Amplifying it

Listly is as much about the community as the tools/features.

Listly is about driving traffic and engagement inside your blog

http://captivetouch.com/

Friday, 5 October, 12

Why is it different from the usual approach?

The Traditional Short Cycle

We accept & expect this outcome

So we create more content

We perpetuate the myth

Listly Thinking

Focus on utility

Involve people

SEO builds over time

“Peak & Decay” content lifecycle

“Launch & Ramp” content lifecycle

Views

Time

Views

Time

http://captivetouch.com/

Friday, 5 October, 12

Who else uses it in my industry and/or to solve my problem?

Lots of examples of Listly in Action

Lists around Events

Extending the value before, during and after events

Lists around Content (Slides, Video, Audio, Images)

play lists for the web

List are also Fun

Awesome way to snark and be funny

It’s all about eliciting engagement

http://captivetouch.com/

Friday, 5 October, 12

Lists Around PassionsHindi Songs List

How to get 500 click/day

http://list.ly/list/Um-old-hindi-evergreen-songs

EBook Marketing Danny Iny

Go Naked - Ebook

21k view / 24 Embeds

http://list.ly/go/naked

Denise Wakeman

Ultimate List Post Tool

http://denisewakeman.com/online-visibility/ultimate-tool-building-list-post/

Cendrine Marrouat - Tools

Her Biggest Blog Post Ever

http://www.creativeramblings.com/10-websites-free-images-blog/

12 Most - Customer Service

Hands down best customer feedback platform

http://12most.com/2012/09/24/ways-to-use-listly-for-customer-feedback/

Lean Startup Tools & services

75k views, 600+ curators

http://list.ly/list/9E-tools-and-services-for-a-lean-startup?feature=search

http://captivetouch.com/

Friday, 5 October, 12

Lists Around EventsGSummit

65,000 Views in 10 days

http://list.ly/people/gamificationco

85k views todate

ITSM

Crowdsourcing speakers

Call for Papers

http://www.sdi-e.com/sdi-events/tomorrows-it-service-future-today/

The Nines

http://list.ly/people/toddrhoades

http://captivetouch.com/

Friday, 5 October, 12

What is it?Brand, Publishers & Bloggers

Listly helps more people see, share & engage with your content over a longer period to let you better achieve your objectives

eg increase revenue, exposure or engagement

Listly lets you rethink your content lifecycle and content expecations. Less can be more.

More people participating and enaging via less content.

Consumers : Giving & Receiving Utility

How cool would it be if this was your list?

You too can make content worth sharing

We call is Social Curation Mojo

http://captivetouch.com/

Friday, 5 October, 12

Why would I buy it?List.ly is free

We will always have a free version

Listly is all about community

Premium List.ly is coming soon

More Control for brands, bloggers & publishers

More Scale for bigger teams to do more for less effort

More Insight on what makes for great content

http://captivetouch.com/

Friday, 5 October, 12