literature review of sms & grps presented by christine liew wan shean it 070800

Literature Literature Review of Review of

SMS & GRPSSMS & GRPS

Presented byPresented by

Christine Liew Wan SheanChristine Liew Wan Shean

IT 070800IT 070800

2Christine Liew Confidential

AgendaAgenda What is SMS?What is SMS? Analyzing The Phenomenal Growth of Analyzing The Phenomenal Growth of

SMSSMS Key Drivers of SMS GrowthKey Drivers of SMS Growth Category of SMS ApplicationCategory of SMS Application What is GPRS?What is GPRS? Why GPRS?Why GPRS? Category of GPRS ApplicationCategory of GPRS Application New Idea – Wireless Entertainment New Idea – Wireless Entertainment

Service of Service of GPRS GPRS


What is SMS?What is SMS?

SMS: Short Message ServiceSMS: Short Message Service - Ability to send & receive text message to and from mobile - Ability to send & receive text message to and from mobile

phones phones

- Can comprise of words/ number/ an alphanumeric combination- Can comprise of words/ number/ an alphanumeric combination

- Each short message is up to 160 character in length- Each short message is up to 160 character in length

Store and forward technology with Store and forward technology with confirmationconfirmation

First short message sent in December 1992First short message sent in December 1992

- commercial service 1994- commercial service 1994


The Growth of GSM User in The Growth of GSM User in MalaysiaMalaysia

(source: Maxis Corporate)


SMS Traffic Volume in SMS Traffic Volume in MalaysiaMalaysia

In Q1, 2003, the total SMS in In Q1, 2003, the total SMS in Malaysia hit 1.433 billion, that's Malaysia hit 1.433 billion, that's 15.9 million / day! 15.9 million / day!

Source: The Star, 10 August 2002


Key Drivers of SMS GrowthKey Drivers of SMS Growth InteroperabilityInteroperability

SMS MO for prepaid subscribersSMS MO for prepaid subscribers

Generation YGeneration Y

PricePrice

Predictive text input phonesPredictive text input phones

Handset and accessoriesHandset and accessories


Mobile Penetration in Mobile Penetration in Malaysia 1992-1993Malaysia 1992-1993


Consumer Applications using Consumer Applications using SMSSMS


Simple Person to Person Simple Person to Person MessagingMessaging

Frequently used by mobile phone users to Frequently used by mobile phone users to exchange simple messagesexchange simple messages

These messages are entered directly on These messages are entered directly on the mobile phone’s keypadthe mobile phone’s keypad


Voice and Fax Mail Voice and Fax Mail NotificationsNotifications

Notifying mobile Notifying mobile phone users that phone users that they have new they have new voice or fax mail voice or fax mail message waiting.message waiting.


Unified MessagingUnified Messaging

Provides single interface for people Provides single interface for people to access the various different kinds to access the various different kinds of messagingof messaging

Notifying user that they have new Notifying user that they have new messages in their unified messaging messages in their unified messaging box and includes an indication the box and includes an indication the type of new messagetype of new message

Conveniently accessed from a single Conveniently accessed from a single pointpoint


Internet Mail AlertInternet Mail Alert Short message provides Short message provides

the details of the sender the details of the sender of the email, the subject of the email, the subject field and first few words field and first few words of the email messageof the email message

Fast growing because Fast growing because of high and increasing of high and increasing usage of Internet emailusage of Internet email

It could be expensive or It could be expensive or inconvenient to be inconvenient to be alerted about every alerted about every email they receivedemail they received


ChatChat

As on the Internet, discussion groups are As on the Internet, discussion groups are use SMS to communicateuse SMS to communicate

How willing the participants are to pay How willing the participants are to pay EVERY message sent to the chat channelEVERY message sent to the chat channel


Information ServiceInformation Service

E.g. weather reports, E.g. weather reports, share prices, sports share prices, sports scores, flight scores, flight information, news information, news headlines, cinema headlines, cinema information and information and jokesjokes

It should be simple It should be simple to use, timely, to use, timely, personalized and personalized and localizedlocalized


Corporate Applications using Corporate Applications using SMSSMS


Corporate EmailCorporate Email Similar with Internet Similar with Internet

email notificationsemail notifications The emails that are The emails that are

sent to the corporate sent to the corporate email address can be email address can be sent out over the sent out over the wireless networkwireless network

40% of employees 40% of employees typically away from typically away from their desk, important their desk, important to keep in touch with to keep in touch with office at all timeoffice at all time


Mobile MarketingMobile Marketing

Collaboration between mobile Collaboration between mobile carriers and other companies in carriers and other companies in different industries with large different industries with large customer groupscustomer groups

Coca-cola received 75,000 response Coca-cola received 75,000 response to an SMS contest during 1to an SMS contest during 1stst week. week. In traditional contests they usually In traditional contests they usually receive 2,000 replies a monthreceive 2,000 replies a month


Mobile BankingMobile Banking

Comparable costs of making Comparable costs of making transactions in person in a bank to transactions in person in a bank to making then electronicallymaking then electronically

Balance checking, moving money Balance checking, moving money between accounts, bill payment and between accounts, bill payment and overdraft alertoverdraft alert


Electronic CommerceElectronic Commerce

Using mobile phone Using mobile phone for financial for financial transaction transaction purposespurposes

Making payment for Making payment for goods and goods and transferring funds transferring funds electronicallyelectronically

Security, integration Security, integration and money transfer and money transfer issues issues


Customer ServiceCustomer Service

Provide information about mobile Provide information about mobile phone customer’s accountphone customer’s account

Account status information and new Account status information and new service configurationservice configuration

Avoid expensive person to person Avoid expensive person to person voice calls to customer service voice calls to customer service centercenter


Vehicle PositioningVehicle Positioning

The position The position updates from the updates from the satellites are satellites are collected by GPS collected by GPS receivers then sent receivers then sent as short messageas short message

Prevention of Prevention of vehicle theftvehicle theft


Job DispatchJob Dispatch

Assign and Assign and communicate new communicate new jobs from office-jobs from office-based staff to based staff to mobile field staffsmobile field staffs

Communicate Communicate effectively with effectively with mobile workers mobile workers and cost-effectively and cost-effectively serve customersserve customers


Remote Point of SaleRemote Point of Sale

A mobile phone is connect to a Point A mobile phone is connect to a Point of Sale terminal such as credit card of Sale terminal such as credit card swipeswipe

The credit card no is sent to bank for The credit card no is sent to bank for authorization, and authorization code authorization, and authorization code is returned as SMS is returned as SMS

Convenient for making salesConvenient for making sales Inconvenient to trail a fixed telephone Inconvenient to trail a fixed telephone

wirewire


Over the AirOver the Air

Remote control of mobile phones for Remote control of mobile phones for service and subscription activation, service and subscription activation, personalization and programmingpersonalization and programming

Remote service activation, update Remote service activation, update book updates and sending logo book updates and sending logo


Remote MonitoringRemote Monitoring

aka Telemetry or aka Telemetry or M2MM2M

The information is The information is automatically automatically delivered via SMS delivered via SMS

Cost savings, Cost savings, process efficiencies process efficiencies and no Internet and no Internet connection requiredconnection required


What is GPRS?What is GPRS?

GPRS: General Packet radio ServiceGPRS: General Packet radio Service New nonvoice value added service New nonvoice value added service

that allows information to be sent and that allows information to be sent and received across a mobile networkreceived across a mobile network

Supplements Circuit Switched Data Supplements Circuit Switched Data and SMSand SMS

NOT related to GPS (the Global NOT related to GPS (the Global Positioning System)Positioning System)


Why GPRS?Why GPRS? Always connectedAlways connected User only charged based on the amount User only charged based on the amount

of data being transmittedof data being transmitted

FastFast High speed transmission, up to 115KbitsHigh speed transmission, up to 115Kbits

More robustMore robust Can cope with loss of radio signals for Can cope with loss of radio signals for

periods of nearly one hourperiods of nearly one hour


Why GPRS?Why GPRS? FamiliarFamiliar Based on Internet Protocol (IP)Based on Internet Protocol (IP)

EfficientEfficient More efficient than circuit switched networks, More efficient than circuit switched networks,

more users can be connected simultaneouslymore users can be connected simultaneously

Cost savingsCost savings GPRS calls are not charged according to their GPRS calls are not charged according to their

durationduration


GPRSGPRS

Number of mobile data service Number of mobile data service users, in Western Europe, by type of users, in Western Europe, by type of technology (2000-2007)technology (2000-2007)

Source : IDATE


GPRS ApplicationsGPRS Applications

GamingGaming Improved graphics and instant response for Improved graphics and instant response for

interactive game playinginteractive game playing

Location-based serviceLocation-based serviceby-the –minute charging is slashed with GPRS by-the –minute charging is slashed with GPRS always-on connectivity, dramatically cheaperalways-on connectivity, dramatically cheaper

Personalized portalsPersonalized portalsfast, easy access to services with the user’s own fast, easy access to services with the user’s own tagtag


GPRS ApplicationsGPRS Applications Home AutomationHome Automation

Combine remote security and remote controlCombine remote security and remote control

EntertainmentEntertainmentFaster downloading of multimedia contentFaster downloading of multimedia content


Summary of ReviewSummary of Review

Wireless network infrastructure Wireless network infrastructure variesvaries

Specific consumer needsSpecific consumer needs Cultural drivers can differCultural drivers can differ

NEW IDEANEW IDEA

Wireless Entertainment Wireless Entertainment Service of GPRSService of GPRS


Youth Market in Western Youth Market in Western Europe Split by Age (‘000s)Europe Split by Age (‘000s)

0

10,000

20,000

30,000

40,000

50,000

60,000

2001 2002 2003 2004 2005 2006

0-14

15-24

Source: IDC,2002(Q3)


Total Number of Young Mobile Total Number of Young Mobile Users by Country (2002/2006)Users by Country (2002/2006)

COUNTRYCOUNTRY 20022002 20032003

AustriaAustria 1,3991,399 1,5431,543

BelgiumBelgium 1,3681,368 1,4331,433

DenmarkDenmark 864864 1,0301,030

FinlandFinland 1,0081,008 1,1311,131

FranceFrance 8,5858,585 10,50410,504

GermanyGermany 11,89011,890 14,42214,422

GreeceGreece 1,6661,666 1,8791,879

ItalyItaly 10,11510,115 11,24811,248

NetherlandsNetherlands 2,5762,576 2,7672,767

PortugalPortugal 1,7721,772 1,9501,950

SpainSpain 6,5556,555 7,2167,216

SwedenSweden 1,5261,526 1,6561,656

SwitzerlandSwitzerland 1,1831,183 1,3201,320

UKUK 8,4668,466 8,8938,893

TOTALTOTAL 58,97358,973 66,99266,992

Source: IDC,2002


Consumers want Rational Services(?)

9%

15%

17%59%

DatabasesNews/ InfoTransactionsEntertainment

Source: Ovum: Data over Cellular, the Road to Third Generation, Nokia

I-mode Service


The Service that will Make the The Service that will Make the “Different”“Different”

Messaging

Games & Entertainment

Phone Personalization

Mobile Chatting

Source: IDC, 2002


Comic Download from Comic Download from PortalPortal

The comic series is designed by The comic series is designed by using Java technology and upload on using Java technology and upload on PortalPortal

User download by using GPRS User download by using GPRS Simple, fast, easy to use and Simple, fast, easy to use and

delivering content is personaldelivering content is personal

Thank YouThank You

[email protected][email protected]

6012-22-000-256012-22-000-25

literature review of sms & grps presented by christine liew wan shean it 070800

Documents

sms contest

total sms

text message

fax mail message waiting

mobile carriers

email messagefast

new messages

corporate email address