literature searching for mba ( on-campus students)
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Literature Searching (MBA)
Jamie Halstead
In this workshop we will look at...• How you currently search for
literature and what you would like to know
• How to develop an effective search strategy
• How to use the library resources / databases effectively
• Evaluating information for quality and relevance
Need information……
http://www.flickr.com/photos/ebarney/3600350076/
Think about the following……
• What do I need to find?
• How and where am I going to find the information?
• How do I know if the information is good?
A Literature Search
• Having decided on a subject area, starting off with a broad review of the literature should help to develop your ideas and your search strategy.
• Having defined / narrowed your search topic, you can focus on the research / literature that can contributes to your review.
• Searching the literature can help you to piece together a picture of the network of citations and the identify the core works.
Planning your search strategy
Think about:
• Area of interest
• Keywords
• Scope of subject
• Search for phrases eg. “human computer
interaction”
• Broaden search eg. comput* (finds computer, computing, computerization, computers etc)
• Narrow search eg. data AND warehousing
• Widen search eg. USA OR America
Search tips
Accessing Library Resourceshttp://unihub.mdx.ac.uk/study/library
myUniHub > My Study > My Library
Library Subject GuidesmyUniHub > My Study > My Library > Library Subject Guides
http://libguides.mdx.ac.uk/business
Searching Library Databases
Today, we will look for information on:
‘The mobile phone industry in the UK’
Using a variety of databases, including:
• Business Source Complete
• Keynote
• Passport GMID
Business Source Complete: Journal Articles
Try using the ‘Advanced Search’
Business Source Complete: Industry Profile
Type in your search terms and Select
‘Industry Profile’ as the Publication Type
Business Source Complete: Country Report
Type in your search terms and Select
‘Country Report’ as the Publication Type
Business Source Complete: Company Profiles
At the top of the screen –
Click on More and select ‘Company Profiles’
Newspaper Articles
Proquest Newsstand allows to search across all the key UK newspapers
and access the full text of the articles
Keynote
An excellent collection of Market Reports and
Company Information for the UK
Right information source for the job
Books
Internet
Journals
Newspapers
Reports
Evaluating information
• It is crucial to evaluate your search results for quality and relevance
• Is it what you need and is it trustworthy?
• You should consider the following criteria:
• Authority : Who is the author? What is their knowledge base/qualifications? Is the article published in a scholarly / peer reviewed journal?
• Relevance : Is this what I need? Will it answer my question? Is it at the right level?
• Objectivity : Balanced view? Opposing views represented? Links to supporting information?
• Intent : What is the purpose of information e.g. financial gain, propaganda, academic etc?
• Method : How was the information produced? Are the research methods appropriate?
• Currency: How old is this information? When was it last updated and by whom?
Tips for Online Access (Off campus)
Always log-in to MyUnihub
myUniHub > My Study > My Library
If MyUnihub doesn’t automatically log you in to our online resources
You may need to look for an Athens
Login link
If you see an Athens Login Page with no Middlesex link...
Click on Alternative Login
Scroll down the page....
Select Universities
Select Middlesex University
Click here
...and if asked to login again, use your network/uniHub username and password
Referencing
Click here to access the Referencing &
Citation Guide for the Business School
Finding previous dissertations...
Search forBusiness dissertation
or Mba dissertation
Need further help?
Please e-mail us for further help / to book an appointment
Jamie Halstead [email protected]
Ask a Librarian http://askalibrarian.mdx.ac.uk/
I would be very grateful if you would spend a couple of minutes to provide some feedback on this session and your Library Experiences
Finally