literaturverzeichnis978-3-658-04881-5/1.pdf · anderson, c. (2006): the long tail: why the future...

191

Literaturverzeichnis

Amazon.de (2010): „Mobiltelefone ohne Vertrag“; in: http://www.amazon.de/s/ref=nb

_sb_ss_sc_1_13?__mk_de_DE=%C3%85M%C3%85Z%C3%95%C3%91&url=se

arch-alias%3Daps&field-keywords=mobiltelefon+ohne+vertrag; Abruf vom:

15.1.2010.

Alba, J. W.; Hutchinson, J. W. (1987): „Dimensions of consumer expertise”, in: Journal

of Consumer Research, 13 Jg., Heft 4, S. 411 - 454.

Alter, A. L.; Oppenheimer, D. M. (2009): „Uniting the tribes of fluency to form a

metacognitive nation“, in: Personality and Social Psychology Review, 13 Jg., Heft

3, S. 219 - 235.

Anderson, C. (2006): The long tail: Why the future of business is selling less of more.

New York: Hyperion.

Anderson, C. J. (2003): „The psychology of doing nothing: Forms of decision avoidance

result from reason and emotion”, in: Psychological Bulletin, 129 Jg., Heft 1, S. 139.

Apple.com (2013): „Mac vergleichen”, in: http://www.apple.com/de/why-mac/compare/

notebooks.html, Abruf vom: 16.05.2013.

Areni, C. S. (1999): „An examination of the impact of product organization and region

equity on the comparison and selection of wines”, in: Advances in Consumer

Research, 26 Jg., Heft 1, S. 359 - 364.

Ariely, D.; Zakay, D. (2001): „A timely account of the role of duration in decision

making”, in: Acta Psychologica, 108 Jg., Heft 2, S. 187 - 207.

Ariely, D. (2009): „The end of rational economics”, in: Harvard Business Review, July-

August, S. 78 - 84.

Ariely, D. (2010): Predictably irrational: The hidden forces that shape our decisions, New

York: Harper Perennial.

Aschenbrenner, K. M. (1977): „Komplexes Wahlverhalten: Entscheidungen zwischen

multiattributen Alternativen“, in: Hartmann, K. D.; Koeppler, K. F. (Hg.):

„Fortschritte der Marktpsychologie“, Band 1, Frankfurt am Main:

Fachbuchhandlung für Psychologie, S. 21 - 52.

Babin, B. J.; Darden, W. R.; Griffin, M. (1994): „Work and/or fun: Measuring hedonic

and utilitarian shopping value”, in: Journal of Consumer Research, 20 Jg., Heft 4,

S. 644 - 656.

M. Krengel, Kategorisierungseffekte, Forschungsgruppe Konsum und Verhalten,DOI 10.1007/978-3-658-04881-5, © Springer Fachmedien Wiesbaden 2013

192

Backhaus, K.; Erichson, B.; Plinke, W.; Weiber, R. (2011): Multivariate

Analysemethoden: Eine anwendungsorientierte Einführung, 13. Aufl., Berlin

Heidelberg: Springer.

Baddeley, A. D. (2002): Human memory: Theory and practice, Hove: Psychology Press.

Barsalou, L. W. (1983): „Ad hoc categories”, in: Memory & Cognition, 11 Jg., Heft 3, S.

211 - 227.

Barsalou, L. W. (1987): „The instability of graded structure: Implications for the nature of

concepts”, in: Neisser, U. (Hg.): Concepts and conceptual development: Ecological

and intellectual factors in categorization, Cambridge: Cambridge University Press,

S. 101 - 140.

Barsalou, L. W. (1991): „Deriving categories to achieve goals”, in: Bower, G. H. (Hg.):

The psychology of learning and motivation: Advances in research and theory, 27

Jg., San Diego, CA: Academic Press, S. 1 - 64.

Barsalou, L. W. (1993): „Flexibility, structure, and linguistic vagary in concepts:

Manifestations of a compositional system of perceptual symbols”, in: Collins, A.

C.; Gathercole, S. E.; Conway, M. A. (Hg.): Theories of memory. London:

Lawrence Erlbaum Associates, S. 29 - 101.

Bazerman, M. H.; Tenbrunsel, A. E.; Wade-Benzoni, K. (1998): „Negotiating with

yourself and losing: Understanding and managing conflicting internal preferences”,

in: Academy of Management Review, 23 Jg., Heft April, S. 225 - 241.

Begg, I.; Armour, V. (1991): „Repetition and the ring of truth: Biasing comments”, in:

Canadian Journal of Behavioral Science, 23 Jg., S. 195 - 213.

Bell, D. E. (1982): „Regret in decision making und uncertainty”, in: Operations Research,

30 Jg., Heft 5, S. 961 - 981.

Ben Zur, H.; Breznitz, S. J. (1981): „The effect of time pressure on risky choice

behavior”, in: Acta Psychologica, 47 Jg., Heft 2, S. 89 - 104.

Bergkvist, L.; Rossiter, J. R. (2007): „The predictive validity of multiple-item versus

single-item measures of the same constructs“, in: Journal of Marketing Research,

44 Jg., Heft 2, S. 175 - 184.

Berke, J.; Hielscher, H.; Schlesig, C. (2012): „Die Media-Markt-Masche“, in:

Wirtschaftswoche, Heft 8, S. 40 - 48.

193

Berkowitz, L. (1993): „Towards a general theory of anger and emotional aggression:

Implications of the cognitive-neoassociationislic perspective for the analysis of

anger and other emotions”, in: Wyer, R. S.; Srull, T. K. (Hg.): Advances in Social

Cognition, 6 Jg., Hillsdale, NJ: Eribaum.

Berlyne, D. E. (1958): „The influence of complexity and novelty in visual figures on

orienting responses”, in: Journal of Experimental Psychology, 55 Jg., Heft 3, S. 289

- 296.

Berlyne, D. E. (1960): Conflict, arousal and curiosity, New York: McGraw-Hill.

Berlyne, D. E. (1971): Aesthetics and psychobiology, New York: Appleton.

Berndt, H. (1983): Konsumentscheidungen und Informationsüberlastung: Der Einfluss

von Quantität und Qualität der Werbeinformation auf das Konsumentenverhalten.

Eine empirische Untersuchung, München: GBI-Verlag.

Bettman, J. R. (1979): An information processing theory of consumer choice, Reading,

MA: Addison-Wesley.

Bettman, J. R.; Johnson, E. J.; Luce, M. F.; Payne, J. W. (1993): „Correlation, conflict,

and choice”, in: Journal of Experimental Psychology: Learning, Memory, and

Cognition, 19 Jg., Heft 4, S. 931 - 951.

Bettman, J. R.; Johnson, E. J.; Payne, J. W. (1990): „A componential analysis of

cognitive effort in choice”, in: Organizational Behavior and Human Decision

Processes, 45 Jg., Heft 1, S. 111 - 139.

Bettman, J. R.; Kakkar, P. (1977): „Effects of information presentation format on

consumer information acquisition strategies“, in: Journal of Consumer Research, 3

Jg., Heft 4, März, S. 233 - 240.

Bettman, J. R.; Luce, M. F.; Payne, J. W. (1998): „Constructive consumer choice

Processes”, in: Journal of Consumer Research, 25 Jg., Heft 3, S. 187 - 217.

Bettman, J. R.; Park, C. W. (1980): „Effects of prior knowledge and experience and

phase of the choice process on consumer decision processes: A protocol analysis”,

in: Journal of Consumer Research, 7 Jg., Heft 3, S. 234 - 248.

Bettman, J. R.; Sujan, M. (1987): „Effects of framing on evaluation of comparable and

noncomparable alternatives by expert and novice consumers”, in: Journal of

Consumer Research, 14 Jg., Heft 2, S. 141 - 154.

Bettman, J. R.; Zins, M. (1977): „Constructive processes in consumer choice”, in:

Journal of Consumer Research, 4 Jg., Heft 2, S. 75 - 85.

194

Bettman, J. R.; Zins, M. (1979): „Information format and choice task effects in consumer

decision making”, in: Journal of Consumer Research, 6 Jg., S. 141 - 153.

Biggs, S. F.; Bedard, J. C.; Gaber, B. G.; Linsmeier, T. J. (1985): „The effects of task

size and similarity on the decision behavior of bank loan officers”, in: Management

Science, 8 Jg., Heft 31, S. 970 - 987.

Blackwell, R. D.; Miniard, P. W.; Engel, J. F. (2001): Consumer behaviour, 9. Aufl.,

Fort Worth: Hartcourt College Publishers.

Bleicker, U. (1983): „Produktbeurteilung der Konsumenten: Eine psychologische Theorie

der Informationsverarbeitung“, in: Konsum und Verhalten, Band 5, Würzburg,

Wien: Physica-Verlag.

BMW.de (2013): „Alle BMW Modelle“, in: http://www.bmw.de/vc/ncc/xhtml/

start/startWithModelSelection.faces?productType=1&country=DE&market=DE&l

anguage=de&brand=BM, Abruf vom: 15.05.2013.

Boatwright, P.; Nunes, J.C. (2001): „Reducing assortment: An attribute-based approach“,

in: Journal of Marketing, 65 Jg., Heft 3, S. 50 - 63.

Böckenholt, U.; Albert, D.; Aschenbrenner, M. K.; Schmalhofer, F. (1991): „The

effects of attractiveness, dominance, and attribute differences on information

acquisition in multi-attribute binary choice”, in: Organizational Behavior and

Human Decision Processes, 2 Jg., Heft 49, S. 258 - 281.

Bornstein, R.; D’Agostino, P. (1992): „Stimulus recognition and the mere exposure

effect”, in: Journal of Personality and Social Psychology, 63 Jg., Heft 4, S. 545 -

552.

Bornstein, R.; D’Agostino, P. (1994): „The attribution and discounting of perceptual

fluency: Preliminary tests of a perceptual fluency/ attributional model of the mere

exposure effect“, in: Social Cognition, 12 Jg., Heft 2, S. 103 - 128.

Botti, S.; Iyengar, S. S. (2006): „The dark side of choice: When choice impairs social

welfare”, in: Journal of Public Policy & Marketing, 25 Jg., Heft 1, S. 24 - 38.

Botti, S.; Orfali, K.; Iyengar, S. S. (2009): „Tragic choices: autonomy and emotional

responses to medical decisions”, in: Journal of Consumer Research, 36 Jg., Heft 3,

S. 337 - 352.

Bousfield, A. K.; Bousfield, W. A. (1966): „Measurement of clustierng and sequential

constancies in repeated free recall”, in: Psychological Reports, 19 Jg., Heft 3, S.

935 - 942.

195

Bousfield, W. A. (1953): „The occurrence of clustering in the recall of randomly arranged

associates”, in: Journal of General Psychology, 49 Jg., S. 229 - 240.

Bousfield, W. A.; Cohen, B. (1955): „The occurrence of clustering in the recall of

randomly arranged words of different frequencies-of-usage”, in: Journal of General

Psychology, 52 Jg., S. 83 - 95.

Bousfield, W. A.; Cohen, B. H.; Whitmarsh, G. A. (1958): „Associative clustering in the

recall of words of different taxonomic frequencies of occurrence“, in:

Psychological Reports, 4 Jg., Heft g, S. 39 - 44.

Bousfield, W. A.; Puff, C. R. (1965): „Relationship between free associational and

judgmental measures of word relatedness”, in: Psychological Reports, 16 Jg., Heft

1, S. 279 - 282.

Bousfield, W. A.; Sedgewick, C. H. W. (1944): „An analysis of sequences of restricted

associative responses”, in: Journal of General Psychology, 30 Jg., S. 149 - 165.

Bower, G.; Clark, M.; Lesgold, A.; Winzenz, D. (1969): „Hierarchical retrieval schemes

in recall of categorized word lists”, in: Journal of Verbal Learning and Verbal

Behavior, 8 Jg., Heft 4, S. 323 - 343.

Braun.com (2013): „Herrenrasur“, in: http://www.braun.com/de/male-grooming.html,

Abruf vom: 15.05.2013.

Briesch, R. A.; Chintagunta, P. K.; Fox, E. J. (2009): „How does assortment affect

grocery store choice?”, in: Journal of Marketing Research, 46 Jg., Heft 2, S. 176 -

189.

Broniarczyk, S. M (2008): „Product assortment” in: Haugtvedt, C. P.; Herr, P. M.;

Kardes, F. R. (Hg.): Handbook of consumer psychology, New York: Laurence

Erlbaum Associates, 755 - 779.

Broniarczyk, S. M.; Hoyer, W. D.; McAlister, L. (1998): „Consumers’ perceptions of

the assortment offered in a grocery category: The impact of item reduction”, in:

Journal of Marketing Research, 35 Jg., Heft 2, S. 166 - 176.

Brosius, F. (2006): SPSS 14, Bonn: mitp Verlag.

Bühl, A. (2006): SPSS 14: Einführung in die moderne Datenanalyse, 10. Auflage,

München: Pearson Studium.

Bühner, M.; Ziegler, M. (2009): Statistik für Psychologen und Sozialwissenschaftler, 1.

Auflage, München: Addison-Wesley Verlag.

196

Burnham, T. A.; Frels, J. K.; Mahajan, V. (2003): „Consumer switching costs: A

typology, antecedents, and consequences”, in: Journal of the Academy of

Marketing Science, 31 Jg., Heft 2, S. 109.

Carpenter, G. S.; Glazer, R.; Nakamoto, K. (1994): „Meaningful brands from

meaningless differentiation: The dependence on irrelevant attributes”, in: Journal of

Marketing Research, 31 Jg., Heft 3, S. 339 - 350.

Chaiken, S. (1980): „Heuristic versus systematic processing and the use of source vs.

message cues in persuasion”, in: Journal of Personality and Social Psychology, 39

Jg., Heft November, S. 752 - 766.

Chakravarti, A.; Janiszewski, C. (2003): „The influence of macro-level motives on

consideration set composition in novel purchase situations”, in: Journal of

Consumer Research, 18 Jg., Heft September, S. 244 - 258.

Chan, E. Y. (2010): „Finding the apple of my eye: Categorization and satisfaction from

hedonic consumption“, New York: SSRN eLibrary. Abgerufen von:

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1570323, Abruf vom:

14.5.2012.

Chandler, P.; Sweller, J. (1991): „Cognitive load theory and the format of instruction“,

in: Cognition and Instruction“, Jg. 8, Heft 4, S. 293 - 332.

Chang, C. (2011): „The effect of the number of product subcategories on perceived

variety and shopping experience in an online store”, in: Journal of Interactive

Marketing, 25 Jg., Heft 3, S. 159 - 168.

Cheema, A.; Soman, D. (2008): „The effect of partitions on controlling consumption“, in:

Journal of Marketing Research, 45 Jg., Heft Dezember, S. 665 - 675.

Chernev, A. (2001): „The impact of common features on consumer preferences: A case of

confirmatory”, in: Journal of Consumer Research, 27 Jg., Heft 4, S. 475 - 488.

Chernev, A. (2003a): „Product assortment and individual decision processes”, in: Journal

of Personality and Social Psychology, 85 Jg., Heft 1, S. 151 - 162.

Chernev, A. (2003b): „When more is less and less is more: The role of ideal point

availability and assortment in consumer choice”, in: Journal of Consumer Research,

30 Jg., Heft 2, S. 170 - 183.

Chernev, A. (2004): „Context effects in choice“, in: Advances in Consumer Research, 31

Jg., Heft 1, S. 226 - 228.

Chernev, A. (2005): „Feature complementarity and assortment in choice”, in: Journal of


197

Chernev, A. (2008): „The role of purchase quantity in assortment choice: The quantity-

matching heuristic”, in: Journal of Marketing Research, 45 Jg., Heft 2, S. 171 - 181.

Chernev, A. (2011): „When more is less and less is more: The psychology of managing

product assortments“, in: Marketing Intelligence Review, 3 Jg., Heft 1, S. 8 - 15.

Chernev, A. (2012): „Product assortment and consumer choice: An interdisciplinary

review”, in: Foundations and Trends in Marketing, 6 Jg., Heft 1, S. 1 - 61.

Chernev, A.; Böckenholt, U.; Goodman, J. (2010): „Commentary on Scheibehenne,

Greifeneder, and Todd. Choice overload: Is there anything to it?”, in: Journal of


Chernev, A.; Kivetz, R. (2005): „Goals and mindsets in consumer choice“, in: Advances

in Consumer Research, 32 Jg., Heft 1, S. 82 - 85.

Chernev, A.; McAllister, L. (2005): „Product assortment and variety-seeking in consumer

choice“, in: Advances in Consumer Research, 32 Jg., Heft 1, S. 119 - 121.

Christensen; C. M. (2011): The innovator’s dilemma: The revolutionary book that will

change the way you do business, New York: HarperBusiness.

Cohen, J. B.; Pham, M. T.; Andrade, E. B. (2008): „The nature and role of affect in

consumer behavior“, in: Haugtvedt, C. P.; Herr, P. M.; Kardes, F. R. (Hg.):

Handbook of consumer psychology, New York: Taylor & Francis Group, S. 297 -

348.

Cooke, A. D. J.; Meyvis, T.; Schwartz, A. (2001): „Avoiding future regret in purchase-

timing decisions”, in: Journal of Consumer Research, 27 Jg., Heft 4, S. 447 - 459.

Coupey, E. (1994): „Restructuring: Constructive processing of information displays in

consumer choice”, in: Journal of Consumer Research, 21 Jg., Heft 1, S. 83 - 99.

Coupey, E.; Irwin, J. R.; Payne, J. W. (1998): „Product category familiarity and

preference construction”, in: Journal of Consumer Research, 24 Jg., Heft 4, S. 459 -

468.

Cowan, N. (2001): „The magical number 4 in short-term memory: A reconsideration

of mental storage capacity“, in: Behavioral and Brain Sciences, 24 Jg., S. 87 - 185.

De Vries, E. K. (2006): How assortment variety affects assortment attractiveness: A

consumer perspective. Unpublished dissertation, Rotterdam.

Deci, E. L.; Ryan, R. M. (1985): Intrinsic motivation and self-determination in human

behavior, New York: Springer.

Desmeules, R. (2002): „The impact of variety on consumer happiness: Marketing and the

tyranny of freedom“, in: Academy of Marketing Science Review, 12 Jg., S. 1 - 17.

Dhar, R. (1997): .. Consumer preference for a no-choiceoption", in: Journal of Consumer


Dbar, R.; NowUs, S. M. (1999): "The effect of time pressure on consumer choice

deferral", in: Journal ofCoosumer Research, 25 Jg., Heft 4, S. 369 - 384.

Dbar, R-; Now1is, S. M.; Sherman, S. J. (1999): "Comparisoo effects on preference

coostructioo", in: Journal ofCoosumer Research, 26 Jg., Heft 3, S. 293 - 306.

Dbar, R.; Simonson, L (2003): "Tbe effcct of forced choicc on choicc", in: Journal of


Dbar, R.; Wertenbroch, K. (2000): "Consumer choice between hedonic and utilitarian

goods", in: Journal ofMarketing Research, 37 Jg., Heft I, S. 60 - 71.

Diehl, K. (2005): "When two rights make a wroog: Searching 100 much in ordered

envirnoments", in: Journal ofMarketingResearch, 42 Jg., Heft 3, S. 313 - 322.

Diehl, K. (2008): .,Categories in Context", in: Advances of consumer research, 26 Jg., S.

176 -180.

Diehl, K.; KDrnlsh, L. J.; Lyneh, J. G. (2003): "Smart agents: When lower search eosts

for quality information increase price sensitivity", in: Journal of Consumer

Research, 30 Jg., Heft I, S. 56 - 71.

Diehl, K.; Poynor, C. (2010): "Great expectations?! Assortment size, expcctations, and

satisfactioo", in: Journal ofMarketing Research, 47 Jg., Heft 2, S. 312 - 322.

Dijksterhnls, A. (2004): "Think different: The merits of uncooscious thought in

preference development and decision making", in: Journal of Personality and

Socia! Psycbology, 87 Jg., Heft 5, S. 586 - 598.

Dijksterhnls, A.; Bos, M. W.; Nordgren, L. F.; von Baaren, R- B. (2006): "On msking

the right choicc: The deliberation-without-attention effect", in: Science, 311 Jg.,

Heft 5763, S. 1005 - 1007.

Dijksterhnls, A.; Meurs, T. (2006): "Where creativity resides: The generative power of

unconscious thought", in: Consciousness and Cognition, 15 Jg., Heft I, S. 135 -

146.

Dijksterhnls, A.; Nordgren, L. F. (2006): ,,A theory of unconscious thoughf', in:

Perspectives on Psychological Science", 1 Jg., Heft 2, S. 95 - 109.

Dr"e, X-; Hoch, S. J.; Purk, Mo E. (1994): "Shelfmanagement and spacee1asticity", in:

Journal ofRetaiting, 70 Jg., Heft 4, S. 301 - 326.

Drolet, A.; Aaker, J. (2002): "Off target? Changing eognitive-based attitudes", in: Journal

ofCoosumerPsychology, 12 Jg., Heft I, S. 59 - 68.

198

199

East, R. (1997): Consumer behaviour for marketing decisions, New Jersey: Prentice Hall.

Edel, J.; Staelin, R. (1983): „The information processing of pictures in print

advertisement”, in: Journal of Consumer Research, 10 Jg., Heft 1, S. 45 - 61.

Edland, A.; Svenson, O. (1993): „Judgement and decision making under time pressure”,

in: Svenson, O.; Maule, A. J. (Hg.): Time pressure and stress in human judgment

and decision making, New York: Plenum Press, S. 27 - 40.

Edwards, K. (1990): „The interplay of affect andcognition in attitude formation and

change”, in: Journal of Personality and Social Psychology, 59 Jg., Heft 2, S. 202 -

211.

Epstein, S. (1993): „Emotion and self-theory”, in: Lewis, M.; Haviland-Jones, J. M. (Hg.):

Handbook of emotions, New York: Guilford, S. 313 - 326.

Esch, F.-R (2007): Strategie und Technik der Markenführung, 4. Auflage, München:

Vahlen Verlag.

Esch, F.-R.; Herrmann, A.; Sattler, H. (2011): “Marketing: Eine managementorientierte

Einführung”, 3. Auflage, München: Vahlen.

Esch, F.-R.; Rutenberg, J. (2004): „Mental Convenience beim Einkaufen“, Thexis, 21

Jg., Heft 4, S. 22 - 26.

Evans, M.; Moutinho, L.; Raaij, W. F. V. (1996): Applied consumer behaviour, Harlow:

Longman Group United Kingdom.

Eysenck, M. W.; Keane, M. T. (2005): Cognitive pychology: A student’s handbook, 6.

Auflage, London: Psychology Press.

Fabrigar, L. R.; Petty, R. E. (1999): „The role of the affective and cognitive bases of

attitudes in susceptibility to affectively and cognitively based persuasion”, in:

Personality and Social Psychology Bulletin, 25 Jg., Heft 3, S. 363 - 381.

Falk-navigation.de (2013): „Navis im Überblick”, in: http://www.falk-navigation.de/de/

navigationsgeraete/navis-im-ueberblick.html, Abruf vom: 15.05.2013.

Fasolo, B.; Hertwig, R.; Huber, M.; Ludwig, M. (2009): Size, entropy, and density:

what is the difference that makes the difference between small and large real-world

assortments? Psychology and marketing, 26 Jg., Heft 3, S. 254 - 279.

Felcher, E. M.; Malaviya, P.; McGill, A. L. (2001): „The role of taxonomic and goal-

derived product categorization in, within, and across category judgments“, in:

Psychology and Marketing, 18 Jg., Heft 8, S. 865 - 887.

Felderer, B.; Homburg, S. (2005): Makroökonomik und neue Makroökonomik,

9. Auflage, Berlin: Springer.

200

Fitzsimons, G. J. (2000): „Consumer response to stockouts”, in: Journal of Consumer


Food Marketing Insitute (1993): „Variety or duplication: A process to know where you

stand.“, Washington: Food Marketing Institute.

Fox, C. R.; Ratner, R. K.; Lieb, D. S. (2004): "Diversification and Partition Dependence

in Consumer Choice", in: Advance of Consumer Research, 31. Jg., Heft 1, S. 119-

120.

Fox, C. R.; Ratner, R. K.; Lieb, D. S. (2005): „How subjective grouping of options

influences choice and allocation: Diversification bias and the phenomenon of

partition dependence”, in: Journal of Experimental Psychology, General, 134 Jg.,

Heft 4, S. 538 - 551.

Gerrig, R. J.; Zimbardo, P. G. (2008): Psychologie, 18. Auflage, München: Pearson

Studium.

Gigerenzer, G. (2008): Bauchentscheidungen: Die Intelligenz des Unbewussten und die

Macht der Intuition, 3. Aufl., München: Goldmann Verlag.

Goedertier, F.; Geskens, K.; Geuens, M.; Weijters, B. (2012): „Increasing choice

satisfaction through goal-based labeling“, in: Marketing Letters, 23 Jg., Heft 1, S.

119 - 136.

Goldberger, L.; Breznitz, S. (1999): Handbook of stress: Theoretical and clinical aspects,

2. Aufl., New York: Free Press.

Goldstein, D. G.; Gigerenzer, G: „Models of ecological rationality: The recognition

heuristic“, in: Psychological Review, 109 Jg., S. 75 - 90.

Goldstein, D. G.; Johnson, E. J.; Hermann, A.; Heitmann, M. (2008): „Nudge your

customers toward better choices“, in: Harvard Business Review, 86 Jg., Heft 12, S.

99 - 105.

Google.com (2013): „Google Adwords“, in: www.adwords.google.com, Abruf vom:

12.05.2013.

Gourville, J. T.; Soman, D. (2005): „Overchoice and assortment type: When andwhy

variety backfires“, in: Marketing Science, 24 Jg., Heft 3, S. 382 - 395.

Greenleaf, E. A.; Lehmann, D. R. (1995): „Reasons for substantial delay in consumer

decision making”, in: Journal of Consumer Research, 22 Jg., Heft 2, S. 186 - 199.

Grice, H. P. (1975): „Logic and conversation”, in: Cole, P.; Morgan, J. L. (Hg.): Syntax

and semantics III: Speech acts, New York: Academic Press, S. 41 - 58.

201

Griffin, J. G.; Broniarczyk, S. (2010): „The slippery slope: The impact of feature

alignability on search and satisfaction”, Journal of Marketing Research 47 Jg., Heft

2, S. 323 - 224.

Gross, P. (2005): Die Multioptionsgesellschaft, 10. Auflage, Frankfurt am Main:

Suhrkamp.

Gunther, R. E. (2002): Wharton on making decisions. New York: John Wiley & Sons.

Hamilton, R.; Chernev, A. (2010): „Managing product assortments: Insights from

consumer psychology,” in: Tybout, A.; Calder, B. (Hg.): Kellog on Marketing, 2.

Auflage, New York, NY: Wiley.

Hamilton, R.; Hong, J.; Chernev, A. (2007): „Perceptual focus effects in choice”, in:


Hartnagel, A.; Esch, F.-R.; Winter, K. (2007): „Einfach, verständlich, gewinnend”, in:

Absatzwirtschaft, Heft 1, S. 38 - 41.

Haugtvedt, C. P.; Herr, P.; Kardes, F. R. (2008): Handbook of consumer psychology,

New York: Lawrence Erlbaum Associates.

Hawkins, S. A.; Hoch, S. J. (1992): „Low-involvement learning: Memory without

evaluation“, in: Journal of Consumer Research, 19 Jg, Heft 2, S. 212 - 225.

Heit, E.; Rubinstein, J. (1994): „Similarity and property effects in inductive reasoning“,

in: Journal of Experimental Psychology: Learning, Memory, and Cognition, 20 Jg.,

Heft March, S. 411 - 422.

Herpen, E.; Diehl, K.; Poynor, C. (2008): „Arranged to distraction: How categorizing

products with complements versus substitutes alters the experience of product

choice“, in: Advance of Consumer Resarch, 35. Jg., S. 80 - 83.

Herrmann, A.; Heitmann, M.; Huber, F.; Landwehr, J. R. (2008): „Die Wirkung der

Vergleichbarkeit von Merkmalsausprägungen auf die Wichtigkeit des

Produktmerkmals“, in: Himpel, F.; Kaluza, B.; Wittmann, J. (Hg.): Spektrum des

Produktions- und Innovationsmanagements. Komplexität und Dynamik im Kontext

von Interdependenz und Kooperation, Wiesbaden: Gabler, S. 199 - 214.

Herrmann, A.; Huber, F.; Seilheimer, C. (2003): „Die Qual der Wahl: Die Bedeutung

des Regret bei Kaufentscheidungen“, in: zfbf, 55 Jg., Heft Mai, S. 224 - 249.

Hertz.com (2013): „Flotte“ http://www.hertz.com/rentacar/vehicleguide/index.jsp?target

Page=vehicleGuideHomeView.jsp&countryCode=DE&category=PKW,%20Limou

sinen; Abruf vom: 15.5.2013.

202

Hielscher, H. K. (2009): „Bison und Bücher: Der Online-Händler Amazon wird mit

Erfolg zu dem, was Quelle eins war: Ein Massenversender mit Universalsortiment“,

in: Wirtschaftswoche, Heft 44, S. 79.

Hirschhausen, E. (2009): Glück kommt selten allein, Reinbek: Rowohlt.

Hoch, S. J.; Bradlow, E. T.; Wansink, B. (1999): „The variety of an assortment“, in:

Marketing Science, 18 Jg., Heft 4, S. 527 - 546.

Hoeffler, S.; Ariely, D. (1999): „Constructing stable preferences: a look into dimensions

of experience and their impact on preference stability“, in: Journal of Consumer

Psychology, 8 Jg., Heft 2, S. 113 - 140.

Hsee, C. K.; Rottenstreich, Y. (2004): „Music, pandas, and muggers: On the affective

psychology of value“, in: Journal of Experimental Psychology, 133 Jg., Heft 1, S.

23 - 30.

Huffman, C.; Kahn, B. E. (1998): „Variety for sale: Mass customization or mass

confusion?”, in: Journal of Retailing, 74 Jg., Heft 4, S. 491 - 513.

Inman, J. J. (2001): „The role of sensory-specific satiety in attribute-level variety

seeking”, in: Journal of Consumer Research, 28 Jg., Heft 1, S. 105 - 120.

Inman, J. J. (2004): „Drivers of hedonic choice“, in: Advances in Consumer Research, 31

Jg., Heft 1, S. 118 - 121.

Inman, J. J.; Dyer, J. S.; Jia, J. (1997): „A generalized utility model of disappointment

and regret effects on post-choice valuation“, in: Marketing Science, 16 Jg., Heft 2,

S. 97.

Iyengar, S. S. (2010): The art of choosing, New York: Twelve.

Iyengar, S. S.; Jiang, W.; Hubermann, G. (2004): „How much choice is too much?

Contributions to 401(k) retirement plans”, in: Pension Research Council Working

Paper, PRC WP 2003-10, S. 1 - 18, Abruf von: http://rider.wharton.upenn.edu/

~prc/PRC/WP/WP2003-10.pdf, Abruf vom: 10.02.2012.

Iyengar, S. S.; Kamenica, E. (2007): „Choice overload and simplicity seeking“,

unpublished working paper, University of Chicago Graduate School of Business.

Iyengar, S. S.; Lepper, M. (2000): „When choice is demotivating: Can one desire too

much of a good thing?“, in: Journal of Personality and Social Psychology, 79 Jg.,

Heft 6, S. 995 - 1006.

Iyengar, S. S.; Wells, R. E.; Schwartz, B. (2006): „Doing better but feeling worse“, in:

Psychological Science, 17 Jg., Heft 2, S. 143 - 150.

203

Jacoby, J. (1977): „Information load and decision quality: Some contested issues“, in:

Journal of Marketing Research, 14 Jg., Heft November, S. 569 - 573.

Jacoby, J. (1984): „Perspectives on information overload“, in: Journal of Consumer

Research, 10 Jg., Heft March, S. 432 - 435.

Jacoby, J.; Speller, D. E.; Berning, C. A. (1974): „Brand choice behavior as a function

of information load: Replication and extension“, in: Journal of Consumer Research,

1 Jg., Heft February, S. 33 - 42.

Jacoby, J.; Speller, D. E.; Kohn, C. A. (1974): „Brand choice behavior as a function of

information load“, in: Journal of Marketing Research, 11 Jg., Heft February, S. 63 -

69.

Jacoby, J.; Troutman, T.; Kuss, A.; Mazursky, D. (1986): „Experience and expertise in

complex decision making“, in: Advances in Consumer Research, 13 Jg., S. 469 -

475.

Janiszewski, C. (1988): „Preconscious processing effects: The independence of attitude

formation and conscious thought“, in: Journal of Consumer Research, 15 Jg., S.

199 - 209.

Janiszewski, C. (1990): „The influence of print advertisement organization on affect

toward a brand name“, in: Journal of Consumer Research, 17 Jg., S. 53 - 65.

Janiszewski, C. (1993): „Preattentive mere exposure effects”, in: Journal of Consumer

Research, 20 Jg., S. 376 - 392.

Joachimsthaler, E. A.; Lastovicka, J. L. (1984): „Optimal stimulation level -

Exploratory behavior model”, in: Journal of Consumer Research, 11 Jg., Heft

December, S. 830 - 835.

Johnson, E. J.; Russo, J. E. (1984): „Product familiarity and learning new information”,

in: Journal of Consumer Research, 11 Jg., Heft June, S. 542 - 550.

Johnson, E.; Bellman, S.; Lohse, G. (2003): „Cognitive lock-in and the power law of

practice”, in: Journal of Marketing, 67 Jg., S. 62 - 75.

Johnson, M. D. (1984): „Consumer choice strategies for comparing noncomparable

alternatives”, in: Journal of Consumer Research, 11 Jg., S. 741 - 753.

Kahn, B. E.; Lehmann, D. R. (1991): „Modeling choice among assortment”, in: Journal

of Retailing, 67 Jg., Heft 3, S. 274 - 299.

Kahn, B. E.; Morales, A. C. (2001): „Choosing variety”, in: Hoch, S. J.; Kunreuther, H.

C.; Gunther R. E.(Hg.): Wharton on marketing decisions, S. 63 - 77.

204

Kahn, B. E.; Wansink, B. (2004): „The influence of assortment structure on perceived

variety and consumption quantities”, in: Journal of Consumer Research, 30 Jg.,

Heft 4, S. 519 - 533.

Kahneman, D. (2012): Schnelles Denken, langsames Denken. München: Siedler Verlag.

Kahneman, D.; Tversky, A. (2000): Choices, values, and frames, Cambridge: Cambridge

University Press, S. 565 - 577.

Kalyuga, S.; Chandler, P.; Sweller, J. (1999): „Managing split-attention and redundancy

in multimedia instruction“, in: Applied Cognitive Psychology, Jg. 13, Heft 4, S.

351 - 371.

Kapferer, J.-N.; Laurent, G. (1985): „Consumers involvement profile: New empirical re-

sults“, in: Advances in Consumer Research, 12 Jg., S. 290 - 295.

Kapferer, J.-N.; Laurent, G. (1986): „Consumer involvement profiles: A new pracitcal

approach to consumer involvement“, in: Journal of Advertising Research, 25 Jg.,

Heft 6, S. 48 - 56.

Kardes, F. R. (2002): Consumer behavior and managerial decision making, 2. Aufl., New

Jersey: Prentice Hall.

Kardes, F. R.; Posavac, S. S.; Cronley, M. L. (2004): „Consumer inference: A review of

processes, bases, and judgment contexts“, in: Journal of Consumer Psychology, 14

Jg., Heft 3, S. 230 - 256.

Keller, K. L.; Staelin, R. (1987): „Effects of quality and quantity of information on

decision effectiveness“, in: Journal of Consumer Research, 14 Jg., Heft 2, S. 200 -

213.

Kivetz, R.; Simonson, I. (2002): „Earning the right to indulge: Effort as a determinant of

customer preferences toward frequency program rewards“, in: Journal of Marketing

Research, 39 Jg., Heft May, S. 155 - 170.

Knappe, H.-J. (1981): Informations- und Kaufverhalten unter Zeitdruck, Frankfurt am

Main: Peter Lang Verlag.

Kroeber-Riel, W. (1992): Konsumentenverhalten, 5. Auflage, München: Vahlen.

Kroeber-Riel, W.; Esch, F.-R. (2011): Strategie und Technik der Werbung;

Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse, 7. Auflage,

Stuttgart: Kohlhammer.

Kroeber-Riel, W.; Weinberg, P.; Gröppel-Klein, A. (2009): Konsumentenverhalten, 9.

Auflage, München: Vahlen.

205

Kuss, A.; Tomczak, T. (2007): Käuferverhalten: Eine marketingorientierte Einführung, 4.

Auflage, Stuttgart: UTB.

Lassaline, M. E. (1996): „Structural alignment in induction and similarity”, in: Journal of

Experimental Psychology: Learning, Memory, and Cognition, 22 Jg., Heft Mai, S.

754 - 70.

Le Doux, J. E. (1987): „Emotion”, in: Plum, F.; Mountcastle, V. (Hg.): Handbook of

Physiology. Section I: The Nervous System, Bethesda, MD: American

Physiological Society, S. 419 - 460.

Le Doux, J. E. (1995): „Emotion: Clues from the brain”, in: Annual Review of

Psychology, 46 Jg., S. 209 - 305.

LeDoux, J. E. (1996): The emotional brain. New York: Simon and Schuster.

Levental, H.; Singer, R.; Jones, S. (1965): „Effects of fear and specificity of

recommendation upon attitudes and behavior“, in: Journal of Personality and Social

Psychology, 2 Jg, S. 20 - 29.

Leventhal, H. (1984): „A perceptual-motor theory of emotion”, in: Advances in

Experimental Social Psychology, 17 Jg., Orlando: Academic Press, S. 118 - 182.

Lidwell, W.; Holden, K.; Butler, J. (2003): Design: Die 100 Prinzipien für erfolgreiche

Gestaltung, München: Stiebner.

Loewenstein, G. (1987): „Anticipation and the valuation of delayed consumption. The

Economic”, in: Journal, 97 Jg., Heft 387, S. 666 - 684.

Loewenstein, G. (1999): „Is more choice always better?“, in: Social Security Brief:

National Academy of Social Insurance, 7 Jg., S. 1 - 8.

Loken, B.; Barsalou, L. W.; Joiner, C. (2008): „Categorization theory and research in

consumer psychology: Category representation and category-based inference”, in:

Haugtvedt, C.P.; Kardes, F.; Herr, P. (Hg.): Handbook of consumer psychology,

Mahwah: Lawrence Erlbaum Associates, S. 133 - 163.

Luce, M. F. (1998): „Choosing to avoid: Coping with negatively emotion-laden consumer

decisions”, in: Journal of Consumer Research, 24 Jg., Heft March, S. 409 - 433.

Luce, M. F.; Bettman, J. R.; Payne, J. W. (1997): „Choice processing in emotionally

difficult decisions”, in: Journal of Experimental Psychology: Learning, Memory,

and Cognition, 23 Jg., S. 384 - 405.

Luce, M. F.; Jia, J.; Fischer, G. W. (2003): „How much do you like it? Within-

alternative conflict and subjective confidence in consumer judgments”, in: Journal

of Consumer Research, 30 Jg., Heft December, S. 464 - 472.

206

Luce, M. F.; Payne, J. W.; Bettman, J. R. (1999): „Emotional trade-off difficulty and

choice”, in: Journal of Marketing Research, 36 Jg., S. 143 - 159.

Luce, M. F.; Payne, J. W.; Bettman, J. R. (2000): „Coping with unfavorable attribute

values in choice“, in: Organizational Behavior and Human Decision Processes, 81

Jg., Heft 2, S. 274 - 299.

Luce, M. F.; Payne, J. W.; Bettman, J. R. (2001): „The emotional nature of decision

trade-offs“, in: Hoch, S. J.; Kunreuther, H. C.; Gunther R. (Hg.): Wharton on

marketing decisions, S. 17 - 35.

Lurie, N. H. (2004): „Decision making in information-rich environments: The role of

information structure”, in: Journal of Consumer Research, 30 Jg., Heft 4, S. 473 -

486.

Maier, A.; Vickers, Z.; Inman, J. (2007): „Sensory-specific satiety, its crossovers, and

subsequent choice of potato chip flavors“, in: Appetite, 49 Jg., Heft 2, S. 419 - 428.

Malhotra, N. K.; Jain, A. K.; Lagakos, W. (1982): „The information overload

controversy: An alternative viewpoint”, in: Journal of Marketing, 46 Jg., Heft

Spring, S. 27 - 37.

Mandler, G. (1967): „Organization and memory”, in: Spence, K. W.; Spence, J. T. (Hg.):

The psychology of learning and motivation: Advances in research and theory, New

York: Academic Press, S. 328 - 372.

Markman, A. B. (1999): Knowledge representation, London: Lawrence Erlbaum

Associates, Publishers.

Markman, A. B.; Medin, D. L. (1995): „Similarity and alignment in choice“, in:

Organizational Behavior and Human Decision Processes, 63 Jg., Heft 2, S. 117 -

130.

Markus, H. R.; Schwartz, B. (2010): „Does choice mean freedom and well-being?”, in:


Masson, M. (1995): Episodically enhanced comprehension fluency, reading and language

processing, London: Lawrence Erlbaum Associates, Publishers.

McAlister, L.; Pessemier, E. A. (1982): „Variety-seeking behavior: An interdisciplinary

review“, in: Journal of Consumer Research, 9 Jg., Heft 3, S. 311 - 322.

Mediamarkt.de (2013): „Media Markt”, in: www.mediamarkt.de, Abruf vom:

15.05.2013.

207

Medvec, V. H.; Madey, S. F.; Gilovich, T. (1995): „When less is more: Counterfactual

thinking and satisfaction among olympic medalists”, in: Journal of Personality and

Social Psychology, 69 Jg., S. 603 - 610.

Mehrabian, A. (1987): Räume des Alltags oder wie die Umwelt unser Verhalten

bestimmt, gekürzte Neuausgabe, Frankfurt am Main: Campus Verlag.

Menon, G.; Raghubir, P.; Mick, D. G.; Kardes, F. R. (2003): „Ease-of-retrieval as an

automatic input in judgments: A mere-accessibility framework?“, in: Journal of


Meyers-Levy, J.; Tybout, A. (1989): „Schema congruity as a basis for product

evaluation”, in: Journal of Consumer Research, 16 Jg., Heft June, S. 39 - 54.

Miller, E. G.; Kahn, B. E. (2005): „Shades of meaning: The effect of color and flavor

names on consumer choice”, in: Journal of Consumer Research, 32 Jg., Heft 1, S.

86 - 92.

Miller, G. A. (1956): „The magical number seven, plus or minus two: Some limits on our

capacity for processing information“, in: Psychological Review, 63 Jg., Heft 2, S.

81 - 96.

Mitchell, V.-W.; Papavassiliou, V. (1997): „Exploring consumer confusion in the watch

market“, in: Marketing Intelligence & Planning, 15 Jg., Heft 4, S. 164 - 172.

Mitchell, V.-W.; Papavassiliou, V. (1999): „Marketing causes and implications of

consumer confusion“, in: Journal of Product & Brand Management, 8 Jg., Heft 4,

S. 319 - 339.

Mogilner, C.; Rudnick, T.; Iyengar, S. S. (2008): „The mere catagorization effect: How

the presence of categories increases choosers‘ perceptions of assortment variety and

outcome satisfaction”, in: Journal of Consumer Research, 35 Jg., Heft 2, S. 202 -

215.

Möller, S. (2004): „Die Vermeidung von Consumer Confusion", in: Thexis, 4 Jg.,

S. 27 - 30.

Morales, A.; Kahn, B. E.; McAlister, L.; Broniarczyk, S. M. (2002): „Perceptions of as-

sortment variety: The effects of congruency between consumers’ internal and

retailers external organization“, Working Paper, Singapore: Office of Research,

Singapore Management University.

208

Morales, A.; Kahn, B. E.; McAlister, L.; Broniarczyk, S. M. (2005): „Perceptions of as-

sortment variety: The effects of congruency between consumers’ internal and

retailers external organization“, in: Journal of Retailing, 81 Jg., Heft 2, S. 159 -

169.

Morrison, B.; Dainoff, M. (1972): „Advertising complexity and looking time”, in: Journal

of Marketing Research, 9 Jg., S. 396 - 400.

Nam, M.; Wang, J.; Lee, A. Y. (2012): „The difference between differences: How

expertise affects diagnosticity of attribute alignability”, in: Journal of Consumer


Nokia.com (2011): „Alle Mobiltelefone“, in: http://www.nokia.com/de-de/smartphones-

handys/vergleich/, Abruf vom: 10.10.2011.





Novemsky, N.; Dhar, R.; Schwarz, N.; Simonson, I. (2007): „Preference fluency in

choice”, in: Journal of Marketing Research, 44 Jg., Heft 3, S. 347 - 356.

Nowlis, S. M.; Dhar, R.; Simonson, I. (2010): „The effect of decision order on purchase

quantity decisions“, in: Journal of Marketing Research, 47 Jg., Heft August, S. 725

- 737.

Ofir, C.; Simonson, I. (2007): „The effect of stating expectations on customer satisfaction

and shopping experience”, in: Journal of Marketing Research, 44 Jg., Heft

February, S. 164 - 174.

Oliver, R. L. (1977): „Effect of expectation and disconfirmation on postexposure product

evaluations: An alternative interpretation,” Journal of Applied Psychology, 62 Jg.

Heft 4, S. 480 - 486.

Oliver, R. L. (1980): „A cognitive model for the antecedents and consequences of

satisfaction”, in: Journal of Marketing Research, 17 Jg., Heft 4, S. 460 - 469.

Oliver, R. L.; DeSarbo, W. S. (1988): „Response determinants in satisfaction judgments”,

in: Journal of Consumer Research, 14 Jg., Heft 4, S. 495 - 507.

Osnos, E. (1997): „Too many choices? Firms cut back on new products“, in: Philadelphia

Inquirer, S. D1 - D7.

209

Payne, J. W. (1976): „Task Complexity and contingent processing in decision making: An

information search and protcol analysis“, in: Organizational Behavior and Human

Performance, 16 Jg., S. 366 - 387.

Payne, J. W. (1982): „Contingent decision behavior“, in: Psychological Bulletin, 92 Jg., S.

382 - 402.

Payne, J. W.; Bettman, J. R.; Coupey, E.; Johnson, E. J. (1992): „A constructive

process view of decision making: Multiple strategies in judgment and choice“, in:

Acta Psychologica, 80 Jg., S. 107 - 141.

Payne, J. W.; Bettman, J. R.; Johnson, E. J. (1992): „Behavioral decision research: A

constructive processing perspective“, in: Annual Review of Psychology, 43 Jg., S.

87 - 131.

Payne, J. W.; Bettman, J. R.; Johnson, E. J. (1993): The adaptive decision maker,

Cambridge: Cambridge University Press.

Payne, J. W.; Bettman, J. R.; Luce, M. F. (1998): Behavioral decision research: An

overview, in: Birnbaum, M. (Hg.): Handbook of perception and cognition, second

edition: Measurement, judgment, and decision making, New York: Academic

Press, S. 303 - 359.

Petty, R. E.; Cacioppo, J. T. (1985): „Central and peripheral routes to persuasion: The

role of message repetition”, in: Alwitt, L.; Mitchell, A. (Hg.): Psychological

processes and advertising effects: Theory, research, and applications, Hillsdale:

Erlbaum, S. 91 - 111.

Petty, R. E.; Cacioppo, J. T. (1986): Communication and persuasion: Central and

peripheral routes to attitude change, New York: Springer.

Petty, R. E.; Cacioppo, J. T.; Schumann, D. (1983): „Central and peripheral routes to

advertising effectiveness: The moderating role of involvement“, in: Journal of

Consumer Research. 10 Jg., Heft 2, S. 135 - 146.

Pham, M. T. (2004): „The logic of feeling”, Journal of Consumer Psychology, 14 Jg, Heft

4, 360 - 369.

Philipps, B. (2000): „The impact of verbal anchoring on consumer response to image ads”,

in: Journal of Advertising, 29 Jg., Heft 1, S. 15 - 24.

Poynor, C.; Diehl, K. (2007): „Organize and Agonize? The Implication of Product

Groupings for Assortment Perceptions, Choice and Satisfaction”, in: MSI Working

Papers, Abruf von: http://www.msi.org/publications/publication.cfm?pub=1142,

Abruf vom: 15.6.2010.

210

Poynor, C.; Wood, S. (2010): „Smart subcategories: How assortment formats influence

consumer learning and satisfaction”, in: Journal of Consumer Research, 37 Jg.,

Heft 1, S. 159 - 175.

Prelec, D.; Wernerfelt, B.; Zettelmeyer, F. (1997): „The role of inference in context

effects: Inferring what you want from what is available”, in: Journal of Consumer


Rao, A. R.; Monroe, K. B. (1988): „The moderating effect of prior knowledge on cue

utilization in 635 product evaluations”, in: Journal of Consumer Research, 15 Jg.,

S. 253 - 264.

Ratchford, B. T. (1987): „New insights about the FCB grid”, in: Journal of Advertising


Ratchford, B. T.; Van Raaij, W. F. (1980): „Information acquisition process and

monetary loss due to incorrect choice“, Paper prepared for the 5th Annual

Colloquium on Economic Psychology, Leuven.

Ratneshwar, S.; Barsalou, L.W.; Pechmann, C.; Moore, M. (2001): „Goal derived

categories: The role of personal and situational goals in category representation“,

in: Journal of Consumer Psychology, 10 Jg., S. 147 - 157.

Read, D; Loewenstein, G. (1995): „Diversification bias: Explaining the discrepancy in

variety-seeking between combined and separate choices“, in: Journal of

Experimental Psychology: Applied, 1 Jg., S. 24 - 49.

Redden, J. P. (2008): „Reducing satiation: The role of categorization level“, in: Journal of

Consumer Research, 34 Jg., Heft February, S. 624 - 634.

Redelmeier, D. A.; Shafir, E. (1995): „Medical decision making in situations that offer

multiple alternatives”, in: Journal of the American Medical Association, 273 Jg.,

Heft 4, S. 302 - 305.

Riemenschneider, M. (2006): „Der Wert von Produktvielfalt: Wirkung großer Sortimente

auf das Verhalten von Konsumenten, Wiesbaden: Deutscher Universitätsverlag.

Rosch, E. (1973): „Natural categories”, in: Cognitive Psychology, 4 Jg., Heft 3, S. 328 -

350.

Rosch, E. (1978): „Principles of categorization”, in: Rosch, E.; Lloyd, B. B. (Hg.):

Cognition and categorization, New Jersey: Hillsdale, S. 27 - 48.

Rosenstiel, L.; Ewald, G. (1979): Marktpsychologie. Band I: Konsumentenverhalten und

Kaufentscheidung, Stuttgart: Kohlhammer.

211

Rossiter, J. R.; Percy, L.; Donovan, R. J.: (1991): „A better advertising planning grid”,

in: Journal of Advertising Research, 31 Jg., Heft 5, S. 11 - 21.

Rudolph, T.; Schweizer, M. (2003): „Kunden wieder zu Käufern machen“, in: Harvard

Business Manager, 25 Jg., Heft 2, S. 23-33.

Rudolph, T.; Schweizer, M. (2003): „Produktvielfalt: Ermüdungserscheinungen beim

Kunden!“, in: Thexis, 2 Jg., S. 48 - 50.

Russo, J. E. (1974): „More information is better. A reevaluation of Jacoby, Speller and

Kohn”, in: Journal of Consumer Research, 1 Jg., S. 66 - 72.

Russo, J. E. (1977): „The value of unit price information”, in: Journal of Marketing

Research, 14 Jg., Heft May, S. 93 - 201.

Rutenberg, J. (2008): Der Einfluss der Informationsqualität und -menge auf die Mental

Convenience in Kaufentscheidungen, Hamburg: Verlag Dr. Kovac.

Ryan, R. M.; Deci, E. L. (2000): „Self-determination theory and the facilitation of

intrinsic motivation, social development, and well-being”, in: American

Psychologist, 55 Jg., Heft January, S. 68 - 78.

Ryan, R. M.; Deci, E. L. (2006): „Self-regulation and the problem of human autonomy:

Does psychology need choice, self-determination, and will?“, in: Journal of

Research in Personality, 74 Jg., Heft December, S. 1157 - 1186.

Samsung.com (2013a): „Fernseher“, in: http://www.samsung.com/de/consumer/tv-audio-

video/television/, Abruf vom: 22.04.2013.

Samsung.com (2013b): „Monitore“, in: www.samsung.com/de/consumer/notebooks-

displays/displays/viewall, Abruf vom: 22.04.2013.

Scheibehenne, B. (2008): „The effect of having too much choice“, unveröffentlichte

Dissertation, Berlin: Humboldt Universität.

Scheibehenne, B.; Greifender, R.; Todd, P. M. (2010): „Can there ever be too many

options? A meta-analytic review of choice overload“, in: Journal of Consumer


Scherer, H. (2010): Jenseits vom Mittelmaß: Unternehmenserfolg im Verdrängungswett-

bewerb, 4. Auflage, Offenbach: Gabal Verlag.

Schmitt, B.; Zhang, S. (1998): „Language structure and categorization: A study of

classifiers in consumer cognition, judgment, and choice“, in: Journal of Consumer

Research, 25 Jg., Heft September, S. 108 - 122.

Schwartz, B. (2000): „Self-determination: The tyranny of freedom“, in: American

Psychologist, 55 Jg., Heft 1, S. 79 - 88.

212

Schwartz, B. (2004): „The tyranny of choice“, in: Scientific American, 290 Jg., Heft 4, S.

70 - 75.

Schwartz, B. (2006): Anleitung zur Unzufriedenheit: Warum weniger glücklicher macht,

Berlin: Ullstein Taschenbuch.

Schwartz, B. (2009): „More isn´t always better“, in: Harvard Business Review, 84 Jg.,

Heft 6, S. 22.

Schwartz, B.; Ward, A.; Lehmann, D. R. (2002): „Maximizing vs. satisficing:

Happiness is a matter of choice“, in: Journal of Personality and Social Psychology,

83 Jg., Heft 5, S. 1178 - 1197.

Shannon, C. E. (1949): „The mathematical theory of communication“, in: Elwood, C.;

Weaver, S.; Weaver, W. (Hg.): The mathematical theory of communication,

Urbana: University of Illinois Press, S. 29 - 125.

Shapiro, S. (1999): „When an ad’s influence is beyond our conscious control: perceptual

and conceptual fluency effects caused by incidental ad exposure“, in: Journal of


Shiv, B.; Fedorikhin, A. (1999): „Heart and mind in conflict: The interplay of affect and

cognition in consumer decision making“, in: Journal of Consumer Research, 26 Jg.,

Heft 3, S. 278 - 292.

Shiv, B.; Fedorikhin, A.; Nowlis, S. M. (2005): Interplay of the heart and mind in

decision making, in: Ratneshwar, R.; Mick, D. (Hg.): Inside consumption: Frontiers

of research on consumer motives, goals, and desire, New York: Routledge, S. 166 -

184.

Shugan, S. (1980): „The cost of thinking“, in: Journal of Consumer Research, 7 Jg., S.

99 - 111.

Simon, H. A. (1955): „A behavioral model of rational choice“, in: Quarterly Journal of

Economics, 69 Jg., Heft 1, S. 99 - 118.

Simons, D. J.; Chabris, C. F. (1999): „Gorillas in our midst: Sustained inattentional

blindness for dynamic events“, in: Perception, 28 Jg., S. 1059 - 1074.

Simonson, I. (1990): „The effect of purchase quantity and timing on variety-seeking

behavior“, in: Journal of Marketing Research, 27 Jg., Heft May, S. 150 - 62.

Simonson, I.; Nowlis S. M.; Lemon, K. (1993): „The effect of local consideration sets on

global choice between lower price and higher quality”, in: Marketing Science, 12

Jg., Heft 4, S. 357 - 377.

213

Simonson, I.; Tversky, A. (1992): „Choice in context: Tradeoff contrast and extremeness

aversion”, in: Journal of Marketing Research, 29 Jg., Heft 3, S. 281 - 295.

Simonson, I.; Winter, R. S. (1992): „The influence of purchase quantity and display

format on consumer preference for variety“, in: Journal of Consumer Research, 19

Jg., Heft 1, S. 133 - 138.

Sloutsky, V. (2003): „The role of similarity in the development of categorization“, in:

Trends in Cognitive Sciences, 7 Jg., Heft June, S. 246 - 251.

Slovic, P. (1972): „From Shakespeare to Simon: Speculation - and eome evidence - about

man’s ability to process information“, in: Oregon Research Institute Bulletin, 12

Jg., Heft 3, S. 1 - 29.

Slovic, P. (1995): „The construction of preferences“, in: American Psychologist, 50 Jg.,

Heft May, S. 364 - 371.

Solomon, M.; Bamossy, G.; Askegaard, S. (2001): Konsumentenverhalten: Der

europäische Markt, München: Pearson Studium.

SonyEricsson.com (2009): „Mobiltelefone”, in: www.sonyericsson.com/cws/products/

mobilephones?cc=de&lc=de, Abruf vom: 5.09.2009.

SonyEricsson.com (2011): „Mobiltelefone”, in: www.sonyericsson.com/cws/products/

mobilephones?cc=de&lc=de, Abruf vom: 10.11.2011.

Sonymobile.com (2012): „Sony Smartphones“, in: http://www.sonymobile.com/de/

products/phones/, Abruf vom: 30.04.2012.

Sonymobile.com (2013): „Sony Smartphones“, in: http://www.sonymobile.com/de/

products/phones/, Abruf vom: 19.05.2013.

Sujan, M.; Bettman, J. R. (1989): „The effects of brand positioning strategies on

consumer’s brand and category perceptions: some insights from schema research“,

in: Journal of Marketing Research, 26 Jg., Heft 4, S. 454 - 467.

Summers, J. O. (1974): „Less information is better?“, in: Journal of Marketing Research,

11 Jg., S. 351 - 352.

Suri, R.; Monroe, K. B. (2003): „The effects of time constraints on consumers“, in:


Thaler, R. H.; Sunstein, C. R. (2003): „Libertarian paternalism“, in: The American

Economic Review, 93 Jg., Heft 2, S. 175 - 179.

Thaler, R. H.; Sunstein, C. R. (2008): Nudge: Improving decisions about health, wealth,

and happiness, New Haven: Yale University Press.

214

Trommsdorff, V.; Teichert, T. (2011): Konsumentenverhalten, 8. Auflage, Stutgart:

Kohlhammer.

Tsiros, M.; Mittal, V. (2000): „Regret: A model of its antecedents and consequences in

consumer decision making“, in: Journal of Consumer Research, 26 Jg., Heft March,

S. 401 - 417.

Tversky, A. (1972): „Elimination by aspects: A theory of choice“, in: Psychological

Review, 79 Jg., Heft 4, S. 281 - 299.

Tversky, A. (1996): „Contrasting rational and psychological principles of choice”, in:

Zeckhauser, R. J.; Keeney R. L.; Sebenius J. K. (Hg.): Wise choices: Decisions,

games, and negotiations, Boston: Harvard Business School Press, S. 5 - 21.

Tversky, A.; Shafir, E. (1992): „Choice under conflict: The dynamics of deferred

decision“, in: Psychological Science, 6 Jg., S. 358 - 361.

Tylor, S. E.; Brown, J. D. (1988): „Illusion and well-being: A social-psychological

perspective on mental health”, in: Psychological Bulletin, 103 Jg., S. 193 - 210.

Ülkümen, G.; Chakravarti, A.; Morwitz, V. G. (2010): „Categories create mind-sets:

The effect of exposure to broad versus narrow categorizations on subsequent,

unrelated decisions”, in: Journal of Marketing Research, 47 Jg., Heft 4, S. 659 -

671.

van Dijk, E.; Zeelenberg, M. (2005): „On the psychology of ‚if only’: Regret and the

comparison between factual and counterfactual outcomes“, in: Organizational

Behavior and Human Decision Processes, 97 Jg., Heft 2, S. 152 - 160.

van Herpen, E.; Pieters, R. (2002): „The influence of expertise on preferences for assort-

ment variety: When less variety is better“, in: Advances in Consumer Research, 29

Jg., S. 438 - 439.

van Trip, H., Wayne, C. M.; Hoyer, D.; Inman, J. J. (1996): „Why switch? Product

category-level explanations for true variety-seeking behavior“, in: Journal of


Vaughn R. (1986): „How advertising works: a planning model revisited”, in: Journal of

Advertising Research, 26 Jg., Heft 1, S. 57 - 66.

Venkatesh, V.; Goyal, S. (2010): „Expectation disconfirmation and technology adoption:

Polynomial modeling and response surface analysis“, in: MIS Quarterly, 34 Jg.,

Heft 2, S. 281 - 303.

Vessey, I. (1991): „Cognitive fit: A theory-based analysis of the graphs versus tables

literature“, in: Decision Sciences, 22 Jg., S. 219 - 240.

215

Vessey, I. (1994): „The effect of information presentation on decision making: A cost-

benefit analysis“, in: Information and Management, 27 Jg., S. 103 - 119.

Walsh, G.; Wiedmann, K.-P.; Henning-Thurau, T. (2004): „Konsumentenverwirrtheit:

Ansatzpunkte zur Operationalisierung und zur Berücksichtigung im Marketing-

Management“, in: Wiedmann, K.-P. (Hg.): Fundierung des Marketing -

Verhaltenswissenschaftliche Erkenntnisse als Grundlage einer angewandten

Marketingforschung, Wiesbaden: Deutscher Universitäts-Verlag, S. 87 - 112.

Walsh, G. (2002): Konsumentenverwirrtheit als Marketingherausforderung, Wiesbaden:

Deutscher Universitäts-Verlag.

Walsh, G. (2004): „Ansätze der Messung von Konsumentenverwirrtheit: Ein Überblick“,

in: Thexis, 4 Jg., S. 5 - 10.

Walsh, G.; Hennig-Thurau, T.; Mitchell, V.-W. (2007): „Consumer confusion

proneness: Scale development, validation, and application“, in: Journal of

Marketing Management, 23 Jg., Heft 7/8, S. 697 - 721.

Walsh, G.; Henning-Thurau, T.; Mitchell, V.-W. (2002): „Conceptualizing consumer

confusion“, in: American Marketing Association. Conference Proceedings, 13 Jg.,

S. 172 - 173.

Walsh, G.; Mitchell, V.-W. (2005): „Consumer vulnerability to perceived product

similarity problems: Scale development and identification“, in: Journal of

Macromarketing, 25 Jg., Heft 2, S. 140 - 152.

Walsh, G.; Mitchell, V.-W.; Henning-Thurau, T. (2001): „German consumer decision

making styles“, in: The Journal of Consumer Affairs, 35 Jg., Heft 1, S. 73 - 95.

Wertenbroch, K. (1998): „Consumption self-control by rationing purchase quantities of

virtue and vice“, Marketing Science, 17 Jg., Heft Fall, S. 317 - 337.

West, P. M.; Brown, C. L.; Hoch, S. J. (1996): „Consumption vocabulary and preference

formation”, in: Journal of Consumer Research, 23 Jg., Heft 2, S. 120 - 135.

Whittlesea, B. (1993): „Illusions of familiarity“, in: Journal of Experimental Psychology:

Learning, Memory and Cognition, 19 Jg., S. 1235 - 1253.

Whittlesea, B.; Leboe, J. (2000): „The heuristic basis of remembering and classification:

Fluency, generation, and resemblance“, in: Journal of Experimental Psychology,

129 Jg., S. 84 - 106.

Wilkie, W. J. (1974): „Analysis of effects of information load“, in: Journal of Marketing

Research, 11 Jg., S. 462 - 466.

216

Willems, S.; Van Linden, M. (2006): „Mere exposure effect: A consequence of direct and

indirect fluency–preference links. Consciousness and Cognition, 15 Jg., Heft 2, S.

323 - 341.

Wright, P. (1975): „Consumer choice strategies: Simplifying vs. optimizing“, in: Journal

of Marketing Research, 12 Jg., S. 60 - 67.

Yi, Y. (1991): „A critical review of customer satisfaction“, in: Review of Marketing 1989,

Valarie A. Zeithaml (Hg.): American Marketing Association: Chicago.

S. 68 - 123.

Zaichkowsky, J. L. (1985): „Familiartity: Product use, involvement or expertise?“, in:

Advances in Consumer Research, 12 Jg., S. 296 - 299.

Zaichkowsky, J. L. (1986): „Conceptualizing involvement“, in: Journal of Advertising, 15

Jg.; Heft 2, S. 4 - 14.

Zajonc, R. B. (1980): „Feeling and thinking: Preferences need no inferences”, in:

American Psychologist. 35 Jg., Heft February, S. 151 - 175.

Zakay, D. (1985): „Post-decisional confidence and conflict experienced in a choice

process“, in: Acta Psychologica, 58 Jg., S. 75 - 80.

Zakay, D.; Wooler, S. (1984): „Time pressure, training and decision effectiveness“, in:

Ergonomics, 27 Jg., S. 273 - 284.

Zappos.com (2013): „Shoes“, in: http://www.zappos.com/womens-shoes, Abruf vom:

15.5.2013.

Zeelenberg, M.; van Dijk, W. W.; Manstead A. S. R., van der Pligt, J. (2000): „On bad

decisions and disconirmed expectancies: The psychology of regret and

disappointment“, in: Cognition and Emotion, 14. Jg, Heft 4, S. 521 - 541.

Zhang, S.; Fitzsimons, G. J. (1999): „Choice process satisfaction: The influence of

attribute alignability and option limitation“, in: Organizational Behavior and

Human Decision Processes, 77 Jg., Heft 3, S. 192 - 214.

Zhang, S.; Markman, A. B. (1998): „Overcoming the early entrant advantage: The role of

alignable and nonalignable differences“, in: Journal of Marketing Research, 35 Jg.,

Heft November, S. 413 - 426.

217

Anhang

Anhang A: Stimuli der ersten Studie

M. Krengel, Kategorisierungseffekte, Forschungsgruppe Konsum und Verhalten,DOI 10.1007/978-3-658-04881-5, © Springer Fachmedien Wiesbaden 2013

220

Anhang B: Stimuli der zweiten Studie

223

Anhang C: Stimuli der dritten Studie

literaturverzeichnis978-3-658-04881-5/1.pdf · anderson, c. (2006): the long tail: why the future...

Documents