little book of adessi

THELITTLE BOOKOF ADESSI

MARKETING SOLUTIONSREAL

Adessi is a 12-year-old full service marketing agency, with

a multi award-winning team of professionals. Offices across

the North and a reputation built on hard work and results,

Adessi is a practical partner for your marketing activity, no

matter what size of organisation, and within every

conceivable business sector.

We have developed significant credentials for our work

in the B2B, Education and Consumer markets. We are

imaginative, intuitive and above all honest with our

approach to developing your marketing strategy.

In that last five years we have won 18 awards for

best practice, and will continue to deliver exceptional

solutions for all our clients, which will in turn gain

national recognition for quality and results.

This brochure offers a small insight into our work,

our approach and the breadth of our services.

INTRODUCTION

CONTENTS

7 DESIGN

35 PUBLIC RELATIONS

49 EVENT MANAGEMENT

59 ADVERTISING

73 ONLINE

89 CAMPAIGN PLANNING

97 SELF PROMOTION

Brand Management

One of your greatest assets in business is your brand, and protecting

this fragile item is of paramount importance. The design team at Adessi

has a combined experience of almost 40 years, managing the brands of

clients large and small. From simple template driven artwork layouts, to

full-scale branding application guidelines, we have the experience

needed to safeguard your identity.

DESIGN

PAGE SEVENPAGE EIGHT

THE LITTLE BOOK OF ADESSI

The Clondalkin GroupCorporate guidelines for new company branding guidelines

Main Entrance

First FloorRooms01-66

West CorridorRooms01-66

Hospitality suitesRooms01-66

Student UnionRooms01-66

RefectoryRooms01-66

ANNUAL REPORT 2010

Corporate Identity

A corporate identity should be like a fingerprint. It should reflect your

organisation as an individual entity. It is a unique point of reference,

and distinguishes your business like no other element. Adessi looks

to develop corporate identities which are not only original but which

reflect the culture, personality and defining features of your

organisation.

DESIGN

PAGE ELEVENPAGE TWELVE


Various clientsCorporate identities/logos

TYNE BRIDGE TOWERGATESHEAD QUAYS S O L A R S O L U T I O N S

Tyne Bridge TowerCorporate identity

SOL20Corporate identity

Stationery

They say that what you write on the page is what really matters.

At Adessi we also believe what you write on really counts. Stationery

reflects your business’ desire to make an immediate impact, from the

envelope to the business card. With over 250 clients having used Adessi

to provide personalised stationery, we can say with confidence we can

make you stand out before you have even made a single statement.

DESIGN

PAGE FIFTEENPAGE SIXTEEN


Big Green SheepStationery

Literature

The key to good literature development is providing detailed information

in a concise, clear and attractive way. From 200+ page directories to

four page leaflets, Adessi always produces materials which enhance your

brand, but allow complex information to be conveyed in a professional

and simple manner.

DESIGN

PAGE SEVENTEENPAGE EIGHTEEN


Leeds ChamberCorporate literature

Annual Report

The opportunity to reflect on a year of achievement and state the vision

for the future in a document provides you with one of your greatest

challenges. The annual report is a project Adessi always enjoys

constructing, as it digs deep into the soul of an organisation, and

when created effectively leaves a lasting impression on all audiences.

DESIGN

PAGE TWENTY THREE


Direct Mail

Impact is all important, and when we take a brief for a piece of direct mail,

we immediately look for the message which will achieve maximum return.

Sometimes this is a simple piece of copy, other times it is an image. We

have an enviable reputation for developing DM which not only works

once, but which is used repeatedly by clients to generate awareness,

develop leads or achieve immediate sales.

DESIGN

PAGE TWENTY SEVENPAGE TWENTY EIGHT


North Tyneside CouncilNorth Tyneside Council Small Business Awards

Exhibitions

The days when an exhibition stand had to simply reflect a product or

company service are gone. An exhibition is essentially an exhibit and

should demonstrate much more than an ability to produce a 4m wide

brochure. We take an innovative approach to developing exhibition

materials so that the crucial element of footfall is maximised, and

you have a stand which makes a statement.

DESIGN

PAGE THIRTY ONEPAGE THIRTY TWO


Party at the PrioryBanner stands

Illustration

Winner of the national Fresh Award for Best Illustration, we do not

hide our light under a bushel when it comes to illustration.With talent

and strength in depth, we can develop graphic illustration across the

widest spectrum of styles, and will help a client achieve an entirely

individual campaign through pure creativity. Our work has been

used across every advertising medium from simple recruitment

advertisements to annual reports, with outstanding results.

DESIGN

PAGE THIRTY THREEPAGE THIRTY FOUR


Media Relations

There are no short-cuts in media relations. From researching the initial idea

for a press story to the follow-up with specific media contacts, preparation

and taking time to do the job properly is the key. The results Adessi has

achieved for its many clients have led to industry recognition on 14

occasions, which illustrates a commitment to getting the detail right.

PUBLIC RELATIONS

PAGE THIRTY FIVEPAGE THIRTY SIX


Various clientsMedia Relations

Photography

They say a picture is stronger than a thousand words, and many of our

clients would agree that a positive PR photo attracts additional media

coverage, and often portrays a story they want to sell in a much more

engaging way. Using our own in-house team and professional photo

journalists we have always looked for the right photo to accompany

a good story.

PUBLIC RELATIONS

PAGE THIRTY NINEPAGE FORTY


Various clientsPR Photography

Promotions

From simple 2-4-1 offers to major campaigns offering once in a lifetime

prizes, Adessi can strategically plan, copywrite, negotiate space and

manage the administration of an in-press or online promotional

campaign. For a decade we have worked with leading travel and leisure

operators and tourism bodies including, Butlins, Haven, Parkdean,

Swallow Hotels, MacDonald Hotels, NGI, One North East, Marriott

Hotels and De Vere to run a series of strategic promotions to increase

bookings during seasonal periods.

PUBLIC RELATIONS

PAGE FORTY ONEPAGE FORTY TWO


One North EastRegional Press Promotion

Blogging

Increasing the opportunity for exposure through tactical blogging and

online self publishing is incredibly important. Adessi has core skills in

writing for online and blogging for clients, to ensure a consistent and

focused message is conveyed using social media.

PUBLIC RELATIONS

PAGE FORTY THREEPAGE FORTY FOUR


Adessi10:10 Blog

Strategic Consultancy

From crisis management to media feature planning, Adessi has a wealth

of experience and talent. Our contacts are strong both regionally and

nationally, and we use this experience to offer best practice, good sound

guidance, and the ability to execute plans meticulously, to ensure your

reputation is protected and developed positively.

PUBLIC RELATIONS

PAGE FORTY SEVENPAGE FORTY EIGHT


Various clientsStrategic Consultancy

INSPIRINGACHIEVINGTOGETHER

INNOVATINGACHIEVINGTOGETHER

Conferences

An event is only as strong as its audience, whatever its size, so we work

hard to plan and prepare so that your audience enjoys the experience,

and interacts in a way which makes the overall activity positive. From

initial planning through to on-site management of any size event, both

regionally and nationally, Adessi has managed over 500 events in the last

10 years.

EVENT MANAGEMENT

PAGE FORTY NINEPAGE FIFTY


ANECThe Summit 2011

Events

Running a roadshow series or a national programme of events takes

excellent planning and logistics to ensure consistent and quality results.

Adessi can budget manage any range of events and work across the UK

and into Europe and Scandinavia to develop programmes of events for

clients which ensure a target audience is reached consistently.

EVENT MANAGEMENT

PAGE FIFTY ONEPAGE FIFTY TWO


NCFEEssential Events

Celebrations

Acknowledging the achievements of others is an important task, and

getting a celebration event correct makes all the difference. Adessi has

handled everything from graduation ceremonies to international awards

programmes, including multimedia presentations and live links to other

locations. Using venues including cinemas, football stadiums and even

the set of Coronation Street, Adessi has laid on some stunning

celebrations, which have a strong visual theme.

EVENT MANAGEMENT

PAGE FIFTY THREEPAGE FIFTY FOUR


NCBFNorthern Children’s Book Festival

Award Ceremonies

No-one ever forgets the first time they receive an award, and we work

hard to ensure that if we are managing that award ceremony, the event

is as memorable as possible. We strive to be innovative and challenge

the traditional view on events and awards presentations. We develop

themes which run across the entire activity from table settings to AV

presentation, and have coordinated every aspect of an awards, from the

initial hire of the venue to the on stage management during a ceremony.

EVENT MANAGEMENT

PAGE FIFTY SEVENPAGE FIFTY EIGHT


NCFEAwards event

Recruitment

Award-winning recruitment advertising does much more than just look

good. It provides an immediate cultural statement about an organisation,

and achieves the objective of not just attracting additional applications,

but driving the right candidates towards your organisation.We have

been honoured by the UK's leading weekly recruitment advertiser and

short-listed in Personnel Today for our work, not only for creating immediate

impact and visually strong advertising, but for helping organisations with

their long term recruitment and retention strategies.

ADVERTISING

PAGE FIFTY NINEPAGE SIXTY


NCFERecruitment advertising

Brand Awareness

To position an organisation rather than simply sell a product is much

more challenging. Using display advertising both online and through

traditional media, we have successfully helped create a perception

of organisations, and developed the positioning statement which

entrenches an organisation in their sector, and sets out their stall.

Brand awareness advertising is a sophisticated tool, and needs skilled

copy and concept development, which is why we pride ourselves in

our clients’ success.

ADVERTISING

PAGE SIXTY FIVEPAGE SIXTY SIX

Product Advertising

In a B2B market, the opportunities for product advertising can be

limited. This makes the impact of an advertisement all important.

We don't just want your advertisement to get noticed, we want

to position your product as the stand-out item in any publication.

Adessi has worked with world leading product manufacturers and

service providers across such diverse sectors as oil and gas pipeline

inspection to financial services, and has always provided campaigns

which deliver a punch.

ADVERTISING

PAGE SIXTY SEVENPAGE SIXTY EIGHT


Bergen EnergiProduct advertising

PAGE FIFTY

PAGE SIXTY NINEPAGE SEVENTY


CroftDigital Britain campaign

Online

The ability for an instant click through and instant results means that

building effective banner advertising for clients is a vital part of the

marketing mix. Online advertising in the leading national online daily

media has been an effective tool for a significant number of clients,

and with Facebook advertising capable of targeting a highly focused

audience, online advertising is low cost, high impact and truly

measurable.

ADVERTISING

PAGE SEVENTY ONEPAGE SEVENTY TWO


NCFENational education press online NVQ campaign

Website

The online channel has become the significant way to communicate

with an audience. That is why Adessi works to plan your online activity,

and focus the content to ensure that it is effective and efficient. Adessi can

develop any solution from a simple CMS driven template to full content

management, and is a support partner to many existing clients in their

online strategy.

ONLINE

PAGE SEVENTY THREEPAGE SEVENTY FOUR


NEIEPIdeas Action Now

NCFEMicrosite

Microsites

Our clients’ corporate sites do not get cluttered with numerous

competing messages, because we build campaign/microsites to

promote specific activities, products and events. From award entry

sites to summer recruitment campaign sites for FE and HE, Adessi can

pull together a low cost, high impact site featuring video, interactive

tools and applications. We work to generate significant additional online

traffic for our clients, through unique, focused marketing activities.

ONLINE

PAGE SEVENTY SEVENPAGE SEVENTY EIGHT


Various clientsMicrosites

E-Commerce

Selling online is a challenge, because the marketplace is saturated with

offers. Building highly effective and sophisticated e-commerce solutions

ensures the customer experience is easy, enjoyable and efficient.

Ensuring a positive Google ranking for an e-commerce site is essential,

so we build sites which have added value, offer unique propositions

and which carry the level of SEO needed to attract large numbers of

potential customers.

ONLINE

Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint wrapping paper Totally mint w






This is where the stuff

you are buying goes

you idiot

This is where all the good

stuff is, so spend something

If you are just too mean

to buy anything, here

is some free stuff

Because we just love

our own opinions

If you read this you

need to ‘GET A LIFE’

A years supply of wrapping paper

and some sticky tape.....

Offers, Job Lots,

Best Wrapping Paper

Rude people, stupid sayings,

heckling guide

How to hide the

dissapointment of a

crap Christmas present

We don’t mean to be rude, but we just can’t help ourselves. Rude Wrappings offer a range of greetings

suitable for friends, family and loved ones of all ages, as long as they have a sense of humour and don’t

mind offensive statements. We have worked really hard to provide the best quality, funkiest wrapping papers

around, so enjoy .....

Totally mint wrapping paper

PAGE EIGHTY ONEPAGE EIGHTY TWO


Rude WrappingsE-Commerce Site

E-marketing

If you have the right tool for e-marketing you can track and manage

data with speed and ease. Our html e-marketing products offer clients

the ultimate in secure e-marketing, which is flexible enough to offer

daily updates, but rigid enough to develop single creative marketing

e-shots which link directly to all online channels. We develop

e-marketing content, copywrite and help manage your email

database to ensure your customers get quality, consistent and

desired communications.

ONLINE

PAGE EIGHTY THREEPAGE EIGHTY FOUR


Rocket SolutionsE-newsletter - Seminar Invitation

Portals

Internal communications and group networks are a vital business and

public sector application. We work with large organisations to develop

secure external sites, which facilitate excellent communication, up to

the minute information and which retain excellent design and

aesthetics, so they are functional but also practical. Our UMBRACO CMS

capability means we can develop portals which are flexible and leave the

customer in control.

ONLINE

PAGE EIGHTY FIVEPAGE EIGHTY SIX


ADASSAdult Social Care professional portal

Social Media

Using social media to build a portfolio base for your customers and

key audiences is essential. The traditions of online communication

are increasingly challenged by the availability and prevalence of social

media. Adessi embraces all social media and can build applications and

whole online social networking sites for clients to help position them

and encourage stakeholders to engage positively through Facebook,

MySpace, YouTube, Bebo, Twitter, LinkedIn and other emerging media.

ONLINE

PAGE EIGHTY SEVENPAGE EIGHTY EIGHT


Leading Social Media Networks

Outdoor

From adshels to 48 sheets, we have provided clients with the most

inspiring and attractive outdoor campaigns. When you understand

your audiences’ movements you can develop an outdoor campaign

cost-effectively and with excellent return on investment.

CAMPAIGN PLANNING

PAGE EIGHTY NINEPAGE NINETY


Sport EnglandPR Campaign

Ambient

With a vast array of additional direct advertising mechanisms available,

Adessi is a proactive and intuitive partner, to help develop ambient

campaigns. Our research team takes the broadest view on ambient

media and makes recommendations which are tested and appropriate, to

help clients make authoritative decisions. From ad-vans to building sides,

we can identify almost any advertising opportunity, which ensures your

ambient spend is more than a trial exercise.

CAMPAIGN PLANNING

PAGE NINETY THREEPAGE NINETY FOUR


Tyne Bridge TowerConstruction brand

Broadcast

Every medium is used by Adessi, from TV to radio, and online to

SMS mobile. Broadcast media has become the low cost way to achieve

maximum audience reach, and our creative team can bring to life a

static message with ideas and concepts which stand out. Accredited

with all major media partners, Adessi works with best of breed suppliers

to ensure your broadcast content is produced to the highest possible

standard.

CAMPAIGN PLANNING

PAGE NINETY FIVE


Literature

Winner of the Gold Award at CIPR 2008, Adessi’s interpretation of

Peter’s Map showed how we could take a controversial concept and

apply a business message. This striking piece of self promotion won

Adessi many new clients and has become a recognisable piece of

literature for its unique message, shape, size and impact.

SELF PROMOTION

PAGE NINETY SEVENPAGE NINETY EIGHT


AdessiDirect Mail Literature

Publishing

We have published 2 books in 3 years to celebrate with our customers

the Christmas season. Both the Adessi Christmas Carol Book and the

12 Days of Christmas by Adessi have won regional and national design

awards, and have set us apart from our competitors in terms of

creativity, ambition and shows our sense of humour. If you would like

to publish a book, we can print, illustrate, copy check, proof read and

even ghost author your materials.

SELF PROMOTION

PAGE NINETY NINEPAGE ONE HUNDRED


AdessiSelf Promotion

Adessi - Newcastle

6 Maling Court,

Boyd Street, Ouseburn

Newcastle upon Tyne NE2 1BP

T: 0845 219 0923

F: 0191 211 1041

E: [email protected]

Adessi - Leeds

Arc House, 1 Coal Hill Lane

Farsley, Leeds LS28 5NA

T: 0113 256 9999

F: 0113 256 9989

E: [email protected]

www.adessi.co.uk

little book of adessi

Documents

project adessi

page leaflets

page directories

business desire

business card

rooms refectory01

marketing activity

marketing strategy