little rock coverage maps - comcast spotlight rock coverage...disclosures: the number of subscribing...
TRANSCRIPT
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an
advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect
Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter
and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4
periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes
capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not
provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience
estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Little Rock
Interconnect
30
40
540
30
40
40
40
40
53030
40
540
30
40
40
40
40
530
20
10
9
15
21
22
4
8
14
16
12
11
5
6
19
1
7
17
18
13
2
3Little RockLittle RockLittle RockLittle RockLittle Rock
North Little RockNorth Little RockNorth Little RockNorth Little RockNorth Little Rock
BryantBryantBryantBryantBryant
RussellvilleRussellvilleRussellvilleRussellvilleRussellville
ConwayConwayConwayConwayConway
ArkadelphiaArkadelphiaArkadelphiaArkadelphiaArkadelphia
Pine BluffPine BluffPine BluffPine BluffPine Bluff
SearcySearcySearcySearcySearcy
BentonBentonBentonBentonBenton
LouisianaLouisianaLouisianaLouisianaLouisiana
MississippiMississippiMississippiMississippiMississippi
MissouriMissouriMissouriMissouriMissouri
OklahomaOklahomaOklahomaOklahomaOklahoma
TexasTexasTexasTexasTexas
1. Benton
2. Conway Corp/Conway
3. Little Rock
4. Maumelle
5. Suddenlink/Arkadelphia
6. Suddenlink/Batesville
7. Suddenlink/Cabot
8. Suddenlink/Camden
9. Suddenlink/Danville
10. Suddenlink/Fairfield Bay(TK:ALLEGIANCE)
11. Suddenlink/Heber Springs
12. Suddenlink/Hot Springs Village
13. Suddenlink/Hot Springs
14. Suddenlink/Malver
15. Suddenlink/McGehee(TK:ALLEGIANCE)
16. Suddenlink/Newport
17. Suddenlink/Pine Bluff
18. Suddenlink/Russellville
19. Suddenlink/Searcy
20. Suddenlink/Sheridan
21. Suddenlink/Stuttgart
22. Suddenlink/WhitehallAGS © 2009.By Alteryx, LLC. © 2009 All Rights Reserved (Scale: 238 Miles N-S x 250 Miles E-W)
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an
advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect
Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter
and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4
periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes
capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not
provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience
estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Little Rock
Interconnect
30
40
540
30
40
40
40
40
53030
40
540
30
40
40
40
40
530
20
10
9
15
21
22
4
8
14
16
12
11
5
6
19
1
7
17
18
13
2
3
LouisianaLouisianaLouisianaLouisianaLouisiana
MississippiMississippiMississippiMississippiMississippi
MissouriMissouriMissouriMissouriMissouri
OklahomaOklahomaOklahomaOklahomaOklahoma
TexasTexasTexasTexasTexasChicot
CountyAshley
County
Union
County
Columbia
County
Miller
County
Little River
County Nevada
CountyOuachita
County
Calhoun
County
Bradley
County
Drew
County
Desha
County
Lincoln
County
Cleveland
County
Dallas
CountyClark
County
Pike
County
Ho
ward
Co
un
ty
Sevier
County
Polk
County
Montgomery
County
Saline
County
Pulaski
County
Hot Spring
CountyGrant
County
Jefferson
CountyArkansas
County
Phillips
County
Monroe
County
Prairie
County
Lonoke
County
Perry County
Yell
County
Scott
County
Logan
County
Pope
CountyConway
County Faulkner
County
Woodruff
County
White
County
Lee
County
Cross
County
St. Francis
County
Poinsett
County
Craighead
County
Greene
CountyLawrence
County
Jackson
County
Cleburne
County
Van Buren
County
Johnson
County
Franklin
County
Crawford
County
Washington
County
Madison
County Newton
County
Searcy
County Stone
County
Izard
County Madison
County
Boone
CountyMarion
County
Carroll
County
Baxter
CountyBenton CountyRandolph
County
1. Benton
2. Conway Corp/Conway
3. Little Rock
4. Maumelle
5. Suddenlink/Arkadelphia
6. Suddenlink/Batesville
7. Suddenlink/Cabot
8. Suddenlink/Camden
9. Suddenlink/Danville
10. Suddenlink/Fairfield Bay(TK:ALLEGIANCE)
11. Suddenlink/Heber Springs
12. Suddenlink/Hot Springs Village
13. Suddenlink/Hot Springs
14. Suddenlink/Malver
15. Suddenlink/McGehee(TK:ALLEGIANCE)
16. Suddenlink/Newport
17. Suddenlink/Pine Bluff
18. Suddenlink/Russellville
19. Suddenlink/Searcy
20. Suddenlink/Sheridan
21. Suddenlink/Stuttgart
22. Suddenlink/WhitehallAGS © 2009.By Alteryx, LLC. © 2009 All Rights Reserved (Scale: 238 Miles N-S x 250 Miles E-W)
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an
advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect
Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter
and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4
periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes
capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not
provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience
estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Little Rock
Interconnect v. DMA
Chicot
CountyAshley
County
Union
County
Columbia
County
Miller
County
Little River
County Nevada
CountyOuachita
County
Calhoun
County
Bradley
County
Drew
County
Desha
County
Lincoln
County
Cleveland
County
Dallas
CountyClark
County
Pike
County
Ho
ward
Co
un
ty
Sevier
County
Polk
County
Montgomery
County
Saline
County
Pulaski
County
Hot Spring
CountyGrant
County
Jefferson
CountyArkansas
County
Phillips
County
Monroe
County
Prairie
County
Lonoke
County
Perry County
Yell
County
Scott
County
Logan
County
Pope
CountyConway
County Faulkner
County
Woodruff
County
White
County
Lee
County
Cross
County
St. Francis
County
Poinsett
County
Craighead
County
Greene
CountyLawrence
County
Jackson
County
Cleburne
County
Van Buren
County
Johnson
County
Franklin
County
Crawford
County
Washington
County
Madison
County Newton
County
Searcy
County Stone
County
Izard
County Madison
County
Boone
CountyMarion
County
Carroll
County
Baxter
CountyBenton CountyRandolph
County
1. Benton
2. Conway Corp/Conway
3. Little Rock
4. Maumelle
5. Suddenlink/Arkadelphia
6. Suddenlink/Batesville
7. Suddenlink/Cabot
8. Suddenlink/Camden
9. Suddenlink/Danville
10. Suddenlink/Fairfield Bay(TK:ALLEGIANCE)
11. Suddenlink/Heber Springs
12. Suddenlink/Hot Springs Village
13. Suddenlink/Hot Springs
14. Suddenlink/Malver
15. Suddenlink/McGehee(TK:ALLEGIANCE)
16. Suddenlink/Newport
17. Suddenlink/Pine Bluff
18. Suddenlink/Russellville
19. Suddenlink/Searcy
20. Suddenlink/Sheridan
21. Suddenlink/Stuttgart
22. Suddenlink/WhitehallAGS © 2009.By Alteryx, LLC. © 2009 All Rights Reserved (Scale: 238 Miles N-S x 250 Miles E-W)
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an
advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect
Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter
and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4
periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes
capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not
provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience
estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Little Rock Cluster
1. Benton, AR2. Little Rock, AR3. Maumelle, AR
AGS © 2009.By Alteryx, LLC. © 2009 All Rights Reserved(Scale: 62 Miles N-S x 65 Miles E-W)
White
County
AGS © 2009.By Alteryx, LLC. © 2009 All Rights Reserved(Scale: 62 Miles N-S x 65 Miles E-W)
Zip Codes
72002, 72015, 72019, 72022,
72053 (UALR), 72076, 72103, 72113,
72114, 72116, 72117, 72118, 72120,
72122, 72135, 72164 (PO Box),
72201, 72202, 72204, 72205, 72206,
72207, 72209, 72210, 72211, 72212,
72223, 72227
Key Characteristics
Median Age 37.4
Median HH Income $49,705
30
40
7
270
530
10
10
107
128
15
154
161
161
229
300
319
35
36
365
365
365
46
5
5
60
60
7
89
89
9
167
270270
64
64
67
70
70
30
40
530
3
1
2
Little RockLittle RockLittle RockLittle RockLittle Rock
North Little RockNorth Little RockNorth Little RockNorth Little RockNorth Little Rock
AdonaAdonaAdonaAdonaAdona
AlexanderAlexanderAlexanderAlexanderAlexander
AustinAustinAustinAustinAustin
BauxiteBauxiteBauxiteBauxiteBauxiteBentonBentonBentonBentonBenton
BigelowBigelowBigelowBigelowBigelow
BryantBryantBryantBryantBryant
CabotCabotCabotCabotCabot
Cammack VillageCammack VillageCammack VillageCammack VillageCammack Village
CasaCasaCasaCasaCasa
College StationCollege StationCollege StationCollege StationCollege Station
ConwayConwayConwayConwayConway
East EndEast EndEast EndEast EndEast End
EnolaEnolaEnolaEnolaEnola
Fountain LakeFountain LakeFountain LakeFountain LakeFountain Lake
FourcheFourcheFourcheFourcheFourche
GibsonGibsonGibsonGibsonGibson
Gravel RidgeGravel RidgeGravel RidgeGravel RidgeGravel Ridge
HaskellHaskellHaskellHaskellHaskell HensleyHensleyHensleyHensleyHensley
HollandHollandHollandHollandHolland
Hot SpringsHot SpringsHot SpringsHot SpringsHot Springs
Hot Springs VillageHot Springs VillageHot Springs VillageHot Springs VillageHot Springs Village
HoustonHoustonHoustonHoustonHouston
KeoKeoKeoKeoKeo
Lake HamiltonLake HamiltonLake HamiltonLake HamiltonLake Hamilton
LonsdaleLonsdaleLonsdaleLonsdaleLonsdale
MalvernMalvernMalvernMalvernMalvern
MayflowerMayflowerMayflowerMayflowerMayflower
MenifeeMenifeeMenifeeMenifeeMenifeeMorriltonMorriltonMorriltonMorriltonMorrilton
OppeloOppeloOppeloOppeloOppelo
Parkers-Iron SpringsParkers-Iron SpringsParkers-Iron SpringsParkers-Iron SpringsParkers-Iron Springs
PerryPerryPerryPerryPerry
PerryvillePerryvillePerryvillePerryvillePerryville
PlumervillePlumervillePlumervillePlumervillePlumerville
PoyenPoyenPoyenPoyenPoyen PrattsvillePrattsvillePrattsvillePrattsvillePrattsville
RedfieldRedfieldRedfieldRedfieldRedfield
RockportRockportRockportRockportRockport
SalemSalemSalemSalemSalem
ScottScottScottScottScott
Shannon HillsShannon HillsShannon HillsShannon HillsShannon Hills
SheridanSheridanSheridanSheridanSheridan
SherwoodSherwoodSherwoodSherwoodSherwood
Sweet HomeSweet HomeSweet HomeSweet HomeSweet Home
TraskwoodTraskwoodTraskwoodTraskwoodTraskwood
TullTullTullTullTull
ViloniaViloniaViloniaViloniaVilonia
WoodsonWoodsonWoodsonWoodsonWoodson
ArkansasArkansasArkansasArkansasArkansas
Pulaski
County
Saline
County
Perry
County
Faulkner
County
Grant
County
Jefferson
County
Garland
County
Hot Spring
County
Conway
County
Lonoke
County
White
County
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an
advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect
Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter
and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4
periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes
capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not
provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience
estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Little Rock Zone
Digital /
VOD HHs:46,825 HHs
HSI HHs: 36,870 HHs
Zip Codes
72002, 72022, 72053 (UALR), 72076,
72103, 72114, 72116, 72117, 72118,
72120, 72122, 72135, 72164 (PO Box),
72201, 72202, 72204, 72205, 72206,
72207, 72209, 72210, 72211, 72212,
72223, 72227
Key Characteristics
Median Age 37.4
Median HH Income $48,386
AGS © 2009.By Alteryx, LLC. © 2009 All Rights Reserved(Scale: 62 Miles N-S x 65 Miles E-W)
Pulaski County
72116
30
40
530
30
40
530
Little RockLittle RockLittle RockLittle RockLittle Rock
North Little RockNorth Little RockNorth Little RockNorth Little RockNorth Little Rock
AdonaAdonaAdonaAdonaAdona
AlexanderAlexanderAlexanderAlexanderAlexander
AustinAustinAustinAustinAustin
BauxiteBauxiteBauxiteBauxiteBauxiteBentonBentonBentonBentonBenton
BigelowBigelowBigelowBigelowBigelow
BryantBryantBryantBryantBryant
CabotCabotCabotCabotCabot
Cammack VillageCammack VillageCammack VillageCammack VillageCammack Village
CasaCasaCasaCasaCasa
College StationCollege StationCollege StationCollege StationCollege Station
ConwayConwayConwayConwayConway
East EndEast EndEast EndEast EndEast End
EnolaEnolaEnolaEnolaEnola
Fountain LakeFountain LakeFountain LakeFountain LakeFountain Lake
FourcheFourcheFourcheFourcheFourche
GibsonGibsonGibsonGibsonGibson
Gravel RidgeGravel RidgeGravel RidgeGravel RidgeGravel Ridge
HaskellHaskellHaskellHaskellHaskell HensleyHensleyHensleyHensleyHensley
HollandHollandHollandHollandHolland
Hot SpringsHot SpringsHot SpringsHot SpringsHot Springs
Hot Springs VillageHot Springs VillageHot Springs VillageHot Springs VillageHot Springs Village
HoustonHoustonHoustonHoustonHouston
KeoKeoKeoKeoKeo
Lake HamiltonLake HamiltonLake HamiltonLake HamiltonLake Hamilton
LonsdaleLonsdaleLonsdaleLonsdaleLonsdale
MalvernMalvernMalvernMalvernMalvern
MaumelleMaumelleMaumelleMaumelleMaumelle
MayflowerMayflowerMayflowerMayflowerMayflower
MenifeeMenifeeMenifeeMenifeeMenifeeMorriltonMorriltonMorriltonMorriltonMorrilton
OppeloOppeloOppeloOppeloOppelo
Parkers-Iron SpringsParkers-Iron SpringsParkers-Iron SpringsParkers-Iron SpringsParkers-Iron Springs
PerryPerryPerryPerryPerry
PerryvillePerryvillePerryvillePerryvillePerryville
PlumervillePlumervillePlumervillePlumervillePlumerville
PoyenPoyenPoyenPoyenPoyen PrattsvillePrattsvillePrattsvillePrattsvillePrattsville
RedfieldRedfieldRedfieldRedfieldRedfield
RockportRockportRockportRockportRockport
SalemSalemSalemSalemSalem
ScottScottScottScottScott
Shannon HillsShannon HillsShannon HillsShannon HillsShannon Hills
SherwoodSherwoodSherwoodSherwoodSherwood
Sweet HomeSweet HomeSweet HomeSweet HomeSweet Home
TraskwoodTraskwoodTraskwoodTraskwoodTraskwood
TullTullTullTullTull
ViloniaViloniaViloniaViloniaVilonia
WoodsonWoodsonWoodsonWoodsonWoodson
WoosterWoosterWoosterWoosterWooster
ArkansasArkansasArkansasArkansasArkansas
Conway
County
White
County
Saline
County
Perry
County
Faulkner
County
Grant
County Jefferson
County
Garland
County
Hot Spring
County
Lonoke
County
7212272223
7221072002
7220672209
7211772118
72120
72076
7210372022
72135
72211
72205 72202
72207
72212
72201
72227
72204
72114
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an
advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect
Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter
and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4
periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes
capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not
provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience
estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Zip Codes
72015, 72019
Key Characteristics
Median Age 37.6
Median HH Income $52,394
Benton
30
229
270
190
298
35
70
30
AlexanderAlexanderAlexanderAlexanderAlexander
BauxiteBauxiteBauxiteBauxiteBauxite
BentonBentonBentonBentonBenton
BryantBryantBryantBryantBryantFountain LakeFountain LakeFountain LakeFountain LakeFountain Lake
HaskellHaskellHaskellHaskellHaskell
LonsdaleLonsdaleLonsdaleLonsdaleLonsdale
RockportRockportRockportRockportRockport
SalemSalemSalemSalemSalem
TraskwoodTraskwoodTraskwoodTraskwoodTraskwood
TullTullTullTullTull
Saline
County
Hot Spring
County
Pulaski
County
Garland
County
Grant
County
72019
72015
AGS © 2009.By Alteryx, LLC. © 2009 All Rights Reserved(Scale: 33 Miles N-S x 35 Miles E-W)
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an
advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect
Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter
and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4
periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes
capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not
provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience
estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Zip Codes
72113
Key Characteristics
Median Age 37.1
Median HH Income $72,539
Maumelle
100
10
365
100
365
300
365
40
40
40
40
MaumelleMaumelleMaumelleMaumelleMaumelle
Che
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kw
yC
he
nal P
kw
yC
he
nal P
kw
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he
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nal P
kw
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Sa
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eck R
dS
am
Pe
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dS
am
Pe
ck R
dS
am
Pe
ck R
dS
am
Pe
ck R
d
Ta
ylo
r Lo
op R
dT
aylo
r Lo
op R
dT
aylo
r Lo
op R
dT
aylo
r Lo
op R
dT
aylo
r Lo
op R
d
Crystal Hill Rd
Crystal Hill Rd
Crystal Hill Rd
Crystal Hill Rd
Crystal Hill Rd
ArkansasArkansasArkansasArkansasArkansas
Faulkner
County
Pulaski
County
72113
AGS © 2009.By Alteryx, LLC. © 2009 All Rights Reserved(Scale: 9.5 Miles N-S x 10 Miles E-W)