Total Solution PerspectiveC H U AN G -M I N G L I U | 0 8 . 0 1 . 20 1 5

Business Challenges

• How Can We IdentifyOpportunities?

• How Can We Create Value and Opportunities?

• How Can We Capture the Value?

• How Can We Grow the Opportunities?

• How Can We Build a Moat around the Opportunities?

VALUE+

OPPORTUNITY

Value + Opportunity

• Product Market Fit

• Business Strategy

• Execution

• Focus

• Network / Resources

• Team / Talents

RETURNRISK

GROWTH

Chuang-Ming Liu

Liu excels at identifying and unlocking business opportunities through deep customer insight and critical thinking process, as well as leading multidisciplinary teams to define new business, products, and services.

Liu is an architect by training and has over 15 years experience in designing, managing and executing complex projects. With his MBA degree and business development experience, as well as his expertise in practicing design thinking, Liu brings a unique and comprehensive perspective towards creative problem solving and innovative design solutions to business challenges and strategies.

Liu is eager to help “design and build” your business.

Executive Strategist

Value DiscoveryI discover, identify, shape and create values that transform your business.

Visible Value

Hidden Value

My Process

Iterate

Analysis

Research

Execute

Define

Explore

Validate

Iterate

Analysis

Research

Execute

Define

Explore

Validate

Discover To Advance: A Two Circle Process

Iterate

Analysis

Research

Execute

Define

Explore

Validate

Discover

• Discover Stakeholder Insights

• Analyze Strengths

• Research Market

• Define Opportunities

• Understand Customer Emotions

Iterate

Analysis

Research

Execute

Define

Explore

Validate

Advance

• Explore Possibilities

• Generate Solutions

• Develop Strategies

• Test Prototypes

• Validate Results

• Iterate Alternatives

• Strategize Resources

• Execute

My Network

• Design Researchers

• Creative Visionaries

• Graphic Designers

• Product Designers

• Marketing Gurus

• Innovation Consultants

• Financial Advisors

• Operations Experts

• Engineering Specialists

• Manufacturing Resources

Extensive List of Industry Experts and Global Resources

Value Added by Creating• Satisfied Latent Needs

• Solid Value Propositions

• Clear Business Model

• Lean Operations

• Value Capturing Opportunities

• Strong Growth Path

• Defensible Products / Services

• Optimal Supply Chain and Partnerships

RETURNRISK

GROWTH

Case Study

Babette is a unique, artistic, and elegant luxury fashion brand. It was launched in 1968, and its headquarter is currently located in Oakland, California. Their designs are known for exquisite textures created from high quality textiles originating in Italy and Japan.

We were brought in to explore where they stand on product market fit, which combines the value behind the products being sold with whom they are sold to. Our main focus was to implement their product market fit with their Business Model Canvas (BMC). We uncovered insights specific to existing and new customer segments that influenced the design and structure of our proposed strategies.

Discover

• Methods

• Staff and Management Interviews

• Customer and Street Intersect Interviews

• Quantitative and Market Research

• Competitive Analysis

• Ethnographic Study

• Online Survey (25% Valid Responses)

• Key Insights

• Interviewees' keywords about Babette's design: simple, unique, not trendy, timeless, and classy but not conservative.

• More than 60% of non-Babette customers think Babette garment will be suitable for younger (35+) professional women.

• Shopping at stores is not for "purchasing", but for the in-store experience.

Proposed Strategies

• Short Term

• Listen to customers more

• Provide exceptional customer service

• Improve store design

• Improve advertising tactics

• Redesign ShopBabette.com

• Roll-out limited editions

• Long Term

• Create a sub brand

• Add retail stores strategically and re-evaluate locations of current retail stores

• Re-evaluate the relationship with wholesalers

• Continuously improve ShopBabette.com

Case Study

SCS Global Services (SCS), founded in 1984, provides certification and verification services to a wide range of companies, manufacturers, food producers, and institutions. SCS is known as being the highest quality service provider with exceptional technical skill and experience creating new, groundbreaking certification processes.

We were brought in to prepare a set of operational strategies, particularly on staffing, bundling services and pricing, to guide SCS in their initiative to grow their current Organic program and to launch the NGP (Non-GMO program).

Discover

• Methods

• Staff and Management Interviews

• Customer Interviews

• Quantitative and Market Research

• Regulation Research

• Workflow Analysis

• Pricing Analysis

• Competitive Analysis

• Value Chain Analysis

• Key Insights

• The dependency of technical staff managers created a bottleneck and prevents the client-facing staff from building strong rapport with clients

• Workflow failed to grow to accommodate new types of services and organizational structure

• Advantages were being eroded at a very fast pace

• Communicate the value of their services through right pricing

Proposed Strategies

• Staffing and Auditor Capacity

Gain capacity by reducing the amount of waste and rework generated throughout the certification process. Reduction of is the overarching theme of our staffing recommendations.

• Bundling

Pursue providing a bundled option for SCS Organic and NGP. The goal is to improve the efficiency of certification workflow, especially for bundled certifications.

• Pricing in Context of Market Position

For Organic program, provide a competitive pricing strategy.

For NGP, provide a market penetration pricing strategy with an attractive low price to increase sales and market share.

• Implementation

Assemble a temporary task force be created to ensure the best communication and collaboration while these new initiatives take place.

ContactL I U | 4 15. 4 65. 2776 | C ESTL I U @G M AI L . C OM