live case competitionfall kickoff webinar powered by: x 12:00 - 12:10 capsource & iacbe...
TRANSCRIPT
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1
Live Case CompetitionFALL KICKOFF WEBINAR
POWERED BY:
X
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12:00 - 12:10 CapSource & IACBE Introductions
12:10 - 12:20 About the Competition
12:20 - 12:40 Overview of DoorDash and Live Case:
Propose a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future”
12:40 - 12:55 Q&A with DoorDash team
12:55 - 1:00 Wrap-up
AGENDA
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Jordan Levy Founder, Executive DirectorEmail: [email protected]
Phone: (516) 581-0886
SPEAKER:
COMPETITION COORDINATOR
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Companies
Educators & Institutions
Students
INDUSTRY INTEGRATED
WHAT IS EXPERIENTIAL LEARNING?
PROJECT-BASED
REAL STAKES
REALOUTCOMES
REFERENCEWORTHY
EXPERIENTIAL LEARNING
REALCHALLENGES
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WHAT IS EXPERIENTIAL LEARNING?
LEARN MORE: https://capsource.io/what-is-el/
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+ HIRING
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WHAT IS EXPERIENTIAL LEARNING?
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Real, reference-worthy work experience
Meaningful outcomes for host companies
Real business relationships with mentors
Experience using skills to solve real problems
Perfect to showcase on LinkedIn & Résumé
REFERENCE WORTHY EXPERIENCE
9
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REFERENCE WORTHY EXPERIENCE
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SPEAKER:
Ted CollinsVP of Member Services and Marketing
COMPETITION HOST
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ABOUT THE COMPETITION
CELEBRATING 10 YEARS OF IACBE CASE COMPETITIONS
SECOND YEAR OF VIRTUAL LIVE CASE COMPETITIONS
POWER OF “LIVE CASE”
IMPORTANCE OF EXPERIENTIAL LEARNING
CAPSOURCEPARTNERSHIP
10+ TOTAL SCHOOLS,100+ STUDENTS PARTICIPATING
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13
Live Case CompetitionFALL KICKOFF WEBINAR
POWERED BY:
X
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THE CASE
Develop a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future”
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GRADUATE TEAMS UNDERGRADUATE TEAMS
COMPETING SCHOOLS
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LIVE CASE COMPETITION
LIVE: Interactive & Current -- w/ Webinars, Q&A, and Deliverables
CASE: Real Challenge ⇒ Real Outcomes = Reference Worthy Experience
COMPETITION: Assessed by Exec Team, Academicians, and Business Leaders
+ Rewards for Top Performing Teams
COMPETITION FORMAT
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1st Place Prize:$100 DoorDash gift
card per student
Participation Prize:$10 DoorDash
2nd Place Prize:$50 DoorDash gift card per student
REWARDS FOR TOP PERFORMERS!
(1 Grad, 1 Undergrad Teams) (1 Grad, 1 Undergrad Teams) (All Students Who Complete)
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EVENT DATE & TIME (ET)
Official Kickoff Webinar September 21 @ 12 PM
Teams Finalized / Registration Closed September 27th @ 11 PM
Q&A Session Webinar #1 October 2 @ 12 PM
Q&A Session Webinar #2 October 16 @ 12 PM
Winners Announcement Webinar October 30 @ 12 PM
COMPETITION SCHEDULE
** Must submit to [email protected] by deadline:Presentation & Written Memo
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EVENT DATE & TIME (ET)
Pre Kick Off Survey September 21* @ 5 PM
Submit questions for DoorDash September 25 @ 5 PM
Submit questions for DoorDash October 9 @ 5 PM
Temperature Survey October 14 @ 5 PM
Submit Final Deliverables October 23 @ 5 PM
Wrap-up Survey November 4 @ 5 PM
DELIVERABLE SCHEDULE
** Must submit to [email protected] by deadline:Links to Presentation & PDF Written Memo
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KEY GUIDELINES
❏ 4 Students Must Participate in Competition Deliverables
❏ No Late Submissions
❏ Do Not Contact DoorDash (Q&A Webinars)
❏ Please Complete All Surveys (Talent Profile, Certificate, Rewards)
❏ Sportsmanship (All Winners & Learners)
❏ Professionalism, Etiquette, and Reputation Building
❏ Communication, Collaboration, Critical Thinking, Creativity!
❏ Learn & Have Fun !
READ THE RULES: https://capsource.io/wp-content/uploads/2020/09/DoorDash-IACBE-Case-Competition-Rules-Guidelines-.pdf
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Companies
Educators & Institutions
Students
ALL STAR STUDENT DELIVERABLES
HELPFUL RESOURCES:
PREPARING FOR EXPERIENTIAL LEARNING
https://capsource.io/preparing-students/
https://capsource.io/all-star-students/
TECH RESOURCES GUIDE
https://capsource.io/tech-resources/
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INTRODUCING:
Project Champion
Chasen White
Sr. Manager, Strategy & Ops
HOST COMPANY
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FoundedJuly 2013 in Palo Alto, California, U.S. by:Tony Xu, Evan Moore, Stanley Tang, Andy Fang
Websitehttps://www.doordash.comDownload our mobile application for iOS and Android
Headquarters / Countries Served
Funding
DoorDash is based in San Francisco with operations across the United States, Canada and Australia.
Total Funding: $2.5BValuation: $16B
About DoorDash
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Discover Search Select Order
Browse your town for
all the local flavors
Search & sort by cuisine to find your
favorite
Look over the full menu and make
your meal
Checkout quickly with card-on-file
and auto tip
Track your order with
live updates
Track
Customer Experience
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1) Customer places order on DoorDash
2) Order is immediately sent to tablet
3) Restaurant confirms order & assigns a prep time
4) DoorDash assigns a Dasher
5) Dasher travels to the restaurant
6) Restaurant makes food and ensures order accuracy
7) Dasher parks, enters restaurant, & waits for food
8) Dasher leaves restaurant and drives to customer
Focusing on these controllable metrics will lead to operational excellence for merchants
What happens when you order?
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History of DoorDash
Founding Mission
Macaroon store in Palo Alto identified delivery as a problemInterviewed 200 merchants in Palo AltoPalo Alto / Suburbs are underserved for deliveryBuilt MVP in less than a week and received an order within 30 minutes of being livePalo Alto Delivery company was born (later renamed DoorDash)
DoorDash began with a simple mission: to enable every merchant to deliver.
Founding Story
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ABOUT DOORDASH’S SERVICES
DoorDash MarketplaceCustomers open DoorDash app and can place an order at a restaurant for pickup or to be delivered by a Dasher. Grocery now also available on DoorDash.
CaviarSame offering as DoorDash, but higher end restaurants
DoorDash for BusinessCatering for offices
DashMartDoorDash convenience warehouses, stocked with essentials
DoorDash DriveProviding DoorDash logistics network to companies like Walmart, Target, Smart & Final so they can tap into a network of Dashers
Project DASHDoorDash’s social movement to let no food go to waste and help restaurants send excess to those in need
DashPass$0 Delivery with DashPass subscription
And more...checkout https://medium.com/@DoorDash
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DOORDASH’S TRACTION
*This data represents a third party (Edison Trends) assessment of on-demand food platforms spend share and is not endorsed or verified by DoorDash. Source: Forbes
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MY DOORDASH JOURNEY - Strategy & Operations
LaunchGrowing DD footprint from 800 to 4,000 cities in 10 months
Consumer Strategy & OperationsIncreasing retention of customers through gamification
Australia, Head of ConsumerLaunching first country outside of North America
Pickup, Head of ConsumerGrowing customer engagement on new DoorDash products
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FUTURE OF DOORDASHFounding MissionEnable every merchant to deliver.
Looking AheadContinue pursuing that mission, while addressing specific cx segments needs, which leads us to college
CollegesOpportunity size: 20MM college studentsGoal: Reach over 50% market share of college student spend on food.
Sample Hypothesis:By creating an integration with colleges, Doordash would enable college students to spend their university meal plan points on DoorDash, which will redefine what the college dining experience looks like in the post-COVID world and will act as a highly efficient cx engagement and acquisition channel.
Sample Opportunity Sizing:There are ~20MM students enrolled in universities, and we estimate ~1.7B meals are eaten on campus during a full academic year with a university provided meal-plan, meaning that these meals would be purely incremental to DoorDash.
If DoorDash were to partner with enough colleges to reach 500k students, DoorDash could generate 10MM incremental orders per year.
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Part 1: Deep Dive on DoorDash
Part 2: Analyze the Student Dining Landscape
Part 3: Analyze Key Stakeholders & Go-To-Market Options
ABOUT THE LIVE CASE
Develop a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future”
Part 4: Propose a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future"
VIEW FULL CHARTER: https://capsource.io/charters/lcfall/
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BACKGROUND MATERIALS
Market Sizing Sheet (Link)
College Meal Plan Doc (Link)
DoorDash Blog (Link)
DoorDash College Trend Report (Link)
We suggest additional online research, but here are some links to get you started:
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LIVE BUSINESS CASE COMPETITION
3-Minute Explainer Video 55 Points
5 Page Executive Memo 20 Points
(+ Appendix)
TOTAL AVAILABLE POINTS 75 Points
DELIVERABLES
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5-PAGE EXECUTIVE MEMO ( + APPENDIX)
20 Points
Argument
Clear
Concise
Consistent
Professional
NOTE: Do not summarize the case.
Summerize your suggestions.
3-MINUTE EXPLAINER VIDEO
55 Points
Argument
Case Feasibility
Company Feasibility
Research & Support
Structure
Professionalism
Creativity
GRADING
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ABOUT DOORDASH ABOUT COMPETITION
QUESTIONS?
Chasen White
Senior Manager, Strategy & Ops
Jordan Levy
Founder, Competition Coordinator
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Thank you, CapSource!
Ankush ManchandaIndustry Partnerships
Jordan LevyExecutive Director
Abbey GoldenbergMarketing
Sherry Li Operations
Timothy SaidelyNetwork
Greg RyanFinance
Advisors
Faisal AwanEngineering
Donald DoaneConnect Yard
Education Technology
LD MetcalfeWilliam & Mary
Experiential Learning
Eric LavinArizona State University
Chief Learning Officer
Dani CrollAcademic Partnerships
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Thank you, IACBE!
Phyllis OkrepkiePresident
Ted CollinsVice President of Member Services and Marketing
Kim CaedoVice President of Finance
Cecilia LivengoodDirector of Compliance
and Accreditation
LaNita MalinowskiDirector of Internal Operations
and Member Relations
Joanne KellerAccounting Specialist
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Thank you to everyone!
POWERED BY:
X
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GOOD LUCK TO ALL TEAMS!