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Hello,

Marlon here.

Did you know that you publish VERTICAL pictures to Pinterest and Google+,

SQUARE pictures to Instagram and horizontal ones to most other platforms?

Two thirds of Americans own a smart phone and 15% rely on it for Internet

access.

That’s just one of the juicy tidbits in today’s newsletter. Share it on Twitter and

Facebook. #marlonsnewsletter #internetmarketingnewsletter

Live chat today AT 4 est ABOUT getting attention via social media. JOIN ME ON MEERKAT. Download the appl. Click. Find my picture and

SUBSCRIBE to the event! Then join my twitter feed at twitter.com/marlonsanders for updates

CLICK HERE TO SUBSCRIBE

GOOD TIMES on my first Meerkat live, interactive video stream.

152 comments and 92 viewers on a freaking Friday with only same day notice!

That’s awesome.

Before I get to today’s topic, here are a few details on Meerkat:

1. This is an app for your mobile device, smart phone, iPhone, iPad or android

tablet.

2. It’s free! Get it here. Or just go to the app store on your IOS or Android mobile

device and search Meerkat and download.

3. All you do is install it and you’ll SEE the upcoming events when you click on the

little Meerkat icon.

4. Just hit SUBSCRIBE under that event and you’ll be notified when it starts.

What makes it fun and exciting?

The BIG BENEFIT here is INTERACTION:

Let’s say you pop in on my video stream. As I’m talking, you can SEE the

comments scrolling from everyone on the video stream!

What’s more, this is NOT your boring, talking head Google hangout. People do

these live streams from everywhere. After some more practice, I plan on doing

one from the park I go to and maybe the vegetarian restaurant I eat at or a

Starbucks.

Very FUN!

To get NOTIFIED of my streaming events, get on my TWITTER at:

http://twitter.com/marlonsanders

As you can see, when there is a live streaming event, I’ll send out a tweet with a

link to it. But it’s best to find the event on Meerkat and subscribe so you’ll be

notified in case you forget!

You might wonder why I started out talking about Meerkat and live streaming.

The REASON is this…

TODAY I’m talking about GETTING ATTENTION!

This is the #1 challenge to Internet marketers today! In the old days, you could

put out your offer to your list and KNOW they’d see or read it. You could post on

Twitter and KNOW people would pay attention to it.

Today? Not so fast, buddy.

We are inundated, bombarded, and over-saturated with push notifications, spam,

crazy stuff, disasters – and more.

You don’t have a SALES PROBLEM.

What you have is an ATTENTION problem.

Your customers and potential buyers are over-communicated with. No one will

BUY from you if you never even get attention.

You can have the greatest product in the world, the greatest sales letter, webinar

or video sales letter, the greatest Youtube channel or the greatest product.

But NONE OF IT MATTERS if you don’t first get attention.

Rule One: PRIORITIZE getting attention!

The first thing you have to do is just make it a PURPOSE or a goal.

If you don’t do something to stand out or get the attention of your customers and

potential buyers, you’ll lose out.

Make getting POSTIVE attention, the right kind of attention, a personal priority.

Rule Two: Consistency wins attention

This is the hardest one for me. I’m a creator. I like to create things. Routine isn’t

my thing.

And while you CAN have staff or a team do SOME things, in social media you have

to be INVOLVED personally.

Of course, there are ways to get attention with paid advertising and publicity.

But when you’re starting out, you probably don’t have the budget for those. So

you’re left with you and your hustle. Am I right about that?

Now, whether you’re promoting with social media OR through affiliates, you STLL

have to get attention.

And part of that is being consistent. If you’re here today and gone tomorrow, out

of sight, out of mind.

This is a MINDSET shift. You have to PRIORITIZE getting attention.

Rule Three: Get the right kind of attention

It’s true that PT Barnum or someone like that said that all attention or publicity is

good.

I’m not so sure that is true today. Ask Bill Cosby if he thinks that is so true.

Ask Donald Sterling if he thinks that is true.

Ask some of the NBA stars who lost huge, massive endorsement deals from

sponsors because of negative attention.

I think also of the show American Idol. You have singers try out dressed in all

kinds of stupid outfits.

That gets the wrong kind of attention.

The RIGHT kind of attention is to show up and have a great performance.

Want to get a YOUTUBE FOLLOWING FROM SCRATCH? The two channels below

are practically a master’s degree in getting viewers on Youtube the RIGHT WAY!

Go here: https://www.youtube.com/watch?v=boBex_v3_eA

I also REALLY liked the video by the guy he collabed with: Derral Eves:

https://www.youtube.com/user/derraleves

Rule Four: Get attention by being RELEVANT to the wants and problems of your target audience

People want solutions to their problems and pains. If you show up with one, you’ll

get attention if you do a masterful job of communicating.

Rule Five: Go 10X or go home!

If you’ve followed me recently on Twitter or Facebook, you know I’m a fan of

Grant Cardone’s 10X philosophy.

This is the book to get:

There are many themes in it. But the basic one is that you be prepared do 10X

what you THINK it’ll take. You don’t necessarily have to do 10x. But you’re

prepared to.

In other words, a few Instagram posts, tweets, articles, podcasts and a few live

streams aren’t going to do much of anything.

But a huge volume will.

What happens is we all want INSTANT RESULTS to validate that we aren’t wasting

our time. Or because if we don’t get instant gratification, we get discouraged.

I’ve found in coaching that if people don’t see immediate results within 10 days,

they tend to quit.

Well, that isn’t how the world works.

But keeping on keeping on isnt’ always easy. That’s why you crack open the 10X

Rule book or pop in the audio cd’s for a kick in the seat of the pants motivation!

Now, Grant is who I like. He can be a bit rough around the edges with language,

smokes cigars, and other things. Maybe he isn’t “the guy” for you.

Maybe for you it’s John Olsteen or Maxwell, or many others.

Who can YOU listen to that will get you into non-stop ACTION vs. the paralysis of

analysis?

One of the main points of Zig Ziglar and Jim Rohn was that we become what we

feed our minds with. They were both big proponents of constantly feeding our

minds with positivity because gosh knows there’s more than enough negativity in

daily life, on the news and in the paper.

The REASON I like Grant Cardone is he PERSONIFIES 10X action. No bull.

MOST famous people on their Instagram accounts have under 300 posts. Grant

has 1,532. But I pulled that screen cap off my pc. On my IOS, it showed over

7,000 posts.

In addition, he writes articles for Entrepreneur and Business Insider, has 4 books

and publishing another, does weekly TV quality Youtube channel shows, does a

zillion tweets, does live streams, speaks at events.

Oh, he also owns $350,000,000 of real estate and bought more last week.

OK THAT is what I mean by PERSONIFYING 10X actions.

Rule Six: If you struggle with social media or “don’t get it” – get yourself an iPhone. No seriously. Do it!

I’m a VERY slow adopter on smart phones. Like years slow.

When I finally bought one last year, it was an ANDROID. SUCKED. Hated trying to

figure out how to use it.

What a disaster of an interface! LOL.

Now, the younger generation “gets it.” They were using ipads at 2 years old.

But I have to say, using my “jump plan” to change phones from Android to the

iPhone is like the best marketing decision I’ve made in a YEAR!

It’s 1000X easier to use than Android. All of a sudden I GOT things I didn’t GET!!

I can’t tell you how profound that is.

Many new marketing opportunities will open up to you. Listen, if you got an

Android and love it, know how to use it and get results with it, stick with it.

BUT if like me, you just don’t “get it” and basically leave your smart phone sitting

around uncharged like I did, and only use it to text family members in an

emergency, then maybe it’s time you swap out for an iPhone.

I really think you’ll be glad you did.

Rule Seven: Get Hootsuite Tweets. No really. Just do it.

Did you know that you publish VERTICAL pictures to Pinterest and Google+,

SQUARE pictures to Instagram and horizontal ones to most other platforms?

The BEST FREE education in social media I’ve seen comes from Hootsuite and also

Social Media Examiner.

I LOVE the tweets sent out by Hootsuite. You can read them on the Hootsuite

BLOG HERE.

For example:

What 20,000 tweets taught us about twitter images

4 ways to increase your share of voice on social media

Everything you need to know about marketing in a post-mobilegeddon world

How to create a content marketing strategy: A walk through

Now, do you use Hootsuite to manage your social media posts overnight and on

weekends or do you use Sprout Social or Buffer?

That’s one I haven’t decided yet.

I WILL tell you something that amazed me.

I am on a TRIAL with Sprout Social and some way they KNEW I was doing a

Meerkat broadcast and tweeted it out to their list!

That was VERY COOL!

I really have to dig into these tools more.

Rule Eight: Don’t try to automate all your social media marketing. Bots don’t get attention

Can you automate it all?

Yes. Absolutely.

But use your brain.

Think!

What’s the #1 problem?

Getting attention.

Do you really think you’ll get as much attention when it becomes apparent all the

posts are from a bot?

Grant Cardone uses Hootsuite for his posts overnight and on weekends when he’s

chilling.

I LIKE that. But in the daytime, a LOT of the posts are by him, although it does

appear to me that MOST but not all of the Instagram posts are by his graphic

designer who finds the quotes and makes them into attractive pictures.

Grant says he works closely with the designer though because he wants to

maintain control over his brand.

You’re BETTING on your competition being lazy, firing up the bots and putting as

little effort as possible into social media.

That makes YOU stand out if you’re willing to go 10X and do a lot yourself.

Now, I’m NOT the fastest adopter of this philosophy. I like a business that can be

done by others Emyth style.

But the reality is, it doesn’t take long.

You can do tweets in 30 seconds once you’re good at it.

With the iPhone, you open Instagram, snap the pixl, take a minute to write the

caption, choose a filter for the photo (takes just seconds) and PUBLISH!

Boom!

Here’s the BIG COMPELLING REASON to do your Facebook status updates with

your smart phone:

If you’re on a desktop, you gotta go to a stock photo service and buy a stupid

photo that you pay $1 to $5 for.

And it takes TIME.

On a smart phone, you snap a picture and BOOM! Update done.

Of course, you could snap with the smart phone, save to drop box, go to your

desktop, make the post, find dropbox, find the photo and publish.

But that’s like 3 more steps!

Rule Nine: Grab your own name on Instagram and use it!

This is SO MUCH easier for me using an iPhone. I don’t think I EVER did figure out

how to post to Instagram using my Android.

It’s EASY with the iPhone! Love it.

You need to grab your NAME on Instagram! Someone else got marlonsanders.

Or I did and I can’t figure out how to log into it! Lol. I probably have it.

Hootsuite has

https://instagram.com/marlonsand/

Hootsuite again has the BEST article:

Secrets from an Instagram Power User: How

@missyhelly got 51k Followers

http://blog.hootsuite.com/instagram-best-practices-power-user-interview/

One thing Instagram says is your photos and posts need to follow a THEME. This is

what the accounts do that get the most followers.

My pictures don’t really have a theme. I need to improve in this area vastly.

Rule Ten: Grab your own name on Twitter and use it!

Thankfully, I have my own name on twitter! Twitter.com/marlonsanders

Rule Eleven: Grab your own name on Facebook and use it!

Oddly enough, Facebook wants you to set up a PAGE for your business. Since my

Facebook account is my name (facebook.com/marlonsanders), my PAGE had to

be different. So it is: Facebook.com/marlonsandersnews

I really haven’t posted there with any consistency and my header graphics sucks.

This is a definite area for improvement! So if yours is less than perfect, get busy!

You have work to do today.

Rule Twelve: Find your own path to getting attention

One size doesn’t fit all.

I may or may not stick with the full social media game plan. I honestly don’t know

if I can stick to it THAT consistently or not.

It takes a real COMMITMENT. No doubt about it. Especially if you’re going to do

live streams or hire a designer to do cool Instagram pictures. The problem with

using Fiverr on this is if they use a “public domain” photo that ends up being from

a stock photo site, you can have to fork over big fine.

I suppose you could go in and buy a ton of photos and give the designer on Fiverr

the login. Maybe. I’m thinking about just hiring a local freelancer I can develop a

rapport with.

But let’s say you go ONLY the product launch route (which I’m using also). Or you

do ONLY paid ads.

You STILL have to find YOUR way to get attention.

A lot of paid ad people are doing paid Youtube ads now.

That bar constantly changes.

CONCLUSION

Marlon

PS: I haven’t been pushing much for testimonials on the blog and

a lot are a year old. If I’ve helped you, even if it was just something

small, a small victory, do me a favor and take a few minutes to

post it at:

http://marlonsanders.com/testimonials

Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the

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THAT is why I created Product Dashboard. Now, it’s really the

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The Road Not Taken

Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood

And looked down one as far as I could To where it bent in the undergrowth;

Then took the other, as just as fair,

And having perhaps the better claim Because it was grassy and wanted wear,

Though as for that the passing there Had worn them really about the same,

And both that morning equally lay In leaves no step had trodden black.

Oh, I marked the first for another day! Yet knowing how way leads on to way I doubted if I should ever come back.

I shall be telling this with a sigh

Somewhere ages and ages hence: Two roads diverged in a wood, and I,

I took the one less traveled by, And that has made all the difference.

Robert Frost