live concert concept for political branding
DESCRIPTION
the concept is designed for a Political party to create awareness and brand itself in pockets where its presences is to minimumTRANSCRIPT
AJAY ATUL LIVE CONCERT
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Pre Event
Activity
Event Setup
Event executio
n
Post event
activity
Event
Flow
Give a Life Mesmerizing Show
To make a BRAND presence that lasts
LONG
To Make Every One PROUD to be
associated with the BRAND
ObjectiveMIRACLEVENTZ9823025557
How Do we Achieve This Objective
Awareness
Involvement
Experience
Conversion
The Triangle MIRACLEVENTZ9823025557
Defining The Triangle
•Make Target customer know of the Live Concert and its available Product/service.
Awareness
•Is to make the Target customer involved / relate with the Live Concert
Involvement
•Is to make the Target customer feel and experience the Live Concert
Experience
•Is to convert the Target customer in to Potential Supporter once the customer shows positive approach toward the product/service
Conversion
AWARENESS
Awareness :-Human being tend to replace their memories time to time, what was yesterday may not exist in their mind today.
• Door To Door.• Inter Act With Maximum Target
Group Door To Door
• Branding.• Hoardings the best way to
communicate about the event to the Target group
• Paper Insertions & Advertisements.
Branding
DOOR TO DOOR
The Awareness team would consists of 100 promoters. They will visit the Target Area. Door to Door they will interact about the Live concert, the
group that is making it happen. Give them the passes to come for the live concert. Welcome them for the event Take down their contact information. Activity to start 1 month before the event date
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Door To Door :- Effectiveness
100 Promoters
60 houses per day
6000 houses per
day
6000 house holds per day 25 working day
150000Households one month
Door To Door :- Effectiveness
150000Households
per day
65%Work efficiency
97500Households
BRANDING THE EVENT
HORDINGS Minimum 15 hording Minimum size 12 x 8 Should have maximum Eye ball hits The hoardings should be up 20 days before the event
PAPER ADVERTISEMENT Minimum 5 paper advertisements In all newspaper Front or last page right hand corner Minimum 50 cc advertisement The Paper advertisement should start 10 days before
the event
INVOLVEMTN
INVOLVEMENT:- Human being tend to take interest when they become part of an act.
Feed
Back
•The TG will have to give feed back for the Brand , of they think it can improve in its services.
Slogan
contest
•They will have to give a slogan that matches the Brand, the best 3 slogans will win a MEGA prize that will be declared during the Live concert.
Free Passes
•On filling the feed back form the household will get the free passes FREE
Experience MIRACLEVENTZ9823025557
EXPERIENCE:- Human being respect the Experience of Proud
And Honor .
• A warm & Royal Welcome.
WARM WELCOME
• A proud & Alive feeling of service.
Serving • The Live Concert
• Stars that will make them feel AWESOME.Live
Concert
CONVERSION
CONVERSION:- With all the above 3 experience it makes a platform
to generate association with the group
GROUP PRESNTATION
• Presentation of the GROUP
• What the group is all about
• What is its vision
FUTURE
• What is the future of the GROUP
• How it will impact the future of the TG
ASSOCIATION
• On the spot registration for the TG with the group
• Association certificate
EVENT PLAN
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Visualize It!
The event will be a mesmerizing one More then 1,00,000 people attending it .
The entire event venue will be branded with the logo and singes of the GROUP .
Presentation of the GROUP will be the main focus so as to educate the people of the coming services
PEOPLE
Mob Mentality
Educate
Aware
Transform
Event VenueRequirement
StadiumMaximum Sitting Facilities
Stage setup Logistics
Step By Step
This show is aimed to give the life lasting experience to the invitees.
The show is designed considering the entertainment that the people will look forward too.
Artists for Live Concert
Setup for the Live concert
Execution of the Live Concert
ARTISTS FOR LIVE CONCERT
AnchorSai Tamhnkar
Performer Of the Evening
Ajay & Atul
Lead BandAvdhoot Gupte
Lead Dancer Amruta
Khanvilkar
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About The Stars
Sai Tamhankar (born, 25 June 1986) is an Indian actress. She has acted in the Hindi movie Ghajini.She has acted in Marathi movies such as Raada Rox, Rita and the September 2012 release No Entry Pudhe Dhoka Aahey,she has acted in theShreyas Talpade home production Sanai Choughade.[4]
Sai Thamankar
About The Stars
Avadhoot's singing career took off when he won the national level competition of TVS Saregama. Since then he has lent his voice to Hindi and Marathi songs. Avadhoot arranged a number of remixes albums.
His next album came in 2003; Meri Madhubala which was popular and a hit. It included songs like "Bai Bai Manamoracha Kasa Pisara Fulala," and Ae Pori Jara Halu Halu Chal. "Jai Jai Maharashtra Maza" from album Dil Se Maratha and "Dhipadi Dhipang" are also some other popular songs of him.
Avdhoot Gupte
About The Stars
Ajay-Atul (मरा�ठी� : अजय-अतु�ल) is the music alias of Indian music director-composer duo of brothers Ajay and Atul Gogavale.[1] In 2008, Ajay-Atul won the Best Music Direction award at the 56th National Film Awards from the Government of India for contributing music to the Marathi film Jogwa.[2]
Ajay & Atul
About The Stars
She was in the music video Aye Hip Hopper by Ishq Bector.
She hosts the program, Comedy Express, on ETV-Marathi. She also hosted a dancing based reality show "Dance Maharastra Dance" aired on Zee Marathi along with 'Siddharth Chandekar'.
Amruta has also worked in several Hindi films such as Mumbai Salsa, HatTrick, Contract and Phoonk.
Amruta Khanvilkar
EVENT SETUP
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Stadium For The Event Venue:-
A stadium is the best place to hold this kind of Event.
•It not only reduces the cost but also reduces the logistics of the event.
•The safety is of outmost concern , and event in a stadium are safest.
•As there are no tickets people walking in are welcomed and it gives them a space to sit
•Parking is not a problem
•The stadium has most of the permissions required for the event
Setup
Stage
VIP SITTING AREA
Stairs for guest entry
Sta
irs fo
r P
erfo
rmer e
ntryS
tair
s f
or
Perf
orm
er
en
try
Sound Box
Sound Box
Sou
nd
& L
igh
t C
on
sole
Black Masking BarricadingFire Extinguisher
200ft
100 ft
32 ft
50ft
Fire Extinguisher
Stage setup
Major Requirement For The Event•Sound For 1,00,000 nos. of people
•Lights for stage
•LED (A/V) for Live telecast & Presentation
•Power for sound and lights
•Sitting Arrangement for VVIP & VIP
•Permission for the event
•Water and food stalls
•Medical Attention
•Security
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Thank You