live demo: fraud analytics
TRANSCRIPT
LIVE DEMO:
Cloud Native Closed Loop AnalyticsMalik Bilal & Vijay RajagopalPivotal
#PivotalForum #Dubai #DigitalTransformation
Why do we want to analyse event data
•Tell customers about what they want to know–Break the assumption that we only communicate with customers to sell–Push info to customers rather than having them pull it
•Encourage “good” behaviours–Reduced risk–Help customers avoid penalties and fees
•Manage Expectations
“We’ve found that when a host selects a price that’s
within 5% of [our recommendation], they’re nearly 4 times more likely
to get booked”
Why do we want to analyse event data
•Reduce cost to serve–Pull channels often more expensive than push–Better informed customers are less likely to complain
•Learn more about what customers really want to know–Observed preference is a better guide than reported preference
Great software companies leverage Big Data
to fundamentally change the customer experience and pioneer entirely new business models
Traditional Enterprise Analytics Process
Better…
Catch people or things in the act of doing something
and affect the outcome
Closed Loop Analytics
IMDG
StreamProcessing
TraditionalSystems
TraditionalSystems
IMDGBig Data
Time
Value ofInformatio
n
µs ms s hour day month year yr+
What can we say about a data point?
How much $ is this worth? What can we say about its unknown dimensions?
Can I predict its behaviour?
How do I optimize my business with this?
Can we find other points like it?
How can we separate these points?
Like this?
Or this way?
What is it going to do next?
?
Anatomy of a typical Data Pipeline
Source
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tep
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Data Data
Monolith
Destination
Data Pipeline
Source Destination
Pro
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S
tep
Pro
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S
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Pro
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Pro
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Ste
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Contract
µService
Contract
µService
Contract
µService
Contract
µService
Contract
µService
Contract
µService
IT’S ABOUT BUILDING A GREAT CULTURE
Picture of Dev Environment of the past. Fills screen.
Your teams can’t look like this…
They need to look like this.
PIVOTAL LABS IS THE ULTIMATE IMMERSIVE EXPERIENCE
Ensuring companies have the modern methodologies and technical capabilities to continuously innovate after the project is over
Areas of Guidance and Coaching
1. Software Engineering
2. Product Management & Design
3. Data Science
Tandem TrainingWorking hands-on with a personal coach to learn new tools and best practices
Strategic ScopingWorking with a transformation lead to identify barriers and implement solutions
Lunch & Learn WorkshopBuilding shared understanding with people throughout the organization
Knowledge Sharing ToolkitSupporting organizational alignment executive retreats, playbooks, and scorecards
Management CoachingCreating tools for managers and teams to support and propagate new ways of working
Data Pipeline
Source Destination
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cess
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tep
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tep
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Scale
Re-deploy
Migrate
Distribute
Upgrade Update
Pivotal Cloud Foundry
Backing Services
Transport Options
Pivotal Cloud Foundry
Auto Scaling
Auto Healing
Aggregated
Logging
Integrated Metrics
Transport Transparency
Infrastructure Transparency
Data Pipeline Visual Design
Integrated Monitoring
IMDG
IMDG
StreamProcessing
TraditionalSystems
TraditionalSystems
Big Data
What are we demonstrating
Time
Value ofInformatio
n
µs ms s hour day month year yr+
What are we demonstrating
IMDG
StreamProcessing
Big Data
Big Data
What are we demonstrating
IMDG
StreamProcessing
Big Data
What are we demonstrating
IMDG
StreamProcessing
Big Data
What are we demonstrating
In Memory Data Grid
StreamProcessing
Big Data
What are we demonstrating
In Memory Data Grid
StreamProcessing
Big Dataand
Analytics
What are we demonstrating
In Memory Data Grid
StreamProcessing
Big Dataand
Analytics
What are we demonstrating
In Memory Data Grid
Stream Processing
Spring CloudData Flow
JSONFilter TransformEnrich
Custom
HTTP
Sample pipeline
Deploy
Pivotal Cloud Foundry
Spring CloudData Flow
f{}
Big Dataand
Analytics
What are we demonstrating
In Memory Data Grid
Stream Processing
Spring CloudData Flow
Catch people or things in the act of doing something
and affect the outcome
BECOMING A DATA-DRIVEN COMPANY…
IS NOT Just about deploying Hadoop
OR How many Data Scientists you have
IT’S ALL ABOUTHOW YOU
OPERATIONALISE YOUR INSIGHTS