live demo: managing your employer brand

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Inc. 2017.

Live Demo: Managing Your Employer Brand

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Inc. 2017.

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Webinar Tips for Attendees

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#GDCHAT@Glassdoor UK

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Featured Speaker

Lauren HeyingTeam Lead Sales Development,

Glassdoor EMEA

[email protected]

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Inc. 2017.

• Today’s candidates and their decision-making process

• What is an employer brand?

• Employer capabilities & Glassdoor offerings

• Live demo

• Q&A

Agenda

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Inc. 2017.

Today’s candidates spend

more time researching companies

during their job search

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Inc. 2017.

DECISIONS TODAY

Consumers visit at least 3 websites

before making a purchase.1

Job seekers use on average 18

sources and look at 7-8 reviews before

applying for a job.2

Job Search Experience Has Changed

Sources: 1 Retailing Today, 2013; 2 Inavero, 2015

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Inc. 2017.

Expectations Are Higher

• Job seekers

want more than just

the job description

• They want to

hear everyone’s

perspective

• 90% want to work

for a company that

embraces

transparency1

Source: 1 Glassdoor User Survey, 2014

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Inc. 2017.

Candidate Behavior Today

82% of recruiters describe today’s

talent market as candidate-driven.1

75% turn to peers before making

their own decisions about a brand.2

Source: 1 Recruiter Sentiment Study, MRINetwork, 2014; 2 Innovation and the Earned Brand, Edelman, 2015

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Edelman Trust Barometer, 2014

Employees are 3X more credible

than the CEO when talking about

working conditions.

Candidate Behavior Today

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Inc. 2017.

Travel Real Estate Employment

People Want Transparency

Since 1995, decisions have been made on reviews…

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Inc. 2017.

Candidate’s Journey on Glassdoor

Awareness Consideration Interview Offer Hire

Glassdoor app on the go

Post company

reviews on

Glassdoor

Glassdoor interview prepGlassdoor trustworthy insight

• Employee Reviews

• Company & CEO Ratings

• Salaries

• Benefit Reviews

• Company Updates

Glassdoor has

all the jobs

Glassdoor

Know Your Worth

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Inc. 2017.

13M+ reviewson 700,000+ companies

Glassdoor Internal Data, January 2016

salary reportscompany reviews

interview reviews

benefit reviews

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Inc. 2017.

Glassdoor.com Site Survey, January 2016

89% of our users are open to or

searching for a new opportunity.

Level of Engagement

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Inc. 2017.

What is an

Employer Brand?

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Inc. 2017.

“Your brand is what other people sayabout you when you’re not in the room.”

WHAT IS AN EMPLOYER BRAND

– Jeff Bezos, Founder and CEO, Amazon.com

Your Reputation

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Inc. 2017.

Ask yourself…

Would current

employees

recommend your

organisation

to a friend?

What are job

seekers saying about

you on social?

What is your

company rating on

Glassdoor?

© Glassdoor,

Inc. 2017.

Source: Allegis Group Services Study, August 2012 (1,010 US Workers)

69% would not take a job with

a company that had a bad reputation,

even if they were unemployed.

The Reality

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Inc. 2017.

Product Overview

Enhanced Profile

Tell your employer brand story

• Promote your brand

• Access your analytics

• Advertise on competitor profiles*

• Amplify your recruiting presence

• Recruit across channels and

devices

• Brand your open positions*

Job Advertising

Recruit the right people

• Target your ideal candidates

• Support hiring initiatives

• Retarget offsite

Display

AdvertisingPromote your brand

*only available with some packages

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Inc. 2017.

Analytics

Employee and Candidate Trends Rating Trends Over Time

Rating by Location and Job TitleCandidate Demographics

live demo: managing your employer brand

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