live nation - presentation - final
TRANSCRIPT
EXPANSION TO SOUTH AMERICA
SUMMARY
GLOBAL MARKET AND LIVE NATION
ENTERTAINMENT AND SOUTH AMERICA
OUR CHOICE: BRAZIL HOW? ACQUISITION
FINANCIAL OPERATION AND FORECAST
LAUNCH AND RECOMMENDATIONS
GLOBAL MARKET
Sources: BillboardBiz and T4F
• Potential Markets: Brazil, Russia, India and China
• US: 30% of the market
• Digital music sales increase: represent 58% of total music market.
ILLEGAL MUSIC DOWNLOADS: affect
artist record sales.
Bands need to start doing more tours
LIVE NATION
• + BUSINESS MODEL: - ARSTIST NATION (+200)- TICKETING (TICKETMASTER – 80% US)- SPONSORSHIP- CONCERTS
• + U$2.5 BILLION REVENUE 3Q14
• SALESFORCE, VICE AND YAHOO PARTNERSHIPS
60.000.000 FANS
3.000 ARTISTS
33 COUNTRIES
3RD ONLINE RETAILER
BIGGEST ENTERTAINMENT COMPANY IN THE WORLD
ENTERTAINMENT AND SOUTH AMERICA
• Strong economies: Brazil, Argentina and Chile are the biggest for Live Entertainment;
• Opportunity to introduce concert culture;
• Risks: Unstable economies: dollar rising, low growth, embargued countries;
• THEY ARE PASSIONATE FOR ENTERTAINMENT
BRAZILCOUNTRY GROWTH: 0.2%
GDP: U$2.456T
CHILECOUNTRY GROWTH: 0.8%
GDP: U$285BI
EUROMONITOR – TRADING ECONOMICS
BRAZILIAN MARKET
• GROWTH PROJECTION UNTIL 2018: 39%;
• MORE VENUES AVAILABLE: WORLD CUP STADIUMS;
• 2014: DEBUT OF ARENA ALLIANZ IN SP (AEG – PAUL MCCARTNEY);
• 2015: ROCK IN RIO, LOLLAPALOOZA, TOMORROWLAND, ROLLING STONES AND U2;
2013: U$140M 2014: U$200M2015: ?
Source: Estadao.com.br
YES! WE ARE GOING TO SOUTH AMERICA
HOW?ACQUISITION
T4F – BRAZIL AND CHILE
• Biggest entertainment company in SA
• 5 Venues in Brazil, 1 in Argentina
• Offices in São Paulo, Santiago and Buenos Aires
• Tickets For Fun (low penetration; 27 points of sales, Box Offices and Site)
• LN Partner
• Producer of Lollapalooza
• Expertise and Human Resources
• More than 2.3 million fans on social
Opportunities:
• Accumulate a debt of U$190MI (2014)
• Stock descreased 85% since being public
• Loss in Family and Performing Entertainment
55% REVENUE 2.2X EVENTS
-37% TICKETS SALE
-68% CASH FLOW
T4F Q2 2014 LIVE NATION
Bid:
U$190M*
Limit:
U$280M
ACQUISITION PROCESS - FINANCES
*T4F Financial Statements Q2 2014
PRESIDENT
FINANCIALLIVE
CONCERTSFAMILY
SALES AND MKT
HR AND OPERATIONS
SPORTS
OPERATION
• FOCUS ON LIVE ENTERTAINMENT, DIGITAL AND TICKETMASTER
PRESIDENT
FINANCIALLIVE
CONCERTS
DIGITAL AND MKT SPONSORSHIP TICKETMASTER HR
CEO
72% LIVE MUSIC27% FAMILY
AND THEATER2% SPORTS
LAUNCHLAUNCH (6 MONTH STRATEGY)
DIGITAL FOCUSSOCIAL NETWORKS
ONLINE MEDIA
MOBILE LAUNCH
TICKETMASTER
CONTENT STRATEGY
NEW ARTISTS NATION
PR SPONSORSHIP
ADVERTISING
LIVE NATION T4F MUSIC FESTIVAL
SÃO PAULO – STADIUM - LOCAL AND INTERNATIONAL ARTISTS
First bullet point here
EXPECTED
Concerts 1,200
Tickets per
concerts3,500
Average
Revenue per
Concert
U$164,500
Total
RevenueU$197,400,000
Net Income
(3.4%)U$6,111,600
SPONSORSHIPU$ 36,889,981
FORECAST
CONCERTS: 65% of full agendaSPONSORSHIP:U$30.750 per event
4-6 YEARS
BREAKEVEN
WE POTENTIAL MARKET
HOW? ACQUISITION
ADJUSTING THE STRUCURE
ARE
READYDIGITAL FOCUS AND
TICKETMASTER
4-6 YEARS OF BREAKEVEN
QUESTIONS?
THANK YOUTEAM 10
55% REVENUE 2.2X EVENTS
-37% TICKETS SALE
-68% CASH FLOW
T4F Q214
LIABILITIES AND ASSETS: U$190MI
LONG TERM DEBTS
U$12 MI
SHORT TERM DEBTS
U$82 MI
LIVE NATION
Bid:
U$190MI
Limit:
U$280MI
AQUISITION PROCESS - FINANCES
72% LIVE MUSIC27% FAMILY
AND THEATER2% SPORTS
TIMELINE - IMPLEMENTATION6 MONTH STRATEGY
ACQUISITION AND SOFT
ANNOUNCEMENT:
INVESTORS PLATFORM
AND SOCIAL MEDIA.
CRISIS MANAGEMENT
TEAM
ANNOUNCEMENT TO
THE EMPLOYEES WITH
NO CHANGES
IMPLMEMENTED
OPERATION CHANGE
ANNOUNCEMENT: FOCUS
ON LIVE ENTERTAINMENT
BUSINESS
5 ANNOUNCEMENT
CHANGES:
-COMPANY STRUCTURAL
CHANGES
-POLICIES
-VISION / MISSION
-NEW CULTURE
-OPERATIONS
BUSSINESS MODEL
FINAL CHANGES:
1.ANNOUNCEMENTS
2.FUTURE PLANS
3.NEW OPERATION
4.NEW POSITION
5.SPONSORSHIP LEADS
OFFICES:
- SAO PAULO HQ AND
CHILE SUPPORT OFFICE
- NEW KPI’S.
- FINAL HR ADJUSTMENTS
- FIRST HIRINGS
LAUNCH
MARKET
COMPANY
- FINAL HIRINGS AND
INTERNAL STRUCTURES
ADJUSTMENTS
- IMPLEMENTANTION OF
NEW HR POLICIES
START M2
START M2
M4
M4
M6
M6
CONSERVATIVE
Concerts 1,200
Tickets per
concerts2,100
Average
Revenue
per Concert
U$98,700
Total
RevenueU$118,440,000
Net Income
(1%)U$1,184,400
First bullet point here
EXPECTED
Concerts 1,200
Tickets per
concerts3,500
Average
Revenue per
Concert
U$164,500
Total
RevenueU$197,400,000
Net Income
(3.4%)U$6,111,600
AMBITIOUS
Concerts 1,200
Tickets per
concerts5,600
Average
Revenue per
Concert
U$263,200
Total Revenue U$315,840,000
Net Income
(10%)U$31,584,400
SPONSORSHIP = U$ 36,889,981
FORECAST
CONCERTS: 65% of full agendaSPONSORSHIP:U$30.750 per eventSPONSORSHIPS: Avg of 2012; 2013
5-7 YEARS
4-6 YEARS
3-4 YEARS
BREAKEVENS