live project today

8/6/2019 Live Project Today

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PRESENTED BY:

ANSHUL GAUTAM

ARCHI AGARWAL

SANTOSH KUMAR

FEASIBILITY OF ETHNICFEASIBILITY OF ETHNICWOMEN S WEAR STORE INWOMEN S WEAR STORE IN

PATNAPATNA


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Table of contentTable of content. BJECTIVE OF THE PROJECT. NDIAN ECONOMY. NDIAN RETAIL SCENARIO. NDIAN CONSUMER. NDIAN APPAREL INDUSTRY. IHAR ECONOMY. BOUT PATNA. LAN OF ACTION.9

.10


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.1 OBJECTIVE OF THE PROJECT.1 OBJECTIVE OF THE PROJECT

n o study the consumer preferencesn the women s ethnic wearcategorynn o analyse the consumer s illingness to buy women sthnic wear apparel and.ccessories in Patna

n ,o analyse the price ranges theonsumer is looking for in the.forementioned cate ories


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. :Indian Economy :Indian EconomyOverviewverviewn 2nd largest economy in world in

terms of population

n 16% of population and 12% of land

n 4th largest economy in terms of GDP

n Highly diversified from Agriculture toTechnology


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:ndian Economy :ndian EconomyOverviewverviewn Gradual move from Public sector

domination in industries toincreasingly liberalised (tariffs to

quota-free )n Restricted to liberalised

n Sellers market to Buyers market

n Large pool of human resources,natural resources

n 3rd largest pool of engg. and quality

educational institution.


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:ndian Economy Issues:ndian Economy Issuesn Inadequate employment

opportunities

n Inequalities in socio-economic status

n Poverty

n Poor Infrastructure

nFiscal deficit

n Large Non Performing Assets (NPA)


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haracteristics ofharacteristics ofndian Economyndian Economyn Predominance of Agriculture

n Rapid population growth

nLow per capita incomen Unemployment

n Capital scarce economy


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conomic Reforms inconomic Reforms inIndiandian Liberalisation of trade and

elimination of protective barriers :delicensing and deregulation of

trade and commercen Liberalisation of banking system

n Disinvestments of public commercial,

financial and industrial enterprisesn MRTP & FERA


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eforms for Growtheforms for Growthn Exchange Market reforms

n Reforms in the Foreign Investment

- FDIs and FIIs

n Reforms in the Infrastructure sector

- TRAInTariffs and Trade reforms

n


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:WOT Indian Economy:WOT Indian Economyn Strengths

Pool of labour

High % of cultivable landDiversified nature of economyHuge english speaking population

Extensive higher education systemHigh growth rate of economy

n


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WOTWOTn Weakness

High % of work force in agriculture

th of population below poverty linePoor infrastructureLow productivity

Huge population, hence scarcity ofresources

n


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WOTWOTn Weakness

Low level of mechanization

BureaucracyLow literacy ratesRural urban divide

n


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WOTWOTn Opportunities

Scope of entry of private firms

Investment in R & DHuge domestic marketInfrastructure

NRIs


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WOTWOTnThreats

Fiscal deficits

Volatility in crude oil pricesImport BillsAgriculture heavily dependent on

monsoonsPopulation growth rate


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INDIAN ECONOMYINDIAN ECONOMY

n he Indian economy is one of the fastestrowing economies and is the 12th argest in terms of the market, .xchange rate at $1 430 02 billion( ) .010 India GDP In terms of,urchasing power parity the Indianconomy ranks the 4th argest in the. ,orld However poverty still remains aajor concern besides disparity in.ncome

n %he growth rate has averaged around 7ince 1997 and India was able to keepts economy growing at a healthy rate- ,ven during the 2007 2009 recession. %anaging a 9 668 growth rate in 2010( ).ndia GDP Growth

n

n he biggest boon to the economy has come.n the shape of outsourcing Itsnglish speaking population has beennstrumental in makin India a


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:ndian Economy Statistics:ndian Economy Statisticsn ,n 2010 India's PPP Gross Domestic Product stood at

,ver $4 trillion and was the fourth largest economy.y volume

n , ,he services sector backed by the IT revolutionemained the biggest contributor to the national, . %.DP with a contribution of 58 4 The industry. %ector contributed 24 1 and the agriculture sector. % .ontributed 17 5 to the GDP

n he employment scenario was dominated by the services, . %ector creating 62 6 of the jobs for the 467.illion workforcen . %he industry sector contributed 25 8 to the GDP and% .mployed 20 of the workforce

n . %he agriculture sector contributed 15 8 to the GDP. % ( ).nd created 17 5 jobs India Labor Forcen


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.3 Indian Retail Scenario.3 Indian Retail Scenario

he retail scenario is one of the fastestrowing industries in India over the last couple.f years Indian retail sector comprises of .rganized retail and unorganized retail sectorraditionally the retail market in India was;argely unorganized however with changing,onsumer preferences organized retail is.radually becoming popular

norganized retailing consists of small and, ,edium grocery store medicine stores subzi, , .andi kirana stores paan shops etc More than%0 of retailing in India fall into the,norganized sector the organized sector is.argely concentrated in big cities

rganized retail in India is expected to grow- %5 30 yearly and is expected to increase from, - , (s35 000 crore in 2004 05 to Rs109 000 crore $24


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uick facts on Indian Retailuick facts on Indian Retailsectorectorn ndian Retail sector is the 5 largest global retail.estination ndia retail market is dominated by the unorganized.ectorn he top five companies in retail hold a combined market%.hare of less than 2n he Indian retail market has been ranked by ATearney's 8th nnual Global Retail Development Index( ),RDI in 2009 as the most attractive emerging market.or investment in the retail sectorn urrently the share of retail trade in India's GDP is%, % .round 12 and was estimated to reach 22 by 2010n ,ccording to Government of India estimate the retail, ,ector is likely to grow to a value of ` 2 00 000 crore( )S$45 billion and could yield 10 to 15 million retail;obs in the coming five years currently this industry% .mploys 8 of the working populationn ndia continues to be among the most attractive.ountries for global retailers According to the,epartment of Industrial Policy and Promotion


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Future TrendsFuture Trends

n Lifestyle International, a division of Landmark Group, plans to have morethan 50 stores across India by 201213.

n Shoppers Stop has plans to invest Rs 250 crore to open 15 newsupermarkets in the coming three years.

n

Pantaloon Retail India (PRIL) plans to invest US$ 77.88 million thisfiscal to add up to existing 2.4 million sq ft retail space. PRIL intends toset up 155 Big Bazaar stores by 2014, raising its total network to 275stores.

n Timex India will open another 52 stores by March 2011 at an investmentof US$ 1.3 million taking its total store count to 120. In the first six

months of the current fiscal ending September 30, 2009, the companyhas recorded a net profit of US$ 1.2 million.

n Australia's Retail Food Group is planning to enter the Indian market in2010. It has plans to clock US$ 87 million revenue in five years. In 20years they expect the India operations to be larger than the Australiaoperations.

n


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UNORGANISED RETAIL

R G A N I S E D R E T A I LINDIAN RETAIL MARKET

%N O R G A N I S E D 5 O R G A N


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R G A N I S E D R E T A I L I N I N D I A

, mic Survey of India and Technopak analysis Mar 200


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%RGANISED RETAILING AS A OFOTAL RETAIL:- %N C R E A S I N G @ 3 0 3 5 A Y E


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largest consumer econom2009

20255th largest consumer econom

:Studied by McKinsey Global Institute

INDIA


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a c t o r s f u e l i n g t h e B O O M i na c t o r s f u e l i n g t h e B O O M i nn d i a n R e t a i ln d i a n R e t a i l

n ge dynamics of the countryn ncreased number of working

womenn eclining interest ratesn ncreased media penetrationn rowing disposable incomen Urbanizationn he brand conscious consumer


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Major players of organized retailMajor players of organized retailsectorsector

n :antaloon Retail Future Groupn Raheja Groupn ata Groupn andmark Groupn eliance Groupn V Birla Groupn

n

n

n


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C U S T O M E RU S T O M E R S T H ES T H E! !I N G ! !I N G


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.3 Indian Customer.3 Indian Customer

lobal corporations view India asne of the key markets from where.uture growth will emerge The growthn India s consumer market will berimarily driven by a favorableopulation composition and rising.isposable incomes

recent study by the McKinsey( )lobal Institute MGI suggests thatf India continues to grow at the,urrent pace average householdncomes will triple over the next twoecades and it will become the world s- ,th largest consumer economy by 2025.p from 12th now


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FROM PYRAMID TO DIAMONDFROM PYRAMID TO DIAMOND

ndia s consumer market till now;as broadly defined as a pyramid aery small affluent class with an-ppetite for luxury and high end,oods and services at the top a-iddles class at the center and auge economically disadvantaged

.lass at the bottom

his ramid structure of the


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:e e k e r s s 00 to 500/housand annum . , e 16 600,1 600 per.onth

rnst and Young have classified thendian consumer into 3 categories onhe basis of income bracket and.arried out a study The categories:re as follows

:e p r i v e dL /ss than 90 thousand an. ,e less than 7 500 per

:s p i r e r s /0 to 200 thousand annum. , , .e 7 500 16 600 per month


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LASS PRESENT 025 PROJECTION

illion peopleroughly % of the population.s 2 Lacks to 10 Lacks a year ,83 million people%1 of the populat

me rural poverty%4 in 1985 to%1 in 2005 %6 of the popula

%0 of national privateof national private consumption:lass

bove s 10 Lacs .a year %of thepopulation. %2 of thepopulation


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ndian Population Distributionndian Population Distribution


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%ver 8 of India's population is.ngaged in retailing ccording to

,SSOCHAM the total retail market is%xpected to grow by 20 annually ands one of the fastest growing sectorsn India .

%20

-ASSOCHAM Associated Chambers of Commerce


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.4 INDIAN APPAREL MARKET.4 INDIAN APPAREL MARKET

n MARKET DEFINITION:

n

n Menswear

n Womens wear

n Kids wear


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IntroductionIntroduction

n Industry is worth over US$ 4395 billion .n Global trade in this industry is now at US$ 350

billion.n Among the countries, Japan, Australia and New

Zealand are the significant consumers of Indiantextiles.

n India ranks second with 8 percent of the total.

n High production of wool, cotton and silk over theworld has boosted the industry in recent years.


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HistoryHistory

n The term 'Textile' is a Latin word originating from the word'texere' which means 'to weave'

n The history of textile is almost as old as that of humancivilization.

n In India the culture of silk was introduced in 400AD .n modern textile industry took birth in India in the early

nineteenth centuryn The first cotton textile mill of Bombay was established in

1854n during the year 1900 the cotton textile industry was in bad

staten After independence, the cotton textile industry made rapid

strides under the Plans


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:SWOT Indian Apparel Industry:SWOT Indian Apparel Industry

n Strengths:n Indian Textile Industry is an Independent & Self-Reliant

industry.n Abundant Raw Material availability that helps industry to

control costs and reduces the lead-time across theoperation.

n Availability of Low Cost and Skilled Manpower providescompetitive advantage to industry.

n Availability of large varieties of cotton fiber and has a fastgrowing synthetic fiber industry.

n India has great advantage in Spinning Sector and has apresence in all process of operation and value chain.

n


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SWOT AnalysisSWOT Analysis

n Weaknesses:n Indian Textile Industry is highly Fragmented Industry.n Industry is highly dependent on Cotton.n Lower Productivity in various segments.n There is Declining in Mill Segment.

n Lack of Technological Development that affect theproductivity and other activities in whole value chain.

n Infrastructural Bottlenecks and Efficiency such as,Transaction Time at Ports and transportation Time.

n Unfavorable labor Laws.n Lack of Trade Membership, which restrict to tap other

potential market.n Lacking to generate Economies of Scale.n Higher Indirect Taxes, Power and Interest Rates.n


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n Opportunities:n Growth rate of Domestic Textile Industry is 6-8% per

annum.n Large, Potential Domestic and International Market.n Product development and Diversification to cater global

needs.n Elimination of Quota Restriction leads to greater Market

Development.n Market is gradually shifting towards Branded Readymade

Garment.n Increased Disposable Income and Purchasing Power of

Indian Customer opens New Market Development.n Emerging Retail Industry and Malls provide huge

opportunities for the Apparel, Handicraft and othersegments of the industry.

n Greater Investment and FDI opportunities are available.n


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n Threats:n Competition from other developing countries, especially

China.n Continuous Quality Improvement is need of the hour as

there are different demand patterns all over the world.

n Elimination of Quota system will lead to fluctuations inExport Demand.

n Threat for Traditional Market for Powerloom and HandloomProducts and forcing them for product diversification.

n Geographical Disadvantages.n International labor and Environmental Laws.n To balance the demand and supply.n To make balance between price and quality.n


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The shape of the textileThe shape of the textileindustry in Indiaindustry in India

n Large Industry 3% of GDP, 27% ofForex earnings, 21% of totalemployment

n Very large unorganised sector about 76% of total fabricsproduction

n Market is very diverse, does not lenditself to comparative studies interms of market share etc.

n


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The global scenarioThe global scenario

nThe end of the MFA arrangementn Competitiveness of Indian industry

Low level of modernization

Fragmented nature low capacities Infrastructure, Labour laws

n Exports have risen by 10% but at thesame time Chinas exports have risen bymore than 20%, even countries likePakistan and Bangladesh have donebetter

INDIAN APPAREL RETAIL INDUSTRYINDIAN APPAREL RETAIL INDUSTRY


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INDIAN APPAREL RETAIL INDUSTRYINDIAN APPAREL RETAIL INDUSTRY: : -VALUE FORCAST $ BILLION 2005: : -VALUE FORCAST $ BILLION 200520102010

YEAR $ BILLION INR BILLION %GROWTH

2005 18.3 806 12.10%2006 20.2 891.3 10.60%2007 22.3 982.5 10.20%

2008 24.4 1078.4 9.80%2009 26.7 1179.3 9.40%

2010 29.2 1288.9 9.30%

CAGR 2005-2010: 9.8%

APPAREL RETAIL FORMATAPPAREL RETAIL FORMAT


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APPAREL RETAIL FORMATAPPAREL RETAIL FORMAT


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Source: www.indianretailforum.co

INDIAN RETAIL PIE, 2006

: %pparel 7


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PENETRATION OF ORGaNISED RETAILPENETRATION OF ORGaNISED RETAIL:ACROSS CATEORIES:ACROSS CATEORIES

The Indian consumer oftoday who wants the right,price ambience and good

.quality all under one roof-The lifestyle and mindset

change of the Indian customer

has led to a spur in theretail industry with the totalprivate consumption in 2006

. ,clocking Rs 20 000 billionaccording to the Indian Retail

.Report 2007

n The Indian retail industry is,valued at $270 billionwith organised retail

. %.cornering 4 5 Theorganized pie is expected

to see a growth at a CAGR% (of 37 India Retail

).Report 2007

Source: Indian retail report.


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BIHAR ECONOMYBIHAR ECONOMY


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GeographyGeography

n Upper northeast cornerof India, right before itgets squeezed

between Bhutan andBangladesh.

n Many important rivers

pass through Bihar.n In the southern foothills

of the HimalayaMountain Range,

Bihar is the t an statewithin the red shape.


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-Indo Gangetic Plain-Indo Gangetic Plain

n One of the mostnotable featuresof Bihar is itslocation in theIndo-GangeticPlain.

nThis plain is very

fertile, making itideal for anagrarian society.


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Population and LandPopulation and Land

According to census of 2011n Bihar has a population of

103,804,037

n It is a majority male population54,185,347(52.2%).

nThe total area of land is 99,163 sq.

kmnThis is divided into two main regions:the North Ganga Plain and theSouth Ganga Plain


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Population and Other StatisticsPopulation and Other Statistics

n Per capita income is Rs 21,696thisis $538.50

n Density: 1102 people per sq. mile

n Birth rate: 30.9 per 1000

n Death rate: 7.9 per 1000

n Population grew 25.07% from 2001-2011


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EconomyEconomy

Bihar lags behind in the overall progress ofIndia.

n Per capita GDP: Rs. 4000 per month in

Bihar vs. national average of Rs.12000per month.

n Nearly 10% more people living below thepoverty line than the average for India

Reasons for slow developmentn Inadequate investment in infrastructure,

irrigation, and technology

n Caste dominated politics


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:Economy Agriculture:Economy Agriculture

n 2 crop seasons:Kharif & Rabi

n Major crops: Rice

Sugar Tobacco Wheat Jute

n Other minor crops:

Chilli Mango Oil Seeds


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:Economy Agriculture:Economy Agriculture


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:Economy Mineral Production:Economy Mineral Production

n Very little due to the division ofsouthern Bihar into the separatestate of Jharkhand

n Most mineral production takes placein Jharkhand

n Some Minerals Produced

Coal Bauxite

Dolomite

n


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:Economy Mineral Production:Economy Mineral Production


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:Education History:Education History

n Historically Bihar has been a majorcenter of learning

n Originated from the time of Buddha

or even earliern Home of one of the earliest

universities, Nalanda, which datesback to the 5th century

n Vikramshila, which is anotheruniversity is located here as well


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:Education History:Education History

nDuring medieval period,education was lost

nBelieved that maraudingarmies of the invaders

destroyed the centers oflearning

n


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EducationEducation

n During 1970s and 1980sgovernment took control overprivate schools

n Because government was ill-equipped the standards of theschools began to fall

n However, government did not takeover schools ran by Christianmissionaries, and these schools

still provided quality education


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EducationEducation

n Central government runsa number of KendriyaVidyalayas (Central

Schools)n Jawahar Navodaya

Schools were made bythe late Prime MinisterRajiv Gandhi for ruralchildren

n Have been successful inproviding qualityeducation to the

weaker sections of the


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EducationEducation

n Modern Bihar has an inadequateeducational infrastructure which places ahuge impact between supply anddemand

nThe growing population has made thesituation even worse, and has led to aflooding of the student population to

other states in order to obtain a bettereducation

n Only 51% of the children enrolled inprimary school actually attend, 59% of

those who do attend do not have


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EducationEducationAccording to Census of 2011n Has an overall literacy of 63.82%

n Male literacy rate of 73.39%

n Female literacy rate of 53.33%

n Only 21% of all primary school teachers havecompleted the matriculation

n Because of the law of affirmative action that

reserves jobs and education for people ofbackward classes, students from Bihar areperforming well in respect to bettereconomically well off states in India


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:Culture of Bihar Festivals:Culture of Bihar Festivals

n Chhath

Worship of theSun God

nTeej Worship of

GoddessParvati

n

n


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:Bihar Music:Bihar Music

n Folksongs dealingwith everydaylife

sohar -

performedduringchildbirth

sumangali -

associated withwedding

ropnigeet -performed

during the


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About PATNAAbout PATNA


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Potential of PatnaPotential of Patna

Patna is a potential city with growing market.

Patna highest per capita is Rs 31,441 .

Patna is the 21th fastest growing urban areas in theworld and 5TH fastest growing city in India.

The city is also a major educational and medicalcentre.

The Economy of Patna is based on local service

industry.


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Patna has long been a major agricultural

center of trade.

Companies started to recognize Patna's

growing upper and middle class's

purchasing power.

City will have malls that are coming up in

different parts of the capital.

Large-format retailers such as Big Bazaar

and the Future Group, planning to set up

Economic situationEconomic situation


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PLAN OF ACTIONPLAN OF ACTION

:OURCES OF INFORMATION )RETAILERS)WHOLESALERS)CONSUMERS


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MODES OF INFORMATION COLLECTIONMODES OF INFORMATION COLLECTION

n INTERVIEWSn QUESTIONNAIRS


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:QUESTIONNAIRES RETAILER:QUESTIONNAIRES RETAILER

:ARAMETERS. URCHASING POWER OF CUSTOMERS. ATCHMENT AREA. ASTES AND PREFERRENCES. / /ALES FIGURES RENTALS OVERHEADS. / /ERCHANDISE MIX SEASONALITY FACTORS&CCASIONS FESTIVALS.SERVICES. /USTOMER RETURNS COMMON COMPLAINTS


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:WHOLESALER:WHOLESALER

:ARAMETERS. REAWISE MARKET POTENTIAL. URCHASING POWER OF CUSTOMERS. ATCHMENT AREA. ASTES AND PREFERRENCES. / /ALES FIGURES RENTALS OVERHEADS. / /ERCHANDISE MIX SEASONALITY FACTORS&CCASIONS FESTIVALS. /USTOMER RETURNS COMMON COMPLAINTS. MPORTANT STORES. ATE THE DIFFERENT CPMBINATIONS.10

11


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:CONSUMER:CONSUMER

:RAMETERS . ASTE AND PREFERRENCES.COMPLAINTS. /ARIETY OPTIONS AVAILABLE. ASE OF ACCESS.5

:MARKET SCAN important markets:MARKET SCAN important markets


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:MARKET SCAN important markets:MARKET SCAN important marketsof patnaof patna

. ORING ROAD. RASER ROAD. XHIBITION ROAD. ATHWA MARKET. ATNA MARKET

. HAITAN MARKET.7

. ASHOK RAJPATH AZA BAZAAR


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EVALUATION OF THE RETAILERSEVALUATION OF THE RETAILERS

:ARAMETERS. TORE AREA. ATEGORY OF MERCHANDISE. YPE OF MERCHANDISE. RICE RANGES. ATCHMENT AREA. ERVICES PROVIDED.AMBIENCE.ACCESSABILITY


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:THE NAMES OF OCCASIONS ARE :THE NAMES OF OCCASIONS ARE

. CHHAT. HOLI. DEEPAWALI. URGA PUJA. DUSHARA. EID. MOHARAM. GOODFRIDAY. - -D UL FITAR.0 ARASWATI PUJA.1 RISHNA JANMASTHMI.2 , .ANESH CHATURTHI ETCn

S f jS f j


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:Scan of major stores:Scan of major stores

1. KARGHA aurya Complex .hop No 138 lock C

PRICE RANGE:


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:OMEN:ONG KURTA -49 699:HORT KURTA -99 525:UPATTA -50 450:ATIYALA SALWAR 450:HURIDAAR 350

: .TORE AREA 350 SQ FT: -VERAGE FOOTFALL 30 40

: .ROPRIETOR MR MANISHKUMARIE UP WITH PANTALOONS

2 RADHA GARMENTS2 RADHA GARMENTS


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. :2 RADHA GARMENTS. :2 RADHA GARMENTS

: .TORE AREA 2200 Sq FEET. : -VG FOOTFALL 30 35: .ROPRIETOR Mr MURLIDHAR KANODIA

. :O OF OUTLETS 1:OCATION OPPOSITE MAURYA LOK


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:RICE RANGEWOMEN

: . -URTI Rs 300 4000: . -ARTY WEAR SUITS Rs 1000 8000

: . -ARIS Rs 500 25000: . -RTIFICIAL JEWELLERY Rs 300 6000

: . -EHENGA Rs 10000 20000

3 NINNI S3 NINNI S


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: .TORE AREA 1200 Sq FEET. : -VG FOOTFALL 30 35

: .ROPRIETOR Ms NINNI ARORA. :O OF OUTLETS 1

: ,OCATION MAURYA LOK NEAR DAKUNGLAW CHAWK

. 3 NINNI S. 3 NINNI S


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PRICE RANGE:

LEHENGA: Rs.4000-80000

PARTY WEAR SUITS: Rs.1500-8000

SARIS: Rs.3000-10000

HANDBAGS: Rs.100-2000

FOOTWEAR: Rs.350-2000

ARTIFICIAL JEWELLERY: Rs.800-4000

4 FABINDIA


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: .TORE AREA 3500 Sq FEET. : -VG FOOTFALL 28 35

. :O OF OUTLETS 1:OCATION PATLIPUTRA

: -TOCK REPLENISHMENT 15 20 DAYS

.4 FABINDIA


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:RICE RANGE - . -OMEN S WEAR INDIAN Rs 400 2500

: -CCESSORIES 160 2500: & : -ARI COTTON SILK 795 7000

5 SHOBHA AND SAHELI5 SHOBHA AND SAHELI


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.5 SHOBHA AND SAHELI.5 SHOBHA AND SAHELI

n : .TORE AREA 1200 Sq Ftn :OCATION BORING CANAL ROADnn & :RDUCTS PRICE RANGEn : : - ,RIDAL SARIS Rs 600 40 000 :EHENGA Rs, - ,000 60 000n - : -ARTY SARIS Rs 3000 12000 : , -UITS Rs 2 500,0 000n - : - ,EGULAR SARIS Rs 300 3 000

6 MOTABHAI6 MOTABHAI


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.6 MOTABHAI.6 MOTABHAI

:OCATION HATWA MARKET :TORE AREA

:RICE RANGE: -RIDAL SARIS 2000 40000: , ,RIDAL LEHENGA 10 000 40 000: - ,UITS 1000 10 000

:CCESSORIES: -ANDBAGS 100 3000

7 PRIYA CLUB STORE7 PRIYA CLUB STORE


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.7 PRIYA CLUB STORE.7 PRIYA CLUB STORE

n : . .TORE AREA 220 sq ftn :OCATION TAKUR BARO ROADn

n :RODUCT AND PRICE RANGEn : . -UITS Rs 250 1200n : . -ARIS Rs 150 8000


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ACCESSORIESACCESSORIES

1 ROOP SHRINGAR1 ROOP SHRINGAR


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.1 ROOP SHRINGAR.1 ROOP SHRINGAR

n : .TORE AREA 160 SQ FTn :OCATION THAKUR BARI ROAD

n :RODUCTS AND PRICE RANGESn : -ANGLES 100 700n : -RACELETS 50 200n : -ETS 250 3000n : -ECK PIECES 250 2000n

2 SONALI SHRINGAR2 SONALI SHRINGAR


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.2 SONALI SHRINGAR.2 SONALI SHRINGAR

n : .TORE AREA 100 SQ FTn :OCATION THAKUR BARI ROAD

n :RODUCTS AND PRICE RANGESn : -ANGLES 100 600n : -RACELETS 50 200n : -ETS 250 2000n : -ECK PIECES 250 1500n


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INFERRENCES FROM A STUDY DONEINFERRENCES FROM A STUDY DONE

:ON THE BOUTIQUES IN PATNA:ON THE BOUTIQUES IN PATNA

FACTORS AFFECTING PURCHASE


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FACTORS AFFECTING PURCHASE

Consumers want design and variety in products

CONSUMERS PREFER


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CONSUMERS PREFER

Consumer prefer more of fashionableproducts than traditional due to the changein their taste.


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ONSUMER PURCHASING RATE

Consumer prefer shopping once a month fromboutiques.


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O PEOPLE PURCHASE FROMBOUTIQUE?

Still almost half the population is not comfortable insuch buys.


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OUTIQUES OF PATNA

Awareness of NINNI being the highestamong consumers

SUGGESTIONS AND CONCLUSION


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xisting players in this segment areoing good and are satisfied with:heir sales and customer responseq ecause of increase in per capita

ncome as well as personal.isposable incomeqq .hange in preference of the consumerow also preferring customized.lothes apart from labelsq

Conclusion


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here is a good scope for any new .remium boutique to start in Patnahere is a huge scope for expansion in,laces like Frazer road Boring road.nd Patliputra

q eveloping and growing city in terms.f incomeq eople are adopting the changes

Conclusion

live project today

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