live proud
TRANSCRIPT
AT&T Live Proud LGBTQ Campaign 2013
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo and other marks are trademarks of AT&T Intellectual Property. 2
Contents
• Live Proud Facebook Application Page NOTE: The Live Proud site had some elements removed post campaign based on talent contracts and does not currently house all campaign details. Below you will find wireframes of what users would see on attliveproud.com during the campaign timeframe.
• PSA: Campaign Call to Action
• Digital Banner Ads
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Live Proud Home Page
Words of Courage
Contest Entry
• Consumers shared inspirational words for LGBT Youth
PSA: Call to Action
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Event Pages
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Event Pages
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About The Trevor Project
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AT&T Attributes
AT&T Attributes Video • Showcases
AT&T’s support and benefits for LGBT employees
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Contest Information Page
PSA: Call to Action
Digital Banners
Static Banner
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