liveintent: email is no longer about sending email
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Email is No Longer About Sending Email
@MattKeiser @LiveIntent
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• Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
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Email is Everywhere Your Customers Are… and You’re Not
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95% of brands use email for CRM or content delivery because it is so effective
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Only a fraction of your best customers open the Emails
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But now thanks to LiveIntent it’s possible to reach your target audience when they are reading…
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This is a Completely Revolutionary Unoriginal Idea
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Media Buying is the second oldest profession
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Be Present.
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h"p://www.journalism.org/analysis_report/mobile_ac9vity_news_ranks_high, h"p://pewinternet.org/Reports/2011/Search-‐and-‐email.aspx
Email is the #1 App
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Brands need to be present where their customers are spending the most time
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What happens in 1 second on the internet…
463 Instagrams
833 Tumblr Posts
1,024 Skype Calls
33,333 Google
Searches 1,670,000
Emails Sent
11,574 Dropbox Upload
46,333 Youtube
Views
3,935 Tweets
52,083 Facebook
Likes
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Mirapost 2011
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Nielsen State of the Media: Advertising & Audiences 2012 !
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• Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
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You don’t have to send email, to advertise there
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Hashes are your Cross Device & Cross Platform Identity
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Retention Re-activation Suppression
Hey Matt, we love you!
Where did you go Matt? We miss you!
Don’t tell Matt….
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• Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
![Page 38: LiveIntent: Email is No Longer About Sending Email](https://reader033.vdocument.in/reader033/viewer/2022051818/54b48a404a7959bb688b4611/html5/thumbnails/38.jpg)
It Works.
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I love pudding
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La Quinta Case Study
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:"
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Performance Across the Board CTR with LiveIntent is routinely above industry averages
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Average CTR of .26% Over 2x that of traditional display in the entertainment industry vertical*
and
144% of the client’s goal *Source: DoubleClick by Google, Display Benchmark Tool; http://
www.richmediagallery.com/resources/benchmarks/?utm_source=Think+Insights&utm_medium=website&utm_campaign=Launch
Tune In – TV Guide Network Results
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High Impact Skins
1% over
CTR* 3 coordinated ad units that work together as a canvas for brand message
*highest performing skin to date
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Buy through your current ATD or DSP
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• Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
![Page 48: LiveIntent: Email is No Longer About Sending Email](https://reader033.vdocument.in/reader033/viewer/2022051818/54b48a404a7959bb688b4611/html5/thumbnails/48.jpg)
Email is No Longer About Sending Email
@MattKeiser @LiveIntent