liverpool science park breakfast: social media morning

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© Emarketeers 2010 © Emarketeers 2007 Page Telling tales with digital media Kathryn Corrick 27 January 2011

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Presentation by Kathryn Corrick on behalf of emarketeers.com to Liverpool Science Park monthly breakfast, on storytelling and digital media.

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Page 1: Liverpool Science Park Breakfast: social media morning

© Emarketeers 2010© Emarketeers

2007Page

Telling tales with digital mediaKathryn Corrick27 January 2011

Page 2: Liverpool Science Park Breakfast: social media morning

© Emarketeers 2010

IntroductionsKathryn CorrickIndependent Digital Media ConsultantTrainer for Emarketeers.com (@emarketeers)

Where on the web?

Kathryncorrick.co.uk

Twitter - @kcorrick

Flickr – kcorrick

LinkedIn - www.linkedin.com/in/kcorrick

Page 3: Liverpool Science Park Breakfast: social media morning

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THERE WERE MANY WAYS I THOUGHT ABOUT INTRODUCING THIS TALK

Page 4: Liverpool Science Park Breakfast: social media morning

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‘NICOLE?’

‘PAPA?’

Page 5: Liverpool Science Park Breakfast: social media morning

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ONCE UPON A TIME, A LONG, LONG, TIME AGO…

Page 6: Liverpool Science Park Breakfast: social media morning

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WELL ACTUALLY…

1999

Page 7: Liverpool Science Park Breakfast: social media morning

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… when I was living in New York

Page 8: Liverpool Science Park Breakfast: social media morning

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This was the view from the apartment roof.(not bad huh!)

Page 9: Liverpool Science Park Breakfast: social media morning

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It was a great part of town, and most days I walked past

the Angelika – an independent cinema – on my

way to or from work.

Page 10: Liverpool Science Park Breakfast: social media morning

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One evening I decided to One evening I decided to go and see a film. go and see a film.

For reasons that are too far back For reasons that are too far back to remember - but I’d like to think to remember - but I’d like to think it’s because I’d picked up along it’s because I’d picked up along the way that it was worth seeing the way that it was worth seeing - I went to watch…- I went to watch…

Page 11: Liverpool Science Park Breakfast: social media morning

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Page 12: Liverpool Science Park Breakfast: social media morning

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Until almost half way through the film (other than jumping out of my seat every now and then) I kept wondering… ‘when will this flip out of hand-held cam-corder mode?’

Of course it didn’t, that was the point…

Page 13: Liverpool Science Park Breakfast: social media morning

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I then had to walk home…

Page 14: Liverpool Science Park Breakfast: social media morning

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‘A buzz was created on and off line to promote the film via the creation of a myth that the creators had found actual footage of an unexplainable phenomenon left by a missing group of campers. The creators themselves seeded this myth by appearing on Pierson show "Split Screen" with 8 minutes of footage they claimed was found in the woods. Pierson encouraged indie aficionados to debate the truth of the Blair Witch on his web site. When The Blair Witch Project website went live they further spread the disinformation. The film was introduced as Sundance during midnight screening, where industry and Hollywood elite were treated with same guerrila/fandom strategy, "flyering" Sundance with "missing" leaflets.’

Page 15: Liverpool Science Park Breakfast: social media morning

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Facts ‘n’ figures

• Released in US - July 14, 1999• Production budget - $35,000 • Total US Gross - $140,539,099 • Prints and Advertising budget - $6,500,000• Worldwide Gross - $248,300,000

Page 16: Liverpool Science Park Breakfast: social media morning

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This technique has been used to promote a number of films since...

Dan Hon’s take on this form of storytelling (augmented reality games) is worth watching:

http://www.youtube.com/watch?v=JhqWyhMGRLg

Page 17: Liverpool Science Park Breakfast: social media morning

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The concept was translated from film marketing to advertising

Video - http://www.campfirenyc.com/archive/2006/10/10/audi-the-art-of-the-heist/

Page 18: Liverpool Science Park Breakfast: social media morning

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And more recently -The Conspiracy for Good

http://www.conspiracyforgood.com/about

Page 19: Liverpool Science Park Breakfast: social media morning

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It’s also been translated to TV

For example Heroes and Lost

Page 20: Liverpool Science Park Breakfast: social media morning

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Oh, and to books

http://www.thedeathofbunnymunro.com/index.html

Page 21: Liverpool Science Park Breakfast: social media morning

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There’s lots of terms around this stuff

• Transmedia• Multi-platform• Cross-media• Platform cross-overs• Augmented Reality [Games] – AR[G]s• Gamification• Deep-media

Page 22: Liverpool Science Park Breakfast: social media morning

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But what excites me?The simpler ways to tell stories…

Page 23: Liverpool Science Park Breakfast: social media morning

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The Diary of Samuel Pepys Retelling history

http://www.pepysdiary.com/

Page 24: Liverpool Science Park Breakfast: social media morning

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Aleks Krotoski’s retelling of the first 370 words of Orwell’s 1984 through photography. One word per day.

http://www.flickr.com/photos/toastkid/sets/72157623154565238/

Page 25: Liverpool Science Park Breakfast: social media morning

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The Archers’ use of Twitter

http://twitter.com/#!/eddie_grundy

Page 26: Liverpool Science Park Breakfast: social media morning

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Twitter tales - @Konnolsky

http://twitter.com/#!/Konnolsky

http://www.disqus.com/konnolsky/

‘Smolensk butcher. I run shop with assistant Yuri. Married to Irina (3 sons). Pic: Smolensk Nuclear Power Station’

Page 27: Liverpool Science Park Breakfast: social media morning

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Alice & Kev – homeless in Sims 3

Telling a story within a game.

http://aliceandkev.wordpress.com/http://www.facebook.com/pages/Alice-and-Kev/220786325643http://twitter.com/#!/aliceandkev

Page 28: Liverpool Science Park Breakfast: social media morning

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Comics 2.0

Adding your own words to pictures.http://www.nevermindthebullets.com/strip.html#1-1Create your own - http://www.nevermindthebullets.com/createNemesis.html

Page 29: Liverpool Science Park Breakfast: social media morning

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The potential for location and augmenting reality through mobile phone apps.

Adding layers of information to our surroundings

Page 30: Liverpool Science Park Breakfast: social media morning

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Museum of London: street view, iPhone app

Virtual Graffiti – spray walls, passers by with the app can see your scribbles

Page 31: Liverpool Science Park Breakfast: social media morning

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Bus Tops – using new spaces

http://bus-tops.com/

Page 32: Liverpool Science Park Breakfast: social media morning

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Thinking about sound and stories in 3DPapa Sangre – video game without video

http://www.papasangre.com/ - iPhone app

You are lost, deep in the darkness of the land of the dead. Your eyes are useless to you here — but your ears are filled with sound. And what is it you can hear … ?

Page 33: Liverpool Science Park Breakfast: social media morning

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Page 34: Liverpool Science Park Breakfast: social media morning

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Tell a story to the person sitting next to you…

http://www.flickr.com/photos/98389526@N00/5154758781/

Page 35: Liverpool Science Park Breakfast: social media morning

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When telling your own tales using digital, what to bear in mind…• Digital media may not be the best platform(s) for

your story• Do not expect high engagement from your

audience – most people watch, most people don’t like puzzles

• Keep things simple (and playful where appropriate)

• Consider how people will enter and leave the story

• Make it possible to easily catch-up if the story is in installments

• Think about what you could do with location and mobile

• Experiment and enjoy!

Page 36: Liverpool Science Park Breakfast: social media morning

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The end.