Livestock Publications Council2007-08 MEMBERSHIP DIRECTORYLivestock Publications Council2007-08 MEMBERSHIP DIRECTORY

2007 Best of the Bunch Photo Winner by Martha Ostendorf

Livestock Publications Council, an international organization serving the dynamic livestock communications industry.

PRINTING COURTESY OF Post Printing Co.205 W. Fourth Street Minster, OH 45865419/628-2321 fax: 419/628-4040e-mail: jim@postprinting.com SPECIAL THANKS Jim Rentz, our sales representative and LPC friend!

ON THE FRONT COVERWinner - Overall Best of the Bunch photo for 2007

Martha Ostendorf, Bader Rutter & Associates

MEMBERSHIP DIRECTORY2 0 0 7 - 0 8

910 Currie Street, Fort Worth, Texas 76107 www.livestockpublications.com

817/336-1130 • fax: 817/232-4820 • dianej@flash.netDiane E. Johnson, Executive Director

~Executive Committee~Kyle Haley, President, Limousin World

Guthrie, OklahomaJim Bret Campbell, First Vice President The American Quarter Horse Journal

Amarillo, TexasMarilyn Brink, Second Vice President, Kanwaka Communications

Piedmont, KansasAndy Atzenweiler, Secretary-Treasurer, Missouri Beef Cattleman

Kansas City, MissouriLisa Bryant, Immediate Past President, The Cowboy Connection

Ada, OklahomaDiane E. Johnson, Executive Director

Fort Worth, Texas

~Directors~

910 Currie StreetFort Worth, TX 76107

www.livestockpublications.com

817/336-1130817/232-4820 faxdianej@flash.net

Diane E. JohnsonExecutive Director

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Front row: Kyle Haley; Jim Bret Campbell, Marilyn Brink, Andy Atzenweiler, Lisa Bryant, and DianeJohnson. Second row: Scott Vernon, Scarlett Hagins, Stan Coffman, Carey Brown, Christy Lee,Stephanie Veldman, Kathy LaScala, Angie Denton, Don Norton, (not pictured are directors BeverlyMoseley and Jay Carlson.

Sponsors of the DSA award are Drovers and Angus Journal. Shown aboveare Kathy LaScala, Drovers, Nancy Anderson, Cliff Becker, Drovers, Kristin

Johnson, Greg Henderson, Drovers and Cheryl Oxley, Angus Journal.~MISSION STATEMENT~LPC seeks to provide a forum enabling members to build relationships, exchange information, discuss common problems and arrive at commonsolutions to improve overall effectiveness and value to readers and advertisers.

~CODE OF ETHICS~I. Preamble: As livestock communications media, allied firms and individuals serving the livestock industry, we are bonded in the Livestock Publications

Council for furtherance of professional fellowship, common interests and objectives. As owners, managers and/or personnel of communications media andaffiliates we recognize industry and public trust responsibilities. Specifically, the maintenance, protection and advancement of our enterprises in service ofthe livestock industry. This explicitly includes our moral obligation to respect the enterprises of each other, the subjects and persons written about, theadvertisers served, the readers to whom we provide information and to the public at large. Therefore, individually and collectively, we subscribe and pledgeto uphold standards set forth in this Code of Ethics.

II. Individual Rights: As individuals and with our media we support and defend the governing documents of our respective countries, being particularly mind-ful of our individual rights and attendant responsibilities as active participants in the livestock industry, and as communications representatives thereof.

III. Objectivity and Accuracy: Our goal will always be objectivity and accuracy in content, clearly labeling personal opinions as such. Errors of significancewill be promptly corrected when called to attention.

IV. Fairness: Respect for the dignity, privacy and rights of all persons will be foremost in our conduct and communications. We will strive for a level of propri-ety consistent with the standards of our readership. Reporting details serving no useful purpose or harming individuals will be avoided. Should it occur, wewould actively seek and publish responses from the persons so impugned. We will take care that headlines accurately epitomize accompanying articles.

V. Obligations: Members and their publications shall avoid situations where editorial content is perceived to be more beneficial to advertisers than to readers.VI. Advertisers: We will not knowingly misrepresent the circulation of our media to advertisers, potential advertisers, their agents or representatives.VII. Professional Conduct: We recognize the imperativeness of being free of obligation to any interest other than that of our publications, advertisers and the

right of our readers to be informed. Therefore, to avoid conflict and jeopardizing trust developed by readers, we will spurn any gifts or favors that, (in theminds of reasonable persons), would compromise our responsibilities.

VIII. Pledge: We pledge ourselves to abide by and to help enforce this Code of Ethics, and to professional disassociation from colleagues knowingly, willfullyand consistently violating the standards set forth.

(modified July 2003)

Carey BrownCow Country

Lexington, KY.Jay Carlson

BEEFMinneapolis, MN.

Stan CoffmanOzarks Farm & Neighbor

Lebanon, MO.Angie Denton

Hereford WorldKansas City, MO.Scarlett Hagins

Kansas StockmanTopeka, KS.

Kathy LaScalaFood 360

Lenexa, KS.Christy Couch Lee

Seedstock EdgeWest Lafayette, IN.Beverly Moseley

Land and Livestock PostCollege Station, TX.

Don NortonBoelte-Hall

Roeland Park, KS.Stephanie VeldmanBroadhead + Co. Minneapolis, MN.

Scott VernonBrock Center/Cal Poly

State University San Luis Obispo, CA

2007-2008 LPC Officers

2008

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Publication MembersACJ American Chianina Journal ADGA News & EventsAgri NewsAlabama CattlemanAmerica’s HorseAmerican Farriers JournalThe American Quarter Horse JournalThe American Quarter Horse Racing

JournalAmerican Red AngusAmerican SalersAngus Beef BulletinAngus JournalAngus NewsAngus TopicsAngus, The MagazineArkansas Cattle BusinessThe BagpipeThe BannerBeefBeefmaster CowmanThe Brahman JournalBrangus Journal Braunvieh WorldCALF News California CattlemanCarolina Cattle ConnectionCascade CattlemanCascade HorsemanCattle Business in MississippiCattle Business WeeklyCattle TodayThe CattlemanCattlemen’s NewsCharolais JournalCLA Newsletter - Friday Facts and

Vision Annual Publication Cow CountryCow Country NewsCutting Horse ChatterDairy Herd ManagementDairy TodayDroversFeedlot MagazineFlorida Cattleman Gelbvieh WorldGeorgia CattlemanGrass & Grain/Ag PressGuernsey Breeders' JournalGulf Coast Cattleman Hereford World High Plains JournalHolstein WorldIllinois Angus NewsIllinois BeefIndiana Beef

Iowa CattlemanIowa Farmer Bureau SpokesmanIowa Farmer Today PublicationsJersey JournalKansas StockmanLand & Livestock PostLimousin WorldLine Rider and News BriefLivestock WeeklyMaine-Anjou VoiceMissouri Beef CattlemanMontana StockgrowerNational CattlemenNational Hog FarmerNebraska CattlemanNebraska Pork TalkNorth Dakota StockmanOhio CattlemanOklahoma CowmanOzarks Farm & Neighbor - ArkansasOzarks Farm & NeighborPacific ShowcasePaint Horse JournalPorkProgressive DairymanPurple CircleQuarter Horse NewsRecord Stockman The RegisterReiner MagazineSanta Gertrudis USA Seedstock EdgeSheep Industry NewsShorthorn CountryThe ShowboxSouthern Livestock StandardSpeedhorse/The Racing ReportTennessee Cattle BusinessTexas Agriculture Texas Cattle Feeders Assn

Newsletter/Cattle Feeders AnnualTexas HerefordTexas Longhorn TrailsTrack MagazineVirginia CattlemanWeekly Livestock ReporterWestern CowmanWestern HorsemanWestern Livestock Journal Western Livestock ReporterWisconsin Holstein NewsWyoming Livestock RoundupWorking RanchService MembersAdFarm@griculture Online Agri Marketing

AgTown TechnologiesAk-Sar-Ben 4-H Livestock ExpositionAllen Press, Inc.Allflex USAAmerican Angus AssociationAmerican-International Charolais Assn.American Live Stock Insurance Co.Anchor Management Group, LLCBader Rutter & AssociatesBCS CommunicationsBluePrint Marketing, LLCBoelte-Hall Litho, Inc.Boehringer Ingelheim Vetmedica, Inc.Branch-Smith PrintingBrownfield AgNews.comCalifornia Polytechnic State University

Brock Center for Agricultural Communication

Camp Cooley RanchCarnivore Communications, LLCCattle DesignCattlemen’s Beef BoardCattlenetwork.comCertified Angus Beef LLC Certified Hereford Beef LLCCharleston|Orwig, Inc. Chicago Mercantile ExchangeClear Point CommunicationsCooperative Resources Intl.Cornerpost Publications The Cowboy Connection Designs, Inc.Cowboy DesignsDemeter CommunicationsDetails by DesignDigital Advantage, Inc. DTNEDJE TechnologiesElkhorn CreekFarm Credit Services of

East Central OklahomaFarm Credit Bank of TexasFilament Marketing, Inc.Fleishman-HillardJulie McMahon French

Promotional StrategyColette Knutson GjermundsonGraphic Arts of Topeka, Inc.Graphics 2 Creative Marketing

SolutionsHolstein Association USA, Inc.Homestead GraphicsHouston Livestock Show & RodeoThe Interger GroupJ3 Group, LLCKanwaka Communicationsk/h CommunicationsThe Lone Coyote Co.Loos Tales

McCormick CompanyMercury PressMGM Printing Services, Inc.Missouri Beef Industry CouncilModern Litho PrintMorgan&Myers Communications

CounselorsLisa MunniskmaNational Institute for Animal

AgricultureNational Pork Board National Western Stock ShowNorth American Limousin FoundationOhio Agricultural Research &

Development CenterThe Ohio State University Dept. of

Human and Community ResourceOklahoma Pork Council Oklahoma State University

Agricultural Communications ServicesOsborn & Barr CommunicationsPaulsen AgriBrandingPICPost Printing Co.Quebecor Printing (USA) Corp.Ranch House DesignsRhea & Kaiser Marketing

CommunicationsRPR CompanySelect SiresSheep Breeder Sale Management

ServiceShowboat Graphics Co.Spafford & AssociatesSuccessful FarmingSuri Llama AssociationSutherland PrintingSwanson Russell AssociatesThe TerritorialTexas Beef CouncilTexas Tech University, Dept. of Ag

Education & CommunicationsTrailhead Designs United States Meat Export FederationUniversity of Missouri-Columbia

Extension and Ag Information/Ag Journalism

Village Press, Inc.John Wallace CommunicationsWyoming Business Council ZimmComm

Student MembersBrian MillerEmily SteigerJessica Stewart (bold type indicates new members)

Publication Memberships are open to all publications that devote at least 50percent of their average contents to the livestock industry and publish at least fourissues a year.

Service Memberships are open to individuals and to organizations that servicethe livestock industry, but do not meet publication membership requirements.

Student Memberships are for students who wish to become involved with LPCprior to graduation. A student membership does not have voting privileges but willbe listed in the LPC Directory and will receive the Actiongram plus all other mail-ings.

Alumni Memberships are former LPC members who are not currently eligiblefor Service or Publication membership. An alumni member may attend LPC-spon-sored events at member rates, may serve on LPC committees, may vote in the LPCannual meeting but may not serve on the LPC Board of Directors. Fifty percent ofalumni members’ dues will go to the LPC Student Scholarship Fund.

Publication Membership $175Service Membership $150Student Membership $135Alumni Membership $ 50(50% of alumni dues goes into StudentScholarship Fund)

(all payable in U.S. Funds)

The membership year is from Jan. 1through Dec. 31 calendar year.

Membership Information

ACJ American Chianina Journal

1708 North Prairie View Rd (P.O. Box 890)Platte City, MO 64079816/431-2808 fax: 816/431-5381www.chicattle.org e-mail: acjeditor@earthlink.net Five issues per year. Est. 1973. Official publication, American ChianinaAssociation (ACA). Featuring the breed, it’s achievements and the peopleinvolved. The ACA also publishes one commercial issue in January and an AIsire brochure in February. Circulation: 1,500, second class, sworn Subscription $25Page trim size 8 1/2” x 11”, live area 7.5” x 10”, col 13 picasBW pg $495, col in $20, 1C add $85, 4C add $245. Mailed 1st of month.Deadline 1st of month preceding Specials: May/June Herd Reference issue

Publisher: American Chianina Assn. (ACA)CEO: Glen KlippensteinEditor: Heather Counts (517) 214-0927

ADGA NEWS & EVENTS209 W. Main St. (P.O. Box 865)Spindale, NC 28160828/286-3801 fax: 828/287-0476www.ADGA.org e-mail: adga@ADGA.orgQuarterly newsletter. Est 1981. Official voice of the American Dairy GoatAssociation, a registry organized in 1904 to collect, record and preserve thepedigrees of dairy goats, provide genetic, management and related services ofthe highest possible quality to dairy goat breeders. Circulation: 13,000, 3rd class, sworn Subscription included in $35 ADGA membership; non-member $10/yearUSA; $18/Canada/foreign Page trim size 8 1/2” x 11”, live area 7 1/2” x 10”, col 2.3”Does not accept advertising Mailed Jan. 30, May 1, Aug. 15, Nov. 15. Deadline 1 month prior.

Published by: American Dairy Goat Assn.President: Robin Saum Administrative Assistant: Paula L. HughesAssociation Manager: Shirley C. McKenzie

AGRI NEWSP.O. Box 30755 (18th & Minnesota Ave., 59101)Billings, MT 59107 406/259-5406 fax: 406/259-6888www.cattleplus.com e-mail: editor@imt.net Agri News is the only general agricultural and agri-business weekly circulat-ed in Montana and Wyoming. “The Best In The West.”Circulation: approx. 15,500 Subscription: $50/1 year; $70/2 years; $95/3 years Deadlines: advertising, Thursday; editorial, Friday; distributed on FridayTrim size: 11” x 17”, Live area: 10 1/4 x 16”, col width 9p6 Col inch $15.90Buys freelance feature articles

Owner/Publisher: Patrick K. GogginsEditor: Tami Jo BlakeAdvertising Sales: Marsha Christiansen and J.D. DietzProduction Manager: Donna SkidmoreCirculation Manager: Peggy PollariClassifieds: Jeni NowakProduction Staff: Ann Hindley and Kevin NicholsAccounting: Dorothy Ketchem

ALABAMA CATTLEMAN201 South Bainbridge St. (P.O. Box 2499 36102-2499)Montgomery, AL 36104 334/265-1867 fax: 334/834-5326 e-mail: mag@bamabeef.orgMonthly magazine. Est 1958. Official publication Alabama Cattleman'sAssociation. Featuring membership, beef industry developments.Circulation: 14,500, 2nd class, sworn Subscription: $30 assn. membership BW pg LS $520, Commercial $790; col in $30, $45; 1C +30% (matchedcolor $145, $170); 4C $850, $1,175Mailed 5th. Deadline 1st of preceding month.continued

Specials: Jan., Gelbvieh; Feb., Red Angus/Convention; March, ACAPresident; April, SLE Rodeo; May, Forage/Hay; June, Senepol; July,Commercial Cattle; Aug., Simmental; Sept., Charolais; Oct., Hereford; Nov.,Herd Bull; Dec., Angus.

Published by: Alabama Cattlemen's Assn.Editor/Ad Manager: Dr. Billy PowellProduction Editor: Nicky DonghiaNational Sales Rep: The Powell Group

AMERICA’S HORSE1600 Quarter Horse Drive (P.O. Box 32470)Amarillo, TX 79120806/376-4888 fax: 806/349-6400www.aqha.com Bi-monthly magazine. Est 1998. Official member publication of AmericanQuarter Horse Assn. Sent free to all AQHA members (approx. 331,000)

Published by: American Quarter Horse AssociationAQHA Executive Dir. of Publications: Jim Jennings jjennings@aqha.orgEditor: Becky Newell bnewell@aqha.orgProduction Manager: Duward Epps depps@aqha.orgAssistant Editor: Holly Clanahan hollyc@aqha.orgDirector of Advertising: Kim McKinney kmckinney@aqha.org

AMERICAN FARRIERS JOURNALP.O. Box 624Brookfield, WI 53008-0624 (225 Regency Court, Suite 200, Brookfield, WI 53045)262/782-4480 fax: 262/782-1252www.americanfarriers.com e-mail: info@lesspub.comPublished eight times annually, magazine format. Est. 1974. The businessmanagement magazine for today's professional farrier.Circulation: 8,200, second class, sworn Subscription: $47.95 Page trim size 8 3/8” x 10 7/8”, live area 7 3/16” x 9 1/2”, col 2 1/4"BW pg $1,375; 2C $1,930, 4C $2,650. Agency 15%Mailed 5th. Deadlines: advertising, 4 weeks; editorial, 5 weeks Freelance: Buy articles and photos.

Published by Lessiter Publications Inc.Publisher/Editor: Frank LessiterAdvertising Manager: Alice Musser

THE AMERICAN QUARTER HORSE JOURNAL1600 Quarter Horse Drive(P.O. Box 32470)Amarillo, TX 79120806/376-4888 fax: 806/349-6400www.aqhajournal.com Monthly magazine, perfect bound. Est. 1948. Official publication AmericanQuarter Horse Association. Circulation international. Dedicated to advance-ment and improvement of the breeding and performance of the Quarter Horse.Circulation: 72,000, 2nd class ABC audited Subscription: $25Page trim size 8 1/4” x 10 7/8”, live area 7 1/4” x 10”, col 2 1/4”BW page LS $900, Commercial $1535, col in $54/$92, add $140 for 1C; add$500 for 4C. Agency 15% on commercial only. Mailed 28/29th prior to pub-lication date. Deadline 20th of 2nd month preceding.Freelance, prefer query, pay on acceptance.

Published by: American Quarter Horse Association AQHA Executive Dir. of Publications: Jim Jennings jjennings@aqha.orgAdvertising Manager: Doug Hayes dhayes@aqha.orgProduction Manager: Duward Epps depps@aqha.orgEditor: Jim Bret Campbell jbcampbell@aqha.orgCirculation Manager: Kim McKinney kmckinney@aqha.org

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THE AMERICAN QUARTER HORSE RACING JOURNAL1600 Quarter Horse Drive(P.O. Box 32470)Amarillo, TX 79120806/376-4888 fax: 806/349-6400www.aqharacing.comMonthly magazine, perfect bound. Est Jan 1988. Official racing voice of theAmerican Quarter Horse Association. Circulation international. Dedicated tothe advancement and improvement of the breeding and performance of theracing Quarter Horse. Circulation: 9,400, 2nd class. ABC Audit. Subscription: $25Page trim size 8 1/4” x 10 7/8”, live area 7 1/4” x 10”, col 2 1/4" BW page LS $625, col in $38, 1C $765, 4C $1,125. Mailed 28th prior to pubdate. Deadline 5th prior to pub date.Specials: March, Annual Review; Dec., Stallion Issue Freelance: Prefer query, pay on acceptance.

Published by: American Quarter Horse AssociationExecutive Director of Publications: Jim Jennings jjennings@aqha.orgSenior Director of Advertising: Doug Hayes dhayes@aqha.orgEditor: Jennifer Hancock jhancock@aqha.orgDirector of Art/Production: Duward Epps depps@aqha.orgCirculation Director: Kim McKinney kmckinney@aqha.org

AMERICAN RED ANGUS4201 North I-35Denton, TX 76207-3415940/387-3502 fax: 940/383-4036www.redangus.org e-mail: info@redangus.orgMagazine produced 10 times a year with combined May/June and July/Augissues. Est. 1964. Official publication Red Angus Association of America.Dedicated to the promotion and improvement of marketing and breeding ofRed Angus cattle and education of membership and customers. Publication istargeted to commercial customers.Circulation: 9,500, 3rd class Subscription: $25 1st class $45Page trim size 8 3/8” x 10 7/8”, live area 7 1/2” x 10”BW page $610; 1C $100, 4C $325. Frequency discounts and 10% discount for camera-ready. Mailed 10 daysprior to issue. Deadline is 20th two months prior to issue (Jan 20th forMarch) except for combined issues.

Publisher: Red Angus Association of AmericaManaging Editor: Ann Holsinger ann@redangus.orgAdvertising/Art Director: Kevin LeMaster kevin@redangus.org

AMERICAN SALERS19590 E. Main Street #202Parker, CO 80138303/770-9292 fax: 303/770-9302www.salersusa.org e-mail: Amsalers@aol.comQuarterly magazine (4 issues). Est. 1991. Official national publication ofAmerican Salers Association.Circulation: 15,000, BulkSubscription: (included in ASA membership) $50 full member $15 associate memberPage trim size: 8 3/8” x 10 13/16”, live area 7 1/8” x 10”, col 14p BW page $650; 1C $150 additional, 4C $485 additionalMailed 1st of month. Deadline 25th of month, two months prior Specials: Feb., Sire Summary; March, AI/Herd Sire; July/Aug., HerdReference; Oct., Female Focus Freelance writers, contact ASA headquarters

Published by: ASA (American Salers Assn.)Advertising: Dean PikeMagazine Manager: Amy Bader amy@salersusa.org

ANGUS BEEF BULLETIN3201 Frederick AvenueSt. Joseph, MO 64506816/383-5200 800/821-5478 fax: 816/233-6575www.angusbeefbulletin.comThe main objective of the Angus Beef Bulletin is to serve as a communica-tions platform for Angus breeders and the American Angus Association toreach current and potential commercial Angus customers. Mailed five times ayear - Jan., Feb., March, Aug., Oct. Circulation: 97,000Page trim size 10 1/2 x 12 1/2”, live area 9 1/2” x 11 1/2” col 1 7/8”BW page $1,295; junior page $1,060; half page $880; quarter page $550;multiple insertion rates available; no color available; photos $12.50. 10% space rate discount for acceptable camera ready ad files.Issue dates: (2007) Aug. 8, Oct. 15, (2008) Jan. 8, Feb. 14, Mar. 14, Aug. 8,Oct. 15. Deadlines for 2007-08: July 8, Sept. 15, Dec. 1, Jan. 15, Feb. 15,July 8, Sept. 15

Publisher: Angus Productions, Inc.General Manager: Terry Cotton tcotton@angusjournal.comAdvertising/Production Mgr: Cheryl Oxley coxley@angusjournal.comEditor: Shauna Hermel shermel@angusjournal.comAssociate Editor: Crystal Albers calbers@angusjournal.com Assistant Editor: Mathew Elliott melliott@angusjournal.comAdvertising Coordinators: Annie Jenson ajenson@angusjournal.com

Karri Mildenberger kmildenberger@angusjournal.comWeb Services Manager & Sales Coordinator: Rich Masoner

rmasoner@angusjournal.comWeb Services Coordinators: Doneta Brown dbrown@angusjournal.com

Sara Schafer sschafer@angusjournal.comProduction Assistant: Carol Beckett cbeckett@angusjournal.comCirculation Coordinator: LaVera Spire lspire@angusjournal.com

ANGUS JOURNAL , Charter Member3201 Frederick AvenueSt. Joseph, MO 64506816/383-5200 800/821-5478 fax: 816/233-6575www.angusjournal.comPerfect bound, standard, monthly magazine. Est 1919. Official publication ofthe American Angus Association. Association-owned link with membership.Editorial includes pertinent information on production, management,research, marketing, shows and sales of registered Angus.Circulation: 17,400 PeriodicalSubscription: US $50, Canada $70, foreign $125 (air mail only) Page trim size 8 1/8 x 10 13/16, live area 7 1/8 x 9 13/16, col 2 3/8" BW page: $875; col in $55; 1C: $100; 4C: $300; BW or 4C scans, $12.50Bleeds: $60 Mailed 1st of month. Deadline 25th of second month preceding.Frequency discount and 10% space discount for acceptable camera-ready files.Specials: May and Sept., Junior emphasis with added circulation; Feb.,Feeding and Feedstuffs; March, Bull Marketing; June, EPD primer; July,EPD primer; Aug., Herd Health & Resource; Oct., Committed to the Brand;Nov., President’s Perspective; Dec., Association Services.Freelance photos, features accepted.

Publisher: Angus Productions, Inc.General Manager: Terry Cotton tcotton@angusjournal.comAdvertising/Production Mgr: Cheryl Oxley coxley@angusjournal.comEditor: Shauna Hermel shermel@angusjournal.comAssistant Editor: Mathew Elliott melliott@angusjournal.comAdvertising Coordinators: Annie Jenson ajenson@angusjournal.com

Karri Mildenberger kmildenberger@angusjournal.comWeb Services Manager & Sales Coordinator: Rich Masoner

rmasoner@angusjournal.comWeb Services Coordinators: Doneta Brown dbrown@angusjournal.com

Sara Schafer sschafer@angusjournal.comProduction Assistant: Carol Beckett cbeckett@angusjournal.comCirculation Coordinator: LaVera Spire lspire@angusjournal.com

ANGUS NEWS430 South Driver Road (P.O. Box 20) Dowelltown, TN 37059615/536-5050 fax: 615/536-5555 B&E Graphics 615/893-2319 e-mail: angusnew@dekalb.net

Founder/Publisher/Editor: Price E. Harrison, Jr.Circulation Manager: Hart Harrison

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ANGUS, THE MAGAZINE3222 Ramos Circle, Suite ASacramento, CA 95827-2513916/362-COWS (2697) fax: 916-362-4015www.jdaonline.com e-mail: jdainc@cwo.com Monthly magazine (May/June, July/Aug combined) Est. Feb 1988. Official pub-lication of the Western States Angus Assn. Devoted to the Angus breed andits activities in the West and beyond. Purebred and commercial editorial content.Circulation: 4,175, 3rd class sworn Subscription: $15/year Page trim size 8 1/2” x 11”, live area 44 picas x 10", col 14p BW page LS or Commercial $580, 1C add $125 to $200, 4C $350, col in $30 133-line screen, emulsion side down. Bleeds and reverses $25, photos $15.No agency commission. Mailed 25th preceding publication month. Deadline15th of second month preceding publication date.Specials: July/Aug Herd Reference Edition

Owner: James Danekas & Associates, Inc.Publisher/Editor/Advertising Manager: James A. DanekasContributing Editor: Sherry DanekasAdvertising Sales: James DanekasGraphic Artists: Peter Wisham, Jason Sabourin

ANGUS TOPICS , Charter Member112 Church St. (P.O. Box 397)Carmi, IL 62821618/382-8553 fax: 618/382-3436e-mail: ernie@angustopics.com

Publisher: Angus Topics, Inc.Editor/Advertising Manager: Ernest BingmanCirculation Manager: Carolyn Seitz

ARKANSAS CATTLE BUSINESS310 Executive CourtLittle Rock, AR 72205501/224-2114 fax: 501/224-5377www.arbeef.orgMonthly magazine. Published and edited for Arkansas beef cattle producers.Editorial material deals with beef cattle production, subjects related to beefcattle, such as forage and grain crops, cattle feeding, disease and insect con-trol, and pasture management. Some space is devoted to the Arkansas CattleAssociation and affiliated associations, also legislation and taxation on stateand national level.Circulation: 9,500 2nd class sworn Subscription: $20 to non-membersPage trim size 8 1/2” x 10 7/8”, live area 7 1/2” x 10”, col 2 1/4”BW page $450, 1C $100, 4C $250 1 col. inch $25Mailed 1st of month. Deadline 15th of preceding month.Specials: Jan., Convention Coverage; Feb., Angus and AI; March, Charolais; April,Brangus/Marketing; May, Beef Month; June, Pre-Summer Conference; July,Safety/Farm & Ranch Equipment; Aug, Hereford and Forages; Sept., Limousin;Oct., Pre-Convention Coverage; Nov., State Fair/Youth; Dec., Holiday Issue

Publisher: Arkansas Cattlemen's AssociationEditor: Tubby Smith tubby@arbeef.orgNational Sales Rep: The Powell Group, 205/271-6100Advertising Sales & Design: Autumn Ankeman magazine@arbeef.org

THE BAGPIPE4701 Marion St., Ste 200Livestock Exchange BuildingDenver, CO 80216303/292-9102 fax: 303/292-9171www.highlandcattleusa.orgEst. 1948. Quarterly magazine that is the official journal of the American HighlandCattle Association, serving the communication, education and promotion needs ofits members. Features include national and international news, regional associationnews, junior news, timely management/marketing and show results. Circulation: 1,550 Subscription: $16Page trim size: 8 1/2” X 11”, live area 7 1/2” X 10” col 2 1/2”BW page $225, 4C add $125, 1C add $50, bleeds $60, scans $50 Deadline for advertising and editorial is 1st of preceding month Distributed on June 1, Sept. 1, Dec. 1, Mar. 1

Owner: American Highland Cattle AssociationPublisher/Editor: William Lipsey droverhill@aol.comAdvertising Manager: Ginnah Moses info@highlandcattleusa.org

THE BANNER350 N. 1st (P.O. Box 500)Cuba, IL 61427309/785-5058 fax: 309/785-5050www.bannersheepmagazine.com e-mail: ads.banner@sybertech.netMagazine produced nine times per year (Dec/Jan, July/Aug, Oct/Nov com-bined). Est 1978. National circulation, serving as the voice of the nation’slargest all-breed sheep magazine. Three special issues (Apr, July/Aug.,Dec./Jan.) sent to all Registry Association members. Breeder’s Circulation: 3,500, 2nd class sworn Subscription: $25; $45/2 yearsPage trim size 8 1/2” x 11”, live area 7 1/4” x 10”, col 14 picasDirectory listing: $55, BW page $485, col in $30, 1C $225, 4C $650 + sepa-ration cost, Bleeds $30. No agency commission. Deadline 10th of month.Specials: April; Sept. Stud Ram issue; Dec/Jan Year End Issue

Published by: Banner Publications ads.banner@sybertech.netPublisher/Editor: Greg DeakinGraphic Designer: Stacy WisePhoto Librarian: Kathy BeatyCirculation: Jennifer ChasteenBanner Sales Management: Deb Deakin

BEEF7900 International Drive, Suite 300Minneapolis, MN 55425 952/851-4669 fax: 952/851-4601www.beef-mag.com e-mail: beef@pentonmedia.comMagazine, 13 issues/year. Est. 1964. BEEF serves as the business publicationof the beef industry. Editorial content provides cow/calf operators,stocker/grower operators, feeders with information on production, health,nutrition, equipment, research, industry news, breeding, marketing.Circulation: 100,000, 2nd class BPA auditedSubscription: $35/13 issues, $45 for foreignPage trim size 7 7/8” x 10 3/4”, live area 7” x 10”, col 2 1/8" BW page $12,065, col inch $555, 2C $12,865, 4C $14,515 Agency 15%.Mailed 1st of each month plus Feb. 15th. Deadline is one month prior toissue date.Specials: Feb. 15, Cow/Calf Management issue focusing entire content oncow/calf information. Freelance: Significant amount bought.

Published by Penton MediaEditor: Joe Roybal jroybal@beef-mag.comManaging Editor: Alaina Burt aburt@beef-mag.comSenior Editor: Burt Rutherford brutherford@beef-mag.comProduction Manager: Bonnie Oslund bonnie.osland@penton.com

BEEFMASTER COWMAN11201 Morning Court, San Antonio, TX 78213-1300210/344-8300 fax: 210/344-4258 e-mail: info@beefmastercowman.comMonthly magazine. Est. 1979. Official publication, Beefmaster BreedersUnited. Serving Beefmaster breeders throughout the US. Circulation includesall Beefmaster Breeders United members and other cattlemen interested in theBeefmaster breed. Circulation: 3,735 2nd class sworn Subscription: $25Page trim size 8 1/2” x 11”, live area 7 1/4” x 10”, col 2 1/4" BW page LS $620, Commercial $850, col in $26/$35. 1C $150/$200. 4C$400/$500. Bleeds n/c. Agency 15% on commercial rate only. Mailed 1st ofmonth. Deadline 1st preceding month.Specials: March, AI; June, Directory; July, Brood Cow; Aug., Southeastern;Nov., Herd ReferenceFreelance features accepted, negotiable rates, send SASE

Published by: Gulf Coast Publishing Corp.Publisher: E.C. Larkin, Jr.Editor: Chel Terrell editor@beefmastercowman.comAdvertising: Charlie Wood sales@beefmastercowman.comProduction: Cheryl Moy graphics@gulfcoastcattleman.comCirculation Manager/Secretary: Joan Dover

circulation@beefmastercowman.comAccounting: Margie Larkin

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THE BRAHMAN JOURNAL , Charter Member1037 Austin St.Hempstead, TX 77445979/826-4347 fax: 979/826-2007 www.brahmanjournal.com e-mail: vlambert@brahmanjournal.comEst. Sept. 1971. Official publication for the Brahman breed at the internation-al level. Sent monthly, distributed first work day of month. Circulation: 6,000 Subscription: $25Deadlines: first of preceding month for advertising and editorialTrim size: 8.375” X 10.875” Live area: 7.25” X 9.75” col: 14 picasBW page $550 4C $850 add 1C $100 col. inch, $20 scans, $25Special issues: Dec., Directory; Feb., Pre-Houston Livestock Show; March,Houston Livestock Show; April, Houston Show Results and Performance; May,Herd Bull; June, Pre-All-American Show; July, Youth Issue; Aug., All AmericanResults; Sept., Anniversary Issue; Oct., National Show; Nov., Calendar Buy freelance, 2-3 per year

Owner/Editor: Victoria LambertField Representatives: Steven KahlaGraphic Design: Rosicele Cardenas Web Design: John FritzchingAssistant Editor: Emily OttoOffice Manager: Robin Kukowski

BRANGUS JOURNAL , Charter MemberPO Box 791303 (407 Breesport, 78216)San Antonio, TX 78279-1303210/524-9697 fax: 210/524-9690 e-mail: brangusjournal@southernlivestock.comMonthly magazine (except June/July combined). Est. 1950s. Official publica-tion of the International Brangus Breeders Association. Circulated to allIBBA members and others interested in Brangus cattle. Covering US andeight foreign countries. Complete Brangus breed information source witheducational and informative articles directed to cattlemen.Circulation: 3,300, 2nd class sworn Subscription: $25Page trim size 8 1/2” x 11”, live area 7 3/16” x 10”, col 2 3/16"

Publishers: Jim Banner and Michael Sturgess

BRAUNVIEH WORLDOwned by: Braunvieh Association of Americawww.braunvieh.org Published by: BluePrint Marketing, LLC480 Jason Rd., Fort Collins, CO 80524970/498-9306 fax: 970/498-9940www.blueprintma.com e-mail: info@blueprintma.comEst. 1992. The Braunvieh breed originated in the Swiss Alps and is knownfor balanced performance, adaptability and carcass traits. As the official pub-lication of the Braunvieh Association of America, the Braunvieh World is theprime source for breed news and information. Published bi-monthly; Jan./Feb.; March/Apr.; May/June; July/Aug.;Sept./Oct.; Nov./Dec.Deadline: 1 month prior to publication dateSpecial issues: March/April, Sire Summary; July/Aug., MembershipDirectory/Herd Reference Edition.Page trim size: 8 1/8” x 10 3/4”, Live area: 7 1/4” x 10”, Col width: 2 1/4" 2-page spread $1,050, BW page $550, 2/3 page $450, 1/2 page $375, 1/4page $250, Add $300 for 4C, Add $125 for 1C.

Managing Editor & Sales: Jo Dexter kdexter@blueprintma.com970/568-3482 fax: 970/568-7072 Creative Director: Kathie Bedolli kbedolli@blueprintma.com919/848-2383 fax: 919/845-7171Administrative Director: Lisa Bard Field lbfield@blueprintma.com970/498-9306 fax: 970/498-9940

CALF News The Magazine for Cattle Feeders1531 Kensington Blvd.Garden City, KS 67846620/276-7844 fax: 620/275-7333www.calfnews.com e-mail: dgigot1@cox.netBi-monthly magazine. Est 1963. Our 43rd year! Produced for large (1,000-head-plus) US commercial and private cattle feeders. News/features empha-sizing people involved, business management, animal health, nutrition, newmarketing concepts, feed management, computer management, feedlot pro-files. Circulation includes 2,000 cow/calf and stocker feeder operators in theUS as well as major veterinary and nutritional consultants.Circulation: 6,575, 2nd class sworn Subscription: $33Page trim size 8 1/8” x 10 3/4” live area 7 1/4” x 10”, col 2 1/4" BW page $1,695, col in $93, 2C $420, 4C $985 Bleeds n/c. Agency 15%commission. Mailed at the beginning of the first month of the combinedissue. Deadline 12th of the month prior to month of the combined issues.Freelance accepted.

Published by: CALF News Magazine Ltd.Publisher/Editor: Betty Jo GigotAdvertising Manager: Patti WilsonArt/Production Director: Kathie Bedolli

CALIFORNIA CATTLEMANCalifornia Cattlemen’s Association1221 H St. Sacramento, CA 95814916/444-0845 fax: 916/444-2194Director of Public Relations and Events:Katie Otto katie@calcattlemen.orgwww.calcattlemen.org PUBLISHER: Cornerpost PublicationsKelli Toledo and Matt Macfarlane29802 Road 44, Visalia, CA 93291Advertising Sales: Matt Macfarlane, 916/408-4259 fax: 916/408-4260mmacfarlane@cattlemen.netDesign/Production: Kelli Toledo, 559/651-3083 fax: 559/651-3086ktoledo@cattlemen.netMonthly Magazine (July/Aug.combined). Est.1919.Subscription: $20 or included as part of CCA dues Page trim size: 8 1/4” X 10 3/4” with 1/8” bleed on all sides & 1/2” margin.BW page, LS $675; Commercial $750, Col. In. $30/$32 1C: $125/$150; 4C: $375/$50; 15% on commercial rates onlyCall for special sections and issue features, 916/408-4259December, Annual Pull-out Calendar; July/August, Bull Buyer’s Guide;Spring issues, feature breeds; Fall issues, features events.

CAROLINA CATTLE CONNECTION2228 N. Main StreetFuquay-Varina, NC 27526 919/552-9111 or 9112 fax: 919/552-9216www.nccattle.com e-mail: mail@nccattle.comMonthly tabloid newspaper covering North and South Carolina. Featuringcattle production, health, management, forage and marketing informationplus agriculture related government reports.Circulation: 6,500, 3rd classFull Page 10 1/8” X 12 1/2”; Column Inch 2 1/4” X 1”; Jr. Page 8 1/2” X 11”(*jr page available only for camera-ready copy submitted by deadline date.)Advertising Rates Net: full page, $500; 3/4 page, $425; Jr. page, $400, 1/2page, $325; 1/4 page, $175; 1/8 page, $150; column inch, $35/inchColor Rates: $90 per color Discounts: 8% for 6-month signed contract; 20%for 12-month signed contract. No agency commission.Deadline 10th preceding month of issue.

Published by: North Carolina Cattlemen’s AssociationNorth Carolina Manager: Bundy B. PlylerEditor: Casey Hinnant

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CASCADE CATTLEMANP.O. Box 1390 (1301 Esplanade)Klamath Falls, OR 97601541/885-4460 fax: 541/885-4447www.cascadecattleman.come-mail: cascade.magazines@heraldandnews.comMonthly newsprint tabloid magazine. Est. Jan. 1988. An independent maga-zine serving the cattle industry of the West. Primary distribution inCalifornia, Idaho, Nevada, Oregon, Washington and several other states.Editorial features place emphasis on informational, educational, and businessarticles about the cattle industry and the West as well as health, training,environmental, human interest and other material of industry importance.Circulation: 6,500, 2nd class (free at regional events) Subscription: $12 per year, $1.25 at regional retailersPage live area: 8 3/8" x 11 col. 2"BW page $490, Jr. page (6 1/2" x 8 1/2") $416, 1C $90, 2C $170, 4C $220.No additional charge for typesetting, processing pictures, reverses/screens, color sep.Deadline 18th of the month preceding issue.Special issues include: Jan., Stock Dogs/Bull Sale Edition; Feb., Angus;March, Hereford; April, Youth Focus/Brahman/ Shorthorn; May,Gelbvieh/Longhorn/Country Properties Guide Insert; June, Beefmaster/Highlander; July, Animal Health/Feeder Issue; Aug., Santa Gertudis/LivestockService; Sept., Simmental/Country Properties Guide Insert; Oct.,Pinzgauer/Brangus; Nov., Red Angus/Charolais; Dec., Galloway/MurrayGrey/South Devon. Freelance features accepted upon approval.

General Manager: Jenn Woodward jwoodward@heraldandnews.comAdvertising Sales: Mandy Harley mharley@heraldandnews.com

CASCADE HORSEMANP.O. Box 1390 (1301 Esplanade)Klamath Falls, OR 97601541/885-4460 fax: 541/885-4447www.cascadehorseman.comemail: cascade.magazines@heraldandnews.comMonthly newsprint tabloid magazine with glossy cover. Est. Aug. 1986. Anindependent magazine serving the horse world of the West. Primary distribu-tion in California, Idaho, Nevada, Oregon, Washington, Utah, Wyoming,Montana and several other states. Editorial features place emphasis on infor-mational, educational, and business articles about horses and the West as wellas health, training, human interest and other material of industry importance.Circulation: 10,000, 2nd class (free at regional events) Subscription: $14.95 per year, $1.75 at regional retailersPage live area: 8 3/8" x 11" col. 2"BW page $490, Jr. page (6 1/2" x 8 1/2") $415, 1C $90, 2C $170, 4C $220No additional charge for typesetting, processing pictures, reverses/screens,color sep. Deadline 1st of the month preceding issue with publication date20th of the month.Special issues include: Jan., Stallion Edition; Feb., Broodmare/AnimalHealth; March, Trail Ride and Horseback Vacation; April, ShowPreparation/Photo Contest; May, Summer Events/Country Properties GuideInsert; June, Young Horses/Foals of 2006; July, APHA World Show/PleasureShowing; Aug., Rodeo; Sept., Trail Riding/Country Properties Guide Insert;Oct., NWCQH Show/Western vs. English; Nov., Christmas Gift Guide; Dec.,Draft Horses. Freelance features accepted upon approval.

General Manager: Jenn Woodward jwoodward@heraldandnews.comAdvertising Sales: Maureen Thomas mthomas@heraldandnews.com

CATTLE BUSINESS IN MISSISSIPPI680 Monroe Street Suite AJackson, MS 39202601/354-8951 fax: 601/355-7128 www.mscattlemen.orgPublished 10 times a year. June/July and Nov./Dec. are combined issues.Magazine. Est 1955. Mississippi Cattlemen's Association publication promot-ing the state's cattle business and keeping producers informed in all phasespertaining to the industry.Circulation: 4,200, 2nd class sworncontinued

Page trim size 8 1/2” x 11”, live area 7 1/2” x 9 3/4”, col 2 5/16”BW page LS $420/Commercial $605, col in $27.50, 1C $125/$1504C $400/$400. Bleeds n/c. Agency15%. Mailed 1st of month of publication.Deadline 1st of preceding month.Specials: Each issue features a different cattle breed, plus emphasis on anoth-er pertinent area of information.

Published by Mississippi Cattlemen's AssociationPublisher/Editor: Sammy Blossom missca1@bellsouth.netDirector of Communications: LeAnne Peters cbmag@bellsouth.netNational Sales Rep: The Powell Group

CATTLE BUSINESS WEEKLY .. NEW MEMBER ..185 W. CenterPhilip, SD 57567605/859-2022 fax: 605/859-2753e-mail: cattlenews@gwtc.netA regional publication serving the beef industry with current news and mar-ket reports. Weekly publication distributed on Wednesdays. Advertising andeditorial deadlines Friday. Trim size: 11 1/2” x 14” Live area: 10 1/2” x 13”Col. width 1.625, $15/column inch. Subscription: $30 Special issue: annual herd reference guide published in the fall

Owner/Publishers: Don Ravellette and Donnie LeddyEditor: Codi Vallery cattlenews@gwtc.netProduction Manager: Courtney Gebes cattle@gwtc.net

CATTLE TODAY204 Temple Ave S.Fayette, AL 35555205/932-8000 fax: 205/932-4000www.cattletoday.comSemi-monthly tabloid newspaper. Est. July 1, 1987. Serving purebred andcommercial cattle producers of the Southeast states.Circulation: 15,000, 2nd class sworn Subscription: $15Page live area 10 1/8” x 13”, col 1 7/8" BW page $1,000, col in $18.50, 1C add $100, 4C add $300. Deadline Tuesday prior to publication date.

Owner/Publisher: Cattle Today Inc.Editor: Belinda Hood Ary editor@cattletoday.comAdministrative Assistants: Beverly Crowe, Lisa DoughtyAdvertising Sales/Field Rep: Luke Mobley sales@cattletoday.com

THE CATTLEMAN , Charter Member1301 West Seventh St.Fort Worth, TX 76102817/332-7155 fax: 817/332-5446 Monthly magazine, perfect bound. Est. 1914. Edited for beef cattleranchers/feeders, primarily Southwest. News of immediate interest. Featureson management issues: range and pasture, animal health, marketing, wildlife,nutrition, genetics, feeding and legislative issues. Circulation: 17,000 paid, 2nd class ABC audited. Subscription: $25Page trim size 8” x 10 7/8” live area 7 x 10” col 2 1/8" BW page LS $960/Commercial $1,500, col in $32/$50, 1C matched$300/$600, 4C $600/$1,000. Bleeds n/c. Agency 15% to recognized agencies,except on LS. Mailed 4th day of month. Deadline 1st preceding month.Freelance features, photos accepted regularly. Published by: Texas & Southwestern Cattle Raisers Assn.

Editor: Ellen H. Brisendine ehbrisendine@texascattleraisers.orgSenior Editor: Susan Wagner swagner@texascattleraisers.org Staff writer: Katrina Waters kwaters@texascattleraisers.orgCommercial Advertising: Anita Braddock

abraddock@texascattleraisers.orgLivestock Advertising: Wade Perks wperks@texascattleraisers.orgManager Accounting/Circulation: Sherrie Caraway

scaraway@texascattleraisers.orgSystems Manager: Dianne Long dianne@thecattlemanmagazine.comGraphics/Production: Linda Lee llee@texascattleraisers.org

TSCRA News Update—Monthly newsletter. est. 1979TSCRA E-Xpress–Daily e-newsletter, est. 2007Circulation: 20,000, 3rd class non-profit Subscription: TSCRA members

Editor: Susan Wagner susan@texascattleraisers.org

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CATTLEMEN’S NEWS P.O. Box 634 I-44 @ Exit 22Carthage, MO 64836417/548-2333 fax: 417/548-2370 www.joplinstockyards.com e-mail: markh@joplinstockyards.comPublished monthly from the largest cow/calf auction in the US. Located inthe heart of cow/calf country. Over 3.5 million cattle in our trade area.Deadline is second Monday of month.

Contact: Mark Harmon

CHAROLAIS JOURNAL , Charter Member11700 NW Plaza Circle Kansas City, MO 64153 (P.O. Box 20247, Kansas City, MO 64195)816/464-5977 fax: 816/464-5759www.charolaisusa.com. e-mail: charolaisjournal@charolaisusa.comPublished monthly except combination issue in June/July. Est. 1977.American-International Charolais Association subsidiary. Communication/merchandising tool for members and non-members interested in Charolais.Featuring educational/special interest articles, detailed show/sale reports, cur-rent news, association updates. Circulated throughout US, Canada, Mexico,France, etc.Circulation: 3,500, 2nd class/controlled, swornSubscription: US, $50; First class, $75; Canada, $75; Foreign, $75Page trim size 8 1/2” x 11”, live area 7 1/4” x 9 15/16”, col 14 picasBW page, Livestock $600, col in $35, 1C $175, 4C $475. Mailed 28th priorissue date. Deadline 25th of second month preceding.Specials: March, Bull Issue; May, Female Issue; June-July, Directory andMembership Focus; Aug., Junior Issue; Oct., Commercial Marketing Focus.

Published by: Charolais Publications Inc.CPI President: J. Neil Orth north@charolaisusa.comEditor: Kori Conley kconley@charolaisusa.comJournal Manager/Advertising Director: David Hobbs

dhobbs@charolaisusa.comArt Director/Production Manager: Mark RingenbergAdvertising Coordinator: Molly Mader mmader@charolaisusa.com

CLA NEWSLETTER - FRIDAY FACTSAND VISION ANNUAL PUBLICATION822 7th Street, Suite 210Greeley, CO 80631970/378-0500 fax: 970/378-1962www.coloradolivestock.org e-mail: cbray@coloradolivestock.orgWeekly news and information for the members of multi-specie trade organi-zation representing, informing and advancing Colorado’s livestock industry.Also publish Vision Annual publication.

Owner: CLA membersEditor: Chayden Bray

COW COUNTRY113 E 20th Street (Box 206)Cheyenne, WY 82003307/638-3942 fax: 307/634-1210Magazine, published 4 times a year. Est. 1872. Wyoming Stock GrowersAssociation publication focusing on statewide issues vital to interests ofWyoming ranchers, and regional, national, international issues playing a partin the day-to-day management of their business.Circulation: 1,685, 2nd class sworn Subscription: $20 to non-membersPage trim size 8 1/2” x 11” live area 7 1/4” x 10” col 2 1/4" BW page LS $390, Commercial $465, col in $14.25, $17, 1C $85, 4C $300Bleeds n/c. 10% agency discount. Mailed 15th of month Deadline: 10th preceding month.Freelance accepted.

Published by: Wyoming Stock Growers AssociationManaging Editor: James Magagna Editor: Julie Wilkerson

COW COUNTRY NEWS176 Pasadena DriveLexington, KY 40503859/278-0899 fax: 859/260-2060www.kycattle.org e-mail: cbrown@kycattle.orgMonthly tabloid, electrabrite magazine. Est. 1978. Published for KentuckyCattlemen’s Association members, and serving the beef cattle industry ofKentucky and surrounding area. Presenting industry news and features.Circulation: 10,000, non-profit bulk rate, swornSubscription to non members: $30 yrBW page $575, 1C $125 4c add $450. Agency discount 15% on camera-ready ads and to members of Kentucky Cattlemen's Association. Mailed22nd. Deadline 1st preceding month. Freelance accepted.

Published by: Kentucky Cattlemen's Assn.Editor/Publications Coordinator: Carey Brown Graphic Designer: Maggie Rogers

CUTTING HORSE CHATTER260 Bailey Ave.Fort Worth, TX 76107-1862817/244-6188 fax: 817/244-2015www.nchacutting.comInternational monthly magazine. Est. 1948. Official voice of the NationalCutting Horse Association. Informs, educates and entertains the members, veter-an and novice, as well as the general public concerning all aspects of theAssociation from items of administrative importance to those of human interest.Circulation: 16,000, 1st/2nd class swornSubscription: NCHA members only, $60, First class $105Page trim size 8 3/8” x 10 7/8”, live area 7 1/4” x 10”, col 2 1/4" BW page $725, 4C page, $995, 1C $100, 4C $300. Agency 15% on space.Mailed 1st of month. Deadline: 1st of month preceding issue date.Freelance on assignment or topic approval.

Published by: National Cutting Horse AssociationManaging Editor: Alan Gold adgold@nchacutting.comEditor: Stacy Pigott spigott@nchacutting.comAdvertising Manager: Shawn McCoy smccoy@nchacutting.com

DAIRY HERD MANAGEMENT10901 West 84th TerraceLenexa, KS 66214913/438-8700 fax: 913/438-0695www.dairyherd.com Monthly business trade magazine dedicated to providing dairy producersinformation on management, nutrition, health, genetics, policy, markets andother related areas.Circulation: 67,071, 2nd class BPA audited (6/04). Free to qualified subscribers, $59.88 to all others. Page trim size 7 7/8” X 10 3/4” live area 7 3/8” X 10 1/4” col 2 1/4” 4C pg$10,739, Freelance accepted.

Published by Vance PublishingAssociate Publisher: Stan ErwineGroup Publisher: Cliff Becker cbecker@vancepublishing.comEditor: Thomas Quaife tquaife@dairyherd.comManaging Editor: Shirley Roenfeldt sroenfeldt@vancepublishing.comProduction Manager: Ron BrockmanAssociate Editors: Shannon Linderoth slinderoth@vancepublishing.com

Kim Schoonmaker kschoonmaker@vancepublishing.com

DAIRY TODAY1818 Market Street, 31st FloorPhiladelphia, PA 19103-3654215/557-8900 fax: 215/568-4238www.agweb.com e-mail: jdickrell@farmjournal.comPublished 10 times annually, Dairy Today provides readers with advice onissues affecting the future of the dairy industry and the future of their busi-nesses. In addition, Dairy Today also addresses various aspects of dairy pro-duction. Dairy Today also publishes the official program of the World DairyExpo (August) and the Elite Producer magazine which is a demographic sec-tion for 500+ herd size subscribers. Regular features include Dairy Talk,Dollars and Sense, Outlook, Milking Center Management, Nutrition.continued on next page

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DAIRY TODAY continuedCirculation: 50,000. 2nd class BPA audited. Subscription: free, controlled.Page trim size: 7 7/8" x 10 1/2", Live Area 7" x 10"B/W page $8,243, 2C $9,004, 4C $9,723. Breed association and breederrates available.Freelance features accepted

CEO: Andy WeberPublisher: Bill NewhamProduction Manager: John RubinoCirculation Manager: Carl MentzEditor: Jim Dickrell jdickrell@farmjournal.com

P.O. Box 167, 261 East Broadway, Monticello, MN 55362763/271-3363, fax: 763/271-3360

DROVERS , Charter Member10901 W 84th TerraceLenexa, KS 66214 913/438-8700 fax: 913/438-0695www.drovers.com & www.agcenter.comEst. 1873. Monthly magazine. Drovers, America's beef business source, pro-vides useful business management and marketing information for all seg-ments of the beef industry. Editorial content includes profit tips, analysis ofindustry economics and features on business management, marketing andimportant current issues.Circulation: 96,413 (2006) 2nd class BPA audited Subscription: $59.88Page trim size 7 7/8” X 10 3/4”BW page LS $5,496, Commercial $9,993 1C $600, 2C $975, 4C $1,500Bleeds n/c. Color 1/4 page and larger. Agency 15%. Mailed mid-month.Deadline 10th of preceding month.

Published by: Vance Publishing Corp.Vice President/Publishing Director: Cliff BeckerAssociate Publisher/Editor: Greg Henderson ghenderson@food360.comAssociate Editors: John Maday jmaday2@msn.com

Kim Watson kwatson@satx.rr.comSuzanne B. Bopp sbopp@food360.com

Production Mgr: Ron BrockmanDirector of Audience Development: Al FagenLivestock Sales: Kathy La Scala klascala@food360.com

FEEDLOT MAGAZINEP.O. Box 850 (116 E. Long Street)Dighton, KS 67839-0850620/397-2838 fax: 620/397-2839www.feedlotmagazine.com e-mail: feedlot@st-tel.netBi-monthly magazine established in 1993. Serving large feedlots 500 headand over in US. Edited for beef cattle feeders. Focuses on management,health related topics, marketing strategies, research, nutritional advance-ments, editorial news, employee relations, retained ownership issues, individ-ual animal tracking, genetics and new technology and products. Circulation: 9,710, 2nd class sworn, BPA audited. Includes 9,153 feedlot andcow/calf operators feeding over 500 head and 4,202 backgrounders,stocker/growers, seedstockers, veterinarians and nutritionists.Subscription: US, $29.95; Foreign $50Page trim size 8” X 10.75” live area 7” X 10” col. width: 2.125”BW page $2,710, 4C $3,272 1C add $237, col. inch: $150Bleeds n/c. Agency 15%. Ad deadline 1 month prior to publication. Editorial deadline, 6 weeks prior to publicationFreelance bought, if arranged in advance

Owners: Robert A. and Greg StrongPublisher/Editor: Robert A. StrongAdvertising Manager: Greg Strong bigguy@st-tel.net Production Director and Contributing Editor: Jill DunkelOffice Manager: Annita Lorimor feedlot@st-tel.net

FLORIDA CATTLEMAN , Charter MemberPO Box 421403 Kissimmee, FL 34742-1403(800 Shakerag Rd., Kissimmee, FL 34744) 407/846-8025 fax: 407/933-8209800/460-2648 800/647-0026e-mail: fcmfca@aol.com Monthly magazine. Est. 1936. Written for commercial and purebred cattleproducers. Providing current ind. news, educational features on practical cattleoperations, research information on breeding, feeding, pasture management,parasite control, marketing, financing, managing on large scale ranches.Circulation: 4,900Page trim size 8.375” x 10.875”, live area 7” x 10”, col 13 picasBW page $595, col in $36, 1C $130, 4C $300. Agency 15%. Mailed 25th ofmonth preceding issue date. Deadlines: Space-1st of preceding mo.; camera-ready copy- 5th of preceding mo.Specials: Jan., Research; Feb., Environmental-Legislative; March, Brahman;April, Foreign Trade; May, Animal Health; June, Convention/Allied; July,Continental Breeds; Aug.,Youth Juniors; Sept., Brangus; Oct., Better Bulls;Nov., Angus; Dec., American Breeds

Published by: Florida Cattlemen's AssociationExecutive Vice President: Jim HandleyActing Editor/Production Coordinator: Barbara Starcher Bird

GELBVIEH WORLD10900 Dover St.Westminster, CO 80021303/465-2333 fax: 303/465-2339www.gelbvieh.org e-mail: info@gelbvieh.orgMonthly magazine (June/July combined), Est. July 1986. Official publicationof the American Gelbvieh Association. Source of information to members,promoting the breed, providing management tips. Serving as an advertisingmedium to merchandise Gelbvieh seedstock.Circulation: 5,500, 2nd class sworn (more than 50% are commercial cattleproducers) Subscription: $35Page trim size 8 3/8” x 10 7/8” live area 7 3/8” x 9 7/8” col 2 1/4" BW page $580, col in $26, 1C add $100, 4C add $300. Bleeds n/c. Mailed 1stof mo. of publication date. Deadline 20th of second mo. prior to publication Special Issues: Jan., Feb., Sept. Extended Circulation Commercial Editions;June/July, Herd Reference; March, Annual Balancer Reference Edition(advertising open to Gelbvieh, Angus and Red Angus breeders)

Published by: American Gelbvieh AssociationExecutive Director: Wayne Vanderwert waynev@gelbvieh.orgEditor: Lori Maude lorim@gelbvieh.orgProduction Manager/Artist: Katie Danneman katied@gelbvieh.orgAdvertising Sales: Randy Sienknecht, 319/290-3763

rmsink1209@msn.com

GEORGIA CATTLEMANP.O. Box 24510 (100 Cattlemen’s Drive)Macon, GA 31212-4510478/474-6560 fax: 478/474-5732www.gabeef.org e-mail: jim@gabeef.orgMonthly publication focuses on Georgia’s cattle industry. Published for mem-bers of the Georgia Cattlemen’s Association. Circulation: 6,200 Subscription: $50BW page: $450, 4C page $725, additional color $100, col. inch $27Page trim size 8 3/8” X 10 7/8”, live area 7 1/4” X 9 5/8”Advertising deadline is first day of preceding month; editorial deadline, 6thday of preceding month; mailed on 28th of preceding month.

Owners: Georgia Cattlemen’s AssociationEditor: Jim Collins jim@gabeef.orgProduction Editor: Julie Sims juliesims@gabeef.org

GRASS & GRAIN/AG PRESSP.O. Box 1009 (1531 Yuma)Manhattan, KS 66505785/539-7558 fax: 785/539-2679www.grassandgrain.com e-mail: gandgeditor@agpress.comcontinued

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Est. 1954. Weekly paper serves Kansas farmers and ranchers with up-to-dateinformation on the agriculture industry. Full service commercial printing com-pany specializing in all types of livestock publications and printed materials.Subscription: $37Deadlines: Wednesday for advertising and Friday for editorial prior to publi-cation date. Distributed on Tuesday.

Owners: Tom Carlin and Dean CougenhourPublisher: Tom CarlinEditor: Beth Gaines-Riffel gandgeditor@agpress.com

GUERNSEY BREEDERS' JOURNAL7614 Slate Ridge Blvd. (P.O. Box 666)Reynoldsburg, OH 43068-0666614/864-2409 fax: 614/864-5614 Monthly magazine (except Jan, July). Est. 1910. Published for members of TheAmerican Guernsey Association and allied dairy interests. Featuring herds,sales, shows, dairy industry topics, production records, appraisal results, meet-ings and other Guernsey events in US and some foreign countries.Circulation: 1,400, 2nd class sworn Subscription: $20 1 year $50 for 3 yearsPage trim size 8” x 11”, live area 7” x 10”, col 13 picasBW page $365, col in $20, 1C add $60, 4C add $175. Commercial rates BWpage $420, col in $25. Bleeds n/c. No agency commission. Deadline 10th ofmonth preceding. Freelance accepted.

Publisher: Purebred Publishing, Inc.Owner: The American Guernsey Assn.Managing Editor: Lynnette Wright lwright@usguernsey.com

GULF COAST CATTLEMAN , Charter Member11201 Morning CourtSan Antonio, TX 78213-1300210/344-8300 fax: 210/344-4258e-mail: info@gulfcoastcattleman.com Monthly magazine. Est. 1935. Serving commercial and purebred cattle breed-ers in the Southern states. Articles center on feeding, health, breeding andmarketing of beef cattle. Primary states: TX, LA, AR, MS, AL, GA, FL. Circulation: 15,601 periodical Subscription: $15 or requestedPage trim size 8 3/8” x 10 7/8” live area 7 1/4” x 10, col 2 1/4" BW page Livestock $690/Commercial $1150, col in $30/$37 1C $150/$250, 4C $390/$700. Bleed n/c. Agency 15% on commercial rateonly. Mailed 1st week of month. Deadline 5th of preceding monthFreelance features accepted, negotiable rates. Send SASE.

Published by: Gulf Coast Publishing Corp.Publisher: E.C. Larkin, Jr.Editor: Chel Terrell editor@gulfcoastcattleman.comAdvertising: Charlie Wood sales@gulfcoastcattleman.com Production: Cheryl Moy graphics@gulfcoastcattleman.comAccounting: Margie LarkinCirculation: Joan Dover circulation@gulfcoastcattleman.com

HEREFORD WORLD 1501 Wyandotte (P.O. Box 014059)Kansas City, MO 64101816/842-8878 fax: 816/842-6931www.hereford.org e-mail: hworld@hereford.orgMonthly magazine. Created Sept. 1995 with merger of American HerefordJournal (est. 1910) and Polled Hereford World (est. 1947). Official publica-tion, American Hereford Association. Serving registered/commercialHereford producers, horned and polled, with market and show news, breedimprovement programs and information. Produced 11 times a year, jointissue May/June.Circulation: 5,500 (mag); 25,000 (tabloid), 2nd class swornSubscription: $35Page trim size 8 1/8” x 10 3/4”, live area 7” x 9 3/4”, col 13 picas (magazine)Tabloid: trim size 10 1/2” x 14 1/2”, live area 9 1/2” x 13 1/2”BW page LS $725, col in $35, 1C, add $150, 4C, add $425 bleeds n/c.Mailed 25th preceding issue date. Deadline 25th preceding month.Specials: July, Herd Sire Edition. Tabloid Issues: Jan., Feb., Aug., Oct.-Commercial Editions (special ad rates apply)

Publisher: Hereford Publications, Inc.continued

Director of Field Management and Seedstock Marketing: Joe Rickabaugh jrick@hereford.org

Production Manager: Caryn Vaught cvaught@hereford.orgEditor: Angie Stump Denton 785/363-7263 adenton@hereford.orgAd Department: hworld@hereford.org

HIGH PLAINS JOURNAL1500 E. Wyatt Earp Blvd. (P.O. Box 760)Dodge City, KS 67801620/227-7171 fax: 620/227-7173 www.hpj.com e-mail: journal@hpj.comWeekly tabloid Rancher/Farmer publications, 6 editions, including MidwestAg Journal, News, features, editorials emphasizing High Plainsrancher/farmer/rural family need to know stories, photos. Livestock, cropnews, markets, livestock breeding/ feeding, irrigation, crop developmentmake the news every week.Circulation: 52,900, 2nd class ABC, Subscription: $59Page trim size 11” x 15” live area 10” x 14” col 2" Tab page all editions - BW, $11,461.80; 2C, $12,011.60; 4C, $13,111.80 Jr. page all editions - BW, $6,549.60; 2C, $7,099.60; 4C, $8,199.60 Col inch $163.74Livestock Buyer’s Guide col. in. $97, Classified word $2.55, col in $81.52Bleeds n/c. Agency 15/2. Dateline Monday. Deadline BW one week, 4C 3 weeks.Specials: 32 Special emphasis issues (list on request).

Owner: High Plains Publishers, Inc.Publisher: Duane Ross dross@hpj.comAssociate Publisher: Tom Taylor ttaylor@hpj.comEditor: Holly Martin hmartin@hpj.comSales/Advertising Manager: John Seatvet jseatvet@hpj.com

HOLSTEIN WORLD6437 Collamer RoadEast Syracuse, NY 13057-1031315/703-7979 fax: 315/703-7988www.holsteinworld.com e-mail: kknutsen@dairybusiness.comSaddle stitched magazine published monthly. The subscribers are Holsteindairymen in US and worldwide. The World features the latest in genetics, mar-keting and management of Holstein cattle in more than 2,500 pages annually. Circulation: 8,913, 2nd class sworn Subscription: $38.95Page trim size 8 1/8” x 10 7/8”, live area 7” x 10”, col 13 picasBW page Livestock $1,040, Commercial $2,100, 2C add $115, $200, 4C add$325, $400. Agency 15%. Mailed 1st. Deadline 30 days prior.Specials: Each issue features editorial emphasis.

Published by: DairyBusiness CommunicationsPublisher: Joel P. HastingsEditor: Karen Knutsen kknutsen@dairybusiness.comSales Manager: Julie Brown jbrown@dairybusiness.com

ILLINOIS ANGUS NEWSP.O. Box 397Carmi, IL 62821618/382-8553 fax: 618/382-3436email: illinoisnews@angustopics.com

Published by: Bingman Publications112 N. Church St., Carmi, IL 62821Ad Representative: Ernest Bingman ernie@angustopics.com

314/308-2048, cellEditor: Theresa Garrett theresa@angustopics.com 812/205-5130

ILLINOIS BEEF2060 W. Iles Ave., Suite BSpringfield, IL 62704217/787-4280 fax: 217/793-3605www.illinoisbeef.com e-mail: pbliler@shelbywb.coop Bi-monthly mag. Est. March 1987. Serving all beef producers in Illinois. Asofficial publication of the Illinois Beef Association is dedicated to advance-ment and improvement of the beef industry by representing all of its seg-ments. Regular departments written by university and industry leaders, associa-tion officers and council chairman for education, information and memberrecruitment. Feature articles are unique in interest to Illinois producers.

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ILLINOIS BEEF continuedCirculation: 5,034, 2nd class sworn Subscription free to members. Page trim size 8” x 10 3/4”, live area 41picas x 60 picas, col 13 p BW page $540, 2/3 page $420, 1/2 page $310, 1/3 page $235, 1/4 page $180,1C add $125, 4C add $400 plus seps. BW photos: $11 Mailed 15th. Deadline15th of prior month. All freelance material considered.

Published by: Illinois Beef Assn.Editor/Production/Circulation Manager: Maralee JohnsonMarketing Director: Penny Bliler

INDIANA BEEF8770 Guion Rd., Suite AIndianapolis, IN 46268317/872-2333 fax: 317/872-2364www.indianabeef.org e-mail: ddavis@indianabeef.org Published five times a year. Est. 1986. Promote beef in Indiana.Circulation: 5,000 Subscription $15 Page trim size 8 1/2” x 11”, live area 7 1/2” x 10”, Col. 2”Full page standard rate: $855 Col. inch $30Deadline 15th of prior month.

Owned by: Indiana Beef Cattle Association, Inc.Published by: PrographixStaff: Dawn Davis, Julia Wickard

IOWA CATTLEMANP.O. Box 1490 (2055 Ironwood Ct.) Ames, IA 50014515/296-2266 fax: 515/296-2261www.iacattlemen.org e-mail: jackie@iabeef.orgMonthly magazine (except July and Aug.) Published for the members of IowaCattlemen's Association. To inform them of news about the association, beefindustry, cattle management, animal health, genetics, human diet, health andservices offered from the ICA.Circulation: 10,000, 3rd class SRDS Subscription: $75 membershipPage trim size 8 1/4” x 10 7/8”, col 2 1/4" BW page Livestock, $625; Commercial, $785; col inch, $40 one time;$35 for 9 mos.; 4C page Livestock, $1,100; Commercial, $1,260 Agency 15%. Mailed 1st week of month. Deadline 1st of prior month

Published by: Iowa Cattlemen's AssociationExecutive Vice President: Bruce Berven bruce@iabeef.orgContact: Jackie Ditsworth jackie@iabeef.orgNational Sales Rep: The Powell GroupState Sales Rep: Ames, 515/296-2266

IOWA FARMER BUREAU SPOKESMAN5400 University AvenueWest Des Moines, IA 50266515/225-5413 fax: 515/225-5419 www.iowafarmbureau.com e-mail: djohnson@ifbf.orgKeeping Iowa farmers informed on agricultural issues, Farm Bureau regula-tions and production agriculture.Circulation: 97,000 Subscription: $2Page trim size 11” x 17”, live area 5 columns X 15 1/2 “, (col., 11 picas)BW page $6,400, 4C $6,750, 1C $6,550, Classified $61.70/inchWeekly distribution. Special issues: Spring Planting, Livestock, AutumnHarvest, Pork. Feature stories assigned.

Owner: Iowa Farm Bureau FederationPublisher: Times Citizen Editor: Dale Johnson djohnson@ifbf.orgFarm Sections Coordinator: Tom Block 515/225-6572Commodities Writer: Teresa Halvorsen, 515/225-5412Advertising Manager: Don Dauterive, 800/442-3276

IOWA FARMER TODAY PUBLICATIONS1065 Sierra Ct. NE, Suite BCedar Rapids, IA 52402-6585800/475-6655 fax: 319/398-8482 www.IowaFarmerToday.com e-mail: news@iowafarmertoday.comIowa Farmer Today-Weekly tabloid. Est. 1984. Sent free to 70,000 qualifiedIowa farmers plus paid subscribers.Circulation: 75,000, 2nd class BPA audited Subscription: $35Page trim size 10 1/2” x 12 1/2”, live area 9 3/4” x 11 1/2”, col 1 7/8" BW page $4,887.50, 1C $5,397.50, 4C $5,737.50 Agency commission 15%.Mailed Thurs. Deadline Fri., week prior to issue date. Midwest Marketer -weekly tabloid mailed to qualified Midwest livestock producers.

Owner: Lee Agri Media, a division of Lee Enterprises Publisher: Steve DeWittManaging Editor: Kevin Blind National Sales Rep: Bock & Associate Assistant to Publisher: Becky Croy Circulation Manger: Mary Stein

JERSEY JOURNAL 6486 East Main St.Reynoldsburg, OH 43068-3636614/861-3636 fax: 614/861-8040 http://jerseyjournal.usjersey.com e-mail: kbillman@usjersey.comMonthly magazine to promote Jerseys and to serve as the media to carryJersey news and ads to the owners of Jerseys and other interested parties.Circulation: 3,100 Subscription: $25/yearPage trim size 8” X 11”, live area 7” X 9 7/8” bleed 50 picas X 68 picas Col., 13 picasBW page $615 (contract), col in $35, 1C add $110, 4C add $330 Commercial rates BW page $665 (contract), col in $37. Scans $7.25/BW,$25/4C. Deadline 1st of month preceding.Freelance accepted on Jersey specific articles and photographs

Owner/ Publisher: American Jersey Cattle AssociationEditor: Kimberly A. BillmanAssociate Editor: Michele AckermanAssistant Editor: Tracie Stoodt

KANSAS STOCKMAN6031 SW 37thTopeka, KS 66614785/273-5115 fax: 785/273-3399www.kla.orgMagazine, published 10 times annually (combined May/June and Nov./Dec.issues). Est. 1916. Serving 5,500 members of the Kansas LivestockAssociation. Serving the information needs of today’s independent cattle pro-ducer. Editorial covers issues and events dealing with production, marketing, leg-islation and regulation.Circulation: 5,757, 2nd class swornSubscription: $100 yr minimum KLA membershipPage trim size 8 1/2” x 11”, live area 7 5/16” x 10”, col 14 picasBW page LS $600, Comm. $750, col in $25/$28. 1C $125, 4C $300 Bleedsn/c. Agency 15%. Mailed 1st of month. Deadline 1st of preceding month. Specials: Jan., Bull Buyer's Guide; May, Beef Empire Days/Beef Month;July, Cattle Feeders; Sept., Ranch Horse Issue; Nov., Convention Freelance photos and copy accepted, rates negotiable.

Published by Kansas Livestock AssociationEditor: Todd Domer todd@kla.orgEditorial Assistant: Scarlett Hagins scarlett@kla.orgAdvertising Manager: Tammy Houk tammy@kla.orgAdvertising Representative: Brett Spader brett@kla.orgNational Sales Rep: The Powell Group

LAND & LIVESTOCK POST1729 Briarcrest (P.O. Box 3000)Bryan, TX 77805979/731-4622 fax: 979/776-8923 www.landandlivestockpost.com e-mail: beverly.moseley@theeagle.com Affiliated with Bryan Eagle. Tabloid newspaper published twice a month. Est.Nov. 1999. Serving the agricultural producers of the Brazos Valley and Texaswith news-you-can-use information on livestock, forages and crops, waterissues, biotechnology, and legislation and regulations affecting the ag industry.Also features commentaries, events calendars and livestock market reports.continued

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Circulation: 17,000 standard A mail, 500 distributedSubscription: $19.95/yearPage trim size: 9.667” X 11.5”, 5 columnAd rates: BW-full page, $633.71, half page, $330.69, quarter page $207.64other sizes and color available. Contact Jesse Wright for advertising deadlines.

Published by: The Bryan-College Station Eagle newspaperPublisher and Editor: Donnis BaggettLand & Livestock Post Editor: Beverly Moseley Marketing Consultant: Jesse Wright

LIMOUSIN WORLD2005 Ruhl DriveGuthrie, OK 73044 405/260-3775 fax: 405/260-3766www.limousinworld.com e-mail: limousin@limousinworld.comMonthly magazine except June and July combined. Est. 1983. Official publi-cation, North American Limousin Foundation. Published in interest of theLimousin breed of cattle. Promotes growth and development of Limousin,publicizes activities of Limousin breeders, provides news/educational materi-al of use to them.Circulation: 6,007, 2nd class sworn Subscription: $30Page trim size 8 3/8” x 10 7/8”, live area 7 1/2” x 10”, col 14 picasBW page LS $690, col in $33, 1C $110, 4C $330. Rates do not includeagency commission. Mailed 20th of month. Deadline 25th of month preced-ing mailing, i.e. Feb 25 for April issue.Specials: Feb., Commercial Cattlemen; March, Showcase of Champions;April, Herd Sire; June/July, Herd ReferenceFreelance features, fillers, photos accepted. Rates negotiable.

Published by: Limousin World, Inc.Editor: Kyle HaleyDirector of Field Services: DeRon HeldermonAdvertising Manager: Mary QuigleyProduction Manager: Ricki RookstoolCirculation Manager: Misti Sloan

LINE RIDER AND NEWS BRIEF Idaho Cattle Association2120 Airport Way (P.O. Box 15397)Boise, ID 83715208/343-1615 fax: 208/344-6695www.idahocattle.orgMaggie: 3135 Elmore Road, Parma, ID 83660208/674-1283 e-mail: maggiejomalson@mac.comOfficial publications of the Idaho Cattle Association. Est. 1984. Dedicated tocommunicating cattle and beef industry news, legislative and membershipupdates, and current events to ICA membership. Line Rider magazine is pub-lished six times per year and mailed by the first of January, February, March,July, September and October. Deadline is the first of the month precedingpublication. News Brief newsletter is published six times per year and mailedthe first week of April, May, June, August, November and December.Deadline is the 25th of the month preceding publication. Circulation: 1,300 Subscription: included with membership or $40Page trim size: 8 1/2” X 11”, live area 7 1/2” X 10” col. 3 3/4” or 2 1/2”Advertising rates: BW page-$300; 4-color (Line Rider only)-$700; Four andsix issue discounts available, rates doubled for non-members. Call (208) 674-1283 for rate card and media kit.Freelance features and photos accepted. Rates negotiable.

Editor/Publisher/Advertising: Maggie J. Malson

LIVESTOCK WEEKLYP.O. Box 3306San Angelo, TX 76902325/949-4611 fax: 325/949-4614www.livestockweekly.com e-mail: info@livestockweekly.comWeekly tabloid newspaper. Est. 1949. Serving cattle and sheep producers,feeders, market operators, etc., in all leading states. Offering staff-writtenmarket reports, features, photos plus freelance or contracted features.Circulation: 18,121 paid 2nd class USPS audited.Subscription: $30continued

Page 6 col x 16", col 10 picas, BW page $1,344; col in $14, spot color add$125; process color, $375Deadline Monday; mailed Thursday

Publisher: Robert S. Frank rfrank@livestockweekly.comEditor: Steve Kelton skelton@livestockweekly.comAdvertising Manager: Paula Rankin paularankin@livestockweekly.com

MAINE-ANJOU VOICE204 Marshall Road (P.O. Box 1100)Platte City, MO 64079816/858-9954 fax: 816/858-9953www.maine-anjou.org e-mail: voiceeditor@kc.rr.comBi-monthly magazine. Est. 1990. Official publication of the American Maine-Anjou Association. Serving US, Canadian and foreign Maine-Anjou breed-ers, keeping them informed on shows, sales, and association, breed andindustry events. Also includes features on breeders, management and others. Circulation 3,500, 3rd class; US $20, Canada $25 in US fundsForeign $35 in US funds plus postageMailed first of month: Jan., March, May, Aug., Oct., Nov.Page trim size 8.125” x 10.75”, live area 7” x 10”, col 14 picasBW page $555, 2C $655; 4C page $755 Discounts for pre-paid Deadlines, 1 month preceding (Apr. 1 for May/June issue) Specials: March/April, Sire Reference; May/June, Herd Reference; August,Focus on Youth

Editor: Kyla Nesheim voiceeditor@kc.rr.com

MISSOURI BEEF CATTLEMANP.O. Box 480977 (13330 Walnut, 64145)Kansas City, MO 64148816/471-0200 fax: 816/471-0220e-mail: mobeef@sbcglobal.netMonthly magazine. Est. 1971. Official publication Missouri Cattlemen'sAssociation. Dedicated to the Missouri cattle producer. Association activitiesand University of Missouri programs featured plus articles on animal health,herd management, breed association events, purebred sales, field days, fairs.Circulation: 6,500, 2nd class controlled, swornSubscription: $50 (includes membership in Missouri Cattlemen's Assn.). Pagetrim size 8 1/2” x 10 7/8”, live area 7” x 10”, col 20 picasBW page LS $650, Commercial $830, col in $36/$48, 1C $125/$180, 4C$250/$330. Bleeds n/c. Mailed 5th of month. Deadline 20 days precedingissue date. Specials: March, Bull Buyers Guide; May, Beef Month; Aug.,State Fair; Oct., American Royal; Nov., Convention.

Publisher/Editor: Andy AtzenweilerAdvertising Manager: Larry Atzenweiler

MONTANA STOCKGROWER420 N. CaliforniaHelena, MT 59601 406/442-3420 fax: 406/449-5105www.mtbeef.org e-mail: msga@mtbeef.orgBi-weekly. Official newsletter of the Montana Stockgrowers Association. Est. 1989. Published as a service to Montana's largest single economic sector,the beef cattle industry. Informs members of industry and association news,legislative activity, regulatory affairs, Montana sale information.Circulation: 2,500, 2nd class. Subscription: included with membership. Page trim size 8 1/2” x 11”, live area 7 1/2” x 10”, col 3 3/4"BW 1/4-page (5" x 3 3/4" or 2 1/2" x 7 1/2") $200 Member/Rancher, $250Commercial. Agency 15%. Photos $10 each. Contact editor for publishingand deadline dates.Specials: March and Nov. Magazine. Est. 1928. Trim size 8 1/2” x 11” livearea 7 1/2” x 10”, col 2 3/8”. BW page $400 Member/Rancher, $450 Commercial, 1C $100 extra, 4C $375 extra. Bleeds/photos $15 Agency 15%.Ad deadline 45 days prior to publication. Mailed 1st of month. July,Montana Cattle Directory, trim size 5 1/2” x 8 1/2” live area 4 3/4” x 7 1/2”Advertising open to members only. Circulation: 8,500 Articles and poetry welcome, but not paid.

Owner/Publisher: Montana Stockgrowers AssociationManager of Communications: Hayley Carraway hayley@mtbeef.orgAdvertising Sales: Jerry GlikoNational Sales Rep: The Powell Group

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NATIONAL CATTLEMEN9110 E. Nichols Ave. #300Centennial, CO 80112(P.O. Box 3469 Englewood, CO 80155)303/694-0305 fax: 303/694-2851www.beefusa.orgTwelve-times-a-year magazine. Est. 1985. Publication of the NationalCattlemen's Beef Association (NCBA). Editorial features place emphasis onproducer education, and updates on current industry issues, news aboutNCBA and its affiliates.Circulation: 27,000-28,000 10X; 100,000 2X; 2nd classSubscription: included in NCBA membershipPage trim size 8 3/8 x 10 7/8, live area 7 _ x 10, col 14 picasBW page LS $3705 for standard circulation; $9,504 for extended circulation4C add $908 Bleeds n/c. Agency 15%. Mailed last week of month.Deadline 6 weeks in advance.

Published by National Cattlemen's Beef Association Editor: Curt Olson colson@beef.orgAdvertising: Jill Delucero 303/850-3321 jdelucero@beef.org

NATIONAL HOG FARMER7900 International Drive, Suite 300Minneapolis, MN 55425952/851-4710 fax: 952/851-4601www.nationalhogfarmer.com e-mail: nationalhogfarmer@penton.comMonthly magazine. Est. 1956. Serving the US commercial pork producer –providing information on technical developments, political and regulatoryactions and economic forces as they apply to the business of raising hogs.Circulation: 28,000, 2nd class BPA Subscription: $35, $45 foreignPage trim size 7 7/8” x 10 3/4”, live area 7” x 9 1/2”, col 13 picasBW page $8,435, 1C add $600, 4C add $1980, col. in. $420. Agency 15%Mailed 15th of each month. Deadlines 1 month prior to issue date. Freelance:occasionally

Published by: Penton MediaEditor: Dale Miller dpmiller@nationalhogfarmer.comProduction Manager: Eric Meester eric.meester@penton.com

NEBRASKA CATTLEMAN134 S. 13th St., Suite 900Lincoln, NE 68508-1901402/475-2333 fax: 402/475-0822www.nebraskacattlemen.org e-mail: nc@necattlemen.orgThe Nebraska Cattleman is published as a service to Nebraska’s beef industryand is the only magazine dedicated solely to cattle producers in Nebraska –the beef state. Editorial material is prepared by the Nebraska CattlemenAssociation. Editorial features emphasize business management and includesuch topics as marketing, genetics, nutrition, forage and pasture management,and animal health. Editorial also includes member profiles, coverage of beefindustry activities and comments about issues important to cattlemen inNebraska. Staff departments include Beef Quality Assurance, Nebraska Corn-Fed Beef, legal affairs, member services and marketing.Circulation: 9,000 Subscription: $50; Frequency: 10/year; Distribution: 1st of monthDeadlines: advertising – 25th of second preceding month; editorial – 15th ofsecond preceding monthTrim size: 8 1/8" x 10 3/4", Live area: 7 1/4"x 10", Col. width: 14 picasMember ad rates: BW page $730, 4C page $1,195, one add’l color $195,col in $33, scans $25National commercial ad rates: BW page $1,300, 4C page $1,900, one add’lcolor $290, agency commission 15%Special issues: August, Cattle Feeders Annual; December, SeedstockDirectory (Contact the publisher or managing editor for the complete editori-al calendar.)

Owner: Nebraska Cattlemen Publisher & Editor: Mike Fitzgerald mfitzgerald@necattlemen.org Production manager: Lisa Field 970/498-9306 Advertising sales: National – The Powell Group 334/271-6100

Nebraska – Mike Fitzgerald

NEBRASKA PORK TALKA103 Ani. Sci. Bldg.-UNL East Campus (P.O. Box 830909) Lincoln, NE 68583-0909402/472-2563 fax: 402/472-4930www.nepork.org e-mail: nppa@nepork.orgQuarterly magazine. NPPA’s primary vehicle for the distribution of state spe-cific information about Nebraska’s pork industry.Circulation: 6,500

Published by: Nebraska Pork Producers Association Editor: Amy Novak amy@nepork.org

NORTH DAKOTA STOCKMAN407 S Second St. Bismarck, ND 58504701/223-2522 fax: 701/223-2587www.ndstockmen.org e-mail: stockman@ndstockmen.orgMonthly magazine Est. 1953. With a wide array of editorial material and peo-ple oriented photographs, the magazine contains a blend of news, industryissues, production tips, livestock meetings, shows and sales. There also are fea-ture stories about ranchers and their operations. The Stockman was the proudrecipient of the 2001 James Flanagan Award and the 2005 National Federationof Press Women’s Champion Non-profit Magazine Award.Circulation: 3,500, 2nd class sworn Subscription: $50 annual association duesPage trim size 8 1/2” x 11”, col 2 3/8”Commercial rates: BW page $425, col in. $25, 1C $160, 4C $390. Livestockrates also available. Mailed 10th, deadline 20th of preceding month.

Publisher: North Dakota Stockmen's AssociationEditor: Julie Schaff Ellingson stockman@ndstockmen.org

OHIO CATTLEMAN10600 US Hwy 42Marysville, OH 43040614/873-6736 fax: 614/873-6835e-mail: beef@ohiobeef.org Magazine format. Published six times a year. Est. 1983. Official publicationOhio Cattlemen's Association. Dedicated to reporting facts about Ohio's cattle/beef industries. Including marketing, production, research and legislative news.Circulation: 3,000, 2nd Class periodicalPage trim size 8.375” X 10.875”, live area 7.5” X 10”BW page $460, 1C $90, 4C $270Mailed Jan. 1. Feb. 20, May 1, Aug 1, Sept. 1, Oct. 1Published by: Ohio Cattlemen's Association

Editor: Elizabeth Harsh eharsh@ohiobeef.orgManaging Editor: Jamie King jking@ohiobeef.orgSales Coordinator: Lori Lawrence lawrence_lori@hotmail.com

OKLAHOMA COWMAN2500 Exchange Ave (P.O. Box 82395)Oklahoma City, OK 73148405/235-4391 fax: 405/235-3608www.okcattlemen.org e-mail: ajsmith@okcattlemen.orgMonthly magazine. Est. 1960. Serving membership of Oklahoma Cattlemen'sAssociation. Ranchers, stocker producers, auction markets and feedlot opera-tors. Editorial content directed toward Oklahoma's beef industry.Circulation: 4,468, Periodical 2nd class swornSubscription: $100 OCA membershipPage trim size 8 1/2” x 11”, live area 7 1/2” x 10”, col 2 5/16" BW page Livestock $600, Commercial $800, col in $48. 1C $150, 4C $400.Agency 15%. Mailed 1st week of month. Deadline 10th of preceding month.Specials: Jan., Membership; Feb., Range & Pasture Management; March,Performance; April, Focus on Youth; May, Ranch Round-up; June, OCARanch Tour; July, Convention/ Feeder's Reference; Aug., Brahman influenceand Brangus; Sept., Angus; Oct., Marketing; Dec., HerefordFreelance: Features with photos, rates negotiated.

Published by Oklahoma Cattlemen's AssociationEditor: A.J. Smith ajsmith@okcattlemen.orgLivestock Marketing Representative: Chisolm KinderGraphic Production: Kami Scott and Chancey Redgate

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OKLAHOMA PORK COUNCIL One N. Hudson, Suite 900Oklahoma City, OK 73102405/232-3781 fax: 405/232-3862www.okpork.org e-mail: communications@okpork.orgProducer based organization with bi-monthly newsletter, Pork Pages; bi-monthly membership newsletter, Pork Partner.

Executive Director: Roy Lee Lindsey rllindsey@okpork.orgStaff: Nikki Snider nsnider@okpork.org

Kathryn Bolay kbolay@okpork.org

OZARKS FARM & NEIGHBOR - ARKANSAS.. NEW MEMBER ..

140 E. Buchanan St., Suite 2 (PO Box 6)Prairie Grove, AR 72753479/846-1002 fax: 479-846-1003866-532-1960www.ozarksfn.com e-mail: ofn@ozarksfn.comTo provide area farmers the most useful timely agricultural information avail-able from their peers within their marketplace. Help farmers improve theiroperations where providing advertisers with the only means of achieving highmarket penetration and provide a profitable, enjoyable flexible working envi-ronment for the staff. Publish every three weeks. Deadline is three weeks before publicaton. Trimsize: 9 1/2” x 11 1/4” BW: $986 Four color page: $1061 add one color $75Classified $15.50/inch Agency commission: 15%Circulation 10,053 Subscription $15 Freelance stories accepted about localfarm stories only.

Owners: Stan and Sandy CoffmanPublisher: Stan CoffmanProduction Manager: Eric TietzeAdveristing Manager: Sarah HaleCirculation Manager: Stan Coffman

OZARKS FARM & NEIGHBOR - MISSOURIP.O. Box 1319, Lebanon, MO 65536417/532-1960 866/532-1960 fax: 417/532-4721www.ozarksfn.com e-mail: ofn@ozarksfn.comEst. Sept. 1, 1998. Our mission is to provide area farmers the mostuseful/timely agricultural information available from their peers within theirmarket place. Help farmers improve their operations while providing adver-tisers with the only means of achieving high market penetration and providea profitable enjoyable flexible working environment for the staff.Circulation: 14,164 mailedDeadlines: three weeks prior, published every three weeksPage trim size: Full page 9 1/2 X 11 1/4”, No bleeds and n/c for scansRates: BW: $1,035, 4C: $1,110, 1C: $1,110, Classified ads: col in $15.50,Agency commission: 15% Freelance local editorial only

Owner/Publisher: Stanley E. CoffmanEditor: Lindsay HaymesAdvertising Manager: Cassi DowlingClassified Advertising Manager: Kathy MyersProduction Manager: Eric TietzeCirculation Manager: Stan Coffman

PACIFIC SHOWCASE18455 Uvas Rd., Morgan Hill, CA 95037(PO Box 41430, San Jose, CA 95160) 408/776-7611 fax: 408/776-9811 www.pacificshowcase.comBi-monthly magazine. Est. Aug. 1994 by Heidi Beljean. A junior exhibitorlivestock publication representing juniors west of the Rockies who are inter-ested in beef, sheep, swine and meat goats.Circulation: 4,000, 3rd class and 1st class Subscription: bulk, $25 or $45; 1st class, $35 or $65Page trim size 8 1/2” x 11”, live area 7 1/8” x 9 7/8” col 2 1/4" BW page $390, 1C $115 extra, 4C $325 extra, col in $35, bleeds add $15.Breeder rates available.

Publisher/Editor: Heidi Beljean pacshow@earthlink.net

PAINT HORSE JOURNAL2800 Meacham Blvd. (P.O. Box 961023, 76161-0023)Fort Worth, TX 76137 817/834-2742 fax: 817/222-8466www.apha.com www.painthorsejournal.comMonthly magazine, perfect bound. Est. 1966. Official publication AmericanPaint Horse Association. Serving APHA members nationwide and interna-tionally. Providing recognition of their achievements and their horses, as wellas useful information for all involved in the Paint Horse industry.Circulation: 29,513, 2nd class swornSubscription: members $30; non-member, $35 Page trim size 8 1/2” x 10 7/8”, live area 7 1/4” x 10”, col 2 1/4", BW pageLS $610, 1C $100 extra, 4C $390 extra. Mailed 21st preceding cover date.Deadlines: Apr. 15th for June issue; Oct. 15th for Dec. issues; all others are20th of the second preceding month.Specials: Jan., Breeder’s; Feb., Breeder’s Trust Stallions and RecreationalRiding; March, Show Season Preview; April, Annual Top 20 Review; May,Regional Spotlight: the Northeast; June, World Show Program; July,International; Aug., Weanling Yearling Showcase; Sept., World Show Results;Oct., State Spotlight-Oklahoma; Nov., Reining/Working Cow Horse; Dec.,Stallion Issue

Published by American Paint Horse AssociationEditor: Jessica Smith jsmith@apha.comProduction Manager: Liz Honaker lhonaker@apha.com

PORK10901 W 84th Terrace, Lenexa, KS 66214913/438-8700 fax: 913/438-0695 www.porkmag.comMonthly magazine. Est. 1981. Pork is a business magazine for professionalpork producers. Readers range from individuals running farms that market3,000 or more hogs annually to owners and managers of large-scale opera-tions. Pork readers produce 98 percent of the nation’s pork. Managing thosebusinesses requires skills in animal health and well-being, food safety, engi-neering, finance, marketing, employee management and much more. Porkalso provides readers with news, trends and big-picture perspectives. Circulation: 17,898, 2nd class BPA auditedSubscription: free to qualified pork producers, others $59.88. Page trim size 7 7/8” x 10 3/4”, live area 7 1/8” x 10 1/4”, col 2 1/8" BW page Commercial $4,677, 1/3 page $1,778, 1C Commercial $600, 4CCommercial $1,500. Agency 15%. Mailed 1st of month. Deadline approx. 1stof preceding month.

Published by: Vance Publishing Corp. Vice President/Publishing Director: Cliff BeckerEditor: Marlys Miller mmpork@aol.comAdvertising Coordinator: Patty LawsonDirector of Audience Development: Doug Keimer

PROGRESSIVE DAIRYMAN .. NEW MEMBER ..

18 West 100 South (physical) or PO Box 585 (mailing)Jerome, ID 83338-0585208/324-7513 or 800/320-1424 fax: 208/324-1133California office: PO Box 1295, Corona, CA 92878-1295951/340-3580 or 877/532-4376 fax: 951/340-3581Texas office: 6821 84th Street, Lubbock, TX 79424806/787-8703 fax: 806/687-1526www.progressivedairy.com e-mail: walt@progressivedairy.com Est. 1986. Progressive Dairy Publishing began publishing ProgressiveDairyman as a newsletter to Idaho’s dairymen in 1986. Every year since then,the magazine has grown, becoming the top choice for dairy informationamong U.S. producers. The company also publishes Progressive Hay Grower,Ag Nutrient Management and El Lechero. Tri-weekly. Trim size: 10.5" X 14.5" Live area: 9.5" X 13.5" Col. inch:2.24" Rates: BW page $3,355; 4-color page $4026; 1 color: $3,691 $99/col.in. Rates are net. Circulation: 28,030 Subscription: $27 Frequency: 18/year Best of... Published each DecemberSpecial issues: Best of... published in December.Buy freelance: Stocky photography, articles, illustrations

Publisher: Leon Leavitt leon@progressivedairy.comAssociate Publisher: Alan Leavitt alan@progressivedairy.comCirculation: Laura Marlatt laura@progressivedairy.comAdministration: Katie Howell katie@progressivedairy.comEditor: Walt Cooley walt@progressivedairy.comEditor: Darren Olsen darren@progressivedairy.com

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PROGRESSIVE DAIRYMAN continuedAssistant Editor: Ryan Curtis ryan@progressivedairy.comAdvertising Coordinator: Glen Leavitt glen@progressivedairy.comNational Accounts Manager: Sal Gomez sal@progressivedairy.comRegional Manager: Brandon Covey brandon@progressivedairy.comAdvertising Sales: Jeff Stoker jeff@progressivedairy.comClassified/Marketplace Advertising:

Natalie Kite natalie@progressivedairy.comDesign/IT: Bill Paul bill@progressivedairy.comDesign/Marketing/Webmaster: Ray Merritt ray@progressivedairy.com

PURPLE CIRCLE 14200 FM 1062Canyon, TX 79015806/499-3749 fax: 806/499-3759www.purplecircle.com e0mail: purplecircle@midplains.coop Purple Circle will strive to keep its readers and advertisers invormed of thelatest news and show trends. It will showcase exhibitors and breeders fromall across the US helping all to become better acquainted with your col-leagues in the livestock realm. Circulation: 3,500 Subscription: $35 (10 times yearly) Rates: BW page $450, 4C page $650, one add’l color $90 Agency commis-sion 10% of BW rate; 5% pre-paid ad Trim: 8 3/8” X 11” Live: 7 1/2” X 10”Col. width: 2 3/8”; Deadline 10th of month; Editorial 15th. Special issues:March, Lambs; September, Pigs. Freelance material accepted on informativearticles on junior livestock industry.

Owners: Gary and Melita CrambletPublisher: Gary CrambletEditor/Circulation Manager: Melita CrambletAdvertising Manager: Gary KennedyProduction Manager: Kara DorenkampOffice Manager: Matthew CrambletStaff: Ashley Griggs

QUARTER HORSE NEWS2112 Montgomery Street (P.O. Box 9707, 76147)Fort Worth, TX 76107817/737-6397 fax: 817/737-9266www.quarterhorsenews.com

RECORD STOCKMAN , Charter MemberTHE SOUTHWEST STOCKMAN4800 Wadsworth Blvd. (PO Box 1209)Wheat Ridge, CO 80034303/425-5777 fax: 303/431-8911 Weekly tabloid newspaper. Est. 1889. All breeds. Denver, Amarillo, weekliespublished at Denver. Two editions: Rocky Mountains- High Plains andSouthwest (TX, OK, NM, AZ).

Published by: Record Stockman, Inc.Publisher: Harry Green, Jr.Editor/General Manager: Dan GreenAdvertising Coordinator: Kim WolfeCirculation Manager: Cam Shaeffer

THE REGISTER2 Simmental WayBozeman, MT 59715406/587-2778 fax: 406/587-8853www.simmgene.com Monthly magazine. Est. 1987. Official publication of the AmericanSimmental Association serving both the Simmental and Simbrah breeds inthe US, Canada and other countries. Subsidiary publications: SimTalk andAmerican Simbrah.Circulation: 6,500, periodical rate. Subscription: $30, foreign $50 and $75. Bleed page 8 3/4” x 11 1/8”, trim size 8 1/2” x 11”, live area 7 3/8” x 10, col13.5 picas, BW page LS $770, 1C $150, special match at cost, 4C $300.Mailing date 25th preceding month.

Owner: American Simmental Association Publisher: ASA Publication, Inc.General Manager: Linda Kesler lkesler@simmgene.comContributing Editor: Dan Rieder drieder@simmgene.comcontinued

Sales: Lacey Robinson lrobinson@simmgene.comAnnie Allen aallen@simmgene.com

Art/Production/Customer Service:Cynthia Conner cconner@simmgene.comJim Largess jlargess@simmgene.comAmy Crowder acrowder@simmgene.comJoel Coleman jcoleman@simmgene.comJennifer Tobin jtobin@simmgene.comLisa Loferski lloferski@simmgene.com

REINER MAGAZINE3000 NW 10th St.Oklahoma City, OK 73107405/946-7400 fax: 405/946-8610www.nrha.com e-mail: ctrimmer@nrha.com Est. 1980. Monthly magazine. The National Reining Horse Association (est.1966) is the governing body of the sport of Reining, responsible for enforcing thestandards of competition, promoting the sport and educating its members andgeneral public about the performance of the Reining Horse in the show arena. Subscriptions: Member $25, Canada $50, International $75Non-member $35, Canada $60, International $85Electronic Reiner Subscriptions: Member $25, Non-member $35Page trim size 8 1/4” X 10 7/8”, Live area 7” X 9 5/8”, Col 2 5/16”BW page: $550, 4C add $300, 1C add $125Color scan charges vary; no charge for BWDeadlines: first of month for advertising; 25th of month two months prior topublication for editorial.Special issues: Futurity

Owner: National Reining Horse AssociationManaging Editor: Carol Trimmer ctrimmer@nrha.comAdvertising Manager: Sharon Barr advertising@nrha.comExecutive Editor: Kathy Swan kswan317@aol.comContributing Editor: Pat Feuerstein pfreiner@aol.com

SANTA GERTRUDIS USA P.O. Box 1257Kingsville, TX 78364361/592-9357 fax: 361/592-8572www.santagertrudis.com e-mail: sgbi@sbcglobal.netEst. 1998. Monthly publication to promote the Santa Gertrudis breed.Deadline: Advertising, 1st of the monthRates: BW page $500, 4C $850, one add’l color $100Circulation: 1,500 Subscription: $30

Owner: Santa Gertrudis Breeders InternationalPublisher: Santa Gertrudis USAEditor: Ervin Kaatz ekaatz.sgbi@sbcglobal.netProduction Manager: Patti L. Manak pmanak.sgbi@sbcglobal.net

SEEDSTOCK EDGE1769 US 52 W. (P.O. Box 2417)West Lafayette, IN 47996-2417765/463-3594 fax: 765/497-2959www.nationalswine.com e-mail: nsr@nationalswine.comPublished nine times a year (monthly, except Feb./March, April/May, Nov./Dec.)Est. 1994. Official publication of the National Swine Registry. Dedicated toenhance the value, influence, and image of purebred Durocs, Yorkshires,Hampshires, and Landrace, and to provide an effective medium for NationalSwine Registry members and swine breeders to promote their product.Circulation: 4,500, 2nd class swornSubscription: $25 1 yr., $60 3 years, $60 1 yr. 1st class, $50 foreign andCanada, $150 1 yr 1st class foreign and Canada. Page trim size 8” x 10 3/4", live area 41 picas x 60 picas, col 13p BW page: breeder $350, commercial, $495, $15 col in, 1C add $75, 4C $300Deadline 1st of month preceding issue.Specials: (all with additional circulation up to 11,000) Feb./March, Showpig;June, Youth; July, Herdsire; Sept., Showpig

Publisher: National Swine RegistryEditor: Darrell D. Anderson darrell@nationalswine.comManaging Editor: Megan Sheridan megan@nationalswine.comAssistant Editor: Kati McQueen kati@nationalswine.comProduction Coordinator: Christy Couch Lee christy@nationalswine.comGraphic Designer: Stephen Weintraut II steve@nationalswine.com

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SHEEP INDUSTRY NEWS9785 Maroon Circle, Suite 360Englewood, CO 80112-2692303/771-3500, ext. 55 fax: 303/771-8200 www.sheepusa.org e-mail: amy@sheepusa.orgMonthly newsletter. Est. 1911. Official publication of the American SheepIndustry Association, Inc. Serving as the central medium of information andpromotion. Circulated in every US state. Timely articles on sheep health, man-agement and political issues. Read by farmers, ranchers, businessmen, agri-business leaders, educators, legislators and students.Circulation: 9,200, 3rd class sworn Commercial rates: Full page $1,520, ser-vice and breeder rates available. Full color ads also available. Received on the 1st of cover month. Deadline 7th of preceding month.Freelance: Sheep related.

Published by American Sheep Industry. Assn., Inc.Editor/Advertising Manager/Production Manager: Amy TrinidadAssociate Editor: Becky Talley

SHORTHORN COUNTRY8288 Hascall StOmaha, NE 68124402/393-7051 fax: 402/393-7080Monthly magazine. Est. 1974. Official publication of the American ShorthornAssociation (ASA). Serving Shorthorn producers by promoting the best inShorthorn genetics. Featuring sale, show and people news as well as ASApolicy, developments and breed improvement programs. Also, features beefindustry educational articles. Advertising medium for seedstock producers.Includes Canadian ads and editorial material.Circulation: 3,500, 2nd class sworn Subscription: $24Page trim size 8 1/4” x 10 3/4”, live area 42 picas x 59 picas, col 13p.BW page $565, business card $41, 1C $175/195, 4C $285. Agency none.Mailed 1st week of month. Deadline 1st of preceding month.Specials: April, Artificial Insemination; May, All-American; July, SummerHerd Reference; Aug., Youth

Published by: Durham Management Co.- Don CagwinEditor/Art Director: Tracy Duncan tracy@shorthorn.orgAssistant Editor: Debbie Hoge debbie@shorthorn.orgProduction Coordinator: Pat Cloutier patc@shorthorn.orgAccountant: Dee BrunsField Reps: Darla Aegerter, Gene McDonaldASA Director of Activities: Julie Duis julie@shorthorn.orgASA Staff: Amanda Reeson amandar@shorthorn.org

THE SHOWBOX1512F Loop 304 (physical) P.O. Box 1088 (mailing)Crockett, TX 75835936/544-2787 fax: 936/544-3549www.theshowbox.come-mail: CCarrabba@aol.com and karenh@theshowbox.com Monthly magazine (with the exception of May/June and December/January).Official publication of The Texas Junior Livestock Association. Circulated in44 states. Editorial content Junior Livestock Shows and the young men andwomen involved. Circulation: 6,500, 2nd class sworn. Subscription: $35, 2 year $50 Page trimsize 8.375” X 10.875”, live area 7.575” X 10.075”, col 2.414" Page BW$499, +1C $609, 4C $699, Front cover 4C $1,250, col in $45. Bleeds, none.Mailed 1st week of month. Deadline 10th of preceding month.

Owner/Editor: Cherie Carrabba

SOUTHERN LIVESTOCK STANDARD P.O. Box 791364 (407 Breesport St., 78216) San Antonio, TX 78279-1364210/524-9697 fax: 210/524-9690www.southernlivestock.com e-mail: slivestock@southernlivestock.comCirculation: 10,000 Subscription: $16Page live area 10 3/8” x 14 1/8”, col 1 5/8", BW page $875, 4C page$1,175, 1C page $975, col in $12. Agency 15%. Mailed every other Wednesday, dated Thursday. Advertising DeadlineMonday, Editorial Deadline Friday.Specials: Aug., Fall Edition (4C magazine with 15,000 circulation.)continued

Owners: Jim Banner jimbanner@southernlivestock.comMichael Sturgess msturgess@southernlivestock.com

Editor: Martha Garrett hollida@vzinet.comCommercial Advertising: Loren Jackson ljackson@southernlivestock.comLivestock Advertising: Scott Farmer sfarmer@southernlivestock.comProduction Manager: Daren McCutchen slivestock@southernlivestock.comCirculation Manager: Cleta Hoffpauer subscriptions@southernlivestock.com

SPEEDHORSE/THE RACING REPORT745 W. Interstate Drive (PO Box 1000, 73070 )Norman, OK 73072405/288-2145 fax: 405/288-2151 e-mail: speedhorse@coxinet.netWeekly glossy magazine. Est. 1967. Trade publication serving Quarter HorseRacing industry. National circulation to include operating racetracks andmajor sales, and state association events.Circulation: 5,500, 2nd class sworn Subscription: $59Page trim size 8 1/2” x 11”, live area 7 1/2” x 9 3/4”BW page $595, 1-color page $745, 4-color page $1,145. Contract rates available. Agency 15% for camera-ready. Mailed Friday. Deadline precedingThursday.

Published by: Speedhorse, Inc.Publisher: Connie GoldenEditor: Diane C. SimmonsExecutive Editor: Andrew M. GoldenGeneral Manager: Ed Saunders

TENNESSEE CATTLE BUSINESS610 W. College St., Suite 204Murfreesboro, TN 37130615/896-2333 fax: 615/896-0244www.tncattle.org e-mail: christie@tncattle.orgMonthly magazine. Official publication Tennessee Cattlemen's Association.Serving the largest single economic sector of Tennessee agriculture, the beefcattle industry. Emphasizing management, marketing, genetics, nutrition, for-age and pasture and animal health. Plus TCA activities and issues importantto Tennessee producers.Circulation: 4,800, 2nd class sworn Subscription: Included in member duesPage trim size 8 1/2” x 11 1/4”, finished size 8 1/8” x 10 7/8”, live area 71/4” x 10”, col 2 1/4" BW page LS $495, col in $25. 1C $200, 4C $400. Back cover $1,000. Insidecover $895. LS ads net, national 15% agency. Accept pdf, tiff, jpeg,InDesign, Photoshop. 300 dpi minimum. Deadline 10th of preceding month.Mailed 1st week of month. Guaranteed ring service available in Tennessee,requires 2 full page, 4-color ads per sale.

Publisher: Tennessee Cattlemen's Association

TEXAS AGRICULTURE P.O. Box 2689 (7420 Fish Pond Road, 76710)Waco, TX 76702–2689254/751-2250 fax: 254/722-1766 www.txfb.org e-mail: dwenner@txfb.orgContinuous publication since 1935. Texas Agriculture is the official membershippublication of Texas Farm Bureau and goes out 20 times per year to commercialfarmer and rancher members. The publication informs the membership of TFBlegislative activities and publishes stories of general agricultural interest. Circulation: 85,000 Subscription with membership Deadlines: Advertising and editorial 2 weeks prior to issueTrim size 10 3/8" X 11", Live area 9 13/16" X 10 1/2", Col. width 2 5/16"Rates: BW page $2,940, 4C page $3,960, one add'l color $360, col. in. $70Agency commission 15% Frequency of publication: 20 issues per year, Mail/distribution date: 1st &3rd Fridays (except for single issues in Dec., June, July and Aug.) Specialissues: 13 Special Issues per year Occasionally use freelance submissions

Owner: Texas Farm Bureau Publisher: Gene Hall 254/751-2246 ghall@txfb.org Editor: Mike Barnett 254/751-2244 mbarnett@txfb.org Advertising Mgr.: Drew Wenner 254/751-2250 dwenner@txfb.org Production Mgr.: Cindy Wennin 254/751-2448 cwennin@txfb.org Field Editor: Bobby Horecka 254/751-2237 bhorecka@txfb.org

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TEXAS CATTLE FEEDERS ASSN NEWSLETTER/CATTLE FEEDERS ANNUAL5501 West I-40Amarillo, TX 79106-4699806/358-3681 fax: 806/352-6026www.tcfa.orgWeekly newsletter. Est. 1967. Circulated internationally, but specifically pro-duced to serve members of TCFA. Providing details on Texas and HighPlains market transactions; graph of High Plains choice fed cattle practicaltop price for current and past two years; details on meat production, whole-sale prices, grain prices, future markets. Plus timely national and regionalbeef industry developments. Circulation: 4,000 pre-sort, plus 1200 e-mailCattle Feeders Annual. Est. 1970. Produced every spring to serve members ofTCFA. Provides a directory of feedyard and associate members, pertinent sta-tistical information on cattle production, and articles written to stimulatethought and discussion about issues and trends that affect cattle feeding. Circulation: 10,500, standard presort

Owner: Texas Cattle Feeders AssociationPublisher: Ross Wilson ross@tcfa.orgEditor: James Hunt james@tcfa.orgAdvertising Coordinator: Shaun Wink shaun@tcfa.org

TEXAS HEREFORD4609 Airport FreewayFort Worth, TX 76117817/831-3161 fax: 817/831-3162www.texashereford.orge-mail: jackchastain@sbcglobal.net or texashereford@sbcglobal.netMonthly magazine (except June). Est. 1950. Official publication of TexasHereford Association. Edited for and circulated to members and other regis-tered/commercial Hereford breeders primarily in Texas. Additional sub-scribers throughout US, Canada, Mexico. News/features for Texas Herefordbreeders, providing a highly specialized advertising audience for them.Circulation: 3,200, 2nd class sworn Subscription: $15Page trim size 8 1/2” x 11”, live area 7 1/2” x 9 1/2”, col 14 picasBW page LS $600, Commercial $900, col in $27, 4C $900. Bleeds n/c. Agency 15% on Commercial only. Mailed 10th of month. Deadline 10th ofmonth preceding.Specials: Feb., Club Calf; July, Herd Bull and Membership Directory; Sept.,Fall Sale; Dec., AI Sire DirectoryFreelance photos, features accepted, price negotiable.

Published by: Texas Hereford Assn.Secretary/Manager/Editor: Jack ChastainDesign: Park Place EnterprisesCirculation & Assistant Editor: Penni HilesPhoto Editor: Lee Chastain

TEXAS LONGHORN TRAILS2315 N Main, Suite 402 (P.O. Box 4430, 76164)Fort Worth, TX 76106817/625-6241 fax: 817/625-1388www.tlbaa.org e-mail: tlbaa@tlbaa.orgMonthly magazine. Est. Aug. 1988. Official publication of the TexasLonghorn Breeders Association of America. Circulated internationally, stress-ing production and promotion of the Texas Longhorn. Articles pertain to theAssociation, Texas Longhorns, breeders and herd management.Circulation: 5,000, periodical rate. Subscription: $60 year, $100 year foreign, included in TLBAA membershipPage trim size 8 1/2” x 11”, live area 7 1/2” x 10”, col 14.25 picasBW page $800, 4C $1,100, Classified $25 per col in. Mailing date 1st ofmonth. Deadline 25th of 2nd month preceding.

Owner: Texas Longhorn Breeders Association of AmericaGeneral Manager: Larry BarkerEditor in Chief: Brenda F. CantrellContributing Writer: Carolyn HunterAdvertising: Rick Fritzche, Carolyn Hunter and Jim CurryArt Director: Laura StandleyReporter/Photographer: Cole Dowden

TRACK MAGAZINEP.O. Box 222 (13679 W. FM 1188, 76401)Stephenville, TX 76465254/965-9667 fax: 254/965-3936Monthly magazine, perfect bound. Est. 1975. Serving race horse breedingindustry with coverage of leading races, sales, seminars, other events. Staffgenerated articles (accepts no freelance) and photos on variety of subjects con-cerning race horse breeders. Monthly horse care, vet articles, training tips, etc.Circulation: 5,000, 2nd class sworn Subscription: $19.95Page trim size 8 1/2” x 11”, live area 44 picas x 60 picas, col 14pBW page $525, col in $25, 1C $125, 4C $400, Bleeds n/c. Agency 15%,space only. Mailed 1st of month. Deadline 10th of preceding month.Specials: Dec., Stallion.

Published by: Quarter Horse Track Publishers, Inc.Editors: Ben Hudson bhudson@trackmagazine.comAdvertising Manager: Ben Hudson Production Manager: Staci Foix staci@trackmagazine.com

VIRGINIA CATTLEMAN4466 Roanoke Rd. (P.O. Box 9)Daleville, VA 24083-0009540/992-1011 fax: 540/992-4632www.vacattlemen.org e-mail: vca@vacattlemen.orgMonthly tabloid newspaper. Est. 1979. The monthly voice of Virginia's cattleindustry. Informing producers with articles on production, marketing, sale dates,industry news. Tying all segments of the state's cattle industry together. ServingVirginia and fringes of North Carolina, West Virginia, Tennessee, MarylandCirculation: 8,000, 3rd class sworn Subscription: $25Page live area 10” x 11 1/2”, col 1- 13/16" BW page $540, 1C add $130 per color. Mailed 1st Monday. Deadline 15th ofprevious month.Specials: Jan. (circulation: 20,000)Published by Virginia Cattlemen's Association

Editor/Production Manager: Bill McKinnonAdvertising/Circulation Manager: Frances Metcalf

WEEKLY LIVESTOCK REPORTER , Charter MemberP.O. Box 7655 (120 N Rayner St.) Fort Worth, TX 76111817/831-3147 fax: 817/831-3117www.weeklylivestock.com e-mail: service@weeklylivestock.comWeekly tabloid newspaper and Annual Southwest Reference Magazine.Providing news concerning livestock and agribusiness, markets, legislativematters, etc. Primary coverage: Texas, Oklahoma, Arkansas, Louisiana, NewMexico. Some nationwide and foreign.Circulation: 12,000, 2nd class Subscription: $18Page live area 10 1/4” x 13 1/2”, col 2", BW page $875, col in $13, 1c $100,process 4c $450. Agency 15% excluding livestock sale ads. MailedWednesday, dated Thursday. Deadline Monday.Specials: Jan., Fort Worth Stock Show; Feb., Houston Stock Show; Aug.,Southwest Reference; Monthly breed sections: 1st week, Beefmaster, Blonded’Aquataine, Braford, Hereford, Maine-Anjou, Simbrah; 2nd week,Brahman, Longhorn, Red Angus, 3rd week, Brangus, Santa Gertrudis,Limousin. 4th week, Pinzgauer, Shorthorn, Simmental, Angus and Charolais.

Published by Livestock Service, Inc.Publisher/Editor: Phil StollVice President Field Services: Ralph MeansField Representative: John Andras IIOffice Manager: Donna Hamby

WESTERN COWMAN3222 Ramos Circle, Ste A (P.O. Box 613, Fair Oaks, CA 95628)Sacramento, CA 95827916/362-2697 fax: 916/362-4015www.jdaonline.com e-mail: jdainc@cwo.com10 times a year magazine (monthly Sept-Apr, May-June and July/Aug com-bined). Directed to the Western commercial cattle industry. Providing aninstrument for the Western beef industry to showcase issues, lifestyle, and toincrease market development. Featuring regular columns and articles uniqueto the West.continued

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Circulation: 11,300, 3rd class sworn Subscription: $20 Page trim size 8 1/2” x 11”, live area 44 picas x 10", col 14 p.BW page $885; col in. $41; extra for 1C $135, 4C $395, bleeds $25. Agencycommission 15% on commercial advertising only. Distributed 1st week ofmonth; deadline 1st month preceding.Specials: Jan., Big Bull Book Spring Edition; July/Aug., Big Bull Book FallEdition; Nov., Livestock Supplies and Services.Freelance features accepted, rates negotiated.

Publisher: James A. DanekasEditor: Sherry DanekasAdvertising Manager: James DanekasGraphic Artists: Peter Wisham, Jason Sabourin

WESTERN HORSEMAN2112 Montgomery StreetFort Worth, TX 76107817/569-7117 fax: 817/737-9266www.westernhorseman.com

Publisher: Darrell DoddsGroup Publisher: Carl MullinsEditor: A.J. MangumBrand Manager: Jodi Henderickson 817/569-7117Sponsorships: Ernie King 717/633-5524

WESTERN LIVESTOCK JOURNAL , Charter Member 7995 Prentice Avenue #305Greenwood Village, CO 80111303/722-7600 fax: 303/722-0155www.wlj.netWeekly tabloid newspaper. Est. 1922. Serving primarily the beef cattle indus-try of the US–producers, feedlots, markets, financial institutions. Featuringfirsthand reports of markets, purebred sales and shows, and a variety of newsand comment pertaining to the beef cattle industry.Circulation: 18,000, Periodicals mail Subscription: $45Page live area 10 5/16” x 15 3/4”, col 1 5/16" BW page $2,150, col in $32, 1C, add $185; match color, add $225; 4C, add $425.Agency 15% on commercial advertising only. Mailed Friday, dated Monday. Deadline Tuesday.Specials: Jan., Bull Buyer's Guide; Aug., Commercial Cattle Issue/ MarketingGuide. Both are "WLJ Plus" 4-color 8” x 10 3/4” magazine inserts. Also pub-lish Properties Magazine quarterly insert; contact Dick Konokpa, pub/sales rep.

Published by: Crow Publications, Inc.Publisher: Pete Crow pete@wlj.netEditor: John RobinsonProduction Manager: Corina GravesCirculation Manager: Michele Mcrae

WESTERN LIVESTOCK REPORTERP.O. Box 30758 (18th and Minn- PAYS Exchange Bldg 59101) Billings, MT 59107406/259-4589 fax: 406/259-6888www.cattleplus.com e-mail: wlrpubs@imt.net Provide a weekly summary of current livestock industry happenings includ-ing market information and purebred cattle promotion. Circulation: approx. 15,000 Subscription: $55 Deadlines: Advertising: Thursday; Editorial: Friday,Distributed on WednesdayTrim size: 11 1/4” X 17”, Live area: 10 5/16 X 16”, col width 9p6, BWpage: $2,112, 4C page $2,672, add 1C $140, col inch $27, Scans, $5 mini-mum/photoSpecial issues: WLR Breeder Edition published October as a magazine/ slickpaper publication (1 page/$950)Buys freelance articles weekly and feature articles for Breeder Edition

Owner/Publisher: Patrick K. GogginsEditor: Tichelle Ickes wlrpubs@imt.netAdvertising Manager: Bonnie ZieskeProduction Manager: Donna SkidmoreCirculation Manager: Peggy PollariField Editors: John Goggins, Kirby Goettsch, Gary Kendall, Levi Landers

WISCONSIN HOLSTEIN NEWS P.O. Box 49 (321 E. Linden St.)Lancaster, WI 53813608/723-4933 fax: 608/723-4973www.wisholsteins.com e-mail: lauraw@wisholsteins.comThe Wisconsin Holstein News’ purpose is to offer an advertising venue for allAssociation members to promote their registered Holsteins. We also strive topublish timely and accurate editorial information to keep our members edu-cated, involved and up-to-date on Holstein and Association activities through-out the state.Circulation: 2,900 Subscription: $35Trim size 8” x 10.875”, Live area 7” x 9.875”, col 2.22" Breeder Rates: BW page $230, 4C page $430, 1C add $60, Scans $8.50. Commercial Rates: BW page $400, 4C page $600, 1C add $60, Scans $8.50. Mailed 11-times a year on or about the 3rd-5th of month. Advertising Deadline: 10th of preceding month,Editorial Deadline: 15th of preceding month.Specials: Red and White Issue; Youth; Show Results; Annual Calendar.Freelance accepted.

Published by: Wisconsin Holstein AssociationEditor: Laura Wackershauser

WORKING RANCH .. NEW MEMBER ..

PO Box 91269 Henderson, NV 89009-1269702-566-1456 fax: 702-566-3743 www.workingranchmag.com e-mail: tim@workingranchmag.com Est. May 2006. Target audience: American cattle ranchers with over 200head. Management strategies include ranch horses, ATV’s and work done onfoot. Feature stories profile family and corporate working cattle ranchesnationwide. Columns cover genetics, equipment, supplements, horses, health& ID, working ranch rodeo, history, pasture management, improvements, andveterinary concerns.Trim size: 8 1/8” x 10 7/8” Circulation: 55,000 Special issues: 1 per year Buy miscellaneous freelance material

Publisher/owner: Drew Lawler, 949-650-3427 ext 202 Editor: Tim O’Byrne

WYOMING LIVESTOCK ROUNDUPP.O. Box 850 Casper, WY 82401307/234-2700 fax: 307/472-1781www.wylr.net e-mail: roundup@wylr.net Weekly tabloid. Est. 1989. Published by Maverick Press, Inc. The weeklynews source for Wyoming’s rancher, farmers, and agribusiness community.Featuring national and local livestock, grain and hay markets; state andnational agriculture news and timely editorials plus 10 special editionsthroughout the year.Circulation: 5,800, 2nd class sworn Subscription: $40Page trim size 11 1/2” x 17”, live area 10” x 15.5”, col 1.57”, BW page$1,440, col in $15, 1C $50 extra, 4C $160 extra Agency 10%Deadlines: ads Wed 12 noon; editorial Thurs 12 noon. Mailed Fri, dated Sat.Specials: Jan., Winter Cattlemen's; June, features Wyoming ranches andbreeders; Summer, Rocky Mountain Horse edition Buys freelance material that is agriculture related, hard news and features.Pays $1.50 col in.

Publisher: Dennis Sun dennis@wylr.netEditor: Jennifer Womack jennifer@wylr.netAssistant Editor: Christy Hemken christy@wylr.netProduction Manager: Tracy Alger tracy@wylr.netAdvertising Director: Jody Michelena jodym@wylr.netMarketing Director/Circulation: Andrea Sun andrea@wylr.netLivestock Field Representative: Curt Cox curt@wylr.net

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ADFARM 100 E. 7th St., Suite 301Kansas City, MO 64106816/842-5983 fax: 816/221-5833www.adfarmonline.com AdFarm is one of North America’s largest agricultural marketing and com-munications agencies with offices in Calgary, Guelph, Kansas City andFargo. AdFarm’s clients roster is comprised of ag-focused businesses withexpertise in livestock, animal health and genetics, crop protection, seed, fer-tilizer, farm equipment, finance and retail.

CEO: Kim McConnellChairman: Roger ReiersonCreative Director: Glenn DawesStaff: Kelly Loganbill kelly.loganbill@adfarmonline.comAmy Bugg amy.bugg@adfarmonline.comMelissa Sanders melissa.sanders@adfarmonline.comKatana Ewbank kantana.ewbank@adfarmonline.com

AGRICULTURE ONLINE 1716 Locust LN-430Des Moines, IA 50309 515/284-2861 fax: 515/284-3563www.agriculture.comThe #1 ag community destination site on the internet. Launched May 10, 1995.Services available: display ads, banners, buttons, skyscrapers, e-mail newslettersponsorships, site sponsorships, interactive marketing units, micro sites, customsite development. Also offering cross promotion opportunities with SuccessfulFarming magazine, SF Radio network and other promotional channels.

Editor: John Walter, 515/284-2802 john.walter@meredith.com

AGRIMARKETING MAGAZINE1422 Elbridge Payne Rd., #250Chesterfield, MO 63017636/728-1428 ext 2002; Fax: 636/777-4178www.agrimarketing.com e-mail: info@agrimarketing.comAgriMarketing magazine serves corporate agribusiness executives, theirad/PR agencies, ag trade associations, the ag media and other serviceproviders to the North American agricultural industry. It is the official publi-cation of the National Agri-Marketing Association (NAMA).

President/Editorial Director: Lynn HendersonManaging Editor: Audrey EvansCustomer Service Manager: Judy Knoll

AGTOWN TECHNOLOGIES .. NEW MEMBER ..

800 8th Ave. Suite 321Greeley, CO 80631-1190970/353-6227 fax: 970/392-2646www.agtown.com e-mail: contact@agtown.comWeb site development, marketing, ad design, multi-media design, business col-lateral, graphic design, custom software applications, custom web solutions.

Founder: Clair OrrCEO/Developer: Matt Furister matt@agtown.com ext. 15Marketing/Account Executive: Tonya Orr tonya@agtown.com ext. 11Graphic Design: Meadow Trail-Naisby meadow@agtown.com ext. 25

AK-SAR-BEN 4-H LIVESTOCK EXPOSITION302 South 36th Suite 800Omaha, NE 68131402/554-9600 fax: 402/554-9609www.aksarben.org e-mail: farnstromc@aksarben.orgEstablished by the Knights of Ak-Sar-Ben over 75 years ago, the Ak-Sar-BenLivestock Exposition provides youth from eight states an opportunity to become prosperous adults by using gender interaction, mentoring and devel-opment of lifetime skills. Our five objectives are: 1. Encourage 4-H youth tolearn and apply practical livestock production, management and marketingpractices; 2. Assist youth in personal development and encourage character continued

building, including honesty, integrity, credibility, responsibility, resourceful-ness and leadership skills. 3. Provide an opportunity for youth to meet newpeople, share ideas and learn to work cooperatively with others. 4. Helpyouth look at the show as a learning opportunity in other competitive events(Showmanship, Herdsmanship, Catch-A-Calf Contest) 5. Acquaint the publicwith the 4-H program and the livestock industry. To accomplish these goalsthe volunteer Ak-Sar-Ben officials work with extension offices, 4-H leadersand youth across the eight eligible states of Colorado, Iowa, Kansas,Minnesota, Missouri, Nebraska, South Dakota and Wyoming.

President: Beth Greiner, ext. 101 greinerb@aksarben.orgLivestock Show Manager: Christy Farnstrom, ext. 111

farnstromc@aksarben.org

ALLEN PRESS, INC.810 E. 10th St.Lawrence, KS 66044-3018785/843-1234 fax: 785/843-1226www.allenpress.com e-mail: jaamot@allenpress.comOffering digital pre-press, computer-to-plate, web, sheetfed and digital print-ing, saddle-stiching, perfect binding, mailing and distribution, Allen Press,has served the needs of the journal and magazine publishing communitysince 1935. Located in Lawrence, Kansas, we currently provide services tomore than 300 organizations. Specializing in time-sensitive periodicals andcommercial work, Allen Press takes pride in high quality printing and cus-tomer satisfaction. The company also offers publishng services, associationmanagement, meeting management, fulfillment, composition, advertisingsales, managing editing, reprint services and back issue storage.

Director Commercial Business Development: John Aamot jaamot@allenpress.com

Sales representative: Kevin Minter kminter@allenpress.com

ALLFLEX USA P.O. Box 612266 (2805 East 14th St.)Dallas-Fort Worth Airport, TX 75261-2266972/456-3686 fax: 972/456-3882www.allflexusa.comAllflex is the world leader in design technology, manufacture and delivery ofanimal identification for traceability systems across all production animalspecies and companion animals.

Senior VP Marketing: Glenn Fischer gfischer@allflexusa.com

AMERICAN ANGUS ASSOCIATION3201 Frederick Ave.St. Joseph, MO 64506816/383-5100 fax: 816/233-9703www.angus.org e-mail: angus@angus.orgFounded in 1883, American Angus Association services its more than 35,000regular and junior members from the US and several foreign countries. It pro-motes the use of Angus genetics with national advertising. The activities andprograms of local and state associations as well as individual Angus breedersare highlighted by the Association's national public relations program.

Executive Vice President: John CrouchDirector of Communications & Events: Shelia Stannard sstannard@angus.org

AMERICAN-INTERNATIONAL CHAROLAIS ASSN.P.O. Box 20247 (11700 NW Plaza Circle, 64153)Kansas City, MO 64195816/464-5977 fax: 816/464-5759www.charolaisusa.com e-mail: info@charolaisusa.comThe American-International Charolais Association is the official breed reg-istry of Charolais and Charbray cattle in the United States. The AICA pro-motes the use of Charolais genetics through a national advertising campaign,press releases, and other special projects. A national public relations plancovers the many activities of state associations, as well as, national Charolaisand Charbray events.

Executive Vice President: J. Neil Orth north@charolaisusa.comDirector of Activities: David Hobbs dhobbs@charolaisusa.com

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AMERICAN LIVE STOCK INSURANCE CO.AFFILIATED WITH HARDING & HARDING, INC.P.O. Box 520 (200 South Fourth St.)Geneva, IL 60134-0520630/232-2100 fax: 630/232-2292e-mail: als@inil.com Mortality and related insurance coverage on most all types of animals.Coverage provided both domestically and for import or export of animals.Rated A+ (superior) by A.M. Best Company for over 25 years.

President: Duncan AlexanderMarketing: Terri Sible

ANCHOR MANAGEMENT GROUP, LLC6336 Devonshire Ave.Saint Louis, MO 63109314/503-7580 fax: 314/351-6472www.anchormanagement.net e-mail: jdahl@anchormanagement.netAnchor Management Group is a consulting company working with associa-tions on reaching greater efficiency. We believe in the principals of soundmanagement and effective governance and will help your boards use themfor better return on investment. Our job is to help unveil an organizationscore strength through guidance and facilitation. Explore what we might beable to do for your association.

CAE, President and CEO: Janice M. Dahl

BADER RUTTER & ASSOCIATES13845 Bishop's DriveBrookfield, WI 53005262/784-7200 fax: 262/938-5595www.baderrutter.comBader Rutter is a full service marketing and sales communications agencyserving livestock accounts, including DowAgroSciences, Mosaic, Merial, and Mycogen Seeds. The company has a service office at:

825 M Street, Suite 200, Lincoln, NE 68508 402/434-5307 fax: 402/477-2354VP/Group Leader: Bruce Herz, (Mycogen Seeds and Mosaic)

bherz@bader-rutter.comPublic Relations Acct. Supervisor: Erik Johnson (Dow AgroSciences)

ejohnson@bader-rutter.comSenior VP/Management Director: Larry O’Brien (Merial)

lobrien@bader-rutter.com

BCS COMMUNICATIONS1525 LocustKansas City, MO 64108816/474-3166 fax: 816/474-3328e-mail: kelly@bcsthinktank.comBlasdel Cleaver Schwalbe is a full-service communications company with corecompetencies in public relations, strategic planning, advertising and directmarketing.

Partner: Illinois BlasdelPartner: Leigh Ann CleaverPartner: Kelly Schwalbe Assistant: Amy McCrea amy@bcsthinktank.com

BLUEPRINT MARKETING, LLC .. NEW MEMBER ..

480 Jason RoadFort Collins, CO 80524970/498-9306 fax: 970/498-9940www.blueprintma.com e-mail: info@blueprintma.comBluePrint Marketing, LLC., is a full service marketing firm specializing inmid-sized agricultural companies with individual service and attention todetail. We offer creative, operation and communication services includingpublication design and management, creative design, targeted impact mar-keting, orporate and brand identity, media planning and relations, web sitedevelopment and design and catalog and book design and layout. Administrative Principal: Lisa Bard 970/498-9306 lbard@blueprintma.comCreative Principal: Kathie Bedolli 919/848-2383kbedolli@blueprintma.comMarketing Specialist: Jo Dexter jdexter@blueprintma.comDesigner: Kelli Chrismun kchrismun@blueprintma.comCopy Editor: Larisa Willrett lwillrett@blueprintma.com

BOEHRINGER INGELHEIM VETMEDICA, INC1620 N. WoodbineSt. Joseph, MO 64506-3662800/821-7467www.bi-vetmedica.comAt Boehringer Ingelheim Vetmedica, Inc. the Swine division is committed toresearch. Working with scientists, researchers, practicing veterinarians andpork producers, the swine team seeks innovative solutions to the costly prob-lems that challenge the global swine industry.

Executive Director Food Animal Business: Colin MeyersDirector, Swine Business Segment: Stephen Lange, DVM

BOELTE-HALL4710 Roe ParkwayRoeland Park, KS 66205-1198913/766-7700 fax: 913/432-8956toll free: 888/878-5126www.boelte.comNow celebrating our 40th year, Boelte-Hall provides business-to-businessand business-to-consumer printed communications to top companies in theMidwest and beyond. The Agri-Marketing Division specializes in magazines,catalogs, directories and promotional materials for breed associations, live-stock publications and designers. • Traditional printing and digital prepress services • Complete bindery services - folding, die-cutting, finishing• Full service mailing - list processing, inkjet addressing, mail production • Digital printing - short runs, variable data, single pass print and address• Large format - indoor/outdoor banners, posters, POP displays, event sig-

nage, floor graphics, custom-cut photo enlargement for standup displays.• Trade show displays - snap-up backwalls, tabletop displays, freestanding

modular displays, banner standsPresident: Steve Hall steveh@boelte.com 913/766-7703Agri-Division Sales: Don Norton donn@boelte.com 913/766-7726

Paul Shanks pauls@boelte.com 913/766-7723Josh Shelton joshua.shelton@boelte.com 913/766.7747

BRANCH-SMITH PRINTINGExpert Solutions for Publishers120 St. Louis Ave, (P.O. Box 1868)Fort Worth, TX 76101817/882-4110 fax: 817/882-4111www.branchsmithprinting.com e-mail: jmiller@branchsmith.comBranch-Smith Printing, a proud recipient of the Malcolm Baldrige 2002National Quality Award, delivers "Expert Solutions for Publishers". Our clientsare small to medium sized publishers of livestock publications, associationjournals, catalogs, directories and books. Our production services include, admanagement, creative services, electronic file transfers, digital production andproofing, computer-to-plate technology, one-eight color full 40" sheet-fedprinting, saddle stitching, perfect binding, film laminating, data processing,mailing, ink jetting and distribution services. As a full service publicationprinter we deliver the most complete value package available to publishers.

Chairman/President: David BranchVice President: Daniel Hanson, 817/822-4197 dhanson@branchsmith.comAccounts Mgr: John Miller, 817/882-4141 jmiller@branchsmith.com

BROADHEAD + CO.123 N. 3rd St. Suite 507Minneapolis, MN 55401615/617-7920 fax: 612/623-4810www.broadheadco.com e-mail: dbroadhead@broadheadcomBroadhead + Co. is a marketing communications agency focused on the busi-ness of life in rural America. Our agriculture and specialty businesses areamong the fastest growing in the industry. Core services include advertising,direct marketing, digital marketing, public relations and sales promotions.

President: Dean BroadheadVice President: Beth BurgyAccount Executives: Stephanie Veldman, x 7927, sveldman@broadhead.com

Cheri Johnson, x7931, cjohnson@broadhead.comLiz Leazer x 7949, lzeazer@broadhead.comRachel Wulf, x 7924, rwulf@broadhead.com

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BROWNFIELD AGNEWS.COM 505 Hobbs RoadJefferson City, MO 65109573/808-3000e-mail: avanderwert@learfield.com

CALIFORNIA POLYTECHNIC STATE UNIVERSITYBROCK CENTER FOR AGRICULTURAL COMMUNICATIONSan Luis Obispo, CA 93407805/756-6138 or 805/756-2707 fax: 805/756-2799www.calpoly.edu/~brockctr e-mail: svernon@calpoly.eduThe Brock Center for Agricultural Communications is an interdisciplinarycenter for the objective communication in and about agriculture. The missionof the center is to develop a bridge of communication between the agriculture industry, the media, and the consumer. Students from journalism, speechcommunication, and agriculture participate in the Center and are prepared toseek careers in agricultural communications and the general media.

Contact: J. Scott Vernon

CAMP COOLEY RANCH4297 Camp Cooley RdFranklin, TX 77856979/828-3968 fax: 979/828-3178www.campcooley.com e-mail: email@campcooley.comSeedstock beef operation.

Owner: Klaus BirkelPresident: Mark CowanVice-President, Marketing: Fred ThompsonPromotions & Marketing: Cheramie Viator and Briley Elliott

CARNIVORE COMMUNICATIONS, LLC 7274 W. Otero Ave.Littleton, CO 80128720/234-4181 fax: 303/979-4747www.carnivorecomm.com e-mail: carnivorecomm@msn.comWriting and public relations on behalf of the livestock and meat industry.

President: Walt Barnhart

CATTLE DESIGN .. NEW MEMBER ..

7734 UW Hwy 83Abilene, TX 79602325/370-3103 fax: 325/695-0313e-mail: juliemurnin@cattledesign.comFreelance graphic design and service company specializing in cattle market-ing. Ad design, catalog, typeset and design, web site designa nd maintenance,cattle management services including purebred record keeping, bookkeepingand sale contract service.

CATTLEMEN’S BEEF BOARD9000 E. Nichols Ave., Suite 215Centennial, CO 80112303/220-9890 fax: 303/220-9280www.beefboard.orgThe Beef Board. Est. 1985. Serving all US producers and importers with beefpromotion, advertising, information and research.

Chief Operating Officer: Tom Ramey tramey@beefboard.orgCommunications Manager: Diane E. Henderson

dhenderson@beefboard.org

CATTLENETWORK.COM .. NEW MEMBER ..

4408 N. 112th St.Kansas City, MO 66109913/579-6304 fax: 816/858-4832www.cattlenetwork.com e-mail: dmarkham@cattlenetwork.comOnline portal for worldwide cattle industry. Offering advertising and publicrelations; online custom web applications and web content.

Vice President Web Products: rob@cattlenetwork.comVice President Business Development: dmarkham@cattlenetwork.comStaff: Matt Morgan matt@cattlenetwork.com

CERTIFIED ANGUS BEEF, LLC 206 Riffel RoadWooster, OH 44691-8588330/345-2333 fax: 330/345-0808e-mail: info@certifiedangusbeef.comA nonprofit subsidiary of the American Angus Association, Certified AngusBeef LLC, strives to increase demand for registered Angus cattle by provid-ing consumers with a consistent, high quality beef product excelling in ten-derness, juiciness and flavor. The program's marketing-communications andindustry information divisions coordinate outreach to everyone from producerto consumer.

Director, Industry Information: Steve Suther ssuther@certifiedangusbeef.com

Director, Supply Development Marketing: Christy Johnsoncjohnson@certifiedangusbeef.com

Supply Development Marketing Manager: Lance Zimmerman lzimmerman@certifiedangusbeef.com

Industry Information Specialist: Miranda Reiman mreiman@certifiedangusbeef.com

CERTIFIED HEREFORD BEEF, LLC 1501 Wyandotte StreetKansas City, MO 64108816/842-3758 fax: 816/218-2257www.herefordbeef.orgCertified Hereford Beef LLC, was established in 1995 by the AmericanHereford Association to offer the food industry truly superior beef productsand to enhance the demand for purebred Hereford cattle.

Business Information Specialist: Connie Couch ccouch@herefordbeef.org

CHARLESTON|ORWIG, INC. 515 W. North Shore DriveHartland, WI 53029262/563-5100 fax: 262/563-5101www.charlestonorwig.com e-mail: info@comktg.comFull service marketing communications agency including market research,advertising, public relations, direct marketing and internet services.Specialties also include strategic services and issues management.

Principals: Lyle E. Orwig leo@comktg.comJohn G. Charleston johnc@comktg.com

Account Executives:Angie Greving agreving@charlestonorwig.comBeth Andersen betha@charlestonorwig.comMarcy Tessmann mtessmann@charlestonorwig.comMike Opperman mopperman@charlestonorwig.comLaura Henke lhenke@charlestonorwig.comCarrie Ralfs cralfs@charlestonorwig.comBrittany Steuer bsteuer@charlestonorwig.comNicole Wagner nwagner@charlestonorwig.comCasey Marstaller cmarstaller@charlestonorwig.comCassie Simonis csimonis@charlestonorwig.com

CHICAGO MERCANTILE EXCHANGE20 S. Wacker DriveChicago, IL 60606312/930-4593 fax: 312/930-8219www.cme.comCME provides an open forum for trading futures and options on futures.Each year CME offers numerous futures and options seminars around thecountry to meet the needs and interests of the agricultural community inunderstanding the futures and options industry. CME has produced a libraryof materials explaining various aspects of futures and options markets, indi-vidual commodity futures or options contracts and how they are utilized inour economic marketplace. Livestock publishers can obtain photos, statisticaldata, source lists and/or general Exchange information by contacting:

Corporate Communications Dept.: Ellen Resnick eresnick@cme.com

CLEAR POINT COMMUNICATIONS1305 Blanco CourtBenbrook, TX 76126817/249-4545 fax: 817/249-7399e-mail: wesleysink@aol.com or sharlasink@aol.comSpecializing in original, effective editorial and advertising for a variety ofagricultural publications and organizations, primarily those involved in thebeef industry. CPC exists to help clients develop and deliver messages thatcut through the clutter and get to the point.

Partners: Wes Ishmael 817/249-4545 Sharla Ishmael 817/832-3423

COOPERATIVE RESOURCES INTL. .. NEW MEMBER ..

100 MBC DriveShawano, WI 54166715/526-2141 fax: 715/526-7577http://cri.crinet.com e-mail: jbjelland@crinet.comCRI includes three subdidiaries: AgSource Cooperative Servies, Centrla live-stock ASsociation and Genex Cooperative Inc. Services includ DHI, soil andforage analysis, livestock markets, dairy and beef genetics, MAP, AI traiing,personal development training, cusom semen collection, dairy embroys andheat detection and herd management products.

Chief Executive Officer: Doug Wilson Staff: Lindsay Johnson ljohnson@crinet.com

Jenny Bjelland jbjelland@crinet.comAmanda Hannes ahannes@crinet.comTerri Dallas tdallas@crinet.comJena Swanson

CORNERPOST PUBLICATIONS 29802 Road 44Visalia, CA 93291Design and Accounting Office: 559/651-3083 fax: 559/651-3086Sales Office: 916/408-4259 fax: 916/408-4260Publisher of California Cattleman Magazine beginning January 1, 2002

Partners: Kelli Toledo ktoledo@cattlemen.netMatt Macfarlane mmacfarlane@cattlemen.net

THE COWBOY CONNECTION DESIGNS, INC.1128 N. CherryAda, OK 74820580/332-7480 fax: samee-mail: cowboyconnection@sbcglobal.netThe Cowboy Connection Designs specializes in desktop publishing, photog-raphy, and feature writing for agricultural companies and ranches. TheCowboy Connection Designs combines a livestock background with commu-nications and public relations experience for effective newsletters, brochures,catalogs, advertising, photography and other promotional materials. Largeselection of livestock, agricultural and rural photography available.

Owner: Lisa Bryant

COWBOY DESIGNS11493 Rodeo CourtElizabeth, CO 80107303/945-1729www.cowboydesigns.net e-mail: info@cowboydesigns.netProviding graphic design, (ads, business cards, sale catalogs and brochures)and web design to the livestock industry.

DEMETER COMMUNICATIONS 1290 Little Missouri RoadCapitol, MT 59319406/972-4540 fax: 406/972-4549www.demetercommunications.com e-mail: sharlet.demeter@hughes.netDemeter Communications provides distinctive, innovative and practical solu-tions for food, fiber and agricultural firms. Uniquely engaged throughout thecontinued

food production chain, Demeter delivers superior communication results foraudiences ranging from producers to consumers. Specific services: publicrelations; communications/crisis training; sales; collateral materials; leader-ship development; training.

Senior Partners:Sharlet Teigen 406/972-4540 sharlet.demeter@hughes.netWendy Feik Pinkerton 217/351-1807 wendy.demeter@yahoo.comKathleen Erickson 765/523-3124

kathleen.demeter@ericksonconsult.comLinda Snell 847/274-3061 linda.demeter@ameritech.netClaudine Wargel 217/935-6421 claudine.demeter@eosinc.com

DETAILS BY DESIGN6729 Overland StreetFort Worth, TX 76131817/232-1872 fax: 817/232-4820e-mail: dianej@flash.netA full service event management firm with emphasis in the agriculture industry.

Owner: Diane E. Johnson dianej@flash.net

DIGITAL ADVANTAGE, INC./JIM KOCH 16333 West 66 CircleArvada, CO 80007303/424-9126 fax: 303/424-9126www.edigitaladvantage.com e-mail: jimdigital@mywdo.comDigital Advantage and Jim Koch is your corporate photographer for livestock,product and staff portraits. With over 30 years of experience as a photo journal-ist, commercial and portrait photography.

President: Jim Koch

DTN9910 W. Dodge RoadOmaha, NE 68114402/255-8451 fax: 402/390-7187www.agdayta.com e-mail: tony.dreibus@dtn.comSatellite and internet-based news organization which gives producers informa-tion about agriculture issues and best practices to help them make decisionsthat will improve their bottom lines. Distributed daily.Circulation: 80,000 Subscription: $60/monthContract about 20 freelacers to compliment our 23 staff members

Editor-in-chief: Urban C. Lehner Managing Editor: Cheri ZagurskiFeature Editor: Tony C. Dreibus Markets Editor: Russ QuinnAgronomist: Daniel Davidson Meteorologist: Bryce AndersonStaff Reporter: Aine Gianoli Wire Editor: DeAnn BrightGrains Analyst: Darin Newsom Assistant Analyst: Tim ShellBasis Editor: Robert Bailey Staff Reporter: Cheryl WarrenMarket Editor: Becky Jones Asst. Market Analyst: Kim AdrianSenior Market Editor: Pat Hill Audio Specialist: Mary RothStaff Reporter: Todd Neeley Staff Reporter: Chris Clayton

chris.clayton@dtn.com

EDJE TECHNOLOGIES .. NEW MEMBER ..

PO Box 703 (1005 South Jefferson)Indianola, IA 50125515/961-9799 fax: 515/961-9698www.edje.com e-mail: cattle@edje.comEDJE Technologies was set up in September 1998 by Ed Tlach and JeffDenzin, thus the name EDJE. THe idea was to build web sites and post to adirectory list of like we bistes. ShowCattlePage.com was the first and wasused bfor alisting of all cattle producers. The concept of a directory of likebusinesses caught on and by September of 1999 we had directories for Agri Business, Show Pig Producers, Club Lamb Producers and County Fairs.Today we have also included a directory for small business sites calledEDJEShopping.com EJDE Technologies currently employes 25 people, 16designers/comptuer programmers and nine sales people. This company man-anges web sites for over 1,500 customers across the United States, one cus-tomer in Australia and one in Ireland. In 2005 we expanded the company tocontinued

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EDJE TECHNOLOGIES continuedset up and design more small business web sites and we added a print depart-ment to create company brochures, product catalogs and publication ads.EDJE Technologies has computer programmers in place to begin setting upreal time internet datablase web sites.

President/Owner: Ed Tlach office@edje.com ext. 201Director of Sales: Steve Sellers ssellers@edje.com ext. 202Sales Team: Scott Johnson scott@edje.com ext. 210

Mike Smith mike@edje.com ext. 211Brice Conover brice@edje.com ext. 212Don Fisher don@edje.com 660/749-5685Luke Vickrey luke@edje.com 260/740-1457Kyle Barney kyle@edje.com 580/603-0571Todd Fink todd@edje.com 701/240-7711

Design Team: Amber Martin amber@edje.com ext. 231Tiffany Nickelson tiffany@edje.com ext. 233Carlos Mosqueda carlos@edje.com ext. 237Erica McKasson erica@edje.com ext. 240Jay Peterson jay@edje.com ext. 234Sherry Warren sherry@edje.com ext. 210Kelly Peters kellyr@edje.com ext. 236Joe Jones jjones@edje.com ext. 232Tiffany Summy tsummy@edje.com ext. 238Alisha Zika alisha@edje.com ext. 239Connie Barbour connie@edje.com 913/377-2047Erin Stille erin@edje.com ex. 221Kim Dyer kdyer@edje.com ext. 222Shari Holloway shari@edje.com

Office Support TeamTerri Lettington accounting@edje.com ext. 205Chris Langenwalter chris@edje.com ext. 250Kelly Burzette kelly@edje.com ext. 204Zach Songkham zach@edje.com ext. 251

ELKHORN CREEK 6000 E. Prairie Grove LaneGuthrie, OK 73044405/260-0953Elkhorn Creek specializes in writing beef and equine stories. Combining a life-time of working knowledge in the livestock industry with over 10 years in com-munications, makes Elkhorn Creek a unique company focused on providing fea-ture stories that encompass topics ranging from basic production to the latest cut-ting edge technology. Elkhorn Creek accepts assigned topics in addition to pro-viding original innovative concepts in a prompt and economical manner.

Owner: Clifford C. Mitchell ccmosu@msn.com

FARM CREDIT SERVICES OF EASTCENTRAL OKLAHOMA601 E. Kenosha Broken Arrow, OK 74012918/251-8596 fax: 918/251-1814www.farmcreditecok.comFarm Credit, as part of a nation-wide cooperative, was chartered in 1917 tosupply financing for full- and part-time farmers. Farm Credit Services of EastCentral Oklahoma serves nearly 5,000 members in 51 Oklahoma counties.Financing is available for farming and ranching as well as country homes,recreational lands and investments.

Marketing and Public Relations Specialist: John Poindexterjohn.poindexter@aglender.net

John Sutterfield john.sutterfield@aglender.net

FARM CREDIT BANK OF TEXASPO Box 202590 (4801 Plaza On The Lake Dr., 78746)Austin, TX 78720-2590512/483-9203 fax: 512/465-0540e-mail: sarah.harris@farmcreditbank.comProvides financing to agricultural and rural mortgage financing cooperatives.

Senior Communications Specialist: Penny Currie penny.currie@farmcreditbank.com

Editorial Director: Janet Hunter, janet.hunter@farmcreditbank.comCreative Director/Agency Manager: Lora Blume,

lora.blume@farmcreditbank.comCommunications Specialist: Sarah Harris sarah.harris@farmcreditbank.com

FILAMENT MARKETING, LLC .. NEW MEMBER ..

636 W. Washington Ave. Ste. 2AMadison, WI 53703608/310-5335 fax: 605/310-5336www.filamentmarketing.com office@filamentmarketing.comFilament Marketing is a strategic marketing and brand management firmspecifically focused on dairy, beef and entertainment catltle segments. Basedon extensive, hands-on involvement in the dairy and livestock industries,Filament Marketing leads all aspects of marketing communications whichhelp thier clients achieve their objectives.

President: Edward C. Peck edpeck@filamentmarketing.com ext. 22Managing Director: Christina Jorgensen

christina@filamentmarketing.com ext. 23

FLEISHMAN-HILLARD2405 Grand Blvd, #700Kansas City, MO 64108-2522816/474-9407 fax: 816/474-7783www.fleishman.comFleishman-Hillard International Communications, with headquarters in St.Louis, offers strategic communications counsel to local, national, and interna-tional clients. Founded more than 50 years ago, the firm currently operatesthroughout North America, Europe, Asia, Latin America, Australia, andSouth Africa. Fleishman-Hillard is part of Omnicom Group Inc., a leadingglobal marketing and corporate communications company. Organized into 11different practices, Fleishman-Hillard provides expertise in agribusiness,biotechnology, financial communications, healthcare, interactive, internalcommunications, litigation support, marketing communications, publicaffairs, reputation management, and technology. Fleishman-Hillard’sagribusiness team consists of former farm kids who understand productionagriculture, traditional agrimarketing, and biotechnology issues, as well asfood marketing specialists, e-commerce professionals, former journalists, reg-istered dietitians, healthcare professionals, and former staff of or consultantsto federal agencies ranging from FDA to USDA.

Senior Vice President/Partner: Rick Thaemert thaemertr@fleishman.comSenior Vice President: Colleen Parr parrc@fleishman.com

JULIE MCMAHON FRENCHPROMOTIONAL STRATEGY1262 Van DykeBeaverton MI 48612989/435-2599 fax: 989/435-2657email: juliefrench@nethawk.comA full service communications firm offering concept development, designand pre-press production for print media pieces; advertising campaign devel-opment and placement; and computer photo retouching.

President: Julie McMahon French

COLETTE KNUTSON GJERMUNDSON1860 84th Ave. S.W.Richardton, ND 58652-96152701/938-4697e-mail: kokogj@pop.ctctel.comSixteen years experience writing a wide variety of agricultural news and fea-ture stories for magazines, agricultural newspapers and daily newspapers.Photography. Newsletter development from concept to product. Special over-all interest in commercial/purebred cattle, the people in the livestock industry,history and rodeo.

GRAPHIC ARTS OF TOPEKA, INC.506 SW 10th AvenueTopeka, KS 66612785/354-8596 fax: 785/232-9736 Graphic Arts of Topeka, Inc. is located in the heart of agriculture in Topeka,Kansas. We are an advertising firm built around marketing and print mediacampaigns. Our capabilities include marketing, budget planning, creative ser-vices and long-term strategic planning in the agribusiness industry. A staff ofcreative professionals provides leading edge design and print expertise in allfacets of print media.

President/Creative Director: Deb Norton deb@gathh.comVice President/CEO: Julie Tucker julie@gathh.com

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HOLSTEIN ASSOCIATION USA, INC.One Holstein PlaceBrattleboro, VT 05302-0808800/952-5200 fax: 802/254-8251www.holsteinusa.comOur mission: “To provide the information dairy producers will use to breed,manage and market higher producing, more durable cows.”

HOMESTEAD GRAPHICS14530 State Rt. CCFaucett, MO 64448816/238-3950 fax: 816/238-7487e-mail: gailhs@bovineonline.com Specializes in pre-press production of advertising, sale books, brochures,magazines and promotional pieces for breed associations, livestock publica-tions and ranchers.

Owner: Gail Lombardino cell: 816/261-2432Assistant: Angie Myers angiehs@bovineonline.com

HOUSTON LIVESTOCK SHOW AND RODEO TM

Reliant Center 8334 Fannin St., 77054 • (PO Box 20070)Houston, TX 77225-0070main: 832/667-1000 fax: 832/667-1134www.rodeohouston.com or www.hlsr.comThe Houston Livestock Show and Rodeo is the world’s largest livestockshow, one of the world’s largest and most prestigious horse shows and theworld’s largest regular season rodeo. The Show is also a 501(c)(3) charity,annually committing millions of dollars to youth and education in Texas.

President and CEO: P. Michael WellsChairman of the Board: John O. SmithVice President and Chief Operating Officer: Skip Wagner Chief Presentation and Operations Officer: Leroy ShaferExecutive Director, Marketing and Presentations: Suzy MartinManaging Director, Advertising and Public Relations:

Johnnie Westerhaus westerhaus@rodeohouston.comManager, Information and Publications: Clint Saunders

saunders@rodeohouston.comManager, Advertising and Media: Sarah Poole

poole@rodeohouston.comExecutive Director, Agricultural Exhibits: Joel Cowley

THE INTEGER GROUP 2633 Fleur DriveDes Moines, IA 50321515/247-2663www.integermidwest.comIntegrated communications include: broad retail channel expertise; crisismanagement; producer communication; and sales promotion. Clients includeDairy Management, Inc., NCBA, Viagen, Garst Seed, Pella Windows andDoors, Scotts, Maytag Commercial.

President: Frank MaherCOO: Al TramontinaCFO: Michelle DiehlClient Director: Jane Hillstrom 515/710-3399

jhillstrom@ingtegermidwest.comClient Director: Sharyl Sauer 515/247-2820 ssauer@integermidwest.com

J3 GROUP, LLC 1501 Norwood Dr., Suite 101Hurst, TX 76054817/285-7101 fax: 817/285-7104 www.j3group.net e-mail: anne@j3group.netJ3 Group is a full service marketing communications firm. We offer servicesin marketing plans, budgets, media placement, layout and design and publicrelations. From concept to finished products we are here to serve and tailorservices to your needs.

Partner: Letitia JohnsonPartner: Anne GriffethStaff: Kate Fullhart kate@j3group.net

Jill Ellis jill@j3group.netSarah Colvin sarah@j3group.net

k/h COMMUNICATIONS20079 Homedale Rd.Caldwell, ID 83607mobile: 208/841-8250 e-mail: kkholt1@msn.comSpecializing in agricultural communications, beef cattle emphasis, for theNorthwest and beyond.

Owners: Kim and Scott Holt

KANWAKA COMMUNICATIONS765 80th St.Piedmont, KS 67122620/583-5226e-mail: kanwaka@powwwer.netKanwaka Communications specializes in pre-press services for the livestockindustry. A full-line desktop publishing system provides the tools for produc-ing eye-catching and functional pieces for associations and cattlemen. Withnearly two decades of experience in breed publication work, the firm isuniquely qualified to produce the magazines and sale promotion pieces thatare Kanwaka’s specialty.

Owner: Marilyn Brink

THE LONE COYOTE CO.24018 St. Hwy 5Chattanooga, OK 73528580/695-3788 fax: 580/597-6619www.americancattleservices.com e-mail: shari@edje.comSpecializes in computer graphic production and design of advertising, salecatalog, brochure, newsletter and breed directory services to purebred cattleproducers. Works closely with clients of American Cattle Services, a pure-bred Limousin sale management firm that was established in 1971 and hasheld a very close relationship to the livestock publishing industry through thepromotion of its sales.

Owner: Shari Holloway

LOOS TALESP.O. Box 545Loup City, NE 68853970/481-1389www.facesofag.com e-mail: trent@loostales.com

Owner: Trent Loos

MCCORMICK COMPANYAmarillo office:1000 S. Adams, Amarillo, TX 79101 806/374-5333 fax: 806/372-7040Kansas City office:1201 NW Briarcliff Parkway, Ste. 200, Kansas City, MO 64116816/584-8444 fax: 816/584-8310Des Moines office:10550 New York Ave., Suite 100, Des Moines, IA 50322 515/251-8805 fax: 515/251-8909Fort Worth office:500 West 7th Street, Unit 01, Suite 803, Fort Worth, TX 76102817/332-6991 fax: 817/332-9132www.mccormickcompany.com Full service advertising and public relations agency established in 1926.Specializing in livestock and other agriculture industry advertising. Servingthe entire United States.

Chairman: Kathy Cornett, AmarilloPresident: Mark Perrin, Fort WorthVice President: Suzi Sutton-Vermeulen, Des MoinesVice President: Lorie North, Kansas CityVice President: Mary Coyne, AmarilloVice-President: Susan Watt, Fort Worth

MERCURY PRESS 1910 S. NicklasOklahoma City, OK 73128405/682-3468 fax: 405/682-1701www.mercurypressinc.com e-mail: smckinzey@mercurypressinc.comMercury Press specializes in high resolution direct to plate output of files,from client disk to delivery of the completed job. Our digital pre-press con-tinued on next page 25

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MERCURY PRESS continueddepartment handles both Mac and PC file formats, with transfer capabilitiesvia our website or direct to our FTP server. Three Heidelberg perfecter press-es, one Man-Roland high speed 6 color with a coater and full line of binderyequipment, allows us to meet your complete range of printing needs.

President: Richard OsbornVice President Marketing and Sales: Steve McKinzey

MGM PRINTING SERVICES INC. .. NEW MEMBER ..

2500 Airport FreewayFort Worth, TX 76111817/831-7215 fax: 817/831-7341www.mgmprinting.com e-mail: cynthia @mgmprinting.comPrinting short to medium run one color to four color. Specialise in sale cata-logs for the cattle industry. 500-10,000 quantity. Saddle stitch; sprial bind.

MISSOURI BEEF INDUSTRY COUNCIL2306 Bluff Creek Drive, #200Columbia, MO 65201573/817-0899 fax: 573/817-0889www.mobeef.orgEstablished 1986. Administrator of Missouri's Beef Checkoff program.Engaged in beef promotion, research, information and educational projectsforwarding the state's beef industry.

Executive Director: John Kleiboeker john@mobeef.comMarketing Director: Dawn Thurnau dawn@mobeef.com

MODERN LITHO PRINT 6009 Stertzer Rd.Jefferson City, MO 65101573/635-6119 fax: 573/636-2655www.modernlitho.com e-mail: tim@modernlitho.com Modern Litho Print has been serving the publications market since 1937.Specializing in magazines, newsletters, directories and other special interestpublications. We offer digital prepress, printing, binding and mailing underzone roof.

President: Darrell D. MooreAccount Executive: Tim Steinbeck 800/456-5867, ext. 210

tim@modernlitho.comNational Sales Manager: Ed Zagorac 800/456-5867, ext. 208

ed@modernlitho.com

MORGAN&MYERS COMMUNICATIONS COUNSELORS1005 Stratford AvenueWaterloo, IA 50701-1952 319/233-0502 fax: 319/233-8077 www.morganmyers.com Morgan&Myers builds brands, relationships and reputations for clients in theagricultural, veterinary, food, companion animal, and business-to-businessindustries. Ag group specializes in livestock and veterinary communicationscounseling. Clients include Novartis Animal Health and Cargill.

Novartis Animal Health Team Members:Senior Counselors: Janine Whipps jwhipps@morganmyers.com

Jennifer Deppe jdeppe@morganmyers.comCounselor: Julie Orchard jorchard@morganmyers.comAssociate: Tricia Falter tfalter@morganmyers.com

LISA MUNNIKSMA .. NEW MEMBER ..

freelance writer & marketing consultant2900 E. CR 600 NFrankfort, IN 46041765/258-3913www.lisa-writes.com e-mail: lisa@lisa-writes.comLisa Munniksma has been involved with writing, marketing, and public relations since 1996 and has worked as a freelancer since 2004. As a freelancewriter, she has written for a number of business, horse and lifestyle maga-zines as well as newspapers. In her marketing consultant capacities, Lisaassists small businesses and non-profit organizations in developing theirimage-building and communications strategies, does public speaking on thesetopics and offers copywriting and editing services.

NATIONAL INSTITUTE FOR ANIMAL AGRICULTURE1910 Lyda AvenueBowling Green, KY 42104-5809270/782-9798 fax: 270/782-0188www.animalagriculture.org e-mail: NIAA@animalagriculture.orgThe National Institute for Animal Agriculture emerged onto the scene inJanuary 2000 as the successor to the Livestock Conservation Institute (LCI).The new organization is the result of a comprehensive visioning process byLCI Leaders to develop a modern, more efficient organizational structure thatcan best serve the needs of animal agriculture in the 21st century. NIAA willserve as the leading forum for building consensus and advancing solutionsfor animal agriculture, and will provide continuing education services andcommunication linkages for animal agricultural professionals. NIAAPublications include Cattle Health Report, Swine Health Report, EquineHealth Report, Poultry Health Report, Sheep and Goat Health Report, andAnimal Agriculture Quarterly.

President & CEO: Michele Vise-BrownDirector of Operations: Pamela MeadorDirector of Communications: Gale JohnsonDirector of Educational Programs: Kenneth OlsonStaff Assistant: Jenna Brown and Cora Newsom

NATIONAL PORK BOARD1776 NW 114th St. Des Moines, IA 50325515/223-2600 fax: 515/223-2646www.porkboard.org e-mail: cindy.cunningham@porkboard.org The National Pork Board administers Pork Checkoff-funded programs in theareas of promotions, research and consumer information on behalf of US porkproducers. The Checkoff is collected on all hogs and pigs marketed in the USand on all hogs, pigs and pork products imported into this country. PorkCheckoff programs are based upon producer direction in an effort to: increasedomestic per capita demand for pork; increase export demand for US pork; meetthe challenges of responsible 21st century pork production; provide access to theknowledge and opportunities that allow all producers to be competitive

Asst. Vice President Communications: Cindy CunninghamCcunningham@pork.org

Members: Vice President, Communications, Mike Wegnermwegner@pork.org

Manager of Public Relations: Teresa Roof troof@pork.orgEditor, Pork Report: Jan Jorgensen jjorgensen@pork.org

NATIONAL WESTERN STOCK SHOW4655 Humboldt StreetDenver, CO 80216-2818303/297-1166 fax: 303/292-1708www.nationalwestern.com e-mail: nwss@nationalwestern.com One of the premier livestock shows, horse shows, rodeos and trade shows in the nation.

President/CEO: Patrick A. GrantChairman: Jerry McMorrisMarvin Witt 303/299-5500 admin@nationalwestern.comKati Anderson 303/299-5522 kati@nationalwestern.com

NEBRASKA DEPT OF AGRICULTURE AGPROMOTION & DEVELOPMENT DIVISION.. NEW MEMBER ..

301 Centennial Mall S.Lincoln, NE 68509402/471-4876 fax: 402/471-2759www.agr.ne.gov e-mai: lgordon@agr.ne.govThe Ag Promotion and Development (AP&D) division of the NebraskaDepartment of Agriculture works closely with commodity organizations,research institutions and other State agencies to oepn new markets forNebraska farm commodities and value-added agricultural products. Our mis-sion is to support and promote the buying, selling and development ofNebraska agricultural produts both domestically and internationally.

Contact: Lynn Gordon

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NORTH AMERICAN LIMOUSIN FOUNDATIONP.O. Box 4467 (7383 S. Alton Way, Suite 100, 80112)Englewood, CO 80155-4467303/220-1693 fax: 303/220-1884www.nalf.org e-mail: limousin@nalf.orgThe North American Limousin FoundatIon (NALF) exists to enhance thesuccess of Limousin cattle breeders and members of the beef industry, and tosupport identification of genetics for consistently lean, healthy, tender beefproducts for consumers. The purpose of the NALF is to ensure herdbookintegrity, provide reliable member service, effectively promote the breed,conduct progressive research and provide science-based leadership toadvance the position of the breed in the beef industry.

Executive Vice President: Dr. Kent Andersen, ext. 120 kent@nalf.orgCommunications Director: Brad Parker, ext. 117 brad@nalf.org

OHIO AGRICULTURAL RESEARCH & DEVELOPMENT CENTER 1680 Madison Ave. (130B Research Svc. Bldg., physical) Wooster, OH 44691 www.oardc.ohio-state.eduOARDC is the research arm of The Ohio State University’s College of Food,Agricultural and Environmental Sciences. Our research team is composed of 259scientists who devote all or part of their time to OARDC-supported research. At anygiven time, OARDC researchers are engaged in more than 400 research projects.

Director: Steven Slack, 330/263-3700 oardc@osu.eduPublic Relations Coordinator: Jane A. Houin, Phone: 300/202-3507,

Fax: 330-263-3688 Houin.1@osu.eduDirector, Communications & Technology: Bob Furbee,

Phone: 614/292-2011 Furbee.2@osu.eduEditor/Media Relations Coordinator, Communications & Technology:

Candace Pollock, Phone: 614/292-3799 Pollock.58@osu.eduEditor/Media Relations Coordinator, Communications & Technology:

Mauricio Espinoza, Phone: 330/202-3550 Espinoza.15@osu.edu

THE OHIO STATE UNIVERSITY DEPT. OF HUMANAND COMMUNITY RESOURCE .. NEW MEMBER ..

208 Ag Admin, 2120 Fyffe Rd.Columbus, OH 73210614/292-4937 fax: 614/292-7007e-mail: rhoades.100@osu.edu

OKLAHOMA STATE UNIVERSITYAgricultural Communications 448 Agricultural HallStillwater, OK 74078-6032405/744-5130 (faculty)405/744-4081 (communications services) fax: 405/744-5176http://agcm.okstate.edu www.agcomm.okstate.eduIn the academic program, faculty members teach agricultural communicationscourses and serve as academic advisers to approximately 150 undergraduatestudents and 15 graduate students in agricultural communications. The pro-gram is housed in the OSU Department of Agricultural Education,Communications and 4-H Youth Development. In the professional servicesunit, specialists prepare news and educational materials for the OSU Divisionof Agricultural Sciences and Natural Resources, which includes the College ofAgricultural Sciences and Natural Resources, the Oklahoma CooperativeExtension Service and the Oklahoma Agricultural Experiment Station.Faculty:

Associate Professor: Shelly Peper Sitton shelly.sitton@okstate.eduAssociate Professor: Dwayne Cartmell dwayne.cartmell@okstate.eduAssistant Professor: Cindy Blackwell cindy.blackwell@okstate.edu

Communications Service:Director: Garvin Quinn garvin.quinn@okstate.eduCommunications Specialist: Donald Stotts donald.stotts@okstate.eduCommunications Specialist: Trisha Gedon trisha.gedon@okstate.eduCommunications Specialist: Mandy Gross mandy.gross@okstate.eduPhotographer: Todd Johnson todd.johnson@okstate.eduCommunications Specialist: Katie Reim katie.reim@okstate.eduSr. Communications Specialist: Gayle Hiner gayle.hiner@okstate.eduSr. TV Producer/ Director: Ron Dahlgren ron.dahlgren@okstate.eduCommunications Specialist: Ursula O’Hara ursula.ohara@okstate.eduGraphic Artist: Vincent Giannotti don.giannotti@okstate.eduCommunications Specialist: Janet Reeder janet.reeder@okstate.edu

OSBORN & BARR COMMUNICATIONS304 West Eighth StreetKansas City, MO 64105816/471-2255 fax: 816/471-74771 N. Brentwood Blvd.St. Louis, MO 63105314/726-5511 fax: 314/726-6350www.osborn-barr.com Osborn & Barr concentrates on business-to-business communications and hasmore than $125 million in capitalized billings divided among five NorthAmerican offices. Osborn & Barr creates, develops and implements effectivecommunications to maximize the image and profitability of its clients. Theagency has particular competency in channel communications, dealer net-work relations and high-end, considered-purchase products. Our client listincludes: John Deere, Intervet, Fed Source, USDA Rural Development,National Pork Board, Michelin, Monsanto, United Soybean Board, NationalCattlemen’s Beef Association Checkoff, Monsanto Dairy, USDA NationaalAgriculture Statistics Service, National Pork Board, FCS Financial-Missouri,Iowa Farm Bureau Federation. Services available: advertising, brand manage-ment, business planning, channel marketing, collateral, co-op advertising,consultative selling, corporate communications, crisis management, databaseservices, dealer incentives, digital marketing, direct marketing, employeecommunications, event marketing, executive training, marketing research,market segmentation/planning, media relations, newsletters, packaging, prod-uct publicity, public relations, sales promotion, special events, speech andtechnical writing, strategic planning, trade show management, training mate-rials, video programming.

Chief Executive Officer: Steve BarrPresident: Joe Osborn Sr. VP, Contact Relations: Hugh WhaleyVP, Director of Public Relations: Colleen Church McDowall

PAULSEN AGRIBRANDING .. NEW MEMBER ..

3510 S. First Ave. CircleSioux Falls, SD 57105605/336-1745 fax: 605/336-2305www.paulsenagribranding.com e-mail: nicola@paulsenmarketing.comPaulsen AgriBranding is a division of Paulsen Marketing, a full service mar-keting company of 27 marketing professionals serving a broad range of inter-national, national, and regisonal clients with a full specturm of agribrandingand marekting communication serives. Paulsen has received more awards forcreative excellence in agri-business than any other agency in South Dakota.

President: Thane PaulsenVice-President and Director of Client Services: Greg Guse

gguse@paulsenmarketing.comCreative Director: Mark Smither msmither@paulsenmarketing.comDirector of Media: Krist Moss kmoss@paulsenmarketing.comDirector of PR: Bryan Bjerke bryan@paulsenmarketing.comPR Coordinator: Nicola Freeman nicola@paulsenmarketing.com

PIC .. NEW MEMBER ..

100 Bluegrass Commons Blvd. Ste 2200Hendersonville, TN 37075615-265-2700 800-325-3398 fax: 615-265-2848e-mail: Tabatha.jeter@pic.com or info@pic.comPIC is the international leader in providing genetically superior pig breedingstock and technical support for maximizing genetic potential to the globalpork chain. PIC combines quantitative sciences with leading edge biotech-nology to develop non-GMO breeding stock that is focused on meeting theneeds of its customers. This approach provides healthier animals that costless to produce and provide higher quality products to customers. Operatingfor over 40 years, PIC's success is attributed to its thorough concentrationand significant investment in aspects of genetics, technology and health.We also have 3 publications – Profit Improver, magazine to C-level decisionmakers in the pork industry published 3-4 times a year; Pig Improvernewsletter to farm managers and staff published quarterly; Cutting Edgenewsletter to pork processing and procurement sector published quarterly

Staff: Jeff Peden x2728Charlene Stott x2725Tabatha Jeter x2726

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POST PRINTING CO.PO Box 101 (205 W. Fourth St.) Minster, OH 45865419/628-2321 fax: 419/628-4040e-mail: jim.rentz@postprinting.comPost Printing was founded in 1896 and today has full service facilities inMinster and Columbus, OH and Lexington, KY. Livestock publications, salecatalogs and brochures are an important part of Post Printing. The pre-pressdepartment features the most up-to-date electronic technology to go along withthe 5-color and 2-color sheet-fed presses and web presses. A complete binderywith both saddle stitch and perfect binding along with full mailing services.Kentucky office: 1033 Trotwood Dr., Lexington, KY 40511Columbus office: 4800 Schrock Rd., Columbus, OH 43229

Vice President: Tim ThompsonSales Rep: James M. Rentz

QUEBECOR PRINTING (USA) CORP.1700 James Savage RoadMidland, MI 48642517/496-3333 fax: 517/496-0778800/448-4288 ext. 108Quebecor World’s Targeted Publications and Catalog Group - a team of 5plants in the US and 3 in Canada with a sales force and a customer servicestaff dedicated to special-interest publications, trade magazines, and catalogswith print quantities of 250,000 and below.

Contact: Dan Grubb, 573-642-1323 dan.grubb@quebecorworld.com

RANCH HOUSE DESIGNS3711 Ardenne CourtCollege Station, TX 77845979/690-2822 fax: 979/690-1438Wharton Branch:3027 N. Richmond Rd. Suite 400Wharton, TX 77488979/532-9141www.ranchhousedesigns.com e-mail: rachel@ranchhousedesigns.comRanch House Designs is a full service livestock advertising agency specializ-ing in web design and print media.

Owner: Rachel WilliamsSenior Design Specialist: Catherine Williams

catherine@ranchhousedesigns.comWeb Designer: Kacey VanDeaver kacey@ranchhousedesigns.comWeb Designer: Lacey Lively lacey@ranchhousedesigns.comWeb/Print Designer: Luke Neumayr luke@ranchhousedesigns.com

RHEA & KAISER MARKETING COMMUNICATIONS400 E. Diehl Road Naperville, IL 60563630/505-1100 fax: 630/505-4670www.rkconnect.comFull service marketing communications agency.

President/CEO: Steve RheaExecutive Vice President/Creative Director: Van KaiserAccount Executives:

David Harding, 630/955-6619 david_harding@rkconnect.comJim Zumwalt, 630/955-2527 jim_zumwalt@rkconnect.comSarah Mikesell, 630/955-2526 sarah_mikesell@rkconnect.com

RPR COMPANY 555 S. Sunrise Way, Suite 200Palm Springs, CA 92264760/325-2300 fax: 760/325-2667www.rprcompany.com e-mail: rpurnell@rprcompany.comRPR Company provides clear-cut, straightforward counsel for marketingcommunications activities, including: public relations, publicity, sales promo-tion, media relations, media training, new production introductions, issuesmanagement, copy writing (editorial and promotional), market research,continued

event management and graphic design. Strategies are supported by an adviso-ry circle made up of experts in the livestock and related industries.

Owner: Rick PurnellSenior Counselor: Felicia GillhamArt Director: Sally NemethCreative Director: Mona Howell

SELECT SIRESP.O. Box 143, 11740 U.S. 42N. Plain City, OH 43064-0143614/873-4683 fax: 614/873-5751www.selectsires.com e-mail: info-line@selectsires.comAI organization. Dairy and beef genetics and related products and services.Federation of 10 cooperatives.

Contact: Jackie Salyer jsalyer@selectsires.com

SHEEP BREEDER SALE MANAGEMENT SERVICEPO Box 796 (1120 Wilkes Blvd, 65201)Columbia, MO 65205573/442-8257 fax: 573/874-8843e-mail: sheepbreeder@earthlink.netOrganization and management of major purebred sheep shows and sales. Andother special projects for breed associations at shows or in producingbrochures and/or special breed publications.

Owner: Larry E. Mead

SHOWBOAT GRAPHICS CO. 13266 Wellman Rd.Winchester, KS 66097-4068913/774-2628 fax: 913/774-2670e-mail: becky@showboatco.comShowboat Graphics Co. is a full service pre-press firm specializing in livestockindustry projects. Showboat Graphics Co. combines hands-on-livestock-expe-rience with a communications background to produce effective magazines,newsletters, catalogs, advertising and other promotional materials.

Owner: Rebecca Terry becky@showboatco.com

SPAFFORD & ASSOCIATESP.O. Box 20225Kansas City, MO 64195-0225816/741-9372 fax: 816/468-2150e-mail: aeslegend@earthlink.netEstablished Jan. 1991. A creative advertising design establishment.Specializing in magazine consultation. Providing a reasonably priced promo-tional service to the purebred livestock industry. Featuring creative design,specialized printing, custom mailing, photography, advertising and leadershipseminars. Encompassing a vast area: catalogs, state and regional directories,brochures, flyers, small publications as well as specialized advertising cam-paigns for your ranch or farm.

President: Amber E. Spafford

SUCCESSFUL FARMING1716 Locust St.Des Moines, IA 50309-3023515/284-2184 fax: 515/284-3127www.agriculture.comWritten to serve the business, production and family needs of "families whomake farming and ranching their business." Published 12 times a year. Est. 1902.

Publisher: Scott Mortimer, 800/678-2869 scott.mortimer@meredith.com Editor in Chief: Loren Kruse, 515/284-2897 loren.kruse@meredith.com Managing Editor: Gene Johnston gene.johnston@meredith.com

515/284-2826Editors: Cheryl Tevis, Jeff Caldwell, Laurie Potter, Rich Fee,Gil Gullickson, John Walter, Dan Looker, Mike McGinnis, Jason Meeker,Dave Mowitz

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SURI LLAMA ASSOCIATION .. NEW MEMBER ..

2811 Lorch AveEau Claire, WI 54701715/852-1054 fax: 715/834-0702www.surillama.com e-mail: info@surillama.comDedicated to preserving and improving the Suri Llama breed by maintainingan authoritative breed standard and officiating the Keuring process, whichallows entrance into the SLA registry. The SLA membership is supported bythe association through education, breed promotion and marketing assistancefor both the Suri llama and its fiber.

President, Board of Directors: Victoria MillerBoard of Directors: Doug Sharp, Pat Bell, Alaine Byers, John Robinson,Charles StephensonOffice Manager: Sherri Toelke

SUTHERLAND COMPANIES525 N. Front Street (P.O. Box 550)Montezuma, IA 50171641/623-5115 fax: 641/623-3296www.sutherlandprinting.com e-mail: suth1@sutherlandprinting.comSutherland Companies is located in the heart of the Midwest, Montezuma,Iowa, where the old fashioned work ethic and customer value still exists.Sutherland Companies specializes in periodicals, catalogs and other time-sen-sitive commercial work. Sutherland prides itself on high quality, quick turnsand the highest customer satisfaction. Our pre-press department features the most up-to-date technology to go alongwith our two-color, five-color and six-color Heidelberg presses, which aresupported by our full service bindery.

President: Dave Sutherland yd@sutherlandprinting.comGeneral Manager/Agri Sales Specialist: Richard Doll

richard.doll@sutherlandprinting.com

SWANSON RUSSELL ASSOCIATES14301 FNB Parkway, Suite 312Omaha, NE 68154-5299402/393-4940 fax: 402/393-6926www.sramarketing.com A marketing communications company.

Staff: Ken Wurdeman, Wes Neuhaus, Tracy Stanko, Kathleen Durkin, SusanVoss, Jon Peterson

THE TERRITORIALP.O. Box E, (1101 E. Kansas Plaza, NWT)Garden City, KS 67846 620/276-8793 fax: 620/275-7597 Published four times a year - 16,000 circulation magazine. Our 26th year.Emphasizes people and important industries that affect life on the Great HighPlains (Kansas, Eastern Colorado, Nebraska, Oklahoma and TexasPanhandles). Spotlighted each year are commercial cattle feeding andcow/calf operations, farm crops and machinery, oil and natural gas, conven-tion and tourism and the trucking industry. Included are new product newsreleases, interviews and articles about important aspects of these industriesplus regular features and columns pertaining to history, contemporary com-mentary, reviews and treasure hunting.Owned and published by Empire Ad Agency, Inc.

Editor: Barbara OringderffAd Sales: Carol Oringderff Scheutze

TEXAS BEEF COUNCIL8708 Ranch Rd 620NAustin, TX 78726-3503512/335-2333 fax: 512/335-0582www.txbeef.org (beef recipes and cooking information) www.texasbeef.org (beef checkoff information)Council administers Beef Checkoff program in Texas. Serves the state beefindustry by collecting the $1 per head checkoff and extending national pro-grams of research, information and education.

Senior Manager Communications: Erin Kerley erink@txbeef.orgCommunications Coordinator: Misty Martin mistym@txbeef.org

TEXAS TECH UNIVERSITY, DEPARTMENT OF AGRICULTURAL EDUCATION & COMMUNICATIONS MS 42131, Lubbock, TX 79409-2131806/742-2816 fax: 806/742-2880e-mail: David.Doerfert@ttu.eduHome of The Agriculturalist, the College of Agriculture’s magazine producedby students.

Associate Professor: David L. Doerfert, Ph.DAssistant Professor: Cindy Akers

TRAILHEAD DESIGNS Distinctive Designs by Kelli Toledo29802 Road 44, Visalia, CA 93291559/651-3701 fax: 559/651-3086e-mail: ktoledo@lightspeed.netFull service ag marketing firm specializing in marketing plan developmentand print and electronic media.

Owner: Kelli Toledo

UNITED STATES MEAT EXPORT FEDERATIONIndependence Plaza, 1050 17th St. Suite 2200Denver, CO 80265303/623-6328 fax: 303/623-0297 www.usmef.orge-mail: lheinze@usmef.org

Contact: Lynn Heinze

UNIVERSITY OF MISSOURI-COLUMBIAEXTENSION AND AG INFORMATION/AGJOURNALISMI-98 Agriculture BuildingColumbia, MO 65211-0001573/884-7863 fax: 573/882-8007ssu.missouri.edu/agj or www.cafnr.missouri.edu/admin/eai.htme-mail: allenwi@missouri.eduThe Extension and Agricultural Information Unit prepares and presents newsand information from the College of Agriculture, Food and NaturalResources. The MU Agricultural Journalism program offers a B.S. in agricul-tural journalism in conjunction with the Missouri School of Journalism.

Coordinator Ag Journalism: Bill Allen allenwi@missouri.eduPublications Manager: George C. Laur laurg@missouri.edu

VILLAGE PRESS, INC. 2779 Aero Park DriveTraverse City, MI 49686231/946-3712 fax: 231/946-3289www.villagepress.com e-mail: tstillin@villagepress.comVillage Press is a full service printer which specializes in printing short runspecial interest magazines. In addition to offering printing, bindery, and mail-ing services, Village Press offers production and design services, advertisingsales and fulfillment capabilities.

President: Dave MooreSales Executive: Terry Stillin

JOHN WALLACE COMMUNICATIONS1531 Tiffany ForestGrapevine, TX 76051817/488-7668 fax: 817/421-0105e-mail: jwallace@airmail.net JWC provides editorial, photography and public relations services for publi-cations, agribusiness firms and agencies. Accounts and project work are pri-marily in range and pasture management and animal health.

Writer/Consultant: John Wallace

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WYOMING BUSINESS COUNCIL Agribusiness Division214 W. 15th St.Cheyenne, WY 82003307/777-6589 fax: 307/777-2838www.wyomingbusiness.orgThe Wyoming Business Council - Agribusiness Division was established in1998 to encourage and promote the development of agriculture and value-added agribusiness in Wyoming. The division publishes an annual livestockdirectory and other marketing material.

Director: Cindy Garretson-Weibel cindy.weibel@wybusiness.org

ZIMMCOMM 1600 Skyview DriveHolts Summit, MO 65043573/896-5842 fax: 573/896-5842www.agwired.com e-mail: chuck@zimmcomm.bizZimmComm is a marketing and communications services company.Services include writing for publications, press releases, speeches andnewsletters, ad design, copy writing, audio production, digital photographyand slide shows, member and public relations.

President: Chuck ZimmermanCreative Director: Cindy Zimmerman cindy@zimmcomm.biz

STUDENT MEMBERS

BRIAN MILLER .. NEW MEMBER ..

303 Nicholas C. Schouten LaneChico, CA 95928 California State University, Chico530/514-2715 e-mail: bmiller21@gmail.comPermanent address: PO Box 927, Clearlake Oaks, CA 95423 707/998-4941Major: Livestock marketing and advertisingMain interest: Advertising and designCollege activities: Designers in Progress, Stockdog Association, YoungCattlemetn Assn., Students for Responsibile Agriculture and CSU, ChicoSymphony OrchestraGoals: I would like to work in a graphic design position with an emphasison agricultural subjects or clients, in order to better and more accuratelyrepresent agriculture for the eyes of the general public.

EMILY STEIGER .. NEW MEMBER ..

9934 E. Plentywood Rd.Bentonville, AR 72712479/531-3998 479/464-0032e-mail: els002@drake.edu Drake UniversityMain interest: design and productionDate of graduation: May 2010College activities, Drake Magazine (school magazine), Kappa KappaGamma, PanhellenicGoals: To be a graphic design artist at a livestock or equestrian publication.Possibly own an equestrian publication.

JESSICA STEWART .. NEW MEMBER ..

4617 S. Vassar RoadMulhall, OK 73063405/714-7690 405/649-1110jdstewart@brightok.net Oklahoma State UniversityMajor: Agricultural CommunicationsDate of graduation: December 2007Main interest: Writing feature stories, publication design and layoutMember of ACT since January 2006; member of the OSU Horseman’sAssociation since Fall 2005Goals: My goal upon graduation is to pursue a career in agricultural maga-zine publication in writing or graphics and layout. No matter what my des-tination is, my goal will always be to contribute to the agricultural mediaindustry via promotion and education.

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~LPC Presidents~1974-75 Charles W. Whitney (Chairman), Publisher, Charolais Way, Mt. Vernon, OH

1974-75 Duke Neff (2nd Vice Chairman), Publisher, Heart of America Horseman, Belton, MO

1975-77 Paul W. Horn, Editor, The Cattleman, Fort Worth, TX; 74-75 Vice Chairman

1977-79 James J. Flanagan, Editor, Florida Cattleman, Kissimmee, FL; 75-77 Vice Pres.

1977-79 Murray Fretz (Vice President), Publisher, Aberdeen-Angus Journal, Webster City, IA

1979-80 Dale F. Runnion, Publisher, International Limousin Journal, Fort Collins, CO

1980-81 John T. Jenkins, Publisher, Livestock Breeder Journal, Macon, GA; 79-80 Vice Pres.

1980-81 Sherman Berg (Vice President), Publisher, Shorthorn Country, Omaha, NE

1981-83 E. Ham Wilson, Pub., Alabama Cattleman, Montgomery, AL; 1980-81 Vice Pres.

1983-84 Bob Day, Editor, American Hereford Journal, Kansas City, MO; 82-83 Vice Pres.

1984-85 E.C. Larkin, Jr., Publisher, Gulf Coast Cattleman, San Antonio, TX; 83-84 1st V. P.

1985-86 Ed Bible, Editor, Polled Hereford World, Kansas City, MO; 84-85 1st V. P., 83-84 2nd V.P.

1986-87 Susan Wagner, Production Manager, The Cattleman, Fort Worth, TX; 85-86 1st V.P., 84-85 2nd V.P.

1987-88 Paul D. Andre, Editor, BEEF, St. Paul, MN; 86-87 1st V.P., 85-86 2nd V.P.

1988-89 Audie Rackley, Executive Editor, Quarter Horse Journal, Amarillo, TX; 87-88 1st V.P., 86-87 2nd V.P.

1989-90 Fred Knop, Editor, Drovers Journal, Shawnee Mission, KS; 88-89 2nd V.P.

1990-91 Amber E. Spafford, President, Spafford & Associates, Kansas City, MO; 88-89 1st V.P., 87-88 2nd V.P.

1991-92 Bill Fleming, Editor, National Hog Farmer, Minneapolis, MN; 90-91 1st V.P.

1992-93 Dan Wedman, Publisher, Limousin World, Yukon, OK; 91-92 1st V.P., 90-91 2nd V.P.

1993-94 Larry E. Mead, Publisher/Editor, Sheep Breeder & Sheepman, Columbia, MO; 92-93 1st V.P., 91-92 2nd V.P.

1994-95 Terry Atchison, Manager/Advertising Director, American Chianina Journal (ACJ); 93-94 1st V.P., 92-93 2nd V.P.

1995-96 Cheryl Oxley, Advertising/Production Manager, Angus Journal; 94-95 1st V.P., 93-94 2nd V.P., 88-93 Secretary-Treasurer

1996-97 Todd Domer, Editor, Kansas Stockman, 95-96 1st V.P., 94-95 2nd V.P.

1997-98 Janice Grauberger, Editor, National Lamb & Wool Grower and Sheep Industry News; 96-97 1st V.P.; 95-96 2nd V.P.

1998-99 Belinda Ary, Editor, Cattle Today, Fayette, AL; 97-98, 1st V.P.; 96-97, 2nd V.P.

1999-00 Jim Jennings, Director of Publications, Quarter Horse Journal, Quarter Racing Journal, Amarillo, TX; 98-99, 1st V.P.; 97-98, 2nd V.P.

2000-01 Greg Henderson, Associate Publisher/Editor, Drovers, Lenexa, KS; 99-00, 1st V.P.; 98-99, 2nd V.P.

2001-02 Lea Weinheimer, General Manager, Brangus Journal, San Antonio, TX; 00-01, 1st V.P.; 99-00, 2nd V.P.

2002-03 Wes Ishmael, Owner, Clearpoint Communications, Benbrook, TX; 01-02, 1st V.P.; 00-01, 2nd V.P.; Secretary-Treasurer

2003-04 Wayne Bollum, Beef Today/Dairy Today, Northfield, MN; 02-03, 1st V.P.

2004-05 Joe Roybal, BEEF, Minneapolis, MN; 03-04, 1st V.P.; 01-02 2nd V.P.

2005-06 Lori Maude, Gelbvieh World, CO; 04-05, 1st V.P.; 03-04 2nd V.P.; 01-03 Secretary-Treasurer

2006-07 Lisa Bryant, Cowboy Connection, Ada, OK; 05-06, 1st V.P.; 04-05 2nd V.P.; 04-03 Secretary-Treasurer

July 11, 1975 – Kansas City, Missouri

July 9, 1976 – Denver, Colorado

July 8, 1977 – Kansas City, Missouri

July 13-14, 1978 – Kansas City, Missouri

July 12-13, 1979 – Kansas City, Missouri

August 14-15, 1980 – Montgomery, Alabama

August 13-14, 1981 – Fort Worth, Texas

July 29-30, 1982 – Oklahoma City, Oklahoma

July 28-29, 1983 – Kansas City, Missouri

July 25-27, 1984 – Denver, Colorado

July 31-Aug 2, 1985 – Minneapolis, Minnesota

July 30-Aug 1, 1986 – Fort Worth, Texas

July 29-31, 1987 – Denver, Colorado

July 27-29, 1988 – San Antonio, Texas

July 24-27, 1989 – Kansas City, Missouri

July 25-28, 1990 – Fort Worth, Texas

July 24-27, 1991 – Steamboat Springs, Colorado

July 29-Aug 1, 1992 – Chicago, Illinois

July 28-31, 1993 – Kansas City, Missouri

July 27-30, 1994 - Irving, Texas-20th Anniversary

July 26-29, 1995 – Breckenridge, Colorado

July 24-27, 1996 – Reno, Nevada

July 23-26, 1997 – Kansas City, Missouri

July 22-25, 1998 – Lexington, Kentucky

Agricultural Publications Summit & LPC Annual Meeting

July 28-31, 1999 – Denver, Colorado, 25th Anniversary

July 29-Aug. 1, 2000 – San Antonio, Texas

Aug. 1-4, 2001 – Grand Rapids, Michigan

July 22-25, 2002 – Reno, Nevada

July 27-30, 2003 – Cleveland, Ohio

July 25-28, 2004 – Tampa, Florida, 30th Anniversary

July 31-August 3, 2005 – Milwaukee,Wisconsin

July 23-26, 2006 – Portland, Oregon

July 28-August 1, 2007 – Louisville, Kentucky

APS was renamed to Agricultural Media Summit in 2005.

~Annual Meeting History~

~Executive Officers~1974-80 Forrest Bassford, Secretary-Treasurer, Encinatas, CA

1980-92 Forrest Bassford, Executive Director, Encinatas, CA

1992–2006 Forrest Bassford, Executive Director Emeritus

1992-98 Bill Shepard, Executive Director, Eureka, CA

1998– Diane E. Johnson, Executive Director, Fort Worth, TX

Paul D. Andre, BEEF, St. Paul, MN; 81-85

Belinda Hood Ary, Cattle Today, Fayette, AL; 93-96

Jess Asher, Shorthorn Country, Omaha, NE, 91-93

Terry Atchison, ACJ, Platte City, MO; 88-92

Andy Atzenweiler, Missouri Beef Cattleman, Kansas City, MO; 02-07

Larry Atzenweiler, Missouri Beef Cattleman, Kansas City, MO; 78-81

Sherman Berg, Shorthorn Country, Omaha, NE; 78-81

Roger Berglund, Beef Business Bulletin, Englewood, CO; 82-85

Donald E. Berry, Florida Cattleman, Kissimmee, FL; 84-88

Ed Bible, Polled Hereford World, Kansas City, MO; 77-83

Wayne Bollum, BEEF, National Hog Farmer, Minneapolis, MN; 94–00

Marilyn Brink, Braunvieh World, Lawrence, KS; 00-06

Carey Brown, Cow Country, Lexington, KY: 07-

Lisa Bryant, Cowboy Connection, Oklahoma City, OK; 98-04

Mildred Bunting, Livestock Reporter, Lancaster, PA; 95-97

John Byrnes, Dairy, Hogs, Beef Today, Brooklyn Center, MN; 89-92

Jim Bret Campbell, Quarter Horse Journal, Amarillo, TX; 01-06

Jay Carlson, BEEF, Overland Park, KS: 07-

Stan Coffman, Ozarks Farm & Neighbor, Lebanon, MO; 03-

Jim Connor, Tri-State Livestock News, Sturgis, S.D.; 81-87

Scott Cooper, National Cattlemen, Englewood, CO; 91-93

Terry Cotton, Angus Journal, St. Joseph, MO: 06-07

Rick Cozzitorto, California Cattleman, Merced, CA; 00-02

Richard A. Crow, Western Livestock Journal, Denver, CO; 77-82

Fred L. Dailey, Ohio Cattleman, Reynoldsburg, Ohio; 87-90

James A. Danekas, Angus/The Magazine, Fair Oaks, CA 89-93

Bob Day, American Hereford Journal, Kansas City, MO; 80-82

Todd Domer, Kansas Stockman, Topeka, KS; 90-94

James J. Flanagan, Florida Cattleman, Kissimmee, FL; 78-81

Bill Fleming, National Hog Farmer, St. Paul, MN; 87-90

Kendal Frazier, National Cattlemen, Englewood, CO; 95-97

Murray Fretz, Aberdeen-Angus Journal, Webster City, IA; 75-77

Lynn Gordon, Hereford World, Kansas City, MO; 00-01

Janice Grauberger, National Wool Grower, Englewood, CO; 91-95

Eric Grant, Beef Today and Wahoo Productions Denver, CO; 98–02

Dan Green, Record Stockman, Wheatridge, CO; 83-86, 90-92

Jimmy Guillot, Beefmaster Cowman, San Antonio, TX; 88-90

Scarlett Hagins, Kansas Stockman, Topeka, KS: 07-

Kyle Haley, Limousin World, Yukon, OK; 99-04

Joel P. Hastings, Holstein World, Sandy Creek, NY; 87-90

Greg Henderson, Drovers, Lenexa, KS; 96–98

Shauna Hermel, Angus Journal, St. Joseph, MO; 00-06

Sharla Ishmael, The Cattleman, Fort Worth, TX; 98–02

Wes Ishmael, Clear Point Communications, Benbrook, TX; 96-00

John T. Jenkins, Livestock Breeder Journal, Macon, GA; 77-79

Jim Jennings, Quarter Horse Journal, Quarter Racing Journal, Amarillo, TX; 93–97

Diedra A. Johnson, Holstein World, Sandy Creek, NY; 89-95

Diane Johnson, Access Creative, Fort Worth, TX; 96-98

Jerilyn Johnson, Beef Today, Polo, MO; 00-01

Robert Judd, Better Beef Business, N. Kansas City, MO; 75-77

Fred Knop, Drovers Journal, Shawnee Mission, KS; 85-87

E.C. Larkin, Gulf Coast Cattleman, San Antonio, TX; 79-83

Kathy LaScala, Drovers, Lenexa, KS; 02-

Kent Leach, Dairy Goat Journal, Scottsdale, AZ; 86-87

Christy Couch Lee, Seedstock Edge, West Lafayette, IN; 04-

Larry E. Mead, Sheep Breeder & Sheepman, Columbia, MO; 84-91

Lori Maude, Gelbvieh World, Westminster, CO, 97–01

Bill Miller, Beef Today, Council Grove, KS; 94-96

Malinda Miller, Pork Leader, Des Moines, IA; 98–00

Clifford Mitchell, Bottom Line, Englewood, CO; 00-02

Allen Moczygemba, Beef Today/Dairy Today, Fredericksburg, TX; 01-05

Beverly Moseley, Land and Livestock Post, College Station, Texas; 05-

Warren E. Morse, Drovers Journal, Shawnee Mission, KS; 77-80

Gerry Nevins, High Plains Journal, Dodge City, KS; 92-96

Don Norton, Boelte-Hall, Roeland Park, KS; 06-

Jim Orton, Oklahoma Cowman, Oklahoma City, OK; 82-85

Cheryl Oxley, Angus Journal, St. Joseph, MO; 83-88

Becky Payne, Purebred Publishing, Reynoldsburg, OH; 97–00

Chester Peterson, Jr., Simmental Shield, Lindsborg, KS; 80-83

Audie Rackley, Quarter Horse Journal, Amarillo, TX; 83-86

Joe Roybal, BEEF, Minneapolis, MN; 97–00

Dale F. Runnion, Intl. Limousin Journal, Fort Collins, CO; 75-78

Larry Russ, Pork Challenger, Des Moines, IA; 81-84

Burt Rutherford, TCFA Newsletter, Amarillo, TX; 91-93

Alan K. Sears, Shorthorn Country, Omaha, NE; 85-88

Bill Shepard, Paint Horse Journal, Fort Worth, TX; 87-91

Amber E. Spafford, Charolais Journal, Kansas City, MO; 85-87

Steve Suther, Certified Angus Beef, LLC; 02-06

Pat Swan, Cow Country, Cheyenne, WY; 77-79

Dennis Taylor, Cascade Cattleman/Horseman, Klamath Falls, OR; 93-97

Rebecca Terry, Showboat Graphics, Winchester, KS; 01-07

Melissa B. Tubbs, Alabama Cattleman, Montgomery, AL; 88-92

Stephanie Veldman, BEEF, Minneapolis, MN; 06-

Scott Vernon, Brock Ctr for Ag Comm. CPSU, San Luis Obispo, CA; 02-

Susan Wagner, The Cattleman, Fort Worth, TX; 79-84

Dan Wedman, Limousin World, Yukon, OK; 86-89

Cindy Garretson-Weibel, Wyoming Business Council, Cheyenne, WY; 96–00

Lea Weinheimer, Brangus Journal, San Antonio, TX; 97–99

Charles W. Whitney, Charolais Way, Mt. Vernon, OH; 75-77

E. Ham Wilson, Alabama Cattleman, Montgomery, AL; 77-80

~Past Directors~

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Our official photographer is always on the other side of the camera sothis time we caught Jim Bret Campbell. He’s the editor of TheAmerican Quarter Horse Journal and stands with fellow board member,Scott Vernon, Cal Poly State University.

Joe Roybal, editor at BEEF magazine, can’talways make a decision so an ice cream conewith a beer chaser is just perfect for the outingat Huber Farms at this year’s AMS.

The welcome party was a big hit at the 2007 AMS andthese three were having some fun! Gary Robertson,Boehringer Ingelheim, is shown with BCS Communicationsparters, Leigh Ann Cleaver and Kelly Schwalbe.

The history of the livestock press could con-tain accounts of mighty struggles amongcompetitors within the species. Before the

early 70s, seldom if ever was any cooperationor quarter given to one's peers since manywere looked upon as fierce adversaries.Through the existence of the LivestockPublications Council (LPC), this situation hasfor the most part been put aside as a relic ofyesteryear. Today a spirit of comradeship underan umbrella of common interest prevails. InJuly 1988, Dale and June Runnion and BobDay compiled this brief history. It is nowupdated each year to reflect new points ofinterest.

LPC has become a vital driving force in thelivestock publication industry, involvingscholastic and governmental matters as well asmaintaining a steady vigilance on its membersto aid them in improving their publicationsesthetically, financially and in content. Todaythe organization spans the species that repre-sent the livestock industry with 207 members.

Late in 1973, Henry King and Orin Whittenof the Ranchman, Tulsa, Oklahoma, invited sev-eral publishers to meet in Tulsa to discuss mutu-al problems and to explore the possibility offorming an association of livestock publications.Whitten's desire was to create an organization ofprivately-owned livestock periodicals to competemore effectively with the growing number ofassociation-owned breed publications.

Meeting with Whitten and King in Tulsawere Frazier Biggs, Record Stockman, Denver,Colorado; Charles W. (Chuck) Whitney,Charolais Way, Mt. Vernon, Ohio; ForrestBassford, Western Livestock Journal, Denver,Colorado; Duke Neff, Heart of AmericanHorseman and Paint Horse Racing News,Belton, Missouri.

All agreed on the need to organize. Whitneyand Neff were delegated to call an organization-al meeting. A few months later they fixed timeand place and sent messages inviting represen-tation from a number of publications.

Results: The original six, representing sevenmagazines and newspapers, were joined by fourmore at the La Quinta Inn, Irving, Texas, onJuly 13, 1974. The four: Bob Cody, FloridaCattleman, Kissimmee, Florida; Ted Gouldy,Weekly Livestock Reporter, Fort Worth, Texas;Paul W. Horn, The Cattleman, Fort Worth; and

John T. (Johnny) Jenkins, Livestock BreederJournal, Macon, Georgia.

Chuck Whitney presided with Duke Neff astemporary secretary. Those present, representing11 publications, readily agreed to organize. Andthey carried word that several publishers unableto attend were potential members.

Most of the meeting was spent discussingthe purpose of the organization and the direc-tion it should take. It was soon apparent thatWhitten's desire for restricting membership toprivately-owned publications had little support,consensus being that membership should beopen to all. Throughout the meeting a patterndeveloped that was destined to become a trade-mark of future meetings — the free exchange ofideas and policies among participating mem-bers.

Topics mentioned in minutes of the sessionincluded postal problems, publisher representa-tives, methods of handling slow pay accounts,establishing accountability for payment onadvertising received from sale managers, ringservice, agency commissions, exchange sub-scriptions, free subscriptions to advertisers,obtaining commercial rates at hotels, coopera-tive handling of advertising layout and copy,photo exchange charges and amounts chargedfor use of lists for special mailings.

Cody recommended the name that was unani-mously approved — Livestock PublicationsCouncil. Membership eligibility was defined as"all agricultural livestock and horse publicationson the North American continent (later broad-ened to international), published four times ormore a year." Dues were established at $50 perpublication. A committee was appointed todraw up a proposed constitution and the by-laws.

The organization was incorporated as a non-profit corporation in the state of Colorado asLivestock Publications Council, Inc., on Nov.4, 1974. Article 2 of the bylaws defined itspurpose as:

A. To promote understanding and cooperationamong publications serving the livestockindustry. That industry being the productionand marketing of beef cattle, dairy cattle,horses, swine, sheep and goats.B. To conduct meetings, workshops and semi-nars on matters involved in livestock publishing.C. To publish a periodic newsletter to keepmembers informed on matters germane to

livestock publishing enterprises.D. To promote understanding and cooper-

ation among all facets of the livestock industry.E. To encourage and support research andactivities designed to further the livestockindustry.F. To foster and preserve the traditions of the livestock industry that are consistent with itsprogress.G. To provide a forum whereby members maybenefit through the exchange of ideas and infor-mation.H. Through cooperative effort to foster rela-tions between publishers and legislators,administrators and regulators at all levels ofgovernment, as well as between publishersand people in all segments of the livestockindustry and allied enterprises.I. To carry on other activities deemed by themembership and/or officers and directors tomeet with the standards and goals of theorganization.These officers were elected to serve until the

first annual meeting, set for Friday, the secondweek of July, 1975:

Charles W. Whitney, chairmanPaul W. Horn, vice chairmanDuke Neff, second vice chairmanForrest Bassford, secretary-treasurer

First Annual Meeting in Kansas CityThe 1975 first annual meeting, held at the

Crown Center Hotel in Kansas City, July 11,1975, saw membership of the fledgling organi-zation doubled. It was decided to declare allpublications represented at the meeting, andwith membership fee paid, charter members.Listed here are those publications in the orderthey joined:1. Weekly Livestock Reporter, Fort Worth, TX2. Florida Cattleman, Kissimmee, FL3. Livestock Breeder Journal, Macon, GA

(Re-named Beefweek)4. Charolais Way, Mt. Vernon, OH (changed

to North American Charolais Journal,bought by American-International CharolaisAssociation upon launching CharolaisJournal in 1977)

5. Western Livestock Reporter, Billings, MT6. Drovers Journal, Kansas City, KS (later

moved to Shawnee Mission, KS, and todaylocated in Lenexa, KS. Effective January1998 issue, re-named Drovers.)

7. Heart of America Horseman, Belton, MO8. Record Stockman, Denver, CO9. Western Livestock Journal, Denver, CO10. The Cattleman, Fort Worth, TX

Support from our generous sponsors and exhibitors isappreciated at every event LPC is involved in. AboveStephanie Darling, Diane Henderson, and Tom Rameyof the Cattlemen’s Beef Board share information withInfoExpo attendees.

All year workshops are held across the country which give ourmembers the opportunity to learn in small groups. The workshopsinclude topics covering every aspect of publishing including pho-tography, writing, design, sales, production and more.

11. Livestock Market Digest, Kansas City, MO(now Albuquerque, NM)

12. Brahman Journal, Sealy, TX (nowHempstead, TX)

13. Angus Topics, New Market, VA (now Carmi,IL)

14. The Ranchman, Tulsa, OK15. Gulf Coast Cattleman, Beaumont, TX (now

San Antonio)16. International Limousin Journal, Ft. Collins,

CO (discontinued when Runnion startedLimousin World)

17. Simmental Shield, Lindsborg, KS (discontinued in 1988)

18. Focus on Beef, Edmonton, Alberta, CAN (discontinued)

19. Polled Hereford World, Kansas City, MO(merged with American Hereford Journalin 1995 to create Hereford World)

20.Better Beef Business, Kansas City, KS(discontinued)

21.Angus Journal, St. Joseph, MO22.Brangus Journal, San Antonio, TX

Onset of a major depression in the livestockindustry was becoming obvious during LPC'sformative years. A poll of members present atthat first annual meeting indicated a sharp drop inadvertising lineage, ranging from 6-1/2% to35%. All present predicted a down trend for therest of 1975.

A significant portion of that day's sessionwas spent on roundtable discussions of collec-tion problems and problems created for publi-cation staffs by sale managers. Other majortopics: cost of field service, advertising ratesand financial matters of concern in thedepressed market for purebred and commerciallivestock.

First thrust of the organization toward mak-ing member publications more professionalwas initiated at the 1976 annual meeting inDenver. President Horn arranged the program headedby Courtland Gay Smith, Plandome, New York.Smith presented a three-hour workshop on pub-lication layout and copy, using slide reproduc-tions of pages and spreads of editorial andadvertising material in member publications.

Smith called for audience opinion and discus-sion on each, and offered verbal and illustratedproposals for improvement. Twenty-three

attended the session. It was the beginning of atrend for several staff members from a mem-ber-publication to participate in LPC meetings.

By 1978, LPC had 34 members and a cashbalance exceeding $3,000. Beef publicationswere predominant. The steady growth of LPCin formative years, despite the cattle depres-sion, is testimony to the steady leadership ofLPC Secretary-Treasurer Forrest Bassford(Executive Director from 1980 until his retire-ment in 1992).

Actiongram, Contest begun in 1978The monthly newsletter, Actiongram, was

begun in 1978, and supplemented LPC'sPublications Contest in attracting membershipsin the years to come.

President Jim Flanagan, Florida Cattlemaneditor, was the moving force in starting bothActiongram and the Publications Contest. Firstcontest critique and awards was at the 1978annual meeting in Kansas City.

Flanagan had observed and participated inFlorida Press Association contests conductedby Prof. Charles G. Wellborn, Jr., University ofFlorida Department of Advertising and PublicRelations. He secured the services of Wellbornto supervise judging and do the illustrated cri-tiques for LPC contests. Professor Wellborn'swide, practical print shop experience combinedwith his colorful discussions and critiques ofthat first contest, with its 160 entries, sent manyback home to make major changes in their pub-lications' format, style and content.

Tracing directly to the 1978 and succeedingcontests are pronounced improvements in writ-ing and photography skills and advertisingdesign and copy.

As word spread, membership grew, contestentries increased and more talented men andwomen, including students, participated in theannual meetings.

More than 100 membersThe first year of LPC operations saw 19

memberships. In 1986, contest entries totaled790, each paying an entry fee double that of thefirst contest. Membership for 1996 included112 U.S. and Canadian livestock magazines,newspapers and newsletters, and 54 Associatemembers (109 & 59 for 1997). Contest entriesin 1996 were 757. Entries for 1997 were 672.

Professor Wellborn continued supervising

the judging and giving the illustrated contestcritique through 1981. In asking to be relieved,he cited LPC's need to obtain other opinionsthrough new judges and a new moderator. Dr.Dennis Jeffers, Central Michigan University,was selected. He supervised judging and gavethe critiques for the 1982-86 contests. Thatresponsibility was next assumed by Dr. EdwardSmith, Texas A & M University, for the years1987 through 1991.

Dr. Curt Paulson of Ohio State Universityaccepted the position beginning with the 1992contest. He continued through the 1995 contest,resigning at that time following a change inemployment from Ohio State University. Dr. J.Scott Vernon, associate director of the BrockCenter for Ag Communications at Cal PolyState University, San Luis Obispo, California,first became responsible for the judging andcritique of the contest in 1996. In 1999, Dr.David Krueger of Michigan State University(MSU) took over the reins of the contest.Oklahoma State University have been responsi-ble for the contest for the past four years underthe leadership of Shelly Sitton. In 2005,Texas Tech University has taken on this mas-sive project. Starting in 2008, Dr. Ricky Telgat the University of Florida will take on thechallenge with the help of his ACT members.

The contests were LPC member JimFlanagan's "baby." His death left a void intowhich stepped Paul D. Andre, editor of Beefmagazine, St. Paul, Minnesota. Andre began in1987, working first with Jeffers and then Smithand finally Paulson. In 1992 Amber E.Spafford, LPC 1990-91 president, and since1991, president of Spafford & Associates, anAssociate (Service) member, became contestchairperson. In preparation for Andre's retire-ment in 1993, the pair worked together on the1993 contest. Spafford was the third contestchairperson and retired from her duties in 2002.

The contest relies on close communicationbetween the university representatives who man-age the judging and critique compilation. Theyaccept suggestions from members, propose rulesand present their recommendations to the LPCBoard. Contest entries are sent directly to thecollege office and are then relayed to judges.They are also responsible for producing the cri-tique booklet, which contains judging commentson each entry. First and second place winnersalong with honorable mention placings are rec-ognized during the formal presentation at theannual convention.

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The LPC board works closely together to keep LPC pro-gressive in its programs and goals. Above they take amoment to smile for the camera at Churchill Downs inLouisville during the 2007 Ag Media Summit.

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The purpose was educationIn 1974's organizational meeting, Ted

Gouldy, Weekly Livestock Reporter, FortWorth, suggested that annual meetings shouldinclude workshops. The first departmental typeworkshops were incorporated into the 1979meeting. President Flanagan arranged forworkshops on administration, advertising, cir-culation and editorial.

He divided those attending into four groupsby the simple process of having them countoff, "1, 2, 3, 4." Each group was assigned to aworkshop for approximately a 30-minute ses-sion and then rotated to another until each per-son had participated in all four.

Workshop leaders were:Administration: John T. Jenkins, LivestockBreeder Journal; E.C. Larkin, Jr., GulfCoast Cattleman.Advertising: Dale F. Runnion, InternationalLimousin Journal; Fred Wortham, Jr.,Charolais Journal.Circulation: Jerry Smith, Crow Publications(Dairy, Livestock, Western LivestockJournal); Chuck Stocks, New MexicoStockman.Editorial: Bob Day, American HerefordJournal; E.H. (Ham) Wilson, AlabamaCattleman.

Workshops have been highly rated seg-ments of each annual meeting since that firstone engineered by Flanagan.

As membership expanded and benefits ofannual meeting agendas became more widelyknown, attendance increased and meetingswere changed from one day to two, and even-tually to three and four, providing more timefor workshops, seminars, contest critique andfor guest professionals to address the gather-ings.

Since it was the policy from LPC's begin-ning to hold these summer seminar meetingsnear major airline cities, it has been possibleto include visits to publication offices andmodern printing and production plants for on-site observation of equipment and practices.This policy changed in 1991 when the annualmeeting was held in Steamboat Springs,Colo., a resort area.

There have been extreme changes in print-ing since LPC began. The industry has movedfrom the Ludlow and Linotype to cold type, toin-house typesetting and pasteup, and to desk-

top publishing. Most member magazines havemoved from no-four-color to having 50 per-cent of the book in color. Newspapers toohave moved to wider use of color. LPC semi-nars have been a primary source of informa-tion for such changes.

In addition to the summer meeting, an infor-mal winter breakfast meeting has been heldeach year. From 1975 through 1981 thesebreakfast meetings were held in January dur-ing Denver's National Western Stock Show.Since 1982 either an organized lunch orbreakfast has been held in conjunction withthe National Cattlemen's Beef Associationannual convention. In 2005 50 members andfriends of LPC attended then lunch in SanAntonio. Associates become Service members

In 1979 Associate memberships wereinaugurated with this qualification bylaw:"Individuals or firms devoting 50 percent ormore of their endeavors to livestock promo-tion — but not meeting eligibility require-ments for active Council membership — areeligible to Associate Membership."

Over time, these qualifications becameloosely applied, and Associate membershipwas granted to individuals in allied enterpris-es. Associates had the privileges of member-ship except for the vote. Special contest cate-gories were established for them. Many of theassociates freelanced in editorial, advertisingand photography, supplying member publica-tions.

They add substantially to LPC's progress,help in meeting planning and conduct, andparticipate actively, including leading work-shop sessions.

In 1990 LPC members voted to change theAssociate Member bylaw limiting member-ship to individuals and firms devoting 50 per-cent or more of activities related to livestockpublishing. The focus was on individualsrather than on their organizations. Thereworded bylaw broadened the category andput the focus on firms and organizations.

It opened the membership to thoseinvolved directly or indirectly with livestockpublishing. It also suggested that listings inthe Directory be headed by an organizationname rather than that of an individual.Regularly published livestock newspapers,magazines and newsletters still are not eligibleto Associate membership.

An additional change to the Associatecategory was made during the 1996 annualmeeting. At that time members approved bylaw

changes giving the vote to Associate members,allowing them to have two members serve onthe board of directors, increasing their duesfrom $75 to $150 a year and changing theirdesignation from Associate to Service member.

LPC changed its membership year effec-tive January 1, 1993. From its beginning theorganization operated on a fiscal year, anddues were paid from July 1 through June 30.Because the greatest financial activity wastied to the annual meeting and contest, it wasdecided to change the membership and finan-cial year to the calendar year. This kept bothexpenses and income in the same reportingyear rather than in separate fiscal years as hadbeen the case previously. The change wasapproved in July, 1992, at the annual meetingheld in Chicago, Illinois.

LPC AWARDS• Headliner • Hall of Fame• Distinguished Service Award• Forrest Bassford Student Award

LPC's Headliner Award program inaugurat-ed in 1980 was designed to annually salute anindividual for meritorious service to the live-stock and/or livestock publishing industry. Fromthe beginning, this award has been one of thetop honors bestowed in the field of animal agri-culture.

LPC's Hall of Fame Award, instituted in1990, honors livestock publishing leaders. Atthe same time eligibility for the HeadlinerAward was limited to livestock industry lead-ers. For consistency, publishing personnel pre-viously honored with the Headliner Award arelisted in this Directory under Hall of Fame.

In 1984 a Student Award Program was insti-tuted by LPC with the first recipient named in1985. The program is designed to recognize anoutstanding student with special interest, skill orbackground in both livestock and communica-tions.

The award is an all expense-paid trip to,and participation in, LPC's annual meeting.The program's purpose is fostering closer rela-tionship and exchange among member publi-cations, university journalism and communi-cation departments and AgriculturalCommunicators of Tomorrow (ACT), the stu-dent Ag Journalism organization.

Chester Peterson, Simmental Shield, andSusan Wagner, The Cattleman, did yeomanwork in getting the program established. It isfunded by donations from member publicationsand Service members and by fund raising activ-ities that take place during annual meetings.

Networking and making new friends is a big part of LPC.Above Cheryl Oxley, Angus Productions Inc., and ToddDomer, Kansas Stockman, enjoy a laugh at the openingnight of the 2007 AMS. Both are past presidents of LPCand remain involved in commmittees.

Christy Lee, Lisa Bryant, Angie Denton, Don Norton, MeganSheridan say cheese!

Luckily LPC members are generous with their time and expertiseand give back to the organization. Wes Ishmael, Ellen Brisendineand John Wallace all participated on an editorial panel during oneof the workshops through the past year.

Upon Forrest Bassford's retirement announce-ment in 1991, the LPC Board approved chang-ing the name of the LPC Student Award to theForrest Bassford Student Award. This was doneto honor Bassford's special interest in the stu-dent program. The first student named to receivethe Forrest Bassford award was Doyce L. Elliottof Texas, in 1992.

In 1993, an associate member, Mary Hearnof the Chicago Mercantile Exchange (CME),introduced a proposal to officials of the CMEthat a $2,500 scholarship be awarded to LPC'sForrest Bassford Student Award winner. Thefirst CME Scholarship was awarded to the 1993student winner.

A Distinguished Service Award was initiatedby President Larry E. Mead in 1994. Purpose isto annually recognize an individual who hasprovided special service to LPC over a period oftime. In addition to an individual award the oneselected for the honor has his or her nameengraved on a perpetual trophy. Winner of thefirst DSA award in 1994 was Audie Rackley,executive editor of the Quarter Horse Journaland of the Quarter Racing Journal, both publi-cations of the American Quarter HorseAssociation of Amarillo, Texas. Rackley is alsoa past board member and president of LPC, whoremained an active member following his termas a board member and officer.

Next person to receive the DistinguishedService Award, in 1995, was an Associate mem-ber, Wes Ishmael, director of communicationsand advertising for the North AmericanLimousin Foundation of Englewood, Colorado.

In 1996, Amber Spafford, former LPC presi-dent and now a Service member, was presentedthe award for her contributions. In 1997, WayneBollum, was honored and in 1998, long-timeLPC supporter, Cheryl Oxley, Angus Journalwas presented with the award.

At the 1999 winter meeting the board decidedto honor the late Ed Bible and renamed the awardto include his name. Mary Atchison, ACJ, theofficial publication of the American ChianinaAssociation was awarded the newly namedaward. The following year Terry Atchison, MaineAnjou Voice received the award presented to himby his wife.

In 2001, longtime LPC member, supporter andpast president Todd Domer, of the KansasStockman received the award. 2002 honoredGreg Henderson, Drovers and Angie Denton ofAngus Productions was presented with thisaward in 2003.

In 2004, a first was presented with three veryactive members from Boelte-Hall being awardedthe DSA award. Don Norton, Paul Shanks andRob Giseburt all were recognized for this presti-gious award. For 2005, the committee chose tohonor long time Ag Media Summit assitantsKristin Johnson and Nancy Anderson both fromLindsborg, Kansas. Jay Carlson, BEEF maga-zine was presented with the award for his enthu-siasm for the LPC Gala fundraising efforts alongwith his years of work in this industry. Then in2007, Shelly Sitton, Oklahoma State University

was honored for her years of work onthe contest, her service as a nationaladvisor to the ACT organization andher undying desire to help make LPCbetter.

LPC's charter membership includedeight breed magazines, six livestocknewspapers, five general livestock magazines(primarily beef), two state cattle associationmagazines and one horse publication.Membership broadened in the early 1980s,becoming truly representative of the livestockindustry, encompassing beef and dairy cattle,horses, sheep, hogs, goats, llamas, bison and elk.Purebred books, state and multi-breed magazinesand newsprint publications are all well represent-ed.

Early thrust of the organization zeroed in ondialogue for self-improvement, concentrating ongetting the advertising and editorial messagesacross to readership in the most effective manner.

As the organization grew it was evidentsome self-promotion needed to be done. AnLPC logo was designed by Karla King of theAngus Journal, and adopted for use by member-publications. In 2004, Dale Smith, AmericanSouthdown Breeders Journal, developed a new logo to tie into the30th Anniversary of LPC.

Closer dialogue was established with academiathrough the student award program and intern-ships. National publicity has been given to thePublications Contest, the Headliner, Hall ofFame, CME Scholarship and Forrest BassfordStudent Award and now the DistinguishedService Award.

One of the best media for LPC communica-tions has been Actiongram, the monthlynewsletter. Circulation has been expandedbeyond members and associates to include jour-nalism professors, students, livestock associationleaders and allied individuals.

The four-page monthly is packed with newsof LPC members, resumés of successful cam-paigns and stories appearing in member publica-tions. Help wanted and situation wanted blurbsappear in nearly every issue, resulting in helpingmany young people find their first jobs and alsobenefiting the livestock publishing industry.With the advent of the computer, this is now dis-tributed via e-mail.

A major step was made in 1988 at the direc-tion of President Paul D. Andre. He asked AudieRackley, 1st vice president of LPC and editor ofthe Quarter Horse Journal, to conduct a salaryand compensation survey of members. Rackleyand Dr. Edward Smith of Texas A & MUniversity organized and conducted the surveyand published the results for members-only use.Forty-two publications participated. In 1997another survey was done to update the membersare the current situation of compensation in theag communications industry.

In 1994 at the close of the 20th anniversaryannual meeting held in Irving, Texas, CherylOxley proposed to the LPC board that a mentor-ing program be established between LPC and

members of Agricultural Communicators ofTomorrow (ACT). Following approval for theidea at that meeting she began a program toresearch the subject. This led to a pilot programheld during the 1995-96 school year. Purpose ofthe program is twofold. It is designed to betterprepare ag communications students to enter thefield as well as to provide a qualified pool ofpeople to work on livestock publications. Thepilot program has been successful and the men-toring program will be expanded in the yearsahead.

After four years of planning, the first ever jointmeeting of the American Agricultural Editors’Association (AAEA), American PublishersAssociation (APA) and LPC met in Denver.Appropriately named Agricultural PublicationsSummit, it included the collegiate group of AgCommunicator’s of Tomorrow (ACT). Thisevent was projected to be a turning point forLPC. More than 500 people registered for thismonumental occasion. Success was deter-mined from all attending and the boards of allthree organizations decided unanimously tocontinue indefinitely with the event.

In 1998, Bill Shepard resigned as executivedirector and Diane Johnson, Fort Worth, wasnamed as only the third executive director in the25 year history. The organization continues tothrive and move forward with new ideas andprograms as the century proceeds.

The newest program developed in 2004 was thefirst ever LPC Royal Gala. This event was a fundraiser for the new LPC Hall of Honor and Hall ofHistory which will become a permanent fixture ofthe American Royal facilities in Kansas City.Attendees generously helped raise more than$6,000 to kick off this exciting effort which willbring even more exposure to LPC and its past his-tory.

Since its beginning in 1974, LPC has grownand prospered through the efforts of membersand Associate (now Service) members, evenduring the livestock industry's lean years.

LPC has been blessed with active, unselfishofficers and board members. To them the live-stock business owes a debt of gratitude. Undertheir leadership the livestock press has dramati-cally improved the dissemination of news,advertising and developments pertinent to theindustry.

Wisdom of the founders in setting up an orga-nization in which a free exchange of ideas andpractices is possible is admirably exemplified bythe leadership of Jim Flanagan of the FloridaCattleman. It was Flanagan who, as president,set LPC's course with the newsletter, the con-tests, the workshops and seminars. His examplesand the work of other early officers and direc-tors have been carried on by able successors.

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2007: Larry Atzenweiler’s experience stemsback to 1970 when he founded the AtzenweilerCompany to sell commercial advertising for sev-eral livestock publications. Seeing a need in thebeef cattle business in Missouri for a publication,the first issue of Missouri Beef Cattleman maga-zine was published in June 1971 and one yearlater this became the official publication for theMissouri Cattlemen’s Association.

Always a promoter of business in agriculturehe was one of the founders and served two termsas the first president of the International Agri-

Business Club, headquartered in Kansas City. In 1987 the AmericanSimmental Association hired Larry to start a magazine to be owned by theAssociation. The first issue of The Register was published in September 1987.When the association moved it to their home in Bozeman, Montana, Larrydecided to stay in Kansas City. Some of Larry’s achievements include the BeefIndustry Award by the Missouri Cattlemen’s Association, then in 2002 he waspresented an Honorary membership of the Ag Alumni Organization of theUniversity of Missouri. He is a member of the Livestock Committee of theAmerican Royal and serves as a Governor. Larry served on the LPC boardfrom 1978 to 1981.

2006: Amber Spafford brings nearly 20 years of service toLPC. Her years in LPC leadership roles started in 1985when she was elected as director and continued through herpresidency in 1990-91. For 10 years she chaired the CritiqueContest and was also the chairman of the 1989 Kansas CityLPC annual convention, chair of the Royal Gala and wasinstrumental in the concept of the LPC Heritage Center inKansas City. She has also been honored with LPC’sDistinguished Service Award.

A graduate of Oklahoma State University, her profes-sional career started at the Charolais Banner, Gulf Coast Cattleman, then backto the Charolais Journal for nine years. This job took her to Kansas Citywhere she eventually went to the American Polled Hereford Association, thenformed her own company Spafford and Associates. Since March 2000, she hasbeen at Osborn & Barr Communications in Kansas City.

2005: Jim Jennings joined the staff of the Quarter HorseJournal in 1972 as the editorial assistant. Since that time,he has been a driving force behind the editorial improve-ment of the magazine. Jennings was promoted to SeniorDirector of the AQHA publications department in 1995.One of his greatest achievements was being instrumentalin the development of AQHA’s additional award winningpublications, The American Quarter Horse RacingJournal and America’s Horse. He served on the board forLPC from 1993 to 2001 and as president in 2000. He alsohas served as president of American Horse Publications and Miss RodeoAmerica Inc. along with being very active on numerous committees of all ofthese organizations. His monthly column makes him famous for his writingskills, but he is also an exceptional photographer and horseman.

2004: Henry King has more than 40 years of continuous years of service to thelivestock publications industry. In 1960 he went to work for the Quarter Horse

Journal. After 10 years he left to co-own and publish theRanchman magazine. Following its sale he went to work forthe American Paint Horse Association. In the early ‘80s hestarted the Lone Star Horse Report selling it in 1996. He thenbecame editor of the Fort Worth based Drover magazine. In2002 he became a contributing editor for the Texas LonghornTrails. King is a founding member of LPC, writing the orig-inal letter outlining the mission of the organization.

AWARD WINNERS

2003: Cheryl Oxley has been a part of Angus ProductionsInc. (API) since the Angus Journal was purchased by theAmerican Angus Association in 1979. She started as a type-setter and progressed to production-management responsi-bilities. Those duties were combined with overseeing theadvertising department in 1991. Today Oxley oversees andcoordinates activity relevant to API office personnel andbusiness activity, primarily supervising the production of allAPI published materials, including the Angus Journal,Angus Beef Bulletin and Special Services promotional prod-

ucts. Oxley was elected to the LPC board in 1983. She then served as secre-tary/treasurer from 1988-93. After serving as second and first vice president sheserved as president in 1995-96.

2002: Dan Wedman has a lifetime with the Limousin breed when right out ofcollege Dale Runnion hired him at the International Limousin World in 1974.In October 1983 Wedman and Runnion branched out and started Limousin

World. Wedman has owned and operated Limousin Worldfor 15 years after Runnion sold his interest in 1986. Thisproves Wedman's determination and hard work to be withthe same company for more than 26 years. Wedman gradu-ated from Oklahoma State University with a degree in ani-mal science. He is also a past president of LPC and servedon numerous committees and on the board from 1986through his presidency in 1991-92.

2001: E.C. Larkin, San Antonio, Texas has been activein the livestock communications industry for 35 yearsand is currently publisher of the Gulf Coast Cattleman,an LPC charter member, and The Beefmaster Cowman,the official publication of Beefmaster Breeders United.Larkin graduated from East Texas State University in1966. He was LPC president from 1984-85 and hasserved on many LPC committees since 1979. Larkinhas also worked for other LPC-member-publications,including Polled Hereford World magazine and WesternLivestock Journal.

2000: J. Neil Orth, San Antonio, Texas. For 12 years Orth served as executivevice president of the International Brangus Breeders Association and president

of Brangus Publications, Inc. (BPI). He has been on thestaff of member organizations of LPC since 1975 plusbeing involved in numerous other other livestock asso-ciations including U.S. Beef Breeds Council, NationalPedigreed Livestock Council, Beef ImprovementFederation, National Cattlemen’s Beef Association(NCBA) Seedstock Steering Committee.

1999: Warren Morse, Lenexa, Kansas. Morse, was vicepresident and publishing director of Vance Publishingoverseeing the livestock division including the titles ofDrovers, Dairy Herd Management, Pork ‘99, SwinePractitioner, Bovine Veterinarian, Meat and SeafoodMerchandising. He joined the Drovers Journal in 1958 asa livestock fieldman and became livestock sales managerin 1966. He was also an active member of the APA.Morse served in the US Army following his graduationfrom the University of Missouri.

Hall of Fame Established in 1990, to honor distinguished livestock publishing leaders. Several hadreceived Headliner Awards. For consistency, these have been moved to Hall of Fame.

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1998: Warren Kester, Bella Vista, Arkansas. Features editor, BEEF Magazine. Hehas more than 54 years’ experience in both broadcast and written media with a

trademark throughout his career being his commitment tothe producer. A native of Audubon County, Iowa, he gradu-ated from Iowa State University with a degree in agronomy.His background extends into radio work but in 1969 becamemanaging editor of the Beef Extra supplement for FarmJournal. In 1980 he moved to BEEF in a similar positionand remained until 1986. He continued in semi-retirementas features editor for BEEF.

1997: Susan Wagner, Fort Worth. Associate editor ofThe Cattleman magazine. Joined the magazine soon aftergraduation from the University of Texas at Austin. Shewas instrumental in designing the LPC student awardprogram and was its first chairperson. She was also thefirst woman to serve as LPC president (1986-87) andhelped plan and produce several annual meetings. Shewas news editor and then production manager at TheCattleman before becoming associate editor.

1996: Audie Rackley, Amarillo, Texas. Executive edi-tor of the Quarter Horse Journal and Quarter RacingJournal at the time of his retirement in 1995. Servinglonger than any previous editor of the Quarter HorseJournal, he joined the American Quarter HorseAssociation in 1970 as advertising director. DuringRackley's tenure the Journal became one of the largestequine breed magazines in the country. Quarter RacingJournal, EXTRA, Show Results and Race Results werebegun while he was editor.

1995: William D. (Bill) Fleming, Eagan, Minnesota.Editorial Director of National Hog Farmer and BEEFmagazines of Webb/Intertec at his retirement in 1994.Fleming spent his career in livestock journalism. Hegraduated from Iowa State University in 1950 and firstworked as farm director of an Iowa radio station. Hespent 28 years with Webb, first for BEEF magazine andlater as editor of National Hog Farmer (1980-93). He isnoted for his photography, writing and innovations he brought to livestock jour-nalism.

1994: Ed Bible, Kansas City, Missouri. Editor of thePolled Hereford World and president of the AmericanPolled Hereford Association (APHA) since February,1994. Bible earned B.S. and M.S. degrees from theUniversity of Tennessee before joining APHA in 1973.He is a past LPC president and his publication is a char-ter member. The winner of numerous publishing awards,he is especially noted for his efforts to improve the mar-keting of Polled Hereford cattle and for being an inno-vator in publication production.

1993: Roger Berglund, Littleton, Colorado. RetiredNational Cattlemen's Association (NCA) Director ofPublic Information. At NCA he established a com-munications department that was responsible for anexternal public relations program as well as industryand member communications. As vice president ofcommunications at NCA, he played a part in estab-lishing the National Cattlemen magazine, Beef Briefand other publications designed to fulfill specificcommunication needs.

AWARD WINNERS1992: Keith E. Evans, St. Joseph, Missouri. Director ofCommunications and Public Relations of the AmericanAngus Association. In his work with the association, Evansdeveloped a network of news releases for individual andbreed promotion, has won national media awards for adver-tising and educational programs and has set professionalstandards for the entire industry.

1991: Fred Knop, Editor, DroversJournal, Shawnee Mission, Kansas. Saluted for achieve-ments within Drovers Journal since joining that publica-tion in 1982. Recognizing significant cattle businesschanges, Knop and associates "moved with the tide," con-verting Drovers Journal from a weekly general livestocknewspaper to a bi-weekly tabloid cattle-business journaland finally to today's cattle business-oriented monthlymagazine. Knop was president of LPC in 1989-90.

1990: Paul D. Andre, Founding and only editor of the now28-year-old BEEF Magazine, Minneapolis, Minnesota.Highly respected innovator in livestock publishing. At thestartup of BEEF only two things had been decided, thelogo and the page size. Andre proceeded to select typefaces, style and design. He enjoyed complete freedom inthe direction and philosophy of editorial product. He wasLPC's 1988-89 president and was chairman of the LPCPublications Contest. 1993 marked his retirement as editor

of BEEF Magazine as well as chairperson of the publications contest.

1988: John T. Jenkins, Macon, Georgia. For major con-tributions to livestock publishing and the livestockindustry. Editor/publisher of Beefweek. Starting onFlorida Cattleman in 1947, buying Southern Livestock in1948, merging with Breeder Stockman to establishLivestock Breeder Journal 10 years later, converted LBJinto Beefweek. Jenkins was president of the Associationof Georgia Printers, and of LPC. He was awarded morehonors than there is space to mention.

1987: Dale F. Runnion, Fountain Hills, Arizona. For acolorful half century of industry influence.Founder/Publisher/ Editor Emeritus, Limousin World.Successful livestock buyer, stockyard manager, World WarII Major, Drovers Journal fieldman, Angus Journal field-man to general manager, International Limousin Journalfounder, North American Limousin Foundation interimexecutive, LPC president. He has hired, fired and inspiredmany on livestock publications.

1985: Allan W. McGhee, Overland Park, Kansas.Honored for lifetime livestock industry editorial leader-ship. Editor Emeritus, The Drovers Journal. Starting onChicago's Daily Drovers Journal in 1940, his careerspanned the decline of central markets, surrender ofmarket dailies to instantaneous radio, television anddirect wire reporting. He helped editorially convert thefour Corn Belt Dailies into the weekly Drovers Journal.

1981: Forrest Bassford, Encinitas, California. In recog-nition of a lifetime of meritorious service to the livestockindustry. LPC Executive Director Emeritus. PublisherEmeritus, Western Livestock Journal and CharolaisJournal. In livestock publishing since 1930; DenverDaily Record Stockman, American Hereford Journalfieldman, Record Stockman and The Westerner editor,Western Livestock Journal editor and then publisher,Charolais Journal founding publisher. A founding mem-ber of LPC.

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Stanley E. Stout was honored posthumouslyas the 2007 winner. He was raised on thefamous Titus Stout Hereford Ranch in theFlint Hills of Kansas and called CottonwoodFalls, Kansas home. He attended Kansas StateUniversity and went on to receive his formalauction training at the Walter BrittonAuctioneer School in Bryan, Texas. In theearly stages of his career, Stanley held fieldrepresentative positions with publications suchas the Western Livestock Journal and Drovers Journal, (now Drovers) He waseventually promoted to head of field staff for Drovers and then director ofadvertising for the Charolais Banner. After working with the North AmericanAuction Company, Stout founded his own company, Stanley E. Stout AuctionServices, in 1975. It didn’t take long before he established himself as a leadingauctioneer in the industry. For more than 30 years he was the auctioneer tohave on your sale and he eventually was selling anywhere between 140 and180 dates annually.

He was also deeply involved in other aspects of the industry includ-ing his effort to revitalize the American Royal Livestock Show. He served onthe Board of Governors and was the voice when the grand champion steer sold.And now the exhibitor of the Supreme Champion Heifer at the American Royalreceives the Stanley Stout Memorial scholarship. He was also known as a gen-erous supporter of youth across the nation with his time and financial support.

2006 Darrell Anderson, CEO of the National SwineRegistry has nearly 30 years of experience in agriculturerelated areas including his current role with the NSR. Tenyears ago, he was the leader in the successful merging of thefour breeds that comprise the NSR (Duroc, Hampshire,Landrace and Yorkshire) which created the largest purebredswine association in the nation. Prior to this position heserved as executive secretary of the American YorkshireClub. He also has a deep-rooted belief in youth programs and

was instrumental in the establishment of the first junior directors of both theNational Junior Suffolk Association and the NSR. He serves on numerous profes-sional committees in the swine industry, is a livestock auctioneer for sheep salesand is a certified llama judge. His scope of knowledge and influence in theswine, sheep, llama and cattle industries make him a true leader in the livestockindustry.

2005: Dr. Bob Totusek, joined the animal science fac-ulty at Oklahoma A&M College (now Oklahoma StateUniversity, OSU) in 1952 where he spent 38 produc-tive years in teaching, research, public service andadministration. It has been said that he is a rare combi-nation of "scientist, teacher and practical cattleman."He was the head of the animal science department for14 years and is credited with increasing departmentenrollment by more than 60% while other departments were losing students.He coached the OSU Livestock Judging Team from 1953 to 1961 and won 10national and international contests.

2004: Henry Gardiner, Gardiner Angus Ranch, is known as a leader in both thecommercial and registered cattle business. Their 25th annual production sale

broke the industry record when it grossed more than $5.6million. Gardiner, along with his wife Nan, their three sonsand families run the ranch located near Ashland, Kansas.They sell about 1,200 bulls and 600 females annually. Theyare known for using new technologies as well as meticulousrecord-keeping.

Gardiner is a past recipient of the NCBA Vision Awardand is the only producer to have received the BeefImprovement Federation Commercial Producer of the Yearand Outstanding Seedstock Producer of the Year awards.

AWARD WINNERS

Headliner LPC's Headliner Award Program, inaugurated in 1980, salutes an individual formeritorious service to the livestock industry. Following are recipients of the award:

2003: Bill Brewer graduated from Oklahoma StateUniversity. He joined The Quarter Horse Journal in 1971as an advertising sales representative and was promoted tosenior director of administration in 1978. From 1979 to1991 Brewer also served as general manager of the AQHAWorld Championship Show and American Quarter HorseYouth Association World Championship Show. He waspromoted to AQHA's executive vice president in March1992 and works with it's five-member executive commit-tee and seven executive directors in planning and coordi-nating business of the world's largest equine breed registry. He oversees the 320employees who manage the day-to-day operations, which has more than 341,000worldwide members and has registered more than 4.5 million American QuarterHorses.

2002: Phil M. Seng, president and CEO of the US Meat Export Foundation(USMEF), has been a driving force in the US red meat industry’s impressive

level of growth in foreign markets. Under his leadership,USMEF programs have grown to be recognized in morethan 50 countries, and exports of US beef and varietymeats have grown from $500 million 20 years ago to arecord of $3.6 billion in 2000. Raised on an Iowa farm,Seng has a degree in political science and a master’s inEast Asian studies. He speaks Japanese and worked as ajournalist in Tokyo in the late 1970s.

2001: A distinguished professor of animal science, Dr.Harlan Ritchie has taught at Michigan State Universityfor the last 37 years. Since that time, he has been involvedin teaching and research in swine and beef cattleimprovement, beef cattle efficiency, beef cattle dystociaand vertically coordinated beef production and marketingsystems. He has also held positions within several orga-nizations such as the Beef Improvement Federation,American Society of Animal Science and the AmericanAssociation for the Advancement of Science.

2000: Mick Colvin, Minster, Ohio, Certified Angus Beef.In 1978 Colvin became executive director of the newCertified Angus Beef ProgramTM (CAB). Under his super-vision the program set up monitoring, licensing and pro-motional aspects that are the basis of the CAB’s productquality and integrity. Colvin retired from the position in1999. Aside from Colvin’s involvement with CAB, he isalso a member of many other agriculture organizationsincluding: NCBA, American Angus Association and OhioCattlemen’s Association.

1999: Rob Brown, Throckmorton, Texas. Owner of theR.A. Brown Ranch, a family owned business establishedin 1895. They are an active registered and commercialcattle operation along with top Quarter Horse brood-mares. The R.A. Brown Ranch was presented the presti-gious AQHA and NCBA Remuda Award and theNCBA’s Centennial Cattle Business of the CenturyAward in 1998. Brown is a graduate of Texas TechUniversity.

1998: Topper Thorpe, Englewood, Colorado, executivevice president of Cattle-Fax, a market information, analy-sis, research and educational service for cattlemen. He isalso executive vice president of CF Resources, Inc., a whol-ly owned subsidiary of Cattle-Fax. He holds degrees fromNew Mexico State University. He joined Cattle-Fax as amarket analyst in 1968.

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AWARD WINNERS

1997: Don L. Good, Manhattan, Kansas, head ofKansas State University Animal Science Departmentfor many years, noted for both administrative abilitiesand teaching results. He is a highly talented livestockjudge and is presently director of development for TheLivestock & Meat Industry Council, Inc.

1996: John P. Hughes, DVM,Davis, California. Noted for work in equine reproduction.Chairman of the University of California School ofVeterinary Medicine Department of Reproduction. Directorof the UC School of Veterinary Medicine Equine ResearchLaboratory, and director of the UC Veterinary GeneticsLaboratory since 1981.

1995: Robert H. Rumler,Chambersburg, Pennsylvania, retired executive ofHolstein Freisian Association of America noted for hiscontribution to international marketing. Served 18 yearson world trade advisory panels and took part in GATTnegotiations. He is an organizer and was chairman ofthe US Agricultural Export Development Council.

1994: Don C. King, Fort Worth, Texas, secretary-gener-al manager, Texas & Southwestern Cattle RaisersAssociation. In his present position since 1966, King isnoted for his work in preventing theft and in recoveringstolen livestock. He has worked at the state, regional andnational levels to inform and to educate livestock ownersand managers. His work has resulted in saving the indus-try millions of dollars.

1993: Clinton K. Tomson, Geneva, Illinois, executivevice president, American Live Stock Insurance Company.Tomson has been a livestock breeder, association execu-tive and livestock judge. He was instrumental in the for-mation of American Live Stock Insurance Co., a compa-ny formed to underwrite livestock insurance contracts. Hehas also been active in importing and exporting livestock.

1992: Dr. Gary C. Smith, Fort Collins, Colorado.Professor Department of Animal Sciences; MontfortEndowed Chair in Meat Science, Colorado StateUniversity. Dr. Smith is one of the world's leadingresearchers in the areas of food safety and new productdevelopment. He has done much to stimulate and evalu-ate consumer acceptance and food safety of red meat.

1991: David G. Eller, Houston, Texas. Founder, chair-man and CEO of Granada Corp., Granada BioSciencesand Granada Foods. Actions produced positive change inlivestock production, marketing and product marketing.From inception in 1972, Granada has been driven byEller's premise that food and protein production couldbenefit from technological advances and sound businesspractices in producing better food products at less cost.

1990: Dr. Glen P. Lofgreen, El Centro, California.Renowned animal scientist who labels himself as "just aquiet cowboy with a Ph.D.," and says, "Everything I do ismotivated by answering the questions of how thisresearch will be of value to the producer, whether he be inthe cattle feedlot business, dairy or some other livestockactivity." The industry daily benefits from practicesLofgreen pioneered before and during his years as super-intendent of New Mexico State University's ClaytonResearch Center.

1989: Fred H. Johnson, Summitville, Ohio. For cattlebreeding and industry leadership. Owner/operator ofSummitcrest, one of the nation's largest Angus operationswith divisions in Ohio, Nebraska and Iowa. Founder,American Angus Association's Certified Angus BeefProgram. Chairman of Cattlemen's Beef Promotion &Research Board and Beef Promotion OperatingCommittee.

1986: Jo Ann Smith, Micanopy, Florida. Only woman pres-ident of the National Cattlemen's Association. Former vicepresident, American National Cowbelles; director, BeefPromotion & Research Project; President Reagan's AdvisoryCommittee on Trade Negotiations; board chairman, JacksonBranch, Federal Reserve Bank of Atlanta. Later was firstchairman, The Beef Board; 1989 USDA Assistant Secretaryof Agriculture.

1984: John L. Huston, Chicago. President, National LiveStock & Meat Board. Started as beef industry councilassistant secretary in 1967. He took a leave of absence todirect the Beeferendum. Though it failed, lessons learnedserved in expanding financing and promotions of theBoard. Honored for his consistent leadership in researchand promotion of the livestock industry.

1983: John B. Armstrong, Kingsville, Texas. Recognizedfor state, national and international leadership roles.Executive vice president of King Ranch, with operationsin six foreign lands and two US properties. Noted SantaGertrudis breeder; chairman, National Live Stock & MeatBoard; president, Texas & Southwestern Cattle Raisers.

1982: C. W. (Bill) McMillan, Washington, D.C.Innumerable contributions to the livestock industry. Aleading consultant and lobbyist. Assistant Secretary ofAgriculture during the first Reagan administration.Worked at NCA—Denver headquarters and worked withSwift & Co. in Chicago.

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Angie Stump1995- Kansas State

Erin Pettigrew1994- S. Dakota State

Jennifer Searcy1993- Ohio State

Colleen Walsh1998- Cal Poly State

Brad Parker1997- Kansas State

Jane Taft1996- Purdue

Doyce Elliott1992- Texas A&M

Jennifer Hotchkiss1999- Kansas State

The student winner receives an all-expenses-paid trip to participate in LPC's annual convention and now theAg Publications Summit. This award recognizes and rewards excellence, leadership and encourages pro-fessionalism among students. This opportunity provides the recipient face-to-face exchanges with leaders

in livestock publishing. Forrest Bassford's name was appended to the LPC Student Award in 1992 in honor ofhis contribution to LPC, and his particular interest in furthering the Student Award. Introduced in 1993, theChicago Mercantile Scholarship is also presented to the Forrest Bassford Student Award winner. The overall win-ner receives a $1,500 scholarship plus $750 travel scholarship. Up to four additional students each receive $500travel scholarships to attend the convention. Following are recipients of the Forrest Bassford Student Award.

Kelly Meyer1985- Kansas State

Forrest Bassford

Lea Weinheimer1986- Texas Tech

Anita Geddes1987- U. of Missouri

Lora Duxbury1988- S. Dakota State

Julie Hines1989- Ohio State

Claudine Cole1990- U. of Illinois

Alice Sherman1991- Washington State

Travel Scholarship Winners20007: Stephanie Miles, Texas Tech University; Clint Blaes, Kansas State

University, and Melissa Leander, Kansas State University.2006: Sara Muri,University of MO–Columbia; Melissa Hildebrand, Kansas

State University; Heather Jennings, Texas A&M University2005: Sara Muri,University of MO–Columbia; Stephanie Jeter, TAMU;

Wendy Mayo, Kansas State2004: Leslie Shuler, University of Wisconsin-River Falls; Katrina Waters,

Texas Tech2003: Rachel Bobbitt, Oklahoma State; Garrett Wilkerson, Texas A&M;

Audrey Young, Kansas State 2002: Shannon Hartenstein, Kansas State; Lucas Shivers, Kansas State;

Melissa Karcher, Ohio State 2001: Kerri Howell, Texas Tech; Maggie Martin, Kansas State; Beverly

Moseley, U. of Florida2000: Jennifer Ryan, Kansas State; Lindsay Williams, Oklahoma State 1999: Sarah Domeier, U. of Nebraska at Lincoln; D. Mischelle Coston, U.

of Arkansas at Fayetteville; Jennifer Simonson, Oklahoma State 1998: Linda Albers, Kansas State; Diane Dinse, U. of Missouri; Rebecca

Rhoades, U. of Missouri1997: Janna Quaring, Oklahoma State; Wendy Meyer, Hastings College

(Neb.) Melissa J. Markway, U. of Missouri

TForrest Bassford Student Award

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Corrine Blender2001- Kansas State

Sharlene Swaim2002- Cal Poly

Rhonda Nida2000- Kansas State

Lance Zimmerman2003- Kansas State

Teresa Oe2004- North Dakota

State University

Annie Whitehill2005- Kansas State

University

Ginger Larson2006- University of

Florida

Katie Allen2007- University of

Missouri

Angie Denton, Hereford World and student award committee chairman, presents KatieAllen with the $2000 scholarship and the Forrest Bassford Student Award. Also picturedare the travel award winners: Stephanie Miles, Texas Tech University; Clint Blaes,Kansas State University, and Melissa Leander, Kansas State University.

Ed Bible

DistinguishedService Award2007: Shelly Sitton, Oklahoma State University, Stillwater2006: Jay Carlson, BEEF, Overland Park, Kansas2005: Kristin Johnson and Nancy Anderson,

Lindsborg, Kansas2004: Don Norton, Paul Shanks and Rob Giseburt,

Boelte-Hall2003: Angie Denton, Angus Productions Inc.2002: Greg Henderson, Drovers2001: Todd Domer, Kansas Stockman2000: Terry Atchison, Maine Anjou Voice 1999: Mary Atchison, ACJ1998: Cheryl Oxley, Angus Journal1997: Wayne Bollum, BEEF1996: Amber Spafford, Spafford & Associates1995: Wes Ishmael, North American Limousin Foundation1994: Audie Rackley, Quarter Horse Journal

Shelly Sitton was recognized by the LPC executive committee withthe Distinguished Service Award for her dedication and service toLPC. She has been an active participant through the AgCommunicators of Tomorrow (ACT) serving for the past four yearsas national advisor along with working with LPC for many yearson a variety of committees. Pictured with Shelly of Oklahoma StateUniversity (center) are Kyle Haley, Limousin World; Lisa Bryant,Cowboy Connection; Jim Bret Campbell, The American QuarterHorse Journal; Marilyn Brink, Kanwaka Communications.

In Memory ofour Friend Ed Bible

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Service members listed in gray.ALABAMAAlabama Cattleman, MontgomeryCattle Today, FayetteARKANSAS Arkansas Cattle Business, Little Rock Ozarks Farm & Neighbor - Arkansas, Prairie GroveCALIFORNIAAngus, The Magazine, Sacramento California Cattleman, Sacramento Pacific Showcase, Morgan HillWestern Cowman, Sacramento Cal Poly State University-Brock Center for Ag

Communication, San Luis ObispoCornerpost Publications, Visalia RPR Company, Palm SpringsTrailhead Designs, Visalia Brian Miller, student, California State University COLORADOAmerican Salers, ParkerThe Bagpipe, Denver Colorado Livestock Assn. Newsletter - Friday Facts, GreeleyGelbvieh World, WestminsterNational Cattlemen, CentennialRecord Stockman, Wheat RidgeSheep Industry News, Englewood Western Livestock Journal, Greenwood Village AgTown Technologies, Greeley BluePrint Marketing, LLC, Fort CollinsCarnivore Communications, LLC, LittletonCattlemen’s Beef Board, Centennial Cowboy Designs, Elizabeth Digital Advantage, Inc., ArvadaNational Western Stock Show, DenverNorth American Limousin Foundation, EnglewoodUnited States Meat Export Federation, DenverFLORIDAFlorida Cattleman, Kissimmee GEORGIAGeorgia Cattleman, MaconIDAHOLine Rider and News Brief, Boise

Progressive Dairyman, Jerome k/h Communications, Caldwell ILLINOISAngus Topics, CarmiThe Banner, CubaIllinois Angus News, CarmiIllinois Beef, SpringfieldAmerican Live Stock Insurance Co., Geneva Chicago Mercantile Exchange, ChicagoRhea & Kaiser Marketing Communications,NapervilleINDIANAIndiana Beef, Indianapolis Seedstock Edge, West Lafayette Lisa Munniksma, FrankfortIOWA Iowa Cattleman, Ames Iowa Farmer Bureau Spokesman, West Des MoinesIowa Farmer Today Publications, Cedar RapidsEDJE Technologies, IndianolaMorgan&Myers. Commnications Counselors, WaterlooNational Pork Board, Des MoinesThe Integer Group, Des MoinesSuccessful Farming, Des MoinesSutherland Companies, MontezumaKANSASCALF News, Garden CityFeedlot Magazine, DightonGrass & Grain/Ag Press, Manhattan High Plains Journal, Dodge CityKansas Stockman, TopekaAllen Press, Inc., Lawrence Boelte-Hall, Roeland ParkGraphic Arts of Ropeka, Inc., Topeka Kanwaka Communications, Piedmont Showboat Graphics Co., Winchester The Territorial, Garden CityKENTUCKYCow Country, LexingtonNational Institute for Animal Agriculture, Bowling GreenMICHIGANJulie McMahon French Promotional Strategy, Beaverton

Quebecor Printing (USA) Corp., MidlandVillage Press, Inc., Traverse City MINNESOTABEEF, MinneapolisNational Hog Farmer, MinneapolisBroadhead + Co., MinneapolisMISSISSIPPICattle Business in Mississippi, JacksonMISSOURIACJ American Chianina Journal, Platte CityAngus Beef Bulletin, St. JosephAngus Journal, St. JosephCharolais Journal, Kansas City Cattlemen’s News, CarthageDairy Herd Management, LenexaDrovers, Lenexa Hereford World, Kansas CityMaine-Anjou Voice, Platte CityMissouri Beef Cattleman, Kansas CityOzarks Farm & Neighbor - Missouri, Lebanon Pork, LenexaAdFarm, Kansas City AgriMarketing Magazine, Chesterfield American Angus Association, St. Joseph American-International Charolais Assn., Kansas CityAnchor Management Group, LLC, St. LouisBCS Communications, Kansas City Boehringer Ingelheim Vetmedica, Inc. St. JosephBrownfield AgNews.com, Jefferson City Cattlenetwork.com, Kansas City Certified Hereford Beef, LLC, Kansas CityFleishman-Hillard, Kansas CityHomestead Graphics, FaucettMissouri Beef Industry Council, Columbia Modern Litho Print, Jefferson CityOsborn & Barr Communications, Kansas CitySheep Breeder Sale Management Service, ColumbiaSpafford & Associates, Kansas City University of Missouri-Columbia Extension and Ag

Information/Ag Journalism, ColumbiaZimmComm, Holts Summit, MO

Cross reference of membership by states

James Flanagan

JAMES FLANAGAN AWARD

First presented in 1988 the Flanagan Award was namedfor Past President James Flanagan of Florida Cattleman.He also initiated the Publications Contest and theActiongram newsletter. Prior to the Flanagan Award, aMost Improved award was given in 1986 and 1987.

Accepting the award for theMost Improved Publicationare: Lindsay West; own-ers/publishers Sandy andStan Coffman; and LindsayHaymes all with the OzarksFarm and Neighbor.

2006: Dairy Today2005: BEEF Magazine2004: Seedstock Edge2003: The American Quarter Horse Racing Journal2002: Beef Today2001: North Dakota Stockman2000: Kansas Stockman1999: Angus Beef Bulletin1998: Drovers1997: Ayrshire Digest1996: Hogs Today

1995: Shorthorn Country1994: Paint Horse Journal1993: Breeders Journal1992: Pork 911991: Drovers Journal1990: Texas Longhorn Journal1989: Angus News1988: Hogs Today1987: Record Stockma 1986: Inside International

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MONTANAAgri News, BillingsMontana Stockgrower, HelenaThe Register, BozemanWestern Livestock Reporter, BillingsDemeter Communications, CapitolNEBRASKABraunvieh World, OmahaShorthorn Country, Omaha Nebraska Cattleman, Lincoln Nebraska Pork Talk, LincolnAgriculture Online, Des MoinesAK-SAR-BEN 4-H Livestock Exposition, Omaha DTN, OmahaLoos Tales, Loup City Nebraska Dept of Agriculture Ag Promotion & Development

Division, LincolnSwanson Russell Associates, Omaha Emily Steiger, student, Drake University NEVADAWorking Ranch, Henderson, NVNEW YORKHolstein World, East SyracuseNORTH CAROLINAADGA News & Events, SpindaleCarolina Cattle Connection, Fuquay-VarinaNORTH DAKOTA North Dakota Stockman, BismarckColette Knutson Gjermundson, RichardtonOHIOGuernsey Breeders' Journal, ReynoldsburgJersey Journal, ReynoldsburgOhio Cattleman, MarysvilleCertified Angus Beef, LLC, Wooster Ohio Agricultural Research & Development Center, Wooster The Ohio State University Dept. of Human and Community

Resource, Columbus Post Printing Co., MinsterSelect Sires, Plain CityOKLAHOMALimousin World, GuthrieOklahoma Cowman, Oklahoma City

Oklahoma Pork Council, Oklahoma CityReiner Magazine, Oklahoma CitySpeedhorse/The Racing Report, NormanThe Cowboy Connection Designs, Ada Elkhorn Creek, Guthrie Farm Credit Services of East Central Oklahoma,

Broken ArrowThe Lone Coyote Co., Chattanooga Mercury Press, Oklahoma City Oklahoma State University, StillwaterJessica Stewart, student, Oklahoma State UniversityOREGONCascade Cattleman, Klamath FallsCascade Horseman, Klamath FallsPENNSYLVANIADairy Today, PhiladelphiaSOUTH DAKOTACattle Business Weekly, Philip Paulsen AgriBranding, Sioux FallsTENNESSEEAngus News, DowelltownTennessee Cattle Business, Murfreesboro PIC, Hendersonville TEXASAmerica’s Horse, AmarilloThe American Quarter Horse Journal, AmarilloThe American Quarter Horse Racing Journal, AmarilloAmerican Red Angus, Denton Beefmaster Cowman, San Antonio The Brahman Journal, Hempstead Brangus Journal, San AntonioThe Cattleman, Fort WorthCutting Horse Chatter, Fort WorthGulf Coast Cattleman, San AntonioLand & Livestock Post, BryanLivestock Weekly, San AngeloPaint Horse Journal, Fort WorthPurple Circle, CanyonQuarter Horse News, Fort Worth Santa Gertrudis USA, Kingsville The Showbox, Crockett Southern Livestock Standard, San Antonio

Texas Agriculture, WacoTexas Cattle Feeders Assn. Newsletter, AmarilloTexas Hereford, Fort Worth Texas Longhorn Trails, Fort Worth Track Magazine, Stephenville Weekly Livestock Reporter, Fort WorthWestern Horseman, Fort WorthAllflex USA, Dallas-Fort Worth AirportBranch-Smith Printing, Fort Worth Camp Cooley Ranch, Franklin Cattle Design, AbileneClear Point Communications, BenbrookDetails by Design, Fort WorthFarm Credit Bank of Texas, AustinHouston Livestock Show and Rodeo, HoustonJ3 Group, LLC, Hurst McCormick Company, AmarilloMGM Printing Services Inc., Fort WorthRanch House Designs, College StationTexas Beef Council, Austin Texas Tech University, Dept. of Ag Education &

Communications, Lubbock John Wallace Communications. GrapevineVERMONTHolstein Association USA, Inc., Brattleboro VIRGINIAVirginia Cattleman, Daleville WISCONSINAmerican Farriers Journal, Brookfield Wisconsin Holstein News, LancasterBader Rutter & Associates, Brookfield Charleston|Orwig, Inc., HartlandCooperative Resources Intl., Shawano Filament Marketing, LLC, MadisonSuri Llama Association, Eau Claire WYOMINGCow Country News, CheyenneWyoming Livestock Roundup, Casper Wyoming Business Council Agribusiness Division, Cheyenne

Cross reference of membership by states

Article I — Name: The name of this organization shall be Livestock PublicationsCouncil.Article II — Purpose: Livestock Publications Council shall be a non-profit orga-nization, the purpose of which shall be:

A. To promote understanding and cooperation among publications serving thelivestock industry. For the purpose of this organization, the term "livestockindustry" refers to the production and marketing of beef cattle, dairy cattle,horses, swine, sheep, goats, llamas and ranch/game species such as elk, deerand bison. Excluded from membership are publications for feather-bearingspecies, small fur-bearing species and species generally regarded as exotic ani-mals.B. To conduct meetings, workshops and seminars on matters involved in live-stock publishing.C. To publish a periodic newsletter for members to keep them additionallyinformed of matters pertaining to livestock publishing enterprises.D. To promote understanding and cooperation among all facets of the livestockindustry.E. To support all organizations and institutions dedicated to furthering the live-stock industry.F. To maintain as complete as practical a list of publications serving the live-stock industry, along with facts pertaining to the readership, extent and geo-graphical spread of circulation, and the advertising rates of each for use of theMembership.G. To encourage and support research and activities designed to further thelivestock industry.H. To foster and preserve the traditions of the livestock industry which are con-sistent with its progress.I. To carry on other activities deemed by the Membership and/or Officers andDirectors to meet with the standards and goals of the organization.

Article III — MembershipA. Membership in this organization shall be international and shall be limitedto those magazines, newspapers and other periodicals (published on a regularbasis four or more times each year) devoting 50 percent or more of averagecontent to the livestock industry.

Membership is also open to those individuals, firms and organizations thatservice the livestock industry, but do not meet eligibility requirements as publi-cation members. These Service members may participate in all Council activi-ties including voting and holding office. B. Annual dues for each publication, firm or organization are payable the firstof each calendar year. All payments are to be in U.S. dollars.C. Fees, dues and other member requirements may be revised by a majorityvote of the members present at an annual meeting.D. Voting in all regular and special meetings of the Council shall be by eachmember publication's, firm's or organization's single, designated representativepresent.E. Excluded from publication membership would be those publications whoseprimary purpose is to promote the publisher's own specific products or ser-vices, and that advertise only products or services of the publisher or a sub-sidiary that is owned and/or controlled by the same organization that owns orcontrols the publication. However, these publications may join as Servicemembers with all Association benefits.

Article IV — DirectorsA. The LPC Board of Directors will consist of 11 LPC members, comprised ofboth LPC Publication and LPC Service members. Service members will occu-py a minimum of two seats on the LPC Board and may never represent morethan 40% of the entire Board of Directors.B. Directors shall be elected by the general membership in annual meeting.Nominations may be made by a nominating committee appointed by thePresident, and/or by members from the floor.C. Directors shall be elected for a period of three years, except that in thefirst annual meeting one-third will be elected for three years, one-third fortwo years and one-third for one year in order that the terms may be stag-gered. No individual may serve more than two consecutive three year termson the LPC Board of Directors, not including time served on the LPCExecutive Committee or time served fulfilling an uncompleted term of anoth-er director. After term limits are met, individuals must sit out at least one yearand then would be eligible for re-election to the LPC Board of Directors.D. It shall be the duty of the Board of Directors to make Council decisionsand establish policy for the Officers on Council matters arising betweenmeetings.E. Once elected, directors are expected to attend all scheduled meetings ofthe LPC Board of Directors, including the annual summer meetings and the

mid-winter meeting. If a director misses more than one meeting in a year,then the Board of Directors has the right to vote to remove the director inquestion if the circumstances warrant. A simple majority vote can dismiss adirector.F. If an elected board of director's status as an LPC member changes due to achange in employment during his/her term, that person shall be allowed tofinish the term, pending board approval. This shall include regular memberswho become service members, service members who become regular mem-bers, or either regular members or service members who become ineligiblefor membership due to their new employment status. The LPC Board ofDirectors has the right to vote to remove a director if the circumstanceswarrant. A simple majority vote can dismiss said director.G. If the director chooses not to fulfill the term, the board of directors ofLPC shall appoint an individual to complete that term in cases where a suc-cessor is not provided for in the by laws.

Article V — OfficersA. These shall be the President, First Vice President, Second Vice President,Secretary-Treasurer and Executive Director.B. The President, Vice Presidents and Secretary-Treasurer shall be elected bythe membership in annual meeting. Any elected officer who takes office whilein good standing with LPC, and complies with all requirements for member-ship and office, shall be allowed to complete the current term of office if thatindividual's status changes during the term, if the individual so chooses. If theindividual chooses not to fulfill the term of office, the board of directors of LPCshall appoint an individual to complete that term in cases where a successor isnot provided for in the bylaws.C. The Executive Director shall be appointed by the Board of Directors.D. The LPC Board of Directors has the right to vote to remove an officer ifthe circumstances warrant. A simple majority vote can dismiss said officer.

Article VI — Executive CommitteeA. The Executive Committee shall consist of the Council officers and theImmediate Past President. It is empowered to carry out the activities of theCouncil as directed by the membership and/or the Board of Directors.

Article VII — Officer DutiesA. The President shall preside at all general meetings and at the meetings ofthe Executive Committee and of the Board of Directors. He/she shall appointcommittees as necessary, and shall carry on all of the business designated bythe membership and/or the Board of Directors.B. The Vice Presidents shall serve as assistants to the President and, accordingto rank, in the stead of the President in the absence of the President.C. In dual capacity as Secretary-Treasurer, this officer shall keep minutes of allCouncil general and board meetings, shall record votes taken and shall carryout all other duties designated by the officers and the Board of Directors. AsTreasurer, he/she shall supervise Council's financial affairs, shall make a fullfinancial report annually to the Board and the membership, and shall direct theExecutive Director in the maintenance of Council's accounts and the prepara-tion of bi-annual financial reports to the Board. Authorized signatures onchecks and financial documents may be either Sec'y-Treasurer or ExecutiveDirector.D. The Executive Director shall conduct the Council's office, produce themonthly Actiongram, solicit additional members and associate members andcarry out the instructions of the President, Vice Presidents, Secretary-Treasurerand Board in furtherance of Council aims and activities. Shall be responsiblefor all general correspondence and receive and have charge of all Councilfunds. He/she shall, under the direction of the Secretary-Treasurer, present a bi-annual financial report to the Officers and Directors. Shall, in cooperation withthe Secretary-Treasurer, prepare an annual budget to be presented to the Board.The Executive Director also shall be charged with any other financial dutiespertaining to Council operation as directed by the Secretary-Treasurer.

Article VIII — MeetingsA. Annual meeting of the Council shall be called by the Officers and Directorsfor dates and locations established each year by the Executive Committee.Notice of the annual meeting shall be mailed by the Executive Director to allmembers at least one month prior to the meeting. Other special meetings maybe called by the Officers and Directors at times and places designated by them.

Article IX — QuorumA. Members present at a duly called meeting shall constitute a quorum.

Article X — AmendmentsA. Repeal or alteration of these by-laws may be made either in full or in part bya majority vote of the members present at an annual meeting.

Article XI — Parliamentary ProcedureA. Parliamentary procedure shall be as outlined by Roberts Rules of Order.

By-laws of Livestock Publications Council

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910 Currie Street, Fort Worth, Texas 76107 www.livestockpublications.com

817/336-1130 • fax: 817/232-4820 • dianej@flash.netDiane E. Johnson, Executive Director