livia_portfolio (2).final pdf

PORTFOLIO 2016

LìVIAFONTENELLE

VISUALMERCHANDISER

VISUAL MERCHANDISING

1/ Reversa Menswear2/ F.Y.I For Your Information

3/ Atos Lombardini4/ Krizia

BRANDING

5/ Krizia

FASHION STYLING

6/ The Greatest Magazine

INTERNSHIP

7/ Versace

INDEX

PORTFOLIO 2016 / Livia Fontanelle

OVERVIEW

Job experience

Brief: window display for Reserva Menswear;

Concept: globalization, human values, tech-nology, relationships, future, love;

Materials: nylon mobile heart shaped with pictures from couples, 2 mannequins

holding each others, stickers outside with the common button “turn off ”.

“TURN OFF YOUR CELLPHONE”

Valentine’s Day / June 2015

1 / Visual Merchandise

RESERVAMENSWEAR


OVERVIEW

Concept: in this campaign animals were chosen to symbolize how prejudice

exists in our daily life;

All customers were able to have a self reflection by putting themselves in the

other’s place;

Materials: 1 mannequin, 1 animal head, mirrors and MDF to build the heads.

Winter 2015

RESERVAMENSWEAR


Job experience

Whale: aestheticsChicken: sexismDeer: sexualityMonkey: racism

DETAILS


INSPIRATIONS

Brief: window display for the brazilian brand F.Y.I., Rio de Janeiro -

for cool and fashionable woman;

Visual Identity: mix of industrial, rustic and vintage objects;

Materials: wooden pecs, iron, glass, plastic.

Personal project

F.Y.I.For Your Information




INTERIOR

DETAILS

Brick walls as displays



Retail project in Domus Academy

Brief: 4 different window displays for the female brand Atos Lombardini;

Concept: mirror, shapes, adaptation, transformation and reflection.

Milan Design Week 2016

ATOSLOMBARDINI

INSPIRATIONS



SKETCHES



OVERVIEW


Retail project in Domus Academy

Brief: development of an appealing and operational window display;

Concept: “Kitsune for KRIZIA, and so, every night, the fox returns.”

When these foxes transform to women, it marks the moment the Krizia Woman is born. In her natural habitat, she is a Kitsune.

She has a unique instinct of being intellectual and powerful. She stands and moves like a fox spirit, distinctively from

other creatures. Her choice is to stand out instead of blending in, reflecting her perso-

nal attractiveness.

Milan Fashion Week / September 2016

KRIZIA


Kitsune is the Japanese word for fox. Kitsune are believed to posses superior intelligence, long life, and magical powers.

They are a spiritual entity meaning to reflect their high state of knowledge. The more tails it

has- they may have as many as nine, this one made of gold - the older, wiser, and more powerful

they are. These foxes are renowned for impersonating beautiful women.

INSPIRATIONS



OVERVIEW



ENTRANCE

MOCKUP


CONCEPT

Brief: rebrand/revamp the brand;

Analysis: a pioneer in experimenting with structures of garments & materials used,

a pioneer in making knitwear, a pioneer in exploring all kinds of

licensing arrangement.

Italian female luxury brand

Branding project in Domus Academy

KRIZIA

5 / Branding

Instinct is a natural desire, an inborn behaviour. If Krizia is the natural habitat of the Krizia woman, then her instinct would be to be unconventional in a sea of

consumers. She can relate to Krizia’s out-of-the-box thinking & appreciates the genius behind the making. She meticulously observes and revels in the precision

of everything luxuriously branded ‘Krizia’. She understands Krizia’s choice to stand out instead of blending in, because it reflects in her personal choice to be attractive in an unprecedented way. The Krizia Space both online & offline is a place where

individuality manifests, as if it was just created for her to enjoy and escape to


5 / Branding

PROPOSALS

Branding project in Domus Academy

1: Change in mannequins to show the attitude of Krizia

2: 4 mannequins, climbing the stairs made of black and gold marble texture, leading to a door with gold texture, giving it an

aspirational & confident attitude towards the world of luxury.

3: related with the instinct of Luxury/Attraction we create a

golden “arena” that is in accordance with the proposal of the visual brand identity.

Merchandise proposal

KRIZIA

2.

3.

1.


6 / Fashion Styling

INSPIRATIONS

Styling project Domus Academy

Brief: creation of three fashion editorials;

Concept: Each one represents a different time, meaning the project has an expressive storyline. All the proposals show how fash-ion can be showed in totally different ways.

Inspiration: This woman aims to leave her confort zone. She wants to jump, take a

leap and follow her passion. She wants to own herself,without the approval of other

people or society. freedom instead the monotomy of llife.

September 2015

THE GREATESTMAGAZINE


6 / Fashion Styling

3. COMFORT ZONE

2.ESCAPE

Milanese old building

B’BAR M

3. BOUNDLESS

Pinacoteca di Brera


7 / Internship

SHOW ROOM EXPERIENCE

Internship

One of Italy’s most recognised fashion brands. Versace represents its heritage through its strong and fearless designs, while addressing a new global audience which continues to strengthen Versace’s

position in contemporary culture.

Spring/Summer 2016

VERSACE

-Maintenance of visual identity of the showroom - divided in:

WOMEN’S FASHION AND ACCESSORIES / MEN’S FASHION AND ACCESSO-RIES/ PALAZZO EMPIRE / EYEWEAR / FRAGRANCES / JEWELLERY / WATCHES/

YOUNG / HOME COLLECTION.

-Preparation of windows and in-store displays with the Versace Visual Merchandising team.

-Enhance the aesthetic appeal of window displays, walkways, counters and in-store displays.


7 / Internship


7 /Internship

LìVIAFONTENELLE

VISUALMERCHANDISER

CONTACTS

+ 39 [email protected]@gmail.com

THANK YOU

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