Living in a Connected, Collaborative but “Dis-integrated” Society

Simone Cicero @meedabyte

#OsForum

May 18 2015 – Paris - OuiShare Forum #1 Leveraging Digital Transformation:

Cultivating Collaboration & Thinking as a Platform

Digital Transformation? Is that only a technology matter?

Technology PR

ICE

A digital infrastructure: •From 100K€/month (in early 2000) •To 1000€ month (at today)

ACCESSIBILITY Technology

Coming up: • Algorithms and Big Data • Artificial Intelligence

“Software is eating the world”

Marc Andreessen

Illustration: Simon Wardley – blog.gardeviance.org

Increasing competition in demand and supply

Illustration: Simon Wardley – blog.gardeviance.org

Increasing competition in demand and supply

EVOLUTION

Componentization

Agile, nimble, unpredictable, fast to adapt, customer

driven, intangible…

Industrialized, efficient, predictable, structured, …

Can you do both? (You should)

Fortune 500 companies life expectancy in 2015

is approaching 10 years.

Was 70 in 1930.

What changes in the background: User Trends

Climate change • impacting consumer behavior • growing potential impact on value chains (eg: logistics, local production, local jobs)

Urbanization • 54% of world’s population lives in cities •1.5 million more every week • 2.5 billion people expected to be added to the urban population by 2050

Millennials • Peak home buying age shifting from 25 to 45 • Median marriage age shifting from 23 to 30 • 60% choose renting vs buying • 90% buys online and counts on peer reviews

3rd Digital Age is Personal • customer expects the brand being able to predict her own needs and help her achieve objectives • they want products and services that can be self designed and tailored • feel special/unique/tribe/niche

Sustainable/Social Urban For Millennials Personal

CONSUMPTION

redistribution local food systems product-service on-demand services

3rd Digital Age • customer expects the brand being able to predict her own needs and help her achieve objectives • they want products and services that can be self designed and tailored • feel special/unique/tribe/niche

A first collision between digital disruption and user habits change:

Collaborative Consumption AKA Sharing Economy

Looking deeper: What’s the Real transition?

CONSUMPTION

redistribution local food systems product-service on-demand services

3rd Digital Age • customer expects the brand being able to predict her own needs and help her achieve objectives • they want products and services that can be self designed and tailored • feel special/unique/tribe/niche

CONSUMPTION

redistribution local food systems product-service on-demand services

COLLABORATIVE ECONOMY FRAMEWORK V0.1

LEARNING

p2p learning open courses & moocs

PRODUCTION

co-design / co-innovation digital peer production distributed fabrication (makers)

FINANCE

p2p funding p2p payments p2p insurance compl. currencies

GOVERNANCE SWARM

participatory organizations participatory government blockchain / DAO

From Linear (industrial) The Factory Model

Concentration of the means of

production Mass Market Mass Labour

Means of production are controlled by the firm Society is not part of the picture Producers ≠ Consumers

To Networked (post industrial) The Platform Model

Platform Enable Mass Participation

Means of production are in the hands of users Market and Society are the same thing Producer = Consumer

Study: Gafanomics Three key concepts

• Make 100x better not just better UX • Foster value creation over revenues • Do away with core business

Study: Open Matters 4 business models in history •Asset Builders: build, develop, and lease physical assets •Service Providers: provide services to customers in form of billable hours •Technology Creators: develop and sell intellectual property

•Network Orchestrators: create a network of peers in which the participants interact and share in the value creation.

“The people formerly called consumers are now funders, producers, sellers and distributors.”

Jeremiah Owyang

It’s just the beginning: connecting everything else

Personal

Shared

Screen

Wearable

Things

The City

Home

Infinite potential

Time for a quiz!

DUDE IN THE CAR

"The reason Uber could be expensive is because you're not just paying for the car — you're paying for the dude in the car”

Travis Kalanick – CEO, Uber

Is this a expendable component in business process?

Here’s where software eats

the world

+ capital

- jobs

“…all of these amazing digital technologies are coming together to create a world of mounting performance pressure.”

John Hagel III

We’re here to make new ways

Multi-sided and… multi stakeholder!

Key Takeouts to be ready for the day:

- Digital revolution enabled networked business models to win (post industrial)

- This is not happening in a void: society is facing key challenges, from impact to inclusion

- Future Proofing means designing resilient, businesses that empowers peers and communities and is aware of the impact on all stakeholders

Simone Cicero @meedabyte

#OsForum

Thanks!