OCTOBER/NOVEMBER 2014

WEST MICHIGAN

Published by Serendipity Media, LLC Volume 3, Issue 2

WIEBERSHANON

SPLIT TICKETPolitics Aren’t Always

the Life of the Party

UnderstandingASTHMA

BETWEEN THE SPACESliving life

WOMEN of the CRAFTWest Michigan’s Brewing Industry

H

34 OCTOBER/NOVEMBER 2014 : WMW www.westmichiganwoman.com

RESTAURANT

How does Lindsay C. Stone, Meritage Hospitality Group director of

marketing, describe the Twisted Rooster dining concept? A few phrases come

to mind: American fare with a twist, community involvement, locally sourced

menu, scratch-made recipes—and, of course, Commit to the Mitt!

The corporate executive chef and Twister Rooster culinary team aren’t

shy about their commitment to working with local vendors and suppliers,

incorporating the freshest ingredients into their from-scratch, locally

influenced and sourced, seasonal menus. They don’t just love local: They

live it. They take great pride in providing each guest with “Uncommon

Hospitality” and a truly unique dining experience. Twisted Rooster supports

its surrounding communities through local events and philanthropic

endeavors.

Twisted Rooster is local. Some of its (frequently West) Michigan suppliers

are Bell’s Brewery, Byron Center Meats, Chateau Grand Traverse Winery,

Del Bene Produce, Drake’s Batter Mix Company, Ebel’s Meats, Faygo,

Founders Brewing, Hudsonville Ice Cream, Meadowland Honey, Mrs. Dog’s

Products, New Holland Brewing, Pioneer Sugar, RW Bakers, Sander’s Fine

Chocolatiers, and Superior Foods.

Twister Rooster hosts special events throughout the year, all involving

local organizations. It frequently hosts tap-takeovers with local breweries,

the chef creates Michigan beer and wine dinners, and dozens of promotions

are offered. (“Like” the restaurant’s Facebook page or join its E-Mail club

to get the low-down on all of its special events.) The Roo, as fans often refer

to it, also offers daily specials that draw a crowd. Visit www.twisted-rooster.

com to learn more. The restaurant also features drop-and-go, and full-service

catering, for outside festivities and events.

 From the start, Twister Rooster has attracted attention—and created a

taste for—signature menu items, such as its twisted take on Tater Tots, maple

mustard fried pickles, Twisted House Salad, Twisted Mac & Cheese, fish

tacos, sweet & spicy Reuben, and campfire cheesecake. The menu runs the

twisted gamut from appetizers, to full entrees, to desserts, and there’s a menu

for Little Roos, too.

 Stone’s favorite thing about Twisted Rooster is its positive effect in its

TWISTEDA tasty local twist on classic American fare

Edited by Amy L Charles

R� � er

WMW : OCTOBER/NOVEMBER 2014 35 www.westmichiganwoman.com

communities. “Our restaurant is so much more than just

food; it’s about creating a versatile, yet family-friendly—and

affordable—dining experience. We love getting out into the

community and formulating relationships with the communities

that have given so much back to us over the years. We are

looking forward to many more years in West Michigan!”

The restaurant is proud of stimulating the economy through

partnerships with other local businesses through chamber

participation, collaboration at events, and extensive involvement

with LocalFirst. In 2013, Twisted Rooster (and partner

Crooked Goose) sponsored LocalFirst Eat Local Challenge, and

participated in the annual Forkfest, Local Motion Awards, and

LocalFirst Street Party; it also participated in more than forty

events directly supporting the community.

In the past several months alone, Twisted Rooster donated

time to Dwelling Place, Habitat for Humanity, Kids Food

Basket, March of Dimes, VanAndel Institute, and other

influential community organizations. Twisted Rooster supports

higher education through strong partnerships with Cornerstone

University and Grand Valley State University. It has a steady

presence through other partnerships and extensive media

relations and exposure. West Michigan has rallied around the

Twisted Rooster concept, to the tune of endless loyal fans and

nearly 7,800 Facebook admirers.

“Twisted Rooster is incredibly honored to have the opportunity

to give back to such a wonderful community,” Stone said. “We

look forward to what the future brings and are excited for further

growth in the Grand Rapids community!” WMW