LIVING THE BRANDS:

Synopsis

The project focuses on brand presence in daily experience (and its impact

on cultural and personal identity).

For this project, students were instructed to identity the implications of

brand presence in his or her daily life. Each student was asked to select

brands that he or she uses throughout 18 hours of his/her life. The result

was then charted and presented through a digital collage for further

discussion and comparison.

Through this project, students were given the opportunity to self-evaluate

the presence or even intrusion of brands in their daily experience and how

such presence influences or determines their personal taste, choice,

lifestyle and identity. Students were also reminded of how their individual

subscription to these brands might have turned them into a hybrid cross-

cultural commodity. Pros and cons were debated, especially in regards to

global capitalism and local cultural identity.

TAN CHEE KOON 111807

9.00a.m. - 10.00a.m.

Alarm ring with a 'hot' ringtone and wake me up sweetly. =P

10.00a.m. - 11.00a.m.

After that, I go brush my smelly teeth. =)

11.00a.m. - 12.00p.m.

I eat my healthy bread with fruit jam every early morning.

12.00p.m. - 1.00p.m.

I wash my dirty body after my meal.

1.00p.m. - 2.00p.m.

It reach the time for me to have my delicious lunch.^^

2.00p.m. - 3.00p.m.

After taking my lunch, I sketch my artwork and do my assignments.

3.00p.m. - 4.00p.m.

Playing strategy games is always my favourite.^^

4.00p.m. - 5.00p.m.

It's time to enjoy my teatime! <3

5.00p.m. - 6.00p.m.

It's a nice weather! I go to have a climb on the Bukit Jambul Hill. =D

6.00p.m. - 7.00p.m.

I go back home and have a shower on my stinky body~

7.00p.m. - 8.00p.m.

After my shower, I go to Queensbay Mall to have my fantastic dinner. xD

8.00p.m. - 9.00p.m.

After that, I continue with my another assignments.

9.00p.m. - 10.00p.m.

It's tired! This is the moment to release my tension by watching my favourite shows.

10.00p.m. - 11.00p.m.

It's time to have a sweet dream with my comfortable bed. Hehe~ Nitez^^

LIVIER ORTIZ ANAYA BB4771

6:00 – 7:00

Waking up

7:00 – 8:00

Going to the gym

8:00 – 9:00

Taking a shower

9:00 – 10:00

Having breakfast

10:00 – 11:00

Going to school

11:00 – 12:00

Carrying my stuff

12:00 – 13:00

Attending to class

13:00 – 14:00

Taking notes

14:00 – 15:00

Having lunch

15:00 – 16:00

Having dessert

16:00 – 17:00

Texting

17:00 – 18:00

Surfing on line

18:00 – 19:00

Checking facebook

19:00 – 20:00

Skyping with my family

20:00 – 21:00

Having dinner

21:00 – 22:00

Having a smoke

22:00 – 23:00

Brushing my teeth

23:00 – 24:00

Going to bed

NAZATUL AQILAH CHE MUSA 111773

6.00 am – 7.00 am

NYENYAK TIDURKU DIBUAI MIMPI INDAH

7.00 AM – 8.00 AM

SEGARKAN DIRI & LEMBUTKAN KULIT SEPERTI BAYI

8.00 AM – 9.00 AM

PINGGANG SIZE 32 JE LAA !!

9.00 AM – 10.00 AM

WAH !! DAH TERLEBIH COMEL DAH NI .. !!

10.00 AM – 11.00 AM

~~ MANISNYA BISKUT INI ~~

11.00 AM – 12.00 PM

ASSIGNMENT LAGI !!

12.00 PM – 1.00 PM

MENCARI – CARI FESYEN YANG TRENDY & HOT

1.00 PM – 2.00 PM

MAKAN TENGAHARI YANG VOGUE GITU .. !!

2.00 PM – 3.00 PM

MENYEMBAH YANG SATU !!

3.00 PM – 4.00 PM

SAYA MEMANG SUKA SANGAT LARH BAB-BAB SHOPPING NI ..

4.00 PM – 5.00 PM

ANDA MAHU GELAK TERBAHAK-BAHAK?? SILA TONTON CHANNEL INI.. KEHKEH !!

5.00 PM – 6.00 PM

SAYA PERLU KURUS DEMI MASA DEPAN DIRI & SENANG CARI JODOH ………. !!!!!!!

6.00 PM – 7.00 PM

~~~ HIDRATKAN DIRI UNTUK KEMBALI BERTENAGA ~~~

7.00 PM – 8.00 PM

SERONOKNYA KALAU AKU DAPAT SEEKOR KUCING NI KAT RUMAH !!

YAHOOOO !! BAHAGIAAAAA …. !!

8.00 PM – 9.00 PM

ASSALAMUALAIKUM, SARI BERITA UTAMA …

9.00 PM – 10.00 PM

MAKAN SEHINGGA GIGIT KUKU JARI KU !! YUMMMY !!!

10.00 PM – 11.00 PM

128 PICTURES HAS BEEN UPLOADED, THANK YOU

11.00 PM – 12.00 AM

A : HELLO AWAK !! I : HELLO !! HELLO !! A : I LOVE YOU !! I : I MISS YOU !! A : BYE…. I : BYEEEE…..

NG SEE JIE 111774

6:00 – 7:00

I woke up and brush my teeth.

7:00 – 8:00

Urgh…looks bad, need to shave

again today.

8:00 – 9:00

Oh, its time for some toilet moment

at morning.

9:00 – 10:00

Simply style my hair to make it

nice.

10:00 – 11:00

Have my breakfast in rush.

11:00 – 12:00

Reason as art student, I

can wear slipper to class,

yeah! haha

12:00 – 1:00

Start sketching class…kind of

boring.

1:00 – 2:00

Lunch time! I’m lovin it!

2:00 – 3:00

Taking several photos for

assignment usage.

3:00 – 4:00

The weather is so hot. Have a

drink first.

4:00 – 5:00

Keep sweating when playing

basketball.

5:00 – 6:00

Clean myself after the games.

6:00 – 7:00

Enjoy my dinner with friends.

7:00 – 8:00

Concentrate on doing

assignments.

8:00 – 9:00

Its my favorite time! Drama with

snacks.

9:00 – 10:00

Have some chat with my dear

family.

10:00 – 11:00

Clean my face thoroughly

to remove the oil.

11:00 – 12:00

Bedtime, prepare clock

alarm before sleep.

ROSHAWATI MANSOR 111792

6.00 a.m-7.00a.m

Selamat pagi USM. Bangun pagi gosok gigi guna ubat gigi COLGATE..lalalalala

• 7.00a.m-8.00am

•

• Makkk aii..bertimbun baju aku basuh.

• Cuci baju dululah nampak gayanya

•

• 8.00a.m-9.a.m

•

•

• Baju dah selesai basuh.

• Sekarang tiba la masa untuk mengisi perut..Hari-hari roti.Hari-hari roti

• 9.00a.m-10.00a.m

•

•

• Ada kuliah pulak dah.Soo,fokus fokus.

• Jadi pelajar yang terbaik buat sementara

• waktu. You can do it

• 10.00.am-11.00a.m

•

•

• Akhirnya..Duit PTPTN dah masuk.

• Perlukan duit segera untuk meneruskan hidup.

• Duit adalah segala-galanya

• 11.00am-12.00pm

• Duit dah ada..Masa untuk menonton wayang.

• Tajuk:THE THING.

• wowww…terbaik

• 12.00pm-1.00pm

•

•

•

• Masa untuk membeli-belah.

• Rambang mata akuuuuuuuuuuuuu

• 1.00pm-2.00pm

•

• Perut dah menyanyi “lagu cinta la plak”

• Makan dulu la.Sabar ea perut.

• 2.00pm-3.00pm

•

•

• Balik kampus dulu.

• Rehatkan diri di DESASISWA INDAH KEMBARA

• Tidur jap.Kroohh..Kroohh..

• 3.00pm-4.00pm

• Hanya mampu isi perut pada waktu

• petang dengan MAGGI ja.

•

• 4.00pm-5.00pm

•

• Bosannya duduk dalam asrama.

• Masa untuk tawaf Penang.

• Penang,im coming!!!!!!!!!!

•

• 5.00pm-6.00pm

•

•

• Ronda Penang guna highway baru best.

• Pandu 100km/j baru ada nikmat.

• Rempit-rempit..

• 6.00pm-7.00pm

•

•

• Fuyoo…cantiknya permandangan dekat

• Penang ni Snap picture.Buat kenangan

• 7.00pm-8.00pm

•

• Badan dah berpeluh.mandi dulu la.

• Baru “fresh” sikit..

•

• 8.00pm-9.00pm

•

•

• Wahh..penuh dengan

• NOTIFICATION,FRIEND REQUEST,AND

• MESSAGES

• 9.00pm-10.00pm

• “Comfirm” gelak tengok rancangan

• ni..hahahaha

• 10.00pm-11.00pm

•

• Artwork tak siap lagi..cepat!!!

• Esok pagi kena SUBMIT.

• Study hard. Jadi pelajar terbaik buat

• sementara waktu

• 11.00PM-12.00a.m

•

• 017763260: Hello,Ros

• 017436388:hello.

• 017763260:blablablabla..

• 017436388:blablabla

• 017763260:ok,bye..good night

• 017436388:ok..good night

TAN CHEE HOONG 111806

6:00am – 7:00 am

• My favourite cereal.

7:00am – 8:00am

Line 7 sport shoes for jogging.

8:00am – 9:00am

• My breakfast for the next three years.

9:00am – 10:00am

• Laptop – not for entertainment,

• but for assignments.

10:00am – 11:00am

• Filter and deleting junk mails.

11:00am – 12:00pm

• Where my ideas come from.

12:00pm – 1:00pm

• Staying clean and fresh.

1:00pm – 2:00pm

• Main menu for lunch.

2:00pm – 3:00pm

Learning more about arts.

3:00pm – 4:00pm

• Stippling… stippling… stippling…..

4:00pm – 5:00pm

Glancing at my watch..

Class is ending in five minutes!!

5:00pm – 6:00pm

• Tea time! Where’s my cup again?

6:00pm – 7:00pm

• A stroll in campus.

7:00pm – 8:00pm

Putting on clean clothes.

8:00pm – 9:00pm

• Reporting my daily activities to mum.

9:00am – 10:00am

• Drawing and colouring.

10:00pm – 11:00pm

• Strengthening my gums and teeth.

11:00pm – 12:00pm

• Off the lights, time to sleep!

LIZBETH GEORGINA MACIAS DIAZ BB4766

zzzz

6:00-7:00 wake up

zzzz

7:00-8:00 take a shower

zzzz

8:00-9:00 have breakfast

9:00-10:00 walk to school

10:00-11:00 carry my stuff to school

11:00-12:00 class

12:00-13:00 talking on the phone

13:00-14:00 have a snack

14:00-15:00 lunch

15:00-16:00 brush my teeth

16:00-17:00 surf on line

17:00-18:00 skype with my “family”

18:00-19:00 time to watch tv

19:00-20:00 listen music

20:00-21:00 let´s have some dinner

21:00-22:00 time to wear my pijamas

22:00-23:00 i wash my face

23:00-24:00 Go to bed

CHEW YEE SUEN 111737

6.00am - 7.00am

Oral care.

7.00am - 8.00am

Nutrition and wellness.

8.00am - 9.00am

Remove unpleasant odour of my clothes.

9.00am - 10.00am

Skin care.

10.00am - 11.00am

Attend class.

11.00am - 12.00pm

Taking notes.

12.00pm - 1.00pm

Lunch time.

1.00pm - 2.00pm

Do assignment.

2.00pm - 3.00pm

Search informations.

3.00pm - 4.00pm

Data storage.

4.00pm - 5.00pm

Tea time.

5.00pm - 6.00pm

Just do it.

6.00pm - 7.00pm

For better personal hygiene.

7.00pm - 8.00pm

Cure my hunger.

8.00pm - 9.00pm

Watching movie.

9.00pm - 10.00pm

Chat with my family and friends.

10.00pm - 11.00pm

Listen to music.

11.00pm - 12.00am

Beautify my skin and have a tight sleep.

LIM TEIK YEOW 111755

Wake up, brush my teeth

6am~7am

Wearing my new shoes to jogging

7am~8am

Wash my body with shampoo

8am~9am

Having my breakfast

9am~10am

Going to class with my bag

10am~11am

Write down the important note inside class

11am~12pm

Learning how to use dreamweaver inside class

12pm~1pm

Having lunch with my friend

1pm~2pm

Continue my artwork with ink pen

2pm~3pm

Listen to the music with walkman

3pm~4pm

Having tea break with milo

4pm~5pm

Playing basketball with my friend

5pm~6pm

Rest and drink water

6pm~7pm

Go out to have dinner by driving car

7pm~8pm

Buy some goods at Tesco

8pm~9pm

Surfing internet using my laptop

9pm~10pm

Playing some games

10pm~11pm

Wash my face before going bed

11pm~12am

Set my alarm inside my handphone

and good night

12am~1am

OOI BOON JIET 111790

6am-7am My little galaxy woke me up for early tutorial class

7am-8am Had my breakfast rushing to class after oversleep

again (I went back to bed after woke up)

8am-9am As usual, I was looking at my watch to see when the

class end.

9am-10am Brain fully woke up after class, opened up my laptop at library, start to remind what I learn this morning.

10am-11am Had a canned of Cola to refresh myself.

11am-12pm Listen to songs while doing morning class assignment

12pm-1pm Head for lunch with friends

1pm-2pm Rush back to school, preparing my rendering

markers

2pm-3pm Sketching and rubbing off my artworks with my

stationaries.

3pm-4pm Looking at my mechanical pencil, polishing up my

artworks corners and descriptions

4pm-5pm Back to hostel and bath. Nice shampoo for anti-scalp

needs^^

5pm-6pm Have a little break playing games

6pm-7pm Having fastfood again, fastfood-day. Happy Meal

makes me happy

7pm-8pm Back to hostel again, have my shirt changed

8pm-9pm Having light and healthy snacks while finishing

homework with friends

9pm-10pm Have fast noodles after feeling the snacks isn’t

satisfying

10pm-11pm Filled up my water bottle with water, incase I’ll get

thirsty in the middle of the night.

11pm-12am Sleep after brushed my teeth after having so many

snacks. Nitez!

MOHD EDNIZAM FUARDDY MOHD ZAMRI 114121

6 am – 7am

I wake up every morning to the annoying buzzing sound of an alarm from my mobile phone.

7 am – 8 am

After I wake up, I’d have a shower and pamper myself with one of my favorites shampoo.

8 am – 9 am

Put on a set of clothes before I head out for a walk to class. Can’t go to class naked can we?

9 am – 10 am

Writing notes while listening to a lecture. Or at least pretend to write notes while drawing a cartoon of the lecturer.

10 am – 11 am

Checking the time and seeing only an hour of class had passed, but felt like I’ve been in it for 5 hours.

11 am – 12 pm

Morning class is over. Packing up things and putting them in my backpack. Getting ready for Lunch.

12 pm – 1 pm

Eating a very unhealthy yet delicious lunch. After a long first morning class, I deserve to

spoil myself with some fast food.

1 pm – 2 pm

Nothing can compare to the satisfying feeling of a smoke after a meal. But do remember, SMOKING KILLS.

This act is highly discouraged.

2 pm – 3 pm

Making few pencil sketches/ideas for drawing assignments.

3 pm – 4 pm

Hydrating myself after a long day. Two liters of water a day keeps me going.

4 pm – 5 pm

Grab some quick snacks to not fall asleep in the middle of the day.

5 pm – 6 pm

A small pick-up game of Basketball after a day of classes is over. Have to stay active.

6 pm – 7pm

Dinner at the famous Nasi Kandar Pelita. One of my usual restaurants to have dinner at.

7 pm – 8 pm

Get online on the internet. Catch up with some old friends, “facebooking”, play some online games etc.

8 pm – 9 pm

Turn on some music while doing projects/assignments. Can’t concentrate without music. I do not like silence.

9 pm – 10 pm

Construct myself a table, notes and preparing for the next day of classes. Have to get organized so there won’t be any havoc the next

day.

10 pm – 11 pm

Washing dirty clothes and hang it up outside. Hopefully it doesn’t rain.

11 pm – 12 am.

Lay on my comfortable bed and get some good night rest. Before the long day repeats itself on the next day.

PAU KHEK TONG 111791

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Time : 11.00 pm – 12.00 am

MARIA TERESA TORRES RAMIREZ

BB4769