liz roesel marketing manager horizon software …€¦ · ‐ ideas on what to post ‐ what...
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Liz RoeselMarketing Manager Horizon [email protected]
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WHY AM I QUALIFIED TO HOST THIS WEBINAR?“Marketing is enthusiasm transferred to your customer.”
MARKETING YOUR SCHOOL NUTRITION PROGRAM
Marketing Nerd Child Nutrition Enthusiast
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Quick poll!
Who is currently using social media to promote their program?
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2017 USERS CONFERENCE
Recipes for a Tasty Social Media Post
Download at: www.tiny.cc/horizonsocial
What you’ll find:‐ Ideas on what to post‐ What ingredients make a tasty social media post
on Facebook, Instagram and Twitter‐ Best times to post‐ What smartphone apps you need to
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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WHAT YOU’LL LEARN
Why Marketing is Important
Linking Your Social Media Accounts
Scheduling Social Media Posts
Canva ‐ create free graphic images
Winners! Hour Long Marketing Consultation
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCE
Why Do You Need to Market Your Meal Program?
• Changing customer perceptions• Educate your customers• Own your story
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCE
Let’s Get Social!
1. Link Instagram to your Facebook Page2. Link Instagram to your Twitter account3. Start posting!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCE
Auto‐Posting: Link Instagram to Facebook
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCE
Auto‐Posting: LinkInstagramto Twitter
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCE
Auto‐Posting: Let’s Do it!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCE
Scheduling Posts – Facebook and Hootsuite
Facebook, Twitter, Instagram, LinkedIn
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCE
Scheduling Posts – Facebook
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCE
Scheduling and Auto‐posting in One!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCE
Scheduling and Auto‐Postingin One!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCECreating marketing graphics
• Easy‐to‐use• Create custom graphic images
and logos• Free, but there is a Pro version
with more options• Plenty of free images, with
some at cost ($1/each)
Let’s make a social media graphic and a logo!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
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2017 USERS CONFERENCEMARKETING YOUR SCHOOL NUTRITION PROGRAM
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Please continue to share your social media success and reach out if you have questions!
Liz Roesel [email protected]
@horizonk12@gabngopodcast