lj hooker and harveys real estate new zealand
DESCRIPTION
Digital Media in Real Estate Presentation by Peter Brewer and Tara Christianson to the Annual LJ Hooker Conference.TRANSCRIPT
Welcome!!
• Who am I?!!
• What are We doing here?!!
• What’s it going to take to get there?!
!!!
* Social media doesn’t replace what we currently do. It simply complements it.!!
*Don’t confuse social networking with social ‘notworking’.!!
*Old school is still gooood!!!
*Belly to Belly is still where it’s at!
!!! ! !
If you knew your biggest competitor !was going ‘100% Digital’ in the next 6 months, what would you do? !!1. Nothing.. We have ‘online’ nailed..!!2. Panic.. We’re miles behind already..!!3. Act promptly to get an edge fast!!4. Its just a fad. No-one uses ‘Online’
!
!
Who’s already having a play online?
!!!
Success starts with a plan…
WHAT’S YOUR ONE THING?
!!
#POD
NECESSARY EVIL?
58/31
58/31
Our face to face communication methods!!Our online communication methods and channels!!Our devices for communicating messages and info!!Our response times for communication!!Our vocabulary in our communication - other generations!
•Does 58/31 affect these things?
DIGITAL TWIN?
“Real estate agents won’t be replaced by technology.. they’ll be replaced by real estate agents who
effectively use technology…”
Me
!!
Are You lost in a sea of your competitors?
OFFLINE RE Agent (DJ!)!
• Chamber of Commerce!
• Footy Club!
• Local School!
• Post Office!
• Waves hello!
• Pillar of the Community
•ONLINE RE Agent!!
• Facebook !• (personal use to check
on kids)!!
• Twitter !• (he’s heard of it)!!
• YouTube !• (watched a funny cat
video once)!!
• LinkedIn !• (gets annoying emails
from them)
Digital Twin ?
GOALS = 1. TLA 2. PAGE 1
How Have!Online Behaviours !
Changed?
•2012 - 208,000 photos uploaded per minute !
•2014 - 243,000 photos uploaded per minute
ARE YOU THERE? !ARE YOUR SETTINGS LOCKED DOWN? !DO YOU USE ‘LISTS’? !DO YOU POST WITH A PURPOSE? !HAVE YOU CREATED A CONVERSATION CALENDAR? !DO YOU POST LISTINGS ON YOUR PROFILE? !DO YOU KNOW THE DIFFERENCE BETWEEN A PAGE AND A PROFILE? !HAVE YOU RUN FACEBOOK ADS?
•2012 - 100,000 tweets per minute!
•2014 - 350,000 tweets per minute
Check it out!
Claim your name!
Is your community there?!
Determine whether it deserves your time!
•2012 - $ 85,000 revenue per minute !
•2014 - $130,000 revenue per minute
•2012 - 30 hours of video uploaded per minute!
•2014 - 100 hours of video uploaded per minute
HAVE YOU CREATED YOUR CHANNEL!
!ARE YOU CREATING VIDEOS FOR ALL STOCK?!
!DO YOU HAVE A PROFILE VIDEO?!
! - ON YOUR COMPANY WEBSITE!
! -ON YOUR OWN SITE!
! -ON YOUR EMAIL STATIONERY?!
HAVE YOU CREATED NEIGHBOURHOOD VIDEOS?!
DO YOU HAVE TESTIMONIAL VIDEOS FROM ALL YOUR CLIENTS?!
!!
•2012 - 2 million searches per minute!
•2014 3.5 million searches per minute
•2012 - 100 new accounts per minute!
•2014 - 120 new accounts per minute
HAVE YOU COMPLETED YOUR ACCOUNT SETUP?!
PROFESSIONAL PIC!
PROFESSIONAL TITLE?!
FULL RESUME?!
SUCCESS INDICATORS?!
LOTS OF RECOMMENDATIONS?!
GROWN YOUR SPHERE? !
CONVERSATION CALENDAR?!
REGULARLY INSTIGATE ENGAGEMENT? !
!!! ! ! 2014 - What’s your plan?
“THE CURRENCY OF THE NEW MILLENNIUM” !
ROBERT BEVAN 2000
WHAT’S YOUR’S GOING TO BE?
IT’S NO LONGER WHAT ‘THE GIRL’ DOES WHEN SHE’S FINISHED HER REAL WORK..
• ThatPeterBrewer.com!
• +61 417 - 630 - 962 !
• facebook.com/thatpeterbrewer!
• twitter.com/thatpeterbrewer!
• youtube.com/thispeterbrewer!
• linkedin.com/thatpeterbrewer
“You need to have a reason to be on every channel on which you decide
to publish content .”–Cathy McPhillips, CMI
Quite Simply… !
•What is Your WHY? !
!
•HOW do You Accomplish That?
CONTENT IS KING
(WHY, and therefore WHAT)
WHAT IS THE VOID IN YOUR BUSINESS THAT
NEEDS TO BE FILLED?
• “Magnificent Point of Difference”• Continue Conversations• Create Connections• Stay Top of Mind• Mirrored Communication
• Listen• Engage• Explain/Educate = TLA• SEO (Search Engine Optimization)!
…To MOVE People
(What I didn’t say… “Get More Likes/Friends/etc”)
!
QUALITY over QUANTITY
!
Be an INFORMER, not a MEFORMER
CONTEXT IS QUEEN
(HOW, and therefore WHERE)
WordPress
YouTube
Google+
Websites
PUBLISHING
PROFILE
PAGE/GROUPS
GROUPS
PROFILE
PAGES (+ ads)
Twitter PROFILE
LISTS
YouTube CHANNEL
Google/Google+
+PROFILE!HANGOUTS!
GOOGLE MY BUSINESSADS!
Other Visual Marketing Sites:!
Pinterest (80%+ Women, 18-49yrs old)
!
Instagram (IGers Community - Miamism)
!
Canva.com (easy way to create visuals)
EXAMPLE: Residential Agent In New Zealand
WHY = Magnificent POD, Create Connections with Community, Top of Mind, Be the TLA, SEO
HOW =! !Magnificent POD - Video/YouTube!!Create Connections w/Community- Commenting on local pages!!Be the TLA - Websites/Blogs!!Top of Mind - Facebook!!SEO - Any and all!
!
LIVE AND BREATHE YOUR DATABASE. !
CHOOSE ONE THING (MAYBE TWO). !
BE AWESOME.
CONSISTENCY IS KEY
(aka Making It All Happen)
CREATE A CONVERSATION CALENDAR
* What is it?
* What could it look like? !
HOW TO START
FILL IN THE X
USE HELP: • ASSISTANTS, ADMINS, COACHES • BUFFER APP • TWEETDECK • HOOTSUITE • SPREDFAST, SPROUTSOCIAL, ETC.
CONSISTENCY CREATES: !
!
!
A “KNOWLEDGEBASE.” EXPECTATION. TRUST.
COMMUNITY
• IDENTIFY YOUR WHY • Pick One or Two Things • Be Awesome !
• KNOW HOW TO ACCOMPLISH THAT • Have a Plan
• MAKE IT YOUR MANTRA: !
Content is King. Context is Queen. Consistency is Key.
TARA L. CHRISTIANSON!!About Me: tchristianson.com!!Twitter: @TechWithTLC!!LinkedIn: http://www.linkedin.com/in/tchristianson!!Websites: c21redwood.com, agentdriventech.com, techwithtlc.com!!Email: [email protected] !