l.l. bean maine hunting boot
TRANSCRIPT
![Page 1: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/1.jpg)
![Page 2: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/2.jpg)
![Page 3: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/3.jpg)
The Boot that Changed the World
![Page 4: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/4.jpg)
![Page 5: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/5.jpg)
![Page 6: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/6.jpg)
![Page 7: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/7.jpg)
![Page 8: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/8.jpg)
![Page 9: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/9.jpg)
“When all else fails, remember customer service;
the customer is always right…”
![Page 10: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/10.jpg)
![Page 11: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/11.jpg)
![Page 12: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/12.jpg)
So WHO are the competitors??
![Page 13: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/13.jpg)
![Page 14: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/14.jpg)
![Page 15: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/15.jpg)
“Deliver me from L.L. Bean…”
![Page 16: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/16.jpg)
![Page 17: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/17.jpg)
![Page 18: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/18.jpg)
![Page 19: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/19.jpg)
Since 1912…
L.L. Bean’s Golden Rule:
“Sell good merchandiSe at a reaSonable profit,
treat your cuStomerS like human beingS,and they will alwayS come back for more”.
![Page 20: L.L. Bean Maine Hunting Boot](https://reader033.vdocument.in/reader033/viewer/2022052508/559fe2671a28ab0c2e8b46c5/html5/thumbnails/20.jpg)