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BRINGING YOU THE BEST FUSION OF ASIAN LUXURY

Fashion | Trend | Style | Jewellery | Accessories | Beauty | Health | Fitness | Home

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T O R O N T O2 0 - 2 1 J U N E 2 0 2 0H O T E L F A I R M O N T

Come present yourself to a watching world

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G Riwayat means ‘tradition’ and our young company has been breathing new energy into ancient Asian culture since we were founded. Over nine years we have brought the best traditions of the sub-continent’s textile and fashion industries to new audiences across Europe. We have exposed the west to the some of Pakistan’s most innovative and experimental designers.

Riwayat’s flagship event Pakistan Fashion Week London has presented hundreds of designers to the western market in iconic central London venues as well as in Prague, Rome, Geneva, Karachi, Lahore, Multan and now introducing in Toronto. Our brand is recognised by audiences across the world thanks to extensive and ever-growing coverage from our media parters, the BBC and leading Asian press.

Riwayat are delighted to continue our success with the announcement of a new event.

Lifestyle London and Lifestyle Toronto will extend the platform of PFW London, enhancing its’ appeal to a full Asian market. We will give a heightened platform to designers from across Asia interested in presenting their collections on an international stage.

Lifestyle London and Toronto will present a breathtaking collection of Asia’s creative expertise to the watching world. Once again we will bring together the best emerging and established designers through three dramatic catwalk shows over two days in London and in Toronto.

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‣ Saturday 18th & Sunday 19th April 2020 ( London )

‣ Saturday 20th & Sunday 21st June 2020 (Toronto)

‣ Over 4,500 on site footfall plus tens of thousands of viewers through a platform of TV and Social Media

across Asia, the Middle East, UK, Europe and America

‣ 3 unique catwalk shows featuring up to 36 accomplished and emerging fashion designers

‣ 2 exhibition halls providing a stunning shopping experience across fashion, trend, style, jewellery,

accessories, beauty, health,

‣ fitness, art, travel, food and

homeware

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‣ The only trade orientated fashion

week to provide designers the

opportunity to sell their

collections through a busy

London exhibition catering to

walk in clients and now in Toronto

‣ Extensive pre-event marketing

through social media, ARY Family

TV and the fashion press

‣ Special stream for influencers and

bloggers taking the message of

the event to a massive new

audience

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LONDON 116 Pall Mall, London

Designed by renowned architect Sir John Nash, this Grade I listed building is a stunning example of Georgian architecture and elegance. Opened in 1828 as a club for the militaries generals, it has been home to the United Kingdom’s Institute of Directors for over 40 years. A meeting place of the UK’s best leaders.

As one of London’s most prestigious locations, 116 Pall Mall offers,

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Located at the southern end of Regent Street and overlooking The Mall, 116 Pall Mall gives ease of access across Central London, its trading and sightseeing heart.

‣ Location: 116 Pall Mall London SW1Y 5ED Tube: Charring Cross (Bakerloo / Northern) or

‣ Picadilly Circus (Bakerloo / Piccadilly) ‣ Embankment ( District / Circle Bakerloo / Northern)

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Lifestyle London the best possible backdrop for a presentation of Asian luxury, showcasing Asia’s desirable lifestyle.

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‣ Location: Exit Union Station via the main entrance on Front Street and cross the road either at Bay St. to the East, or York St. to the West. Guests should utilise Fairmont Royal York's main entrance on the North side of Front Street to take advantage of our Door Men services.

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The city’s most monumental gatherings happen here. Heads of state gather. CEOs plan major market moves. Couples fall in love. Socialites glitter. It’s part of the history of our city. Whether it’s for an intimate meeting or a cast of thousands, Fairmont Royal York hosts our city’s grandest events, right in the beating heart of our metropolis.

TORONTO 100 Front St W, Toronto

Toronto's landmark hotel is the gateway to your essential Toronto experience. Located in the downtown core, Fairmont Royal York is minutes from the city's biggest events and attractions including: The CN Tower, Ripley's Aquarium of Canada, Scotiabank Arena, Rogers Centre, the Eaton Centre, and the Sony Centre for the Performing Arts.

Saturday 18th April 2020 ‣ 12.00 Boutique Lounge opens ‣ 18.00 Official Opening catwalk ‣ 20.30 Boutique Lounge closes

Sunday 19th April 2020 ‣ 12.00 Boutique Lounge opens ‣ 15.00 Matinee Catwalk Show ‣ 19.30 Grand Final Catwalk ‣ 20.30 Boutique Lounge closes

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TORONTO Saturday 20th June 2020 ‣ 12.00 Boutique Lounge opens ‣ 19S.00 Official Opening catwalk ‣ 20.30 Boutique Lounge closes

Sunday 21st June 2020 ‣ 12.00 Boutique Lounge opens ‣ 19.30 Grand Final Catwalk ‣ 20.30 Boutique Lounge closes

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Riwayat offers designers / brands the following opportunities: ‣ Your own catwalk slot presenting 10 outfits from your latest collection

‣ A comprehensive package of pre-event marketing including your logo, images, biography and collection ethos on the event website and across our pre-event social marketing activity

‣ Coordinated green room providing models, hair and make-up, dressers and steamers

‣ Allocation of 2 complimentary seats for your guests at your catwalk show (subject to availability)

‣ Experienced support, advice and guidance leading up to and at the event

‣ An complimentary exhibition stall to sell your collection with 2 rails and 40 hangers

‣ A comprehensive package of post event PR activity to secure national and international media coverageD

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‣ A full set of your catwalk images taken by our official photographer

‣ Broadcast of the entire event on ARY Family international Asian TV Channel

‣ Complimentary snack packs will be provide both days ( For the designers ONLY )

‣ Our active support in a single visa application including a written letter of invitation and coordination with the UK Home Office Passport Office in Dubai and the Pakistan High Commission in London and in Toronto.

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EE Catwalk Slot Fee

‣ Saturday 7pm £3,500 ‣ Sunday 7pm £3,500 ‣ including

- PR & Marketing - 2 days exhibition stall in the Carlton

Room with 2 rails and 40 hangers

Catwalk Options ‣ Opening or closing at all catwalk shows + £500 ‣ Exhibition Designers Assistant + £100 per day

cash ‣ Absent - designer not in attendance

+ £500

Toronto show ONLY open to exhibitors taking part in the UK show

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LONDON Directors Lounge ‣ Single Stall £1,800 ‣ Double Stall £3,000 Carlton Room ‣ Single Stall £1,500 ‣ Double Stall £2,500 Other Opportunities ‣ Literature Table £500 ‣ Leaflets on Seats £500 ‣ Goodie Bags £1,000

INCLUDED IN THE ABOVE Designer Single Stall ‣ 2 rails & 40 hangers ‣ 1 chair ‣ 1, 1m square table Designer Double Stall ‣ 3 rails & 60 hangers ‣ 2 chairs ‣ 1, 6ft table with cloth Jewellery Stalls (No rails) ‣ Two 6ft tables with table

cloth and 1 chair

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A limited number of retail stalls will be available to individuals and companies wishing to sell to our customers. The stalls will be located in our Exhibition Halls alongside the events designers. Open from midday to 8pm each day, two stall options are available. Purchase includes PR and Marketing by Riwayat.

TORONTO ‣ Single Stall £1,800 ‣ Double Stall £3,000

Other Opportunities ‣ Literature Table £500 ‣ Leaflets on Seats £500 ‣ Goodie Bags £1,000

INCLUDED IN THE ABOVE ( Same Items as above )

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Our best level of engagement ‣ Your logo included as part of the event logo

in all marketing materials, stage plasma screens, event signage, website and red carpet wall as well as in all social media

‣ A bespoke communication on all our social media channels announcing your role

‣ A dedicated Grand Finale fashion segment ‣ Complimentary stall ‣ 10 VIP Grand Finale Front Row seats ‣ A representative invited to make a short

speech from the catwalk at the Grand Finale ‣ A 20 second video promotion at the start of

every catwalk show on 50” TV screens ‣ A leaflet on every seat for every show ‣ Option to host a private function with a VIP

pre-event reception

Title Sponsor Platinum SponsorYour entry route to raising your profile ‣ Your organisation logo included in the footer

of all marketing materials including posters and our extensive social media marketing plan and in the red carpet wall

‣ Your banners in our exhibition ‣ 5 front row VIP seats at one catwalk show. ‣ Your 20 second video promotion at the start

of each catwalk show on 50” TV screens

Food Sponsor Feed our guests and crew of 180 with an option to serve canopies at our Grand Finale

Travel Sponsor Provide a package of business class seats for our designers and models including complimentary or reduced priced ticket, free excess baggage allowance and a cargo service

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Make Up Sponsor Provide the make up for our team of 30 models at all catwalk shows

Goodie Bags or Leaflet Distribution Placed onto every seat at the catwalk hall

Payments should be made into either account:

HBL Pakistan UK £ Account ‣ Account no: 07867902284010 ‣ Account Name: Mr Muhammad Adnan Ansari ‣ IBAN: IBANPK31HABB0007867902284010 ‣ Swift Address: HABBPKKA ‣ Bank: HBL Plaza Branch 01, Habib Plaza I.I.

Chundhigar Road Karachi, Pakistan

HBL Pakistan PAK RUPEES Account ‣ Account no: 07867902192303 ‣ Account Name: Mr Muhammad Adnan Ansari ‣ IBAN: PK98HABB0007867902192303 ‣ Swift Address: HABBPKKA ‣ Bank: HBL Plaza Branch 01, Habib Plaza I.I.

Chundhigar Road Karachi, Pakistan

NatWest UK Account ‣ Bank: Natwest, New Malden Branch ‣ Address: 64 High Street, New Malden, Surrey,

KT3 4HB UK Account number: 61118354 ‣ Sort code: 601503 ‣ IBAN: GB57 NWBK 6015 0361 1183 54 ‣ Swift Address: NWBKGB2L

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LL The following terms and condition apply to

all bookings: ‣ 50% non-refundable deposit on booking ‣ Balance paid in full by September 20,

2019 ‣ 10% charge on Riwayat processed credit

card payments in the exhibition ‣ Deadline: September 30, 2019 (Including

all logos, images, text for marketing activities)

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RIWAYAT DIRECTOR Adnan Ansari - CEO ‣ e. adnan@riwayat.events ‣ m. +44 (0) 7789 714440 UK ‣ m. +92 (0) 331 5495429 PAK

DESIGNERS COORDINATOR Abdul Moiz Siddiqui ‣ e. moizsiddiqui84@yahoo.com ‣ m. +92 (0) 331 2448 272

HEAD STYLIST Saima Kiran ‣ e. saima@riwayat.events ‣ m. +44 (0) 79855 93372

Riwayat Events (SMC-PRIVATE) Ltd Pakistan Limited Company No 011157211A, Street 38, F-8/1, Islamabad, Pakistan

Riwayat UKUK Limited Company No 7636399 Suite E0009 The Long Lodge 265-269 Kingston Road Wimbledon SW19 3FW UK

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