lma case study: beasley broadcast group
DESCRIPTION
Case study highlighting Beasley's success story rolling out VendAsta's "Do It With Me" Reputation Management and Social Marketing services.TRANSCRIPT
Beasley Broadcast GroupLaunches Reputation and Social
Solutions in Record Time
Digital Opportunities● Online listings are full of user generated content (UGC)
○ Consumers trust UGC more than traditional
advertising
● A business's brand is what their customers say it is
"Reputation Management is expected to be a $3.5B industry by 2014."
- Kelsey Group
Digital Obstacles● New territory for traditional media
● No standardized training in place
● Support collateral yet to be developed
● Fulfillment process
● Integrations to legacy systems
What if the solutions provider could eliminate these obstacles for you?
● Beasley Broadcast Group, Inc. (NASDAQ: BBGI)
● Number of Employees: Approximately 650
● Number of Radio Stations Owned or Operated: 44
● Number of Markets Served: 11
● Number of Listeners: 6.2 million
ChallengeTo expand advertising and marketing solution offerings,
Beasley Broadcast Group required:
● Solutions with a clear value proposition
● Solutions with market opportunity
● Robust technical infrastructure
● Straightforward provisioning
VendAsta presented a complete reputation and social
presence management solution:
● Comprehensive visibility information
● Customizable alerts
● A mobile-optimized presence
● Social marketing with measurable ROI
● A Concierge CRM option to assist with all of the above
Solution
Go To Market Timeline
Wednesday: VendAsta met with The Beasley Group
Thursday: VendAsta conducted sales and product training
Friday: Beasley's sales efforts began
○ VendAsta participated in three sales calls
Results
● In three days, the Beasley Group sales people were able
to begin selling the platform
● On the first day of selling, Beasley Group closed $20,000
in new business from three calls
Strategic Market Launches
April/May 2013:
● Las Vegas, Philadelphia, Fort Myers, FL and
Wilmington, DE
June 2013:
● Miami, Atlanta, and New Bern, NC
Tier 1: Product Expert Training
● Online training with a "Company Expert"
■ Expert becomes go-to product person for
your organization
● 1 - 2 months of weekly meetings to familiarize
themselves with the platform
Tier 2: Seminar Training
● Basic Training: How to
pitch effectively, Q&A
○ Led by our Sales
Solutions Specialist
● Access to pre-made
collateral (sales decks,
partner invites, and more)
That's it. No more Obstacles.
● Standardized training sessions
● Support collateral for sales teams
● Easily integrated technical solutions
● Available backend fulfillment center
Start selling digital in record time
