lmatech2014 - supercharged analytics - the death of law firm websites as we know them? - algeri
If you can't read please download the document
DESCRIPTION
A new technology with earth-shaking potential has emerged, and soon it will be available to law firms. This technology is designed to deliver the right content to the exact right person, at just the right time. It will thereby transform your website from an online brochure to a “lead-generation ecosystem” and allow you to: Know your website visitors by name Know every action they take on your website Know when they return Keep track of all of a prospect’s website activity in their CRM profile It’s a type of super-charged analytics software that corporate America loves. In fact, they are expected to spend over $1.2 billion on it in 2014. This new technology delivers actionable sales data – unlike any that legal marketers have had before. And the insights it provides have the potential to completely transform the business of legal marketing from an art to a data-driven science. It will also change how marketing is perceived within the law firm and give it a bigger seat at the table. Currently, law firms have a bevy of visitor-tracking tools available to them. However, it is rare for these tools to offer the kind of actionable data that directly aid in the development of business for the firm. Attendees will learn: Why this new super-charged analytics technology has become so popular among marketers in other industries. How it works, and how it differs from existing analytics software like Google Analytics. The barriers that law firms will need to overcome before they can use it. How websites will change to maximize the value of this new super-charged analytics technology. Why this technology will scare many firms, and excite others. Why legal marketers will love it.TRANSCRIPT
- 1. Smarter Websites for Law FirmsWhat the heck is aLead Generation Eco-System?
2. Website International TaxSatellite WebsiteEmploymentLaw BlogAntitrust ToolkitSatelliteWebsiteLitigation BlogEntrepreneursToolkitSatelliteWebsiteHealthcareBlog 3. User TrackingSmarter Websites for Law Firms 4. Website International TaxSatellite WebsiteEmploymentLaw BlogAntitrust ToolkitSatelliteWebsiteLitigation BlogEntrepreneursToolkitSatelliteWebsiteHealthcareBlogLitigation BlogInternational TaxSatellite WebsiteEmploymentLaw BlogAntitrust ToolkitSatelliteWebsiteHealthcareBlogEntrepreneursToolkitSatelliteWebsite 5. Smarter Websites for Law Firms1. Visitors identify themselves2. Marketing Automation magic3. All actions are tracked4. Data into visitors CRM profile 6. Smarter Websites for Law FirmsIdentifies visitors by nameTells you pages visited, actionstakenTells you when they return 7. Smarter Websites for Law Firms1. User-Tracking2. Engagement3. 8. Marketing Automationautomatically sendsJust the right content, toJust the right person, atJust the right timeSmarter Websites for Law Firms 9. ActionableSalesInformationSmarter Websites for Law Firms 10. Downloaded a Whitepaper!Signed up for a Newsletter!Visited Two Bios!Read a News item!Commented ona blog post!Registeredfor an event!Became a new client!JanFebMarAprMayJunJulAugSepOctNovDec 11. Smarter Websites for Law Firms1. User-Tracking2. Engagement3. Content Strategy 12. User Tracking /AdvancedAnalyticsContent`StrategyEngagement /Email NurturingWebsite 13. Smarter Websites for Law FirmsWonderful,or Overwhelming? 14. Contact:Robert Algeri, Partner(212) [email protected] Websites for Law Firms