2020 MEDIA KIT

w w w . l o v e m e l o v e y o u . o r g . a u

L O V E ME L O V E Y OUR MAT E CAMPA I G N

As the pandemic of Covid-19 Virus increasingly effects our usual way of life,many of us are faced with a significant disruption to our daily lives in a waywe have never experienced before. With physical isolation a very real part oftoday's 'normal', Love Me Love You is more than ever dedicated to ensuringour message is heard and spread wide With  Social Distancing the most commonly heard phrase in the media, LoveMe Love You is committed to ensuring that this is portrayed as PhysicalDistancing, and that social connection is still necessary and vital to onesMental Health. For many in our community the risk of Mental Illness is amplified in thistime, particularly if they are required to quarantine. Psychiatry professorRima Styra and her University of Toronto colleague Laura Hawryluck, aprofessor of critical care medicine,  researched quarantines  during the SARSoutbreak and found that 29% of those quarantined showed signs of PTSD,and 31% had symptoms of depression following isolation. For many of our fellow community members, they will find themselves‘alone’ whether it be through illness, lack of work, or caring for loved onesand children unable to attend work or school. Here at Love Me Love You, wecontinually promote the mantra that “No one travels their journey alone” andwe regularly communicate to the community that they are “Never Alone”. Being “Never Alone” is not necessarily related to a physical or voice presenceat the exact time we want it, but rather being aware of those in our livesthat are there for us. It is the family, friends, healthcare workers, workcolleagues, teachers & educators, coaches and others in our lives that allplay an integral part in supporting us in this journey of life. 

2 6 MARCH 2 0 2 0 - COV I D - 1 9 P AND EM I C

Australians live with adiagnosed Mental Illness

1 IN 4

Of all suicides are Male

3 IN 4Cases of Mental Illness

start before the age of 25

3 IN 4

T H E S T A T S

People with MentalIllness don't seek help

3 IN 5

Due to the lack of awareness and the stigma

surrounding mental health, many young adults

choose to face their battles alone.

Our MissionWe empower the community to createpositive change for their Mental Health.

Love Me Love You is encouraging you to join in our social campaign of

awareness and support called “Love Me Love Your Mate”

 Being involved is easy, supporters just share a photo of themselves holdingup their hand symbolising the 5 members of their mental health supportcrew and tag them so that they are acknowledged for making a difference intheir life! This will be another small gesture in normalising the check in behaviours toour community of support.  

2 6 MARCH 2 0 2 0 - COV I D - 1 9 P AND EM I C

Take a photo of yourself holding up your handPost to Social media with hashtag #LoveMeLoveYourMate &#neveraloneTag the 5 people in your life that are there for you, andacknowledge them for making a difference in your life

Campaign participation is simple

1.2.

3.

COMMUN I T Y I N V O L V EM EN T

To broaden the reach of this campaign, we need your help.

Sharing this campaign with your network, will significantly broadenthe reach of the messages, and help to support those living with

mental illness.

You can assist by utilising the campaign assets that have beencreated to post to your social networks and encourage your

followers to get involved.

The campaign launched on Tuesday March 24th

and continues until Sunday April 12th

Additional Campaign Resources

Social Media TilesHashtag ListSocials Content

Facebook Profile FramesMerchandiseBlogs

0401 951 969michaela.m@lovemeloveyou.org.au

CAMPA I G N A S S E T S

MICHAELA MANIADig i ta l Manager

Campaign Contact

0419 809 724fiona.h@lovemeloveyou.org.au

FIONA HURLECommunity Impact Manager

Interviews/Engagement

A large range of social media tiles, content examples & moreare available from www.lovemeloveyou.org.au/LMLYM20

MERCHAND I S E

Love Me Love You has released a new merchandise range. This rangefocuses on the support crew aspect of our message, encouragingindividuals to create their support crew of 5 individuals who they cancall on in a time of need. All profits from merchandise sales will gotowards the Love Me Love You Give Back program, which offerseducation sessions to schools, sporting clubs and community groups,free of charge.