lno studios 2007 discription
TRANSCRIPT
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1. HD World2. VAIO Solutions3. BRAVIA Theatre4. Alpha Solutions5. Steady Shot
demo6. DVD recording
demo
Concept
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36 4 2
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1. M.Video – MEGA-22. M.Video – Schelkovo3. M.Video – Kuzminki4. Technosila – MEGA-1
5. MT Group – Matrix6. M.Video – Prazhskaya7. M.Video – Pavlova
8. MWM - Karavan
Moscow
S-Petersburg
Kiev
Location (08.2007)
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Location
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1. Moscow - MEGA-2
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2. Moscow - Schelkovo
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3. Moscow - Kuzminki
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4. Moscow - MEGA-1
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5. S-Petersburg - Matrix
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6. S-Petersburg - Prazhskaya
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7. S-Petersburg - Pavlova
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8. Kiev - Karavan
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• Each Studio works every day from 10 a.m. to 10 p.m. (accordingly shops business hours)
• Promoter works the whole day (1 free hour – for lunch).
• 2 promoters work at one studio. Schedule: 2 days – one promoter, 2
days – another.• In Kiev 3 promoters work at one studio.
IV. Organization. Promoters
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• Once a quarter each promoter attends trainings on base of SONY training centre.
• Each quarter each promoter passes test of SONY products. It allows to estimate each promoter’s knowledge.
• There is a motivation system for promoters which make them to have good knowledge. (promoter which have good estimation is going to be promoted)
IV. Organization. Promoters
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KDL-40X2000
VGN-AR21SR
HDR-UX7
Blu-Ray
1. HD World
HDMI
Concept
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NW-E013
VGN-FE31SRDCR-SR300
DSC-H9
VGN-SZ2HRP
DPP-FP70ICD-U70
2. VAIO solution
CDX-GT410UCMT-U1
NW-A808
i-link
Photo edition/printing
Video edition
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KDS-55A2000
DAV-LF1H
DCR-DVD508
3. BRAVIA Theatre
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DSLR-Alpha100
19’’ monitorTrailer “Alpha”
Accessories for DSLR-Alpha100
SteadyShot solution
4. Alpha stand
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DSC-T100SteadyShot ON
Shooting Object
Monitor 7” (2psc)
Vibrating platform
5. SteadyShot Stand
DSC-T100SteadyShot OFF
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6. DVD-recording
12’’ monitor
RDR-HX1020
DCR-HC36
i-link
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PS3 Stand
Expected to install by the end of Aug
KDL-40W2000
PS3
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VII. Competitors.
Sony LNO vs Competitors pj
Projects
Expense items Sony HEA
Panasonic Ideas Plaza
Samsung Gallery
Production cost ~100K More than 200K8000K(first
year)
Location Dealers' storesDealers' stores,
mallsSeparated
premises
Number of cities 3 5 1
Space for 1 studio 35-45 m2 up to 150 m2more than 1000
m2
Rent of space No Yes Yes
Number of setups
8 (max 11 2003-2005) 4 1
Staff (1 studio) 2 1 20 more
Demo-Samples50/50 with
dealer 100% 100%
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VII. Competitors. Panasonic “Ideas plaza”
Cheremushki
Matrix
Gorbushka
Rublevka TK “Deam-House”
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VII. Competitors. Samsung Gallery
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MEGA-1
VII. Competitors.
LG zone only has a consultant - 1 person (3 whole days a week)
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Matrix (S-Petersburg)
VII. Competitors.
Philips has a consultant – 1 person (5 days a week 10-18) no consultants
no consultantsConsultants – 2persons 5 days a week
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Matrix (S-Petersburg)
VII. Competitors.
no consultantsno consultants no consultants
Consultant – 2 persons 7 days a week
Consultant – 1 person 4-5 days a week
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Matrix (S-Petersburg)
VII. Competitors.
no consultants