lo2 - lesson 3 - target audience
DESCRIPTION
EMS Creative iMedia Cambridge NationalsTRANSCRIPT
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Target AudienceLesson 3
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Lesson Goals
Understand importance of identifying target audience
Know how to target a particular audience
Be able to create a target audience profile
#target #audience#profile
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Target Audience
Your target audience is the person or group of people that the final product will be aimed towards.
The audience can be categorised using the following groups: Gender Age Ethnicity Income Location Accessibility
Understand importance of audienceBe able to profile target audience
#target #audience#profile
![Page 4: LO2 - Lesson 3 - Target Audience](https://reader033.vdocument.in/reader033/viewer/2022061222/54c0afea4a795986288b4576/html5/thumbnails/4.jpg)
Your Task
Choose one of the following: Mens Aftershave Ladies Perfume
Create a mind map identifying the key areas you would need to consider when planning the product. For example: Colours Style Packaging
Understand importance of audienceBe able to profile target audience
#target #audience#profile
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Male Target AudienceThink about the key features…
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Female Target AudienceThink about similarities across the range…
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Male and Female AudienceWhat is similar? What is different?
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What do your audience like?Think of a typical member of your target audience…
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Your Task
Use fakebook to create a profile for a person who represents a typical member of your target audience.
The profile must include details of each of the following: Name Age Sex Location Income Interests and Hobbies
Understand importance of audienceBe able to profile target audience
#target #audience#profile
![Page 10: LO2 - Lesson 3 - Target Audience](https://reader033.vdocument.in/reader033/viewer/2022061222/54c0afea4a795986288b4576/html5/thumbnails/10.jpg)
Key Words
Target Audience
Profile
The person or group of people you are designing a product for.
Description of the characteristics of a member of your audience.