locable
TRANSCRIPT
A Marketing Platform for Local Businesses
That are active and engaged in the community and want to better leverage local relationships to retain and grow their customer base
1
Meet Our Founding TeamProudly from Folsom, CA
Brian Ostrovsky
Ryan Frisch
Chief Executive Officer Chief Revenue Officer
6+ years invested and 1,000’s of direct customer interactions
Experience
Strong “small town”, media and business ties
Network
Local businesses are the backbone of every community and they need our support
Beliefs
The ProblemLocal businesses face increased competition, don’t know what
to do and don't have the right tools for the job
Increased Competition
Complex & Unfamiliar
Constantly Changing
Helps Local Businesses Find & Retain New Customers
Locable levels the playing field by delivering a digital marketing platform that equips local businesses to grow their business without requiring deep, or even shallow, knowledge from the business owner or operator.
Locable
“Buzz”
Easy-to-Use Marketing Tools at an Affordable Price
Locable’s Local GraphTM
Virtual Marketing Assistant (“Buzz”) with Machine Learning AI
Key Platform FeaturesCombined with “Buzz”, the Virtual Marketing Assistant, and Locable’s
Local GraphTM These Simple Features Become Incredibly Powerful
Powerful Content Engine Business Data & Reputation Management
Simple Web Builder & Tools
Main Street CRMTM
$24B Total Addressable Market
10mm Active Local Businesses
$200 Average Monthly Spend
Market OpportunityHow Big an Opportunity?
Business ModelHow We Make Money
• Software is sold on a subscription basis
• Freemium (free & paid) options with monthly and annual payment plans available for easy point-of-entry
• Defined path to customer acquisition and revenue upgrade opportunities in-app through our Local Graph & “Buzz” (example shown left)
• Local Advertising Network
• Affiliate Revenue from Complimentary Products & Services
• Big Data Services
Future Revenue Opportunities
SaaS: Recurring, Expandable Revenue Stream
Engineered Growth Channel Partners/Influencers Inbound MarketingReferral Program
Go-To-Market StrategyA 4-tiered approach to Growing Revenue
Recurring Revenue Stream from Established Customers & Partners
Proof of Concept To Be Completed by June 30
Presence in Over 80 Markets
Technology in Beta
TRACTION
Raising $500k to ScaleConvertible Note 8% Interest, 20% Discount, $7.5mm Cap
Provide local business with the guidance and easy-to-use
tools they need to market and grow their business
Our mission
Create Main Street for the 21st Century by incorporating the
foundational marketing features all local businesses need with an
innovative approach to leveraging real world relationships online
Our vision
People Sales & Marketing Product Development
~60% ~15% ~25%Use of Proceeds
Targeting $30mm ARR in 3-5 years
Targeting an exit via sale of the company in 3-5 yearsMany Potential Exits
and other big companies
looking to better monetize
relationships with local
businesses
and other big data companies
looking to access more local
data
Googleand other SMB-focused
companies looking to move into
an adjacent space to complete
their suite
Intuit/Sales Force
and other marketing companies
(or agencies) looking to move
downstream to serve smaller
customers more effectively
HubSpot
and other web-builder
companies looking to expand
their services
Squarespace/ GoDaddy
And Many More
Product/Market FitValidated
Market OpportunityDefined
Business ModelAdopted
TeamEstablished
SummaryWill you join us in Reimagining Local Marketing for the millions of local
businesses that need our help?
We’re looking for seed stage investors interested in
making an IMPACT by participating in our $500k
Convertible Note round
Investors
We’re looking for local partners that want to leverage
our collaboration tools to help build community
Partners
We’re always looking for local business that struggle with
marketing or need a new mobile-optimized website
Customers
916.585.8468 www.locable.com Built in Folsom, CA
We’re looking for knowledgeable and connected
people to join our team
Talented People