local content marketing
DESCRIPTION
Lab: Local Content Marketing - How to Increase Your Local Visibility in Search and Social Media Kevin Gibbons will explain how to make an impact on a local level by using social media to build a targeted local community around your brand. This will show case study examples of how BlueGlass have boosted the local presence of various clients in different sectors. Instructor: Kevin Gibbons, Managing Director UK, BlueGlass Interactive, IncTRANSCRIPT
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Local Content Marketing
KEVIN GIBBONSBLUEGLASS.CO.UK
@KEVGIBBO
![Page 2: Local Content Marketing](https://reader034.vdocument.in/reader034/viewer/2022042814/554cea52b4c90513118b4786/html5/thumbnails/2.jpg)
You don’t always have to think big…
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Start local & scale up!
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Pick a location – ideally low competition at first
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Analyse competitor content
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Create the best content you can on that subject
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Then make it even better!
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Understand Google Local ranking factors
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Every location address needs a specific landing page – submit them to Google Local
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City centroid is decided by local county council – ring them up & find out where it is!
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Get to know power reviewers – be on their radar to build relationship
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Local advertising = geo-brand signals to Google
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50+% of mobile search have local intent & are becoming more targeted to your location
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Promote locally using social media
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Join local communities & forums
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Connect with local bloggers/influencers
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Optimise for search
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Do your research to make it newsworthy
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Then scale it!
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Tripadvisor have nailed scaling quality local content
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Get everyone involved!
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KEVIN GIBBONS [email protected] @KEVGIBBOBLUEGLASS.CO.UK