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FOXBOROUGH PLANNING BOARD

FOXBOROUGH

McCabe Enterprises | PARE Corporation | J Mecca Design | Paul Lukez Architecture, Inc.

May 24, 2012

ECONOMIC DEVELOPMENT MASTER PLAN TOWN-WIDE WORKSHOP

PART 1 of 2

Town-wide WorkshopTown wide Workshop

• IntroductionsIntroductions• Master Plan Process• Vision for FoxboroughVision for Foxborough• Open House & Survey Recap• Town wide Economic Development Scenarios• Town-wide Economic Development Scenarios• Discussion• Next Steps• Next Steps

Town‐Wide Workshop, May 24, 2012 The McCabe Enterprises Team

master plan processmaster plan process


Why a Master Plan?Why a Master Plan?

PURPOSES BENEFITSPURPOSES

• Establishes a Vision for

BENEFITS• Consistency in decision-

makingI f d d i ithe future of Foxborough

• A guide for how to achieve the community’s

• Informed decisions• Achieve predictability• Wise use of resourcesachieve the community s

Vision

• Policy Foundation for

• Anticipate major capital needs & investments

• Preserve communityPolicy Foundation for Zoning and Land Use Decisions

Preserve community character

• Promote positive economic developmentdevelopment


VISIONVISIONTown‐Wide Workshop, May 24, 2012 The McCabe Enterprises Team

Open House

FAVORITE PLACES•Natural areas, f t dforest and conservation land•Town CommonTown Common•Library•YMCA•Hiking•Downtown/Town C tCenter


Open House

POINTS OF IMPROVEMENT•Downtown•TrafficW lk bilit•Walkability

•No Casino•Foxfield PlazaFoxfield Plaza•Sewer•Foxboro Plaza


Open House

WISH FOR FOXBOROUGH•Improve Downtown•Improve Downtown •No Casino •Sewer •Expanded•Expanded recreational opportunities •Walkability (betterWalkability (better sidewalks, walking areas, walking trails) •Bike Paths and T ilTrails•Restaurant downtown


The Town of Foxborough is characterized by its rich history small town traditions familyrich history, small town traditions, family-centered neighborhoods and quality schools located at the crossroads of southernlocated at the crossroads of southern Massachusetts. It has many natural resources including beautiful forests, lakes and rivers, a g , ,world-class athletic attraction and a picturesque town center. The Foxborough Master Plan seeks to protect this balance and provide for a dynamic local economy and an environmentally

VISIONsustainable future. This is a draft Vision

Statement that has incorporated some of the feedback from the May 24, 2012 Town‐WideVISION


24, 2012 Town Wide Workshop.

FOXBOROUGH TODAYTown‐Wide Workshop, May 24, 2012 The McCabe Enterprises Team

RESIDENTS SURVEYRESIDENTS SURVEYTown‐Wide Workshop, May 24, 2012 The McCabe Enterprises Team

Quality of Life in FoxboroughQuality of Life in Foxborough

Poor, 1.5%• 89.1% of residents b li F b h h

Average/Fair, 9.4%

,believe Foxborough has a good or very good quality of life

Very Good, 48 7%

• Residents who have lived in Town for many

48.7%

Good, 40.4%than 20 years have a very slightly lower opinion (87.6%)( )


Past 2 YearsCh i O ll Q lit f LifChange in Overall Quality of Life

• Long-time residents (20

Declined, 23 3%

g (years +) and new residents (<2 years) believe quality of life

23.3%q y

has declined, 29.1% and 25%, respectively.

• 29 1% of new residentsRemained the same, 59.2%

Improved, 18.5%

29.1% of new residents (< 2 yrs) say life has improved, as do 25.3% of persons who haveof persons who have lived in Town for 11-15 years.


Most Critical Issues Facing TownMost Critical Issues Facing Town

1 Possible casino1. Possible casino2. Downtown Revitalization3 L l T3. Local Taxes4. Schools5. Sewer Issues


Role of Business in FoxboroughRole of Business in FoxboroughResidents R

Level of Importance of Business &

Quality of Existing Businesses in Town

Responses Industry in Town as toVery Important &

ImportantVery Good & Good

Employment Opportunities

70.7% 51.2%

Source of Tax Revenue

90.5% 72.4%

Strong CorporateStrong Corporate Citizens

82.2% 75.7%

Sustainable Green 56 9% 28 2%

Businesses56.9% 28.2%


Most Mentioned Uses P bli I t E ditPublic Improvement Expenditures1. Maintenance of Existing Roads1. Maintenance of Existing Roads2. Downtown Improvements3 Improvements to Schools & School Yards3. Improvements to Schools & School Yards4. Water System Improvements5 Public Safety5. Public Safety5. Maintenance of Existing Parks & Open

SpaceSpace6. Sewer System


55.6% 36.3% 5.8%Open space & recreation are important assets in Foxboro.important assets in Foxboro.

Strongly Agree

Agree

Neutral or Uncertain

Disagree

Strongly Disagree

63.9% 20.6% 10.3%Small Town Atmosphere of

Foxboro should be preservedp


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

10.9% 18.0% 33.6% 28.5% 9.0%

Reduce or eliminate services rather than increase property

taxes

Strongly AgreeStrongly Agree

Agree

Neutral or Uncertain

Disagree

Strongly Disagree

35.3% 30.8% 18.8% 11.4% 3.7%

Business expansion and growth should be limited to existing commercial areas


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

BUSINESS SURVEYTown‐Wide Workshop, May 24, 2012 The McCabe Enterprises Team

BUSINESS SURVEY

Foxborough’s Business ClimateFoxborough s Business Climate

Business EnvironmentChange in Business Environment Over the Past 2 YearsBusiness Environment Over the Past 2 Years

Very Good, 17.0%Poor, 21.3%

Declined, 19.6%

Good, 29.8%Average/Fair,

31 9%

Remained the same, 60 9%

Improved, 19.6%

31.9% 60.9%


Next 1 to 3 Years B i A ti i tBusinesses Anticipate

Increase DecreaseStay the

Increase DecreaseSame

Employment 48.8% 7.0% 44.2%p y

Building/FacilitySize

20.0% 17.8% 62.2%

Skills of Job 31 1% 13 3% 55 6%

Seekers31.1% 13.3% 55.6%

Skills Required40 9% 4 5% 54 5%

for Your Business40.9% 4.5% 54.5%


Business Expansion & RelocationBusiness Expansion & RelocationPLAN TO EXPAND ORRELOCATE LOCATION CONSIDERATIONSRELOCATE LOCATION CONSIDERATIONS

Don't

62.5%

60.0%

70.0%

Yes, 28.3%

Don t know, 19.6%

37.5%

45.8%

40.0%

50.0%

12.5%20.0%

30.0%

No, 52.2%5%

0.0%

10.0%

Within Within I‐495 Within Out of StateFoxborough Region Massachusetts


Important Business FactorsImportant Business Factors

• 1. Highway Access1. Highway Access• 2. Reliable Electrical Services• 3 Energy Costs3. Energy Costs• 4. Water System Capacity• 4 Streamline Permitting• 4. Streamline Permitting• 4. Parking & Traffic Management• 5 Sanitary Sewer Services• 5. Sanitary Sewer Services


F & T RFOXBOROUGH & THE REGIONTown‐Wide Workshop, May 24, 2012 The McCabe Enterprises Team

Foxborough – Quick SnapshotFoxborough Quick Snapshot

• Population: 16, 865 people in 2010Population: 16, 865 people in 2010 – 3.8% increase from 2000

– Population Over 18 years: 12,785 (75.8%)– Population 65 and over: 2305 (13.7%)– Population 18 and under: 4,080 (24.2%)

H i U it• Housing Units– 5.9% increase from 2000

– 6 895 units in 20106,895 units in 2010– 6,504 occupied housing units


Population– Foxborough In ContextPopulation Foxborough In ContextPopulation Population 18

years & olderPopulation 65 & Over

Population 18 and Under

Foxborough 16,865 12,785 2,305 4,080

75.8% 13.7% 24.2%

AbuttingTowns (7)

124,024 91,711 14,198 32,313

73.9% 11.4% 26.1%

One Town Away (14)

297,208 219,194 40,667 78,014

73.8% 13.7% 26.2%

Total 438,097 323,690 57,170 78,014

73.9% 13.0% 26.2%


Foxborough Projected Population Change by Age

1800

Cohorts2010 and 2030

1400

1600

1000

1200

2010 Actual

400

600

800 2030

0

200

00‐04 05‐09 10‐14 15‐19 20‐24 25‐29 30‐34 35‐39 40‐44 45‐49 50‐54 55‐59 60‐64 65‐69 70‐74 75‐79 80‐85 85+


Foxborough Labor ForceFoxborough Labor Force

Labor Force Employed Unemployed Unemployment Rate

Foxborough 9,428 8,792 636 6.7%

Unemployment

Foxborough 6.7%Foxborough 6.7%

Norfolk County 6.1%

Massachusetts 7.5%

U.S. 8.3%

Source: LAUS: February 2012


Foxborough AreaB i S t f L E lBusiness Sector of Large Employers

25 2%

30.0%

19.3%

25.2%

20.0%

25.0%

9.6%

5.9% 6.7%

13.3%

5 2%

10.0%

15.0%

2.2% 1.5%

4.4%

0.7% 0.7% 1.5% 0.7%

5.2%

2.2%0.7%

0.0%

5.0%


Foxborough Business -- 2010S t ith S t ith S t ith

FoxboroughSectors with Greatest # of Establishments

Sectors with Greatest # of Employees

Sectors with Highest Average Weekly Wage

Establishments 602 1 Professional & Arts, Entertainment & Spectator SportsEstablishments 602 1 Professional & Technical Services (87)

Arts, Entertainment & Recreation (2700)

Spectator Sports ($15,852)

Employment 12,936 2 Construction (82) Performing Arts & Spectator Sports (2,520)

Financial Investments &Related ($4,122)( ) ( )

Avg Weekly Wage

$ 1,296 3 Retail Trade (80) Accommodations & Food Services (1862)

Lessors of Real Estate ($3,966)

4 Accommodations & Profl & Technical Computer Systems Food Service (61) Services ( 1,531) Design ($2276)

5 Wholesale Trade (61) Retail Trade (1171) Software Publishers ($2,189)

6 Other Services (81) Wholesale Trade Profl & Technical 6 ( )(1045) Services ( $1,937)

7 Admin & Waste SUVs (43)

Educational Services(751)

Machinery & Supply Merchant Wholesalers ($1,843)

8 Health Care & Social Assistance (41)

Manufacturing (739) Specialty Trade Contractors ($1,830)


2011-2012 WinterR l E t t S h tReal Estate SnapshotArea Total SF Availability Vacancy Average

Office Asking Rent

OFFICE MARKET 495 S h $495 South 2.4 – 4.2

million 22.3% ; 40.3% with sublets

15.9%‐‐32.3%

$16.48‐‐$19.88

Metro South 16.6 million 26.9% 21.3% $18.29

INDUSTRIAL MARKETRoute 495 South

27.9 million 17.8% 14.3% $5.44South


retail locations


grocery


regional diagram


Commercial Areas in FoxboroughCommercial Areas in Foxborough

• 1,332 acres of commercially zoned land, y• Town has 2,943 buildable acres (not wetlands);

• Commercial represents 45% of remaining buildable areap g

• 7 commercial zoning districts• 342 parcels• 242 owners• 5.7 million gross SF of commercial buildings• $1,042,206,000 of assessed valuation

– 22.4% of Overall Valuation in Foxborough


Commercial AreasCommercial Areas• Route 1 and the EDA

O O S– Potential Build-Out per Zoning: Over 10 million SF– Many Un- and Under-developed Large Parcels

• Chestnut-Green• Chestnut-Green– Potential Build-out per Zoning: 2.1 million SF– Several Vacancies and Under-leased

• Downtown– Potential Build-out per Zoning: 550,000 SF– Vacancies, Under-utilized, Small Parcels

• Foxborough/Foxfield Plazas & Foxborough BlvdPlazas: No vacancies; Blvd: see thru buildings– Plazas: No vacancies; Blvd: see-thru buildings


Other considerationsOther considerations

• Market conditionsMarket conditions• Sewer and Utility Infrastructure• Size character and accessSize, character and access• Financing• Amenities• Amenities• Quality of the place and attractiveness to

businessbusiness


1965


1990


2030


Four Scenarios for the FutureFour Scenarios for the Future

1. Decentralization1. Decentralization • the current trend and trajectory

2. Small Rural Town3. Growth Nodes4. Route 1 Growth Area


PROJECT TEAM

Multi-Disciplinary Expertise

Kathleen McCabe, AICP, EDP

Planning, Economic Development,Market Analysis, Downtown Revitalization and FinancingU b D i M i St tJennifer Mecca, AIA Urban Design, Main Streets, Downtown & Town Centers, Master Planning

John Shevlin PE Transportation; Traffic; Parking;John Shevlin, PE,PARE Corporation

Transportation; Traffic; Parking;, GIS Master Planning

Tim Thies, PE Water and Wastewater, GIS, M t Pl i

,PARE Corporation Master Planning

Paul Lukez, AIA, LEED APPaul Lukez Architecture

Suburban Development Visualization and Simulations

McCABE ENTERPRISES

Paul Lukez Architecture Architecture

For Further InformationFor Further Information

• www.FoxboroughMasterPlan.comwww.FoxboroughMasterPlan.com

• www.FoxboroughMA.gov/Planning


M C b E iMcCabe EnterprisesSpecialists in strategic community planning, Specialists in strategic community planning, economic development and public financing

.Moving Your Vision to Reality –Moving Your Vision to Reality

Your Plan-Do Professionals

Kathleen McCabe, AICP, EDPMcCabe Enterprises12 Primrose, Boston, MA 02131617 [email protected]


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