Local Entrepreneurship Monitor (LEM) is a grassroots entrepreneurship research study initiated by FAMU alumnus and Visiting Instructor of Entrepreneurship, LaTanya White. The primary objective of this research effort is to explore and uncover the reasons behind the under-utilization of existing local business resources by minorities and other socially disadvantaged classes. Secondarily, the project aims to increase the likelihood that this market will make more extensive use of these resources.

LEM is not organized to duplicate your existing efforts but rather to penetrate the sphere of influence that your organization may not currently possess with minorities and other socially disadvantaged classes. The program takes a multi-faceted approach that relies on the authentic, value-added relationships that White has developed with local and regional business owners. The program is inspired by the Global Entrepreneurship Monitor, the largest study of entrepreneurial dynamics in the world. LEM anticipates initiating multiple impressions to more than 500 qualified leads annually with following multimodal opportunities beginning October 1, 2013.

eTherapy Sessions- Monthly group sessions designed to uncover challenges to business growth

Extreme Entrepreneurship Tour- Spreads the entrepreneurial mindset with a high-energy conference

Office Hours (with Academic Researchers)- Monthly campus visits with academic researchers to bridge the path to commercialization

Open Book Entrepreneurship Education Series- Continuing Education course open to the public

As a partner, the value proposition that LEM offers is the collection, tabulation and analysis of demographic and psychographic data for all impressions made, immediately providing you with insight to assess the ROI generated from this partnership. The value of Singular Partnerships is provided in the table below; the value proposition is significantly diminished in this setting however. The most significant value is presented in the Sustained Partnership opportunity. This partnership provides a 50% savings coupled with a 62% increase in impressions and amenities compared to its singular counterpart. The full list of partner amenities is provided below. LEM Value Proposition- Partner Amenities 1. Access to attendee contact information (provided quarterly) 2. Demographic and psychographic data reported (provided quarterly)1 3. Development of branded 30-second montage for social media use (script, photos required) 4. Mentions in grassroots communication with member database via email, forums and

trainings 5. Naming Rights at events throughout calendar year (subject to availability) 6. Opportunity to address the attendees at events throughout the calendar year (planned

quarterly) 7. Premium booth location in Entrepreneur’s Alley at the Extreme Entrepreneurship Tour 8. Search Engine Optimization via social media tags, mentions and linkbacks (profile information

required)

1 Subject to attendee participation and disclosure.

LEM Multimodal Impression Delivery

Please indicate the level of your commitment and provide your contact information below, including your agency’s social media profile URLs. Payments should be sent to Lead The Charge c/o LaTanya White, 1700 N Monroe St #11-171, Tallahassee, Florida 32303. Inquiries can be delivered via email to latanya@latanyawhite.biz or by phone at 850.443.8544.

Sustained Partnership

Singular Partnership (Please indicate event and value)

Agency:

Physical Address:

Phone: Web Address:

Email: Facebook URL:

Twitter URL: Instagram Profile:

2 Sponsor benefits diminished with this partnership agreement.

Event # of Annual Meetings Projected # of Unique

Participants Singular

Partnership2 Sustained

Partnership

eTherapy Sessions 12

180 Non industry-exclusive group session; no application required to attend

$1,000

$3,500

Extreme Entrepreneurship Tour

1 Annually during Global Entrepreneurship Week

200 2013 attendees will travel from across the state of Florida to the central Orlando location

$2,000

Office Hours (with Academic Researchers)

60 5 visits per month with academic researchers on all local campuses

60 Cross-disciplinary visits will be attempted

$2,500

Open Book Entrepreneurship Education

64 Meets twice weekly for 8 weeks; 1 cohort per quarter

100 25-person cohort per quarter

$2,500

About LaTanya

Best known for her leadership with 71 Proof, the premier beverage catering service of the Southeast, LaTanya White is a servant leader at heart. She is a member of the 27th class of Leadership Tallahassee and serves on the board for the Big Bend Minority Chamber of Commerce as well as the Foundation for Leon County Schools. White is the founder of Concept Creative Group, the parent company of 71 Proof and CCG Consulting, a firm helping small and start-up businesses move to the next level. She has served as a Visiting Instructor in the School of Business and Industry at Florida A&M University where she incorporates active learning strategies in the Entrepreneurship and Management courses she teaches. White has served on the judges’ panel for

organizations providing $90,000 in funding to local businesses. She also volunteers with the United Way of the Big Bend’s Community Human Services Partnership Grant; her participation has resulted in awarding nearly $500,000 in grant funds to outcomes-based organizations using local government funding. Her role as a Professor of Entrepreneurship has led to her first foray into micro-funding by getting outstanding idea concepts through the path of commercialization. She will be pursuing her doctoral degree in Strategic Management and will be focusing her research on Minority Propensity for Risk and Innovation. White's personal mission and motto is "Educate. Engage. Execute".