local government social media

8/8/2019 Local Government Social Media

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Steven Clift

stevenclift.com

e-democracy.org@democracy

Slides available now:

http://slideshare.net/netclift


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15+ years of experience interacting

online within and around government


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Hosts 30+ Local Issues Forums

Mix of technology e-mail, web,web feeds, Facebook, Twitter

Ford Foundation-funded InclusiveSocial Media effort in low income,

high immigrant communities(including Somali community in Minneapolis)


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1. What the government lawyers dontscare you (officials) from using.

2. What the open government

advocates and social media mavenswant.

3. What the public expects and to which

they actually respond. Discussion on CityCamp Exchange:

http://e-democracy.org/citycamp


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Reaching people where they are via third partysocial media tools versus websites you own


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Source: Jeffery Levy, EPA


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April 2010 report brings fresh data:

82% of internet users (representing 61%of allAmerican adults) looked forinformation or completed a transactionon a government website in the 12months preceding this survey:

48% of internet users have looked forinformation about a public policy orissue online with their local, state orfederal government

46% have looked up what services agovernment agency provides

31% use online platforms such as

blogs, social networking sites,email, online video or textmessaging to get governmentinformation

23% participate in the online debatearound government policies or issues

Agree or disagree onimpact of social mediain government


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April 2010 reportfurther reports: 21% who feel

government posting on

Facebook, Twitter veryimportant:

17% Whites

31%African-American

33%Hispanic

18% College Educated

30% W/OHigh School

Degree


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Use ofTwitterduring

SanBruno

gas fire in California #sanbrunofire Tweeting assisted by nearby San

Carlos gov that used Twitter actively

More: http://www.socialtimes.com/2010/09/san-bruno-fire/


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Collecting links:

http://pages.e-democracy.org/Minnesota_government_Facebook_Pages


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5857 Mpls, 6700 St. Paul What is a Liker worth?


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Uses mix of social tools. Official blog. Why must official sites be boring?


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Very active onTwitter andFacebook

Appear to bepersonal use.

Not officially

linked.


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City ofMinneapolis

provides toolkit:Home page CMS

Map, Picture,

Pages with Links

E-Newsletter

Date Book


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Camrepresents

across Net: Blog

Facebook

Profile

Neighbor Issues

Forums


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UK Lessons AskBristol.org

Redbridge.gov.uk Budget balancer


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Santa Cruz UserVoice Kings County, WA Manor Labs Texas


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Ongoing v. time-limited Recruit, recruit, recruit

Expectations - Describe spaceaccurately who is LISTENING

Facilitate First person is best Seed and Weed Actively share

information and address problems indialogue.


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Santa Cruz UserVoice wastime-limitedexample now

generates error,gather lessonswhen you can

ParticipateDB.org Excellentlisting of projectsand tools


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Stillwater,MN page has

10,000 friends

(over 50% oflocal

residents)

Citizen-run,what about

government?


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Be the government that connectswith people.

Help your government get it.


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Conclusion It is time for both

government and

elected officials toconnect with their

citizens where theyare online and notwait for them to

come to you.


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http://e-democracy.org/sunshine 20+Government 2.0 Reports Linked

Earn Five Suns, 25 Draft Indicators

Drafting guide for national League of WomenVoters

Representation Decision-Making Information Engagement

Online Features


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Using Technology to Build Community

In-Depth Webinar, Podcast:

http://e-democracy.org/webinars

CityCamp Local Gov 2.0 meet Citizens

2.0

http://citycamp.com

http://e-democracy.org/citycamp - Forum


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#edem General e-democracy #opengov Open Government #gov20 Government 2.0 #opendata Open Data

#hyperlocal Local News #citycamp Local mix of everything

above


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Steven Clift [email protected] @democracy on Twitter +1-612-234-7072

netclift on Skype

Links http://blog.e-democracy.org http://e-democracy.org/p3 http://stevenclift.com

Slides also available from: http://www.slideshare.net/netclift

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