"local marketing" for pubs, restaurants and cafes
DESCRIPTION
Presentation 2 - from The "Marketing Mastery Workshop" held at The Jury's Inn Hotel, Nottingham on 2nd September 2014 for Pub, Restaurant and Cafe Owners & Managers.TRANSCRIPT
WE ARE Spectacular
Who are WE?
Bran
d M
arke
ting
Digi
tal
Soci
al
PR
WE ARE Spectacular
What WE are?
WE ARE… A Collective of 12 Great Minds Mark McCulloch (Founder & CEO) was a client side senior level marketing for around 10 years. !He wanted to create an agency that helped people like him, that understood what it was like to be the client, the pressures that brings and to only work with world class agencies that were practical and good value.!So, he approached his 9 favourite agencies to create a network of the greatest minds he had met that would cover the full marketing mix. They agreed and WE ARE Spectacular was born.!As the client YOU will only ever work with the founders of the 9 agencies and get the people you need as we can be as agile as you need us to be.!
WE ARE Spectacular
Suzanne Web Whizz
Mark Strategy & Creativity Dan
Content King & Wordsmith
Alison Social Media
Adrian Proper Printer
Alan PR Noisemaker
Adam Media Planning & Customer Profiling
Luke & Ben Bleeding-Edge SEO/PPC
James & Sarah Experiential Experts
James & Leo Creative Cats
Clients worked with
Our 3 models
Brand D.N.A.
Local Marketing
Digital Model
Imagine…
It could make millions
Life or death?“Throw your soldiers into positions whence there is no escape, and they will prefer death to flight. !
If they will face death, there is nothing they may not achieve. !
Officers and men alike will put forth their uttermost strength. ….They will triple their efforts.”
!
Sun Tzu ‘The Art of War’
It’s tough out there…
“We are now trading in times of BRAND to BRAND combat.”
Peter Martin, CGA Peach
Competition is fierce
“A competitor is anyone who can steal a pound, euro or dollar from you.”
Robert Bean, Brand Guru
Over to you…
Imagine…
How would they do it?
LSM model
Keep em coming…
“3 times is a habit.” !
Eric Partaker, Chilango
Wear a smile at all times
Use loyalty that suits you
Driving Footfall & Habit
Be kind…
Right outside
Outside -> 10 yards
Outside -> 10 yards
Stand-out signage
Street Teams
Street Teams
+50 Yards
Scan me nowand fi nd out more about frozen beer
£4TRY THE ULTIMATE IN JAPANESE REFRESHMENT
+100 yards
+250 yards…
People advertising
People advertising
+500 yards…
Over 500 yards…
Local Door Drops
Experiential Events
Experiential Events
Brand Partnerships
and then Digital…
Simple as A.B.C.D.
Your plan…
LSM model
The tools you may need…
