local motors & co-creation
DESCRIPTION
Damien Declercq, Director of New Business Development at Local Motors, discusses how they use Co-Creation, their online community at The Forge, and much more.TRANSCRIPT
Local Motors & Co-Creation
Hosted by CoCreationForum.comwith the generous support of:
Friday, March 2, 12
1
Given To:
On:
From: Local MotorsVol. 001. Printed 11/2011.
Confidential. Please do not share without permission from Local Motors.
Empowering+a+World+of+auto3MAKERS
Webinar+
! Micro3Factories+and+vehicles+! The+Forge:+Co3creaBon+plaCorm+! Community+Tools:+Siemens+Solid+Edge+Design+1+! LM+Labs:+AutomoBve+Hacker+spaces+! Dev+Projects:+DARPA+XC2V+Project+
What+is+a+Micro3Factory+
Development projects
COMMUNITY DEVELOPMENT
FOR
TOOLS to EMPOWER
SIEMENS – Design1 $19.95/mo
Automo&ve)Hackerspace)
What+is+it+?+
! Physical+place++! Tools+facility+! Community3operated+! Financially+autonomous+! Driven+by+vehicular+projects+
Project+example:+Open+Tandem+
hRp://forge.local3motors.com/pages/project.php?cg=8290+
Phoenix+
VCC+Project+
Sponsored)by+Defense+Advanced+Research+Projects+Agency+TacBcal+Technology+Office+(TTO)+Program:+FANG+(Vehicle+Crowd3Sourcing+Challenge)+Issued+by+DARPA/CMO+under+Contract+No.+HR00113113C30022+
Jan+21,+2011+3+Scoping+Session+(D3Day)+
Feb+03+3+Press+release+/+CompeBBon+live+hRp://forge.local3motors.com/pages/compeBBon.php?co=45+
Feb+07+through+Feb+14+3+Community+acBvaBon+
Midwest+School+ + + + + +LocaBon+KeRering+University+ + + + +Flint,+MI+College+for+CreaBve+Studies + + +Detroit,+MI+Lawrence+Technological+University + +Southfield,+MI+Cleveland+InsBtute+of+Art + + +Cleveland,+OH+University+of+CincinnaB+ + + +CincinnaB,+OH+Purdue+ + + + + +West+LafayeRe,+IN+Rose+Hulman+InsBtute+of+Technology+ +Terre+Haute,+IN ++++West+coast+School+ + + + + +LocaBon+California+College+of+Arts + + +San+Francisco,+CA+Academy+of+Art+University + + +San+Francisco,+CA+Art+Center+College+of+Design + + +Pasadena,+CA+California+State+ + + + +Long+beach,+CA+++Northeast+School+ + + + + +LocaBon+MIT + + + + + +Boston,+MA+RISD + + + + + +Rhode+Island+Worcester+Polytechnic+InsBtute + +Worcester,+MA+
Mar+10+3+D+1.5Month+3+End+of+submissions+
Industrial)design)compe&&on)sta&s&cs)CompeBBon+duraBon+ +3+weeks+CompeBBon+checkups +552++Approved+entries + + +159+
Mar+18+3+CompeBBon+winner+chosen+hRp://forge.local3motors.com/pages/project.php?cg=7564+
Mar+18+3+Surfacing+and+3D+modeling+begins+
Mar+25+3+D+2Months+3+¼+scale+model+
Apr+05+3+D+2.5Month+3+End+of+full+surface+
Apr+29+3+D+3Months+3+XC2V+Chassis+producBon+starts+
May+26+–+D+4Months+3+Chassis+out+of+the+R&D+table+
May+31+3+XC2V+Hood+Hinge+compeBBon+
June+06+3+XC2V+body+panels+delivered+
June+14+3+First+test+drive+
Work+in+progress+–+Shared+online+
Time+laps+video+:+hRp://www.youtube.com/watch?v=FQ_LwpfU8oE+
June+20+3+D+5months+3+XC2V+is+completed+
June+24+3+PresentaBon+to+President+Obama+
Speech+from+President+Barack+Obama+at+Carnegie+Mellon+University++hRp://www.youtube.com/watch?v=j_2zD3hs0aU+
Timeline:))Total)project ) ) ) ) ) ) )5)months)Scoping+session+to+start+of+compeBBon + + +½+month+CompeBBon+live + + + + + + + + +¾+month+VoBng + + + + + + + + + + + +¼+month+Engineering+development++and+prototyping + +3+½+month++
Scoping+session+
January+21+
CompeBBon+Launch++
February+3+
Winner+chosen++March+18+
End+of+full+surface++April+5+
Chassis+out+of+R&D+table++May+26+
Body+panels+delivered++June+6+
Delivery++June+24+
True+to+the+design+intent+and+fully+funcBonal+
Thank+you+QuesBons+?+
++
[email protected]+Skype+:+damien.declercq+/+TwiRer+:+DamienDeclercq+Networking+pages+:+LinkedIn+3+Xing+3+Viadéo+
Q. Recently, the platform The Forge started hosting firm-sponsored co-creation contests for Shell — on a global scale. Is this the inevitable next step of
community-based websites? Wasn't there enough money (if any) to be made out of car sales? Where do you see Local Motors' commercial
development heading in the next years?
Friday, March 2, 12
Q. Many large automotive companies would say that Local Motors' model
does not work when it comes to producing a large volume of cars thus
keeping costs low. How would you answer that? What first steps could they
take to become more co-creative?
Friday, March 2, 12
Q.How has adopting Siemens Solid Edge
changed your community?
Friday, March 2, 12
Q.Have you thought of involving big brands to sponsor some car designs? (a Coca-Cola car for example, designed by
and for Coke fans)
Friday, March 2, 12
Q. Local Motors' model has the opportunity to reduce the carbon
footprint of the whole manufacturing process. Can you elaborate a bit
more on that? In what ways is it more sustainable?
Friday, March 2, 12
Q: Can you tell us more about the social media
strategy adopted for the DARPA competition?
Friday, March 2, 12
Q.Do you think you will quickly hit a natural ceiling in your expansion
because not that many people are keen to get so involved in creating a car? i.e. sometimes people just want to choose between existing models
and purchase.
Friday, March 2, 12
Q. What is the biggest unresolved challenge with Local Motors you would like to solve?
Friday, March 2, 12