local pages

localpagesbringing your neighborhood to you

™

Media KitConnecting local consumers

with local businesses.

LocalPages.com Overview • LocalPages.com is the fastest growing local search engine • LocalPages.com has more than 19 million monthly unique visitors • LocalPages.com puts your business in front of local buyers • 80% of consumer spending is done within 50 miles of home

LocalPages is the fastest Growing Local Search EngineLocalPages is the fastest Growing Local Search Engine

Our DemographicsGender*Female 59.0%Male 41.0%

Age* Composition*25 to 34 18.3%35 to 44 19.0%45 to 54 22.0%

Income*$60K + 27.0%$100K+ 12.8%$150K+ 7.2%

Traffic Stats**Monthly Page Views 41.0 millionU.S. Monthly Unique Visitors 12.8 millionMonthly Searches 30.4 million

* Hitwise January 2009 ** Omniture January 2009

Orange Bars = Companies with >$1 Billion in U.S. Ad Revenue

Aggressive Growth

0% 20% 40% 60% 80% 100% 120% 140%

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Contact UsEmail: [email protected]

Toll-Free: 877-48-LOCAL ext.251Web: localpages.com

Local PPCWhat can LocalPages do for your business?Consumers have gone local, and LocalPages puts your advertisements in front of local buyers.

LocalPages oLocalPages offers businesses a cost effective search engine marketing (SEM) program for campaigns of any size. The search engine specialists at LocalPages push the boundaries of traditional advertisement with their years of expertise in the field by working with the industry's leading and most successful online marketing firms. Keyword optimization, natural site search optimzation, and geo targeted consumers combined with cost effective XML feeds and PPC campaigns gives LocalPages the ability to attain the highest quality traffic return on your advertising investment.

WWe cater to any size business, and any size campaign, from the pizza shop around the corner, to the enterprising business on the top floor. Whether its a one-time service like campaign creation or keyword research, our team is here to help with white glove service. No website is required, turn phone calls and emails into leads, we're that good!

The LocalPages Search ExpertsThe staThe staff at LocalPages bring years of experience to the table, specializing in building some of the industry's most aggressive SEM programs. The programs we implement are strategically designed to evoke the highest yield on SEM investments while maxi-mizing your online visibility. LocalPages helps you reach your goals with less investment costs than traditional methodologies, while still being as effective thanks to our search technology partnerships.



Local PPCKeywords and Pay Per ClickOur team carefully analyzes the current internet trends, and prunes our pay-per-click Our team carefully analyzes the current internet trends, and prunes our pay-per-click campaigns to target the most effective keywords to convert interested consumers into clean and qualified leads. Our team monitors your campaign's performance, constantly tweaking and researching your traffic to ensure you receive the highest quality conver-sions. We protect your campaign investment from click fraud, such as bot clicks or com-petitor clicks, 24-7 LocalPages is there for you.

• LocalPages provides API to manage multiple PPC campaigns • All ad locations are optimized for maximum quality traffic • Ads are delivered throughout all the top tier search result providers • Ads are ranked by bid value

TargetingLocalPages has a wide selection of targeting options through our Ad Center, and can cater to any campaign requirement. Choose from any combinations of geography, daypart and frequency. The LocalPages targeted categories include:

• • Automotive • Business and Professional Services • Career Education • Entertainment and Leisure • Financial Services • Government and Community Service • Industrial and Agricultural • Medical and Health • Medical and Health • Real Estate and Home Improvement • Shopping and Retail • Sports and Recreation • Travel and Tourism



Local PPCLocal is what LocalPages is all aboutLocalpages not only distributes your ads on a national scale, but it also puts your business in front of local buyers. 80% of consumer spending is done within 50 miles of their homes. LocalPages brings local customers to you in ways traditional advertising methods can't.

WWe can guarantee your business listings appear at the top of organic search results. Your LocalPages campaign profile provides detailed information about your business including:

• Business Name • Address • Phone, Fax and Email • Website URL (not required) • Promotional O • Promotional Offers and Discounts

In addition, your business will also be listed on:



Local PPCThe Search Vortal SolutionAdd a zero-cost local search directory to your website in less time than making a cup of coffee.

Features:

Turnkey Solution • Local Search Engine • Local Search Engine • Custom advertising component • Web-based administration and management • Nationwide and local business listings • Search Engine Optimized (SEO) • Customize to fit the look of your site

No Effort Neccessary • No software to install or maintain, its entirely handled by our servers • No software to install or maintain, its entirely handled by our servers • Takes no more than five minutes to implement • Go live the same day

No Risk • Pay nothing out of pocket • Cancel anytime



Local PPCPartner OpportunitiesContent PartnersLocalPages offers value-added content to local buyers, 20% additional audience you don't get with Google, Yahoo and MSN. Our extensive domain portfolio provides traffic streams not available on any other platform.

Ad Distribution PartnersAd Distribution PartnersPlace your advertisers in front of our visitors.

• Yellow page publishers • Search Engine Marketing businesses • Newspaper publishers • Industry and Professional organizations

Direct Navigation Partners



Advertiser OverviewService and OptimizationOur account managers work with a traffic management and fulfillment team to optimize all advertiser accounts making it simple and easy to get started and continually enhance traffic quality and conversions on your Pay-Per-Click campaigns.

Dedicated to Fighting Click FraudLocalPages is dedicated to fighting click fraud and has developed several internal proLocalPages is dedicated to fighting click fraud and has developed several internal pro-cesses to continue building a clean network.

Combination of

• Anchor Intelligence • Click Forensics • Our own internal algorithm

Beyond Automation

Our dedicated traffic management team consistently reviews and scrutinizes our network. The following are just a few ways in which they detect click fraud:

• Measure and monitor conversion rates across distribution partners and individual sites • Anomaly detection - strang click patters or sudden spikes in traffic • Agency/Client feedback



PPC Ad CenterA new search marketing strategy is bornThe internet is a dynamic place, constantly evolving, with user trends and patterns changing with it. LocalPages adapts its technologies and algorithms in step with the ever changing market place to effectively increase your profits.

How can we help your business?LocalPages puts your business in front of targeted consumers through search engine LocalPages puts your business in front of targeted consumers through search engine marketing. With careful market analysis, we can tailor a campaign thats right for you, and your budget. We do this by focusing on the primary service areas listed below:

Pay-Per-Click Campaign Management • Bid Management • Conversions Tracking • Keyword Management • • Title and Description Management • Landing Page and Pop Under Management • Media Planning and Management

Search Engine Optimization • Keyword Research • Meticulous Site Analyzation and Tweaking • Continuous Montoring, Consulting and Reporting

FeedsFeeds • Feed Optimization • Paid Feed Inclusion Management • Automatic Submission to Top Tier Search Engines



PPC Ad CenterCampaigns for Any Budget

LocalPages caters to any budget, and weoffer comptetive pricing models for your CPC, CPM or CPA campaigns.

Feature Highlights:

• Competitive pricing and convenient daily budgets • Competitive pricing and convenient daily budgets • Negative keywords on the ad-level for more control of distribution • Custom reports for better insight into your account's performance • Effortless ad uploading and an intuitive interface for increased effeciency • Enhanced and easy to use API for campaign automation • Expanded targeting options

Targeting Potential Customers

People conduct People conduct Web searches in a variety of ways, using queries that can be hard to predict. That's why LocalPages Pay-Per-Click offers Broad and Smart match targeting options that give you control over when and where your ads appear. Smart match targets with precision while Broad match casts a wider net.

Whatever your marketing objective, LocalPages Pay-Per-Click provides you with the means to reach a qualified audience.

CPC Keyword Report CPV Keyword Report



PPC Ad CenterSmart matchSmart match offers you the most control over how and when your ads appear in the search results on the LocalPages network. This targeting option displays ads when a keyword, or minor variations of that keyword is entered by searchers.

Variations include:

• Plurals • Plurals • Common misspellings • Shared "root" words • Different word orders

Example:Example: An ad targeting the keyword phrase, "Hawaii Vacation" will also be returned for the search terms, "Hawaiian Vacation";"Vacation in Hawaii" and "Vacations in Hawaii." The ad won't display for queries that include word synonyms (Hawaiian trip) or other additional keywords (book a Hawaiian vacation).

Broad MatchingBecause you can't possibly think of every keyword variation, LocalPages oBecause you can't possibly think of every keyword variation, LocalPages offers a broader targeting option. Keywords marked as Broad will match for a wider range of queries, allowing you to capture more site traffic.

Example: A listing for "Maui hotel" will be returned for these three searches: "I need a hotel in Maui";"all-inclusive Maui hotel" and "hotel rates Maui."



CPV & Contextual AdvertisingWhat is LocalPages Contextual Advertising?

LocalPages contextual advertising places your targeted ads on a network of sites that are relevant to your business' products and services.

CPV Popunders

CPV (Cost-Per-CPV (Cost-Per-View) popunders display your entire web page under a browser's primary window, guaranteeing your target audience will see your site. Because your site is relevant to the content they are viewing, studies have shown the targeted audience is more inclined continue browsing, further strengthening brand recognition and profit potential. Minimum bids start at just $0.015.

CPV & Contextual Advertising Targeting Options

• Geo Targeting local consumers • Channel • Channel Targeting • Keyword Targeting • URL Targeting

Bid Management

Stop playing the keyword game and expending hours trying to find a strategy that Stop playing the keyword game and expending hours trying to find a strategy that converts. By centralizing your campaign with LocalPages, our search experts can manage your campaign's buying stratagies from one-stop shopping, paid-inclusion, paid placement, geo location and:

• Bid Management • Insertion order preparation • Search Engine editorial and budget approvals • Campaign strateg • Campaign strategy, development, submissions and optimizations • Tracking, reporting, click fraud protection and ROI analysis by keyword, campaign and SKU

LocalPages allows business owners to step in at any time to manage their own listing 24/7. Have a new promotion you'd like to try out? Simply log-in to our Ad Center and immediately see your changes published.



Search Engine OptimizationPage-specific recommendations based on popular search engine practicesWe offer page specific-recommendations based on successful practices that cater to the popular search engine spiders, and the algorithms that power them.

Recommendations include:

• Page • Page Titles • Meta Tags • Keywords • Page Descriptions • Page and or Site Content • Body Content • Alt Tags • H1-H6 • H1-H6 Tags • Bold or Italicized Text • Linking Structure • Link Popularity • Google Page Rank and Indexing

Understanding Your CompetitorsLocalPages can monitor the eLocalPages can monitor the effectiveness of your competitor's online marketing cam-paigns. Our analysis determines which keywords they are showing up for on search engines, and how much traffic they are receiving. By understanding their campaign, we can prioritize your campaign's behavior to capitalize in areas they are not.



Traffic ManagementLocalPages Traffic ManagementThe LocalPages traffic management process thwarts invalid clicks from unknown sources, spiders, robots and devious competitors. This innovated process helps keep our advertisers from incurring charges for fraudulent clicks.

How Traffic Management Works

Fraud DetectionFraud DetectionAutomated controls catch spider-generated traffic and flag instances of unusually high or concentrated activity on one listing. Advertisers are never charged for invalid clicks.

Traffic MonitoringTraffic is monitored in attempt to capture and eliminate all forms of non-converting traffic. Our proprietary filtering software continuously monitors traffic on our search network by analyzing variables like time/date, IP address and the referring listing.



localpagesbringing your neighborhood to you

™

Thank YouJordan Olshanskiy, Director of Sales

(877) 48-LOCAL ext. 251

[email protected]

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