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WHY YourNews.com? Internet Ad Revenues Hit $6.4 Billion

• Another new record: U.S. Internet ad revenues hit $6.4 billion in Q3, representing the highest quarterly result ever for the online ad industry and a 17% increase from the same period in 2009. The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC.

• “The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO, IAB. “Marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”

• Search revenue accounted for 47% of year to date revenues, flat over the 47% reported in the first half of 2009. Display advertising, the second largest format, accounted for 36%, followed by Classifieds (10%), and Lead Generation (5%) of 2010 year to date revenues.

YourNews vs. Local Newspaper

YourNews offers the only “hyper-local” internet advertising that works. Unlike traditional print products, we know exactly how many people read the section of the paper your ad is in. You can target by section plus zip code, city, county, state, or nationwide. The best part is that you only get charged when someone in your targeted area views the page where your ad is placed.

YourNews vs. Local Online News Site

NEWS FLASH:Local Newspapers Are Not as Local as You

Think! Here’s a big secret that is true of local online newspapers: over 50% of the viewers are from outside the main area served by the paper’s web site. Large city and metropolitan area newspaper web sites typically have larger “out-of-town” web readership (in some cities up to 80%)

Because visitors toYourNews must first enter the zip code of the town or city they’re interested in reading current events from, our local online traffic is higher than that of any other local community news site in the nation! (95% or better)

This means there is a tremendous amount of built-in waste for any online ad you run in a local large city or metropolitan area newspaper web site.

10% GROWTH PER MONTH

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Your News Page Views 2010

The YourNews.com Advertising Advantage

• YourNews.com offers GeoSubject Advertising: Geography plus the desired specific subject target of the advertiser

• YourNews.com offers a more efficient delivery of your advertising dollars

• YourNews.com offers scalability by giving local, regional, state and national content and advertising

• YourNews.com will be cross promoted on radio and cable TV starting in February

• YourNews.com provides FREE unlimited Click Thrus to your web site

PAY ONLY FOR AD IMPRESSIONS

• YourNews.com - You only pay when your demographic customer opens the page in your market that your ad is on.

• Mass Mailers – You pay for the entire mailing but over 60% are thrown away without being read.

ASK ABOUT FREE SET UP AND FREE SINGLE PANEL

AD DESIGN

DO YOU SEE WHAT THEY SEE IN US?

JOIN YOURNEWS ADVERTISING PROMOTIONS!

www.YourNews.com

IMPRESSION RATE CARDListed below is the minimum Price Bid per ad impression

Banner & Button Ads Per Impression

National State County City

ROP (Run of Paper) $0.03 $0.035 $0.05 $0.05

Section $0.035 $0.04 $0.05 $0.06

Sub Section $0.035 $0.04 $0.06 $0.07

Sub-Sub Section $0.05 $0.06 $0.08 $0.09

Horoscope $0.06 $0.07 $0.09 $0.09

$25 initial set up fee plus $25 per panel for ad design

Rates shown are for the minimum purchase quantity per impression. The actual ad that displays at the top of the page will be the highest priced ad that fits the advertisers GeoSubject desired. GeoSubject: Geography plus the desired specific subject target of the advertiser