The local advertising channel has changed

Why your business needs local search optimization

Potential customers are searching on the go, right now. Mobile devices will be the most common web-access device by 2013 – Gartner

When they find what they’re looking for, they’re ready to buy. 82% of local internet searches follow-up offline with an in-store visit, phone call or purchase – TMP/Comscore

If your business isn’t on the first page of search results, you’re losing money. 94% of users clicked on a first page Google result and less than 6% clicked on a second page result – Chitika

The value of local search optimization

•  Increases your ranking results for local keyword search results

•  Promotes your business through citations to Google

•  Creates additional business exposure on high-traffic loyalty sites

•  Ensures your business is found on emerging mobile applications

How we optimize you business for local search

BASELINE SEARCH ANALYSIS   CITATION BUILDING  

WEBSITE EVALUATION   REPUTATION MANAGEMENT  

LOCALEZE SUBMISSIONS   ON-GOING REPORTING  

MASTER LISTINGS SUBMISSIONS   DELIVERING VALUE AND CHOICE  

LOCAL MOBILE IDENTITY SITE   GUARANTEED RESULTS  

Analyze and optimize for best search results

A comprehensive local search analysis is done for your business with a variety of keyword phrases, on Google, Yahoo, and Bing. We also check your existing business’s online profiles for prominence and accuracy on the top-tier search directories, the online Yellow Pages, and social media channels. The results determine the best opportunities to improve your business's local search optimization. Your baseline analysis serves as a historical record for measuring the success of your business’s local search optimization over time.

BASELINE SEARCH ANALYSIS  

Evaluate your website LSO strengths

We evaluate your existing website and create a detailed analysis of your sites LSO strengths and weakness. Providing specific actions that should "be taken to improve your local search ranking results. Forward your LSO site evaluation to your website developer. Taking action will improve ranking results, enabling more customers to find your business first.

WEBSITE EVALUATION  

Localeze premium enhanced subscription

Bring customers to your door with increased visibility. Localeze is the largest provider of core data to search portals, navigation system databases, mobile device databases, and online directories covering up to 90% of the 3.4 billion monthly local searches that occur online and with mobile applications.

Included in all Local Search Optimization products: "Localeze Premium Enhanced Subscription "

— a retail value of $297.

A sample* of the 100+ search platforms localeze premium subscription "is distributed to and its influence on keeping your business first.

Ver%cal  Directories  are  sites  that  focus  on  one  par%cular  category  of  products  and  services.      Examples:  1.  RealEstate.Yahoo.com  2.  Homes.com    1.  Locate  A  Flower  Shop  2.  Find  A  Florist    GPS  Directories  are  sites  that  partner  with  third-­‐party  agencies  and  companies  to  provide  services  for  portable  GPS  devices  made  by  Garmin,  Lowrance,  Bing  and  Yahoo!  Maps.    Examples  are  Navteq,  Tele  Atlas,  Tomtom  

*Subject to change based on directory availability, performance, and popularity  

Your accurate, enhanced, Master Listings are manually created and submitted to the top-tier search directories — saving you hours of time while connecting your business first to high value customers when they search online.

MASTER LISTINGS SUBMISSIONS  

Enhanced profiles include all pertinent and accurate data, photos and videos.

Master Listing sites include*:

Phone verification sites include*:

Social sites include*:

*Subject to change based on directory availability, performance, and popularity.

Local Search Specialists, based in Santa Barbara, California, create your business profile to review sites, search portals, online directories, and social media channels, with an attention to detail not found anywhere else.

Submission of master listings

local   local  

Creation of mobile local identity site

Your Local Mobile Identity Site is highly optimized "for local search and the ideal place to send your customers when requesting them to give you "reviews online. •  Links to your website •  Provides an amplified LSO business presence

•  Delivers your business to mobile devices •  Displays multi-site star ratings and reviews •  Reinforces your brand

•  Includes photos, video*, hours of operation •  Generates map and direction functionality

•  Links to social media and review sites •  Access to reporting and LSO status " *Not included with basic package

LOCAL MOBILE IDENTITY SITE  

Building online “votes” for your business

A citation is like a “vote” for your business when Google crawls other websites and finds your business name, address and phone number (NAP). The more “votes” Google finds, compared to your competitors, is part of Google’s decision making process to determine which website is ranked higher in search results.

CITATION BUILDING  

Each month our Local Search Specialists generate a report with the your current local search ranking position and total Google citation count.

From that report, we evaluate the top ten competitors in your market and analyze their citation profiles. We then add your business profile to the search portals where your competitors are found and many more where they are not.

Managing your business reputation

Find out what people are saying about your business online easily. Giving you the opportunity to respond quickly to reviews with email alert notifications. Reputation and "social buzz" monitoring system: Monitor when people post about your business on review sites, social media sites, and video comments. Competitor tracking: For competitive markets, tracking tools allow clients to compare their online presence against their major competition.

REPUTATION MANAGEMENT  

On-going reporting of your business’s LSO

Provides the information needed to evaluate your"local search optimization service and measure how "we improve your business’s ranking results for "local searches. •  Includes search engine positions, citations, "

and enhanced listing completeness

•  Complete description of work performed •  Specific instructions for “next steps” needed to

keep your business first in your local market

•  Delivers your baseline LSO grade and your current LSO position to monitor gains made

ON-GOING REPORTING  

Delivering value and choice for your market

If your business is new or well established, in a rural market or highly competitive urban community, we "have quality Local Search Optimization products "that deliver results, guaranteed. Our suite of tools and services enable your business to simplify its online marketing needs, not complicate them.

DELIVERING VALUE AND CHOICE  

Guaranteed results with no risk

If you’re not happy with our service within 90 days, "we ask that you communicate with us first to give"us a chance to make you happy. If we can’t, you get your money back.

GUARANTEED RESULTS  

Local businesses need a trusted and cost-effective partner to deliver the most effective online local marketing services, no matter what the trending technology is today.

Local Search Optimization is that trusted, innovative, experienced, adaptable partner that puts your business first.

Why choose local search optimization

My business first

Asiri Desilva | Owner | Independent Automotive Group Inc. “With the death of the Yellow Pages, we chose LSO to take our business’s marketing to the next level. It’s reassuring to see our local presence online, in hundreds of places, while letting me spend more time running my business rather than figuring out how to do it myself.”

Nathaniel Acosta | Owner | Channel Plumbing “I’m always trying to set myself apart from competitors in my market. With the majority of my customers searching for my services online, I’ve decided to adopt Local Search Optimization’s marketing strategies "early on so that I can rank higher than my competitors online. LSO is helping me get to Google’s first page and stay on top of everybody else.”

Thomas & Despina Tunberg | Owners | World Wide Art Books “We consider ourselves resourceful business owners constantly looking for novel ways to generate new business. Local Search Optimization understands this vision and their expertise in their own, unique form "of Internet marketing has helped us get noticed in both local and international markets.”

Tom Reed | Director | Unity Shoppe “Local Search Optimization provides quality results for everyone, whether it’s a private business or a nonprofit like us. I was ecstatic when I saw my organization appear on the first page of Google’s search for ‘nonprofit Santa Barbara’. LSO stays true to their word and delivers results. Just a month ago we had no online presence and now we are on the first page of Google.”

Get Started Today localsearchoptimization.com