local seo - an introduction
DESCRIPTION
Presentation from 18 Nov 2011 on Using local SEO to get your busiTRANSCRIPT
GETTING FOUND LOCALLY ONLINEAl Bryce
East Lothian Coffee Morning #21
18/11/11 @ Pavillion Cafe, Musselburgh
WHAT IS LOCAL SEO?
WHAT IS LOCAL SEO?
WHY IS LOCAL SEO IMPORTANT?
Who uses the Yellow Pages anymore?
Where are your customers located?
Google is continually shifting towards ‘local’
40% of mobile queries are related to location
Fight large competitors – with a local address!
KEY FACTORS IN GETTING FOUND LOCALLY
1. Having a local business
2. Citations3. Categories4. Claiming your
listing with Google5. Keywords in your
business title
CONSISTENCY IS KEY
Business Name Address Website Phone Email Correct Category
Building up evidence that your business is real (and local)
Not just the number of citations but the strength of them
Not just web links Losing anonymity
though!
CITATIONS
CITATIONS Craigslist Gumtree Yelp Yell East Lothian Council Food & Drink EL East Lothian Buzz Trip Advisor SmileLocal Ufindus Scoot Touch Local Netmums
Infoserve Brown book We Love Local Tipped Bview Trusted Places Up My Street Thomson Local Local Data Search Qype Hotfrog Chamber of Commerce Search your high ranking
competitors and find out which sites they are listed on
GOOGLE PLACES
YAHOO LOCAL
BING FOR BUSINESS
YOUR WEBSITE
Your url Page Titles Meta Description Header Tags Your content Blogging Social Media
GOOGLE ADWORDS
LOCAL SEO TOP 10 TAKEAWAYS
1. Be consistent with your details
2. Search your competitors – who’s listing them?
3. Build up your listings slowly but regularly
4. Get onto Google Places
5. Ask for recommendations
6. Add location to your web site title tags
7. Ensure you mention location in your website content too
8. Show your physical address on each page
9. Monitor your listings10. Get involved on
local sites