local seo factors - vancouver web design meetup
TRANSCRIPT
Brad Tollefsen, Graphically Speaking
@BradTollefsen
Local SEO Ranking Factors
Local SEOTraditional Factors
Vs
Snack Pack
Top 5 LocalizedOrganic Factors
1. Domain Authority of Website
A metric that predicts how well a website will rank on search engines.
Determined by combining other search metrics such as linking domains, total number of links, trust etc into a sing score.
Top 5 LocalizedOrganic Factors
2. Quality of Inbound Links to Domain
• Good links vs bad links
• Local link building ideas
– Blog posts
– Videos
– Host community events
– Sponsor local charities
– Create great community content
Top 5 LocalizedOrganic Factors 3. City, State/Province in Landing Page Title
Top 5 LocalizedOrganic Factors
4. Click Through Rate from Search Results
• CTR = Clicks / Impressions
• Shows Google that your page is relevant
• Make your titles/descriptions compelling
Top 5 LocalizedOrganic Factors
5. Topical (Product/Service) Keyword Relevance of Domain Content
• Is your domain relevant to the keyword?
Top 5 Local Snack Pack Factors
1. Physical Address in City of Search
• Is your business located in the city you want to rank for?
• Must be an actual address, not a home or a PO Box
Top 5 Local Snack Pack Factors
2. Consistency of Structured Citations
• Update if your business has moved
• Name, Address, and Phone Number (NAP)
• 300 – 602 West Hastings St
Vs
• #300 – 602 W Hastings Street
Top 5 Local Snack Pack Factors 3. Proper Google My Business Category Associations
Top 5 Local Snack Pack Factors 4. Proximity of Address to the Point of Search
Top 5 Local Snack Pack Factors
5. Quality/Authority of Structured Citations
Start with the most popular in your industry/location
• Google My Business
• Yelp
• Yellow Pages
• Better Business Bureau
• Canpages
Thank You!@BradTollefsen