local seo: setting you up for 2013

Local SEO:Setting You Up For 2013.

Presenter: Nathan O’Leary

Mapping Out Your Local SEO:What’s In It For You?

Mapping Out Your Local SEO: What’s In It For You?

Nathan O'Leary

What Does Local Search Engine Optimization Mean For Your Business?

• More Visibility (branding)

• More Traffic (Potential Customers)

• Results That Last (long Term Effects)


Nathan O'Leary

How Does Local Search Engine Optimization Accomplish These Results?

• Proven White Hat Techniques• Yelp• Foursquare• Trip Advisor

• Organic Results (Unpaid Search Results)• Keyword Rich Business Bios• Pictures• Video• Reviews


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Is There a Trick?

• Pay a Professional or

• Follow each step to the letter

• Stay ahead of the curve with continuing education


Nathan O'Leary

Ok, Ok…So HOW Do I Do IT?

• Ensure All Your Local Directory Listings Are Filled Out And The Information Matches.

• Use Yext Or Getlisted To Run Reports Of Your Current Listing Status

• Create Accounts That Are Missing And Fix Ones With Incomplete And Incorrect Info

• Create/ Update All User Profiles On All Social Media Networks

• Use Knowem.Com To Check Listing Status


Nathan O'Leary

Understanding DigitalReal Estate

• Digital Real Estate Works Similarly To Tangible Real Estate

• Your Website Is The Most Permanent Digital Real Estate You Own

• Search Engines Determine Whether Or Not You Get A Location On Main St.


Nathan O'Leary

Increasing The Value Of Your Digital Real Estate

• Search Engines Reward You For:

• Public WhoIS Domain Registration Records That Match Your Current Business Info

• 5 Year Expiration On Your Domain

• Matching Local SEO Results

• Backlinks From Other, Trustworthy, Digital Real Estate Entities

Mapping Out Your Local SEO: Getting Started

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GETLISTED

Getting Started With Your Local Directory Clean Up

• Choose Yext Or Getlisted To Do A Directory Sweep


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Do I Have To Fill Out Every Single One?That Could Take Months!

•Commit to doing 5 per week•No Sudden Spikes of Activity (red flag)•Slow and Steady


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The More You Complete The Better

The Most Effective To Get You Started • Foursquare• Yelp• Google Maps (Google+)• Mapquest• Yahoo Local• Trip Advisor

Mapping Out Your Local SEO: Foursquare

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Why You Need

• Check In Deals• Offer Specials Through Promotional Feed• Download Awesome Demographics• 20 Million Users

Mapping Out Your Local SEO: Foursquare

Nathan O'Leary

What Is Foursquare?

• A social city guide with the ability to recommend places based on your activity, that of your friends and other foursquare users. (Friends recommendation trust is 92%)

• You use your phone to “check in” at different places you visit, from bars and restaurants to parks, museums and even the grocery store!

• Rewards you for checking in with badges, points and mayorships.

Mapping Out Your Local SEO: ……………….

Nathan O'Leary

Check In Deals Reward Customers For “Checking In”To Foursquare, Alerting TheCommunity They Are At YourLocation. (Always From A Mobile Device)


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Local Updates Are Promotional Feeds ThatAllow Businesses To Communicate With Their Customers (Claim Your Page to Unlock!)


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Examples of the types of specials offered for attracting new customers:

• Swarm Special—”If 30 people check in at once, get 25-cent wings.”• Friends Special—”Check in with 3 friends and get a free dessert.”• Flash Special—”The first 10 people who check in after 8pm get • 25% off their order.”• Newbie Special—”Get a free cupcake on your first check-in.”• Check-in Special—”Get a free appetizer when you check in.”

Examples of the types of specials offered to reward returning customers are:• Loyalty Special—”Get a free cookie every third check-in.”• Mayor Special—”Mayor gets 20% off their entire bill.”


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Nathan O'Leary

Demographics


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Demographics

Download CSV file to show:

• Male/female• Age• How Many Check Ins• How Many Deals Viewed• How Many Deals Unlocked

Mapping Out Your Local SEO: ……

Nathan O'Leary

Why You Need Yelp

• Check In Deals• Yelp Tends to Favor Independent Businesses Over Chains • Every Star in a Review Leads to a 5-9% Jump in Revenues• Business Owners Can Dispute Reviews on Yelp• Apple Uses Yelp Maps To Display Locations• Yelp has more than 30 million reviews on its site and over78 million monthly visitors.• Every second, a consumer generated directions to or called a local business from a Yelp mobile app

Mapping Out Your Local SEO: Four

Nathan O'Leary

What Is Yelp?

• A web based community where users share experiences they have had worldwide.

• An online city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions locals in the know.

• Over 25 million people access Yelp's website each month,putting it in the top 100 of U.S. Internet web sites.


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What Is A Yelp Deal?

Yelp Has A Built In System To HelpLocal Businesses Promote And

Track The Effectiveness & ReachOf Their Promotion.

This Is Different Than A Yelp CheckIn.


Nathan O'Leary

What Is A Yelp Check In Deal?

Yelp Has A Check In PromotionOption, Just Like Foursquare.

Customers Receive Offers ForChecking In.


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Yelp Metrics

What Is The Phonternet?

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Nathan O'Leary

Cell Phone Industry ReportsPredicting More SmartphoneAnd Tablet Sales Than EVERBefore!

“The Experience And Apps OnA Phone Will Increasingly BeThe Things Consumers CareAbout Most.”


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Mobile Payment IndustryBooming!


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• Taking, Sending And Sharing Pictures

• Sharing Life Updates On The Go

• When you leave the house, do you frantically check yourpockets for your laptop?

• Do you sleep with your tower PC beside your pillow?

• IT departments are reporting more often than not that people are requesting and being granted tablets instead of laptops. Why? Because most of us only need a tablet.

Things Designed To Work From Mobile Devices


Nathan O'Leary

• Shorter Emails

• Increased Frequency

• Sound Bytes

• Videos

• Audio

• Mobile Friendly Websites

• Think Mobile Advertising

What To Do About It?

Thank You!

Nathan O'Leary

www.MainelySEO.comFollow:@OLeary@MainelySEO

http://www.mainelyseo.com/

local seo: setting you up for 2013

Business

startednathan oleary

local updates

steadynathan oleary

demographicsnathan oleary

users nathan oleary

education nathan oleary

listing status nathan

directory sweep nathan