Client: Big Idea Marketing, Inc. is a premier creative agency based in Southern California that specializes in developing promotional campaigns and collateral materials for the hospitality industry. The company works with an impressive client list, which includes national brand names and chains such as IHOP, Marie Callendars, Lone Star Steakhouse, Ruby’s Diner, Hooters and Perkins Restaurant & Bakery.

Challenge/Need: Big Idea Marketing, Inc. creates local store marketing campaigns for large chain restaurants to promote customer loyalty and increase sales. To effectively execute their programs, Big Idea needed technological support that would allow its clients to efficiently localize promotional materials, as well as measure and track campaign results.

Solution: Big Idea enlisted the expertise of Prisma Graphic to implement an online solution to execute their creative plan. Prisma utilized their marketing supply chain solution (dokshop) allowing Big Idea to provide a menu of creative material templates for individual locations to employ. These variable templates, which include custom bar-coded loyalty cards, direct mailers and in-store signage, allows each location to tailor their promotions in their respective markets. And, with the system’s reporting capabilities, corporate marketing can monitor product usage by location and measure the success of promotional campaigns.

Benefit: The client is able to create cost-effective branded marketing promotions that are locally focused and measurable. Marketing dollars can be better targeted and clients can actually measure the return on their investment and adjust accordingly.

2937 East Broadway Road | Phoenix, Arizona 85040 | 602 243-5777 • 800 379-5777 | www.prismagraphic.com

Friday NightFish Fry

All-You-Can-Eat Fish

Reel in a real feast with our all-you-can-eat fish dinner: battered fish, fried to a golden brown, served with creamy cole slaw,

crispy fries and tartar sauce. The perfect Friday treat.

Five, Six and Seven.Irresistible Food from Heaven.

Callender’sClassic Combo• 1/2 Deli-style turkey sandwich• Fries• Choice of Caesar salad or a cup of one of our home-style soups

Marie’s BurgerCombo• Marie’s original burger• Fries• Slice of one of our world famous pies*

*Excludes Cheesecakes and Seasonal Fresh Fruit Pies.

Limited time only. Price and participation may very per location.© 2010 Marie Callender Pie Shops, Inc.

Enjoy the Savings!

All-You-Can-EnjoySoup & Salad Bar• Crisp California mixed greens• Fresh garden garnishes• Pastas• Home-style soups• Seasonal fresh fruit• Variety of dressings

$599Plus Tax

$699with thepurchase ofa beverage

$799Plus Tax

B/cPrice Entrée

StoreName123 EastMain St.999-999-9999

Purchase any entrée and any two beverages and receive a second entrée (of equal or lesser value) for halfprice.Coupon good for up to two discounts per party of four. Dine-in only.Cannot be combined with any otheroffer, discount or coupon.No cash value. Sales tax, if applicable, must be paid by guest. Not valid with Kids Eat

Free. Valid at participating locations only.Offer expires 10/31/09. POSCode:MKTGPromo 2.

Hooters of Anaheim1234 E. Main St. Anaheim, CA 91234

714.555.1234

Local Store MarketingCase Study

WELL DONE!You’ve earned a

FREE KID’S MEALWith Purchase of Any Adult Entrée

This award is presented to

Presented By Date

For Academic Excellence

©2009 LSF5 CACTUS, LLC.

0711006301111111

12 and under. Kid’s menu only. One free kid’s meal percertificate. Limit two free kid’s meal certificates per adultentrée purchased. Not valid with any other offers, discountsor coupons. Dine-in only. One time use only. Coupon cannotbe copied, duplicated or reproduced. Tax and tip not included.

No cash value. Expires 12/31/09.

Valid at:Store Name or Location

123 E. Camelback Rd.480-555-1234

2676607510063300009821