local trifecta bni presentation pdf
DESCRIPTION
An Overview of Internet Marketing and LocalTrifecta's approach as it applies SEO, SEM (PPC), and Local Maps to small businesses. A short 10 minute presentation created specifically for a BNI group presentation.TRANSCRIPT
THE LOCAL TRIFECTA ADVANTAGE
Presented by LocalTrifecta
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Agenda
•What is Internet Marketing!?
•3 Elements of Internet Marketing
•The most important part
•Key cries for help
•What to ask
•Budget
•Looking for …
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What is Internet Marketing?
Internet Marketing is all about 2 core concepts –
TRAFFIC
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What is Internet Marketing?
Internet Marketing is all about 2 core concepts –
CONVERSION
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TRAFFIC – SEO
How do we increase/improve traffic?
SEARCH ENGINE OPTIMIZATION (SEO)
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TRAFFIC - SEO
SEARCH ENGINE OPTIMIZATION (SEO) Includes –
Reputation Management
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TRAFFIC - SEO
SEARCH ENGINE OPTIMIZATION (SEO) Includes –
Social Media (including blogging!)
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TRAFFIC - PPC
PAY PER CLICK ADVERTISING (PPC or SEM)
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TRAFFIC - PPC
PAY PER CLICK ADVERTISING (PPC or SEM)
Is all about understand HOW people use the internet to search! It is critical for Search Engine Optimization!
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TRAFFIC - MAPS
LOCAL MAPS
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TRAFFIC - MAPS
LOCAL MAPS STATS!
90% of consumer purchases are made within 32 km of where people live or work
86% of all local searches are online
90% of these searches result in offline activity
61% of those 90% of people searching online then went offline to purchase the product/service they wanted.
Source - http://localsearchmarketing.amplify.com/2010/05/03/here-are-a-few-great-local-search-statistics-for-you/
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The LOCAL Tri - Fecta
SEARCH ENGINE OPTIMIZATION
PAY PER CLICK ADVERTISING
LOCAL MAP RESULTS
LOCAL TRI (3) FECTA!
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But wait … theres more!
For a Business TRAFFIC is only ½ the BATTLE!!!
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CONVERSION MARKETING
CONVERSION MARKETING - Tracking, measuring, and IMPROVING a websites performance!
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CONVERSION MARKETING
What to track!?
SALES
CALLS
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CONVERSION MARKETING
What to track!?
CONTACTS
OFF LINE PURCHASE
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So what do we do?
We INCREASE Traffic and
IMPROVE Conversions
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Heads Up
“KEY” signs a business needs help!
1). They have a @gmail or @hotmail or @shaw or @ telus email!
(business cards are a dead giveaway)
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Heads Up
“KEY” signs a business needs help!
2). They are not getting a good return in investment with their current marketing initiatives!
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Heads Up
“KEY” signs a business needs help!
3). There is no CALL to ACTION on their website!
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Heads Up
“KEY” signs a business needs help!
4). They come up #1 for their business name … and nothing else!
Jim’s Discount Towing - #1
Towing Vancouver - #???
Towing New West - #???
Towing Burnaby - #???
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What can you ask?
Do you have a website?Is it working for you?Do you know where you are in the search engine results?Do you use Pay Per Click?Have you claimed your Google Map profile?Do you use Pay Per Click?What is your best keyword phrase? For traffic? For conversion?
What is your conversion rate?
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A good referral has …
Expectation
Expecting the Call
Budget
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Local Trifecta Packages
We offer a COMPLETE internet marketing solution that INCLUDES the Tri – fecta (SEO, PPC, and MAPS).
We offer a NO CONTRACT solution … if we cant deliver more leads fire us!
We offer tangible monthly reports that PROVE we work!
Conversions
Conversions
Conversions
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Local Trifecta Packages
Our BASE package starts @ $395/month
This includes PPC spend and all website and conversion implementation.
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So what do we do?
We INCREASE Traffic and
IMPROVE Conversions
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Q & A
You’ve got questions …
I have the answers
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