Location-based

Services

Location-based Services

For Non Profit Organizations

@NolandHoshino, CEO and Co-founder

[B]cause media | social media communications

What is Location-based Service?

A location-based service (LBS) is an

information and entertainment service,

accessible with mobile devices through the

mobile network and utilizing the ability to make

use of the geographical position of the mobile

device

Reference: wikipedia.org “location-based services”

Why use Location-based Services?

78%

Interviews were conducted online by Cross-tab Marketing Services between Dec. 13th and Dec. 22nd, 2010 among 1,500

respondents across US, UK, Germany, Canada, and Japan for Microsoft report

People who are familiar

with LBS and used it

USAConsumers have the broadest adoption of

LBS brands

2x

35

% in

the

US

use

LB

S

at le

ast s

eve

ral tim

es

per w

eek

4 out of 10Use LBS at

least once per

week

Demographic

Younger respondents (18-

34) are more likely to be

familiar with and use LBS.

Men have higher

familiarity.

94%Consider

LBS very

to

somewhat

valuable

@ChadNorman

Internet marketing manager

@Blackbaud

Most Popular Location-based Application

Foursquare 51%

Facebook Places 4%

Gowalla 3%

Whrrl 2%

SCVNGR 2%

via SocialWayne.com and The Location Based Marketing Association

Location-based Services for Nonprofits

Foursquare = Cause

Awareness and Fundraising

Whrrl = Build Community

of Interests

SCVNGR = Education and

Engagement

FOURSQUARE

Cause Awareness & Fundraising

Foursquare – How it works

Download

app onto

phone

Check-in to

places

Share your

experience

with friends

Earn points

and unlock

badges

Become the

Mayor. Unlock

freebies

Foursquare is about destination and driving

people to take action

Foursquare.com

Estrella Rosenberg

@charityestrella

Founder of BIG LOVE

little hearts

Check-in for Charity

@JoeWaters

www.selfishgiving.com

blog

www.brooklynmuseum.org/community/foursquare/

Foursquare Tips

Call-to-action message

Link to website

Recruit volunteers and evangelists to add “tip” to

high-traffic locations

Use #hashtag

ROI (foursquare.com or valuevine.com/connect/)

[Fundraising] Sponsors

Social media campaign page

Foursquare tutorials http://www.howcast.com/users/Foursquare

WHRRL

Building Community

Whrrl – How it works

Download

app onto

phone

Check-in to

places

Join Societies Make

RecommendationsEarn Points

Whrrl is about finding social good in real

time with like-minded people.

Community is not a badge!

Pelago90 Union St., Seattle

Oh yeah! Prove it!

Validates Location

Create Your Whrrl Story http://whrrl.com/storyEditor/create

Whrrl Tips

Build your community

Create Whrrl Societies

Call-to-action recommendations

Create/share Whrrl Stories

Tag supporters

Invite supporters to contribute

Whrrl tutorials http://www.youtube.com/whrrlvideo

SCVNGR

Education and Engagement

SCVNGR – How it works

Download

app onto

phone

Check-in to

places

Share your

experience

with friends

Earn points

and unlock

badges

Create

Challenges

and treks

Go places. Do challenges. Earn points!

sorry

SCVNGR Challenges

Education & Engagement

Goal:#1 Learn about the Urban Ecology Center

#2 Get people outside

#3 Share their experience

YouTube: SCVNGR Trek at Urban Ecology Center

Challenge #1

Take a photo of a

nature animal Challenge #2

Find the

Camouflage

Room and

scan QR code

Challenge #3

Take photo

from

Observation

Station. See

solar panels

Challenge #4

Answer the

following

question: How

many systems

capture water?

Challenge #5

Find the Slide Splash! and

locate boat. Type in name

of the boat

Challenge #6

Take a hike

and send a

cool photo

Earn Badge!

SCVNGR Tips

Create creative challenges

Educational treks

Design badges and rewards

ROI (SCVNGR.com)

Social media campaign page

(optional)

SCVNGR tutorials http://vimeo.com/user1364902

Summary

Learn the Platforms

Determine Your Goals

Establish Your Presence

Customize

Implement Compelling Stories

Engage With Your Supporters

Track and Measure (ROI)

awesome